Internet Marketing, China Traffic, Mexico’s Miss Universe and Making $100,000 on YouTube: What your business can learn from traffic trends, viral videos and beauty contests
Posted by Aryeh.Landowne on Aug 24, 2010
Internet marketing is all about driving traffic to your website. At SalemGlobal we excel at driving traffic to our website as well as our client’s sites. Unfortunately we can not help the poor drivers in China who have had traffic for over a week. But the wrong kind of traffic. The drivers outside of Beijing have been stuck in a traffic jam that has lasted nine days and is over 100 kilometers long. (http://news.yahoo.com/s/afp/20100823/sc_afp/chinaroadtraffic) Now we can’t promise to drive that much traffic to your site overnight but if you follow the advice of this blog then you will no doubt see your traffic increase over time.
One way to do this is through YouTube. If you read this blog regularly then you know that we fully support the use of YouTube to drive traffic to your site but if you still don’t believe us ask the people who make over $100,000 annually just by creating YouTube videos and putting ads on them. http://finance.yahoo.com/tech-ticker/meet-the-youtube-stars-making-100000-plus-per-year-535349.html.
Another way to drive traffic to your site is to purchase domain names related to your business’ keywords and build blogs and marketing sites on them. They don’t have to be complete sites that have all your information on them. It’s not a beauty contest (like the Miss Universe contest won by Mexico’s Jimena Navarrete http://news.yahoo.com/s/nm/20100824 /people_nm/us_missuniverse), the site doesn’t have to be beautiful it just needs to exist and be found by the search engines.
For example Millennium Personnel Corp (www.MPC-NYC.com) is a New York based staffing agency and resume writers. They’re main keywords are resume, personnel staffing and office support. So they purchased these domain names: nycpersonnel.com, newyorkcityresume.com, staffingny.net and officesupportnewyorkcity.com and put a blog on each one. These blogs are not only helpful to their applicants and clients but also help to drive traffic to their main site since every blog post ends with “for more information check out our main site…” and if this sounds familiar…
To find out how to use YouTube, blogs and domain names to drive more traffic to your site check out www.SalemGlobal.com, send Raphi an email at raphis@salemglobal.com or give us a call at 212-993-5828.
Internet Marketing NYC, Preseason Football Depth Charts and Fake Videos: What your business can learn from meaningless football games
Posted by Aryeh.Landowne on Aug 17, 2010
Well it’s August and for a lot of the country that means Football season is right around the corner. This was on full display last night as the New York Giants and the NY Jets opened up their brand new, $1.6 billion stadium in the Meadowlands by playing against each other for naming rights for the new stadium. Not actually though, that will probably cost a lot more just ask the “dating” site AshleyMadison.com (AshleyMadison.com gives Giants and Jets $25 million offer to put name on New Meadowlands Stadium). Anyways, the first (preseason) game has been played and won by the Giants even though quarterback Eli Manning was knocked out of the game when he collided with another player and cut his head open. There was a lot of blood on the field but he’ll be fine. But the point is the Giants recovered and won without their starting quarterback.
The lesson we can learn from this is that in order for your business to succeed you need to be “deep at every position”. In football you can’t just have one great player at each position, you need to have great back ups too. That way when a starter goes down, you can plug in the next guy on the depth chart and hopefully there isn’t a huge drop off in production. The same applies to your website marketing strategy. You need to utilize a variety of techniques when marketing your website. That way when one of them isn’t doing so well, you can fall back on all the others.
For example, Gerrus Maintenance (www.Gerrus.com) is a NJ based cleaning company that does office cleaning, residential cleaning and mold remediation. For all the hours put in to linking they were not registering many incoming links on Google. But they have also been focusing on many other SEO practices like building pages, social media profiles and blogging. All this has added up to being in the top spot for many of their industry’s keywords and a lot of traffic to their site.
Now, that doesn’t mean that you shouldn’t focus on getting links to your site, you should. But it’s not the be all and end all. Gerrus Maintenance puts hours into linking but they are smart enough to know that you have to more than just one type of internet marketing. Divide your time evenly, spend some time doing linking, spend some time creating or updating social media profiles (Facebook, LinkedIn, Twitter, etc), spend some time making videos, spend some time writing content for your site and your blog. It all adds up and there is always something you can/should be doing. If you need some ideas check out the 21 Things You Should Be Doing Online (http://websitestrategymarketing.com/its-2010-wake-up-and-smell-the-internet-21-things-you-should-be-doing-online)
Last week we talked about the viral video of a ball girl making an incredible catch in the outfield at a minor league baseball game. (http://www.youtube.com/watch?v=c1liNz3QsAc) After last week’s post we did some research and discovered that it was, unfortunately, not real. According to Snopes.com (http://www.snopes.com/photos/advertisements/ballgirl.asp) the whole thing was staged by Gatorade to use in a commercial. Oh well. Still a cool video but now it’s even more relevant to Internet Marketing because now I can talk about how smart Gatorade is for posting this commercial on the Internet to further promote their brand.
If you want to know more about creating your internet marketing depth chart, producing viral (real or fake) videos or any of the 21 Things send us an email at raphis@salemglobal.com, call our office at 212-993-5828 or check out www.SalemGlobal.com for more information.
Website Marketing NY, Quit Your Day Job (At JetBlue Airlines) But Don’t Forget The Beer, A-Rod Hits 600: What your business can learn from newsworthy bridge burning
Posted by Salem Global on Aug 10, 2010
As the Grateful Dead said: “I’m going to Hell in a bucket baby, but at least I’m enjoying the ride…” (http://www.youtube.com/watch?v=tIwSaOBHinQ) Thus said the JetBlue Employee of the century, flight attendant Steven Slater, after getting hit in the head by a piece of luggage that an impatient passenger on flight 1052 arriving from Pittsburgh to New York’s JFK Airport couldn’t wait to get down. But the way that it all went down was so classic that it is already being called “pulling a JetBlue.” So awesome that after arguing with the specific passenger, Slater then got on the PA system, said some profanities, cursed out everyone in the plane and just like James Bond, activated the emergency exit chute, and ran away down the tarmac, through the terminal, onto the bus, into his car and headed for home. But wait – it gets better. I am not exactly sure how this was reported and what Slater was thinking, but the climax of this whole story was that right before he made his dramatic departure, he actually grabbed a couple of beers on the way out. Now tell me folks, is there ANY better way to quit your job?
And tell me folks, don’t you think that as of this writing there are no fewer than 782 related articles when you search for “JetBlue” in Google news? And more blogs and articles are definitely coming. This is almost as good as when Kevin Smith of Clerks/ Silent Bob fame Twittered about being called fat on a Southwest Airlines flight. Social media and the web have done wonders for businesses large and small. And remember it doesn’t all have to be good news. Just news. As the old PR saying goes, any PR is good PR. Just realize how viral this story has gone in the last 24 hours and how much more it will go in the next 24 hours…
So your business should be creative and try to figure out what is going to really shock the world. What do you think that is? I am talking about Ripley’s Believe It Or Not material. This is your homework for the week. What can your company do or stage to get news coverage so vast that everyone is talking about it. That will get more hits to your website than you can imagine. JetBlue is a good company. This guy just got fed up. That’s all. No real harm done. I am sure flight attendants get hit every day in the head. Even more get cursed out. But today’s story takes the cake. There is a debate in my office whether this video is real or not: What do YOU think? http://www.youtube.com/watch?v=Wvxodp-GpFA.
Book of the week: “All In: The (Almost) Entirely True Story of the World Series of Poker” by Jonathan Grotenstein and Storms Reback – http://www.amazon.com/All-Almost-Entirely-Story-World/dp/0312360371/ref=sr_1_8?s=books&ie=UTF8&qid=1281458326&sr=1-8 – Making me think a little more about how I play my own poker hands. Your business can learn a lot about marketing and business development from this book. Taking risks and chances. Leveraging what you have…
Finally, yes. Alex Rodriguez has indeed joined the 600 club, but I have never NEVER seen a ballgirl (or boy) do this: http://www.youtube.com/watch?v=c1liNz3QsAc – Did I mention that this was a ball girl? Oh yeah – the way that I got to this video was because Masato Akamatsu of the Hiroshima Toyo Carp also made an impressive catch: http://www.youtube.com/watch?v=cYdpBNonxA4. (But NOT AS IMPRESSIVE AS A BALL GIRL!!!) Ok – last one: http://www.youtube.com/watch?v=RW0bb2wxH5Y, Brian Kownacki Leaps The Catcher for safe at home plate. Btw – check out CORRECT use of YouTube description with the url: http://www.sportingnews.com
So if you want to know more about writing true or false stories about your company, having them go viral, how to promote these stories to the benefit of your company and using social media to get the message out, email me at raphis@salemglobal.com, call my office at 212-993-5828 or check out www.SalemGlobal.com for more information. The call and consultation are free, the benefits could be priceless. (Thanks to Alan in my Tuesday morning Westchester networking group for that tagline – I like it).
SalemGlobal on Fox News
Posted by Salem Global on Aug 4, 2010
Fox News interview of Raphi Salem, CEO of SalemGlobal Internet Website Marketing and Lead Generation.
The segment on fox news was about temporary employees. Our client, Millennium Personnel, is a temporary agency so the segment was really focused on them but they interviewed us.The interview never actually aired — it was bumped off for some other big news of the day.
Millenium Personnal (http://www.mpc-nyc.com/)
This video is provided by Salem Global Internet Website Marketing (http://www.SalemGlobal.com) 212-993-5828
Website Marketing Manhattan, Mazel Tov Chelsea Clinton, A-Rod 600, Kohl’s $10 Million, Eat Pray Love, Drink, Play, F@#k: What your business can learn, and take from the larger players
Posted by Salem Global on Aug 3, 2010
So what have I really learned this week about website marketing? Not too much. But then I got a Facebook request to vote for my friend’s school to win $10 million dollars through Kohl’s. A retail store here in Westchester – and probably around the country as well. Now THIS is the way to use social media. Kids. Schools. Money. A winning combination. Please vote for my kids’ school: http://apps.facebook.com/KohlsCares/school/1227181/solomon-schechter-sch-westchtr-lower. This is one of the best examples of huge fortune companies using the web to get more exposure and ultimately increase sales in all of their stores. It is WELL worth $10,000,000. That’s TEN MILLION DOLLARS folks. That got my attention. And now I am promoting it to you and every single school friend and alumnus that I know. That’s word of mouth marketing at its finest. Money talks and on the web, talk is cheap. My kids’ school has been around, I think, for 30 years and if I can get a fraction of those people on Facebook and vote for my kids school to win, that will be an extra $500,000 in our annual budget this year. So please vote for my kids’ school. I would very much appreciate it. Thanks.
Last week I picked up the book on CD “Eat, Pray, Love” by Elizabeth Gilbert. It’s a sad story about a woman who goes through a divorce, depression and then travels to Italy, Indonesia and India for a year. I am only on the 3rd CD so I don’t know how it ends but I can tell you that so far it is excellent and I highly recommend the CD because she has a beautiful voice and to hear her speaking Italian on the CD as opposed to reading the book is really an added bonus. I also guarantee you that the book is 1 million times better than the Julia Roberts movie that will be coming out next week. Movies NEVER do a book justice. Related to this, please do not see the Leonardo DiCaprio movie Inception. I was totally duped by the advertising that called it “James Bond meets the Matrix.” It was more like nobody meets nobody and it’s all a dream within a dream and it mostly all sucks. Yes, there was some action (but no fun James Bond girl sex) but it didn’t make any sense at all and wasn’t exciting for me. I am honestly surprised that DiCaprio would do a movie like this since he usually has better taste…. Yes – Titanic was probably better than Inception… though I didn’t see it. I still have to see Shutter Island since I read that book – which was great.
And then on Friday my friend asked me if I also read “Drink, Play, F@#k.” I thought it was a joke up until my other friend, Google, took me to http://www.amazon.com/Drink-Play-Anything-Ireland-Thailand/dp/0802170528 and realized that it indeed was real. “Drink, Play, F@#k: One Man’s Search for Anything Across Ireland, Las Vegas, and Thailand”, by Andrew Gottlieb is next on my list.
Btw. I got a lot of slack for the New York Mets game that I attended last week. Its one thing to make fun of the Mets for being losers but it’s another to not recognize that going to Citi Field is an experience in and of itself. First I have to thank Alan Berkson of Infomanage (www.InfoManage.net) for the tickets. Second, I have to say that the legroom where I was sitting was more comfortable than any other stadium I have ever been to. Third, if you are bringing kids to a game, it was totally worth it to take a walk behind the outfield with my kids and have them try to dunk the guy into the water, take batting practice and play wiffle ball on a miniature baseball diamond. Oh. And the Mets won that night as well.
Which leads me to A-Rod’s quest for 600 Home Runs. It seems like people aren’t so excited about this since he might be taking steroids. So I ask you… who ISN’T taking steroids in professional sports? So the questions in sports lately have been: is it ok to take steroids and should salaries be capped? Perhaps these are related?
I happened to have been visiting my sister in Poughkeepsie this past weekend when I happened to notice that Chelsea Clinton married her longtime boyfriend Marc Mezvinsky one town over in Rhinebeck. (I did not receive an invitation.) I had some political thoughts related to this but so far have been keeping this blog politic free so you will have to ping me offline to get more opinions. I just want to know if the chicken soup and knaidlach were up to par?
Lastly, SalemGlobal took the night off and visited our client www.StandUpNY.com last Wednesday night and a good time was had by all. http://websitestrategymarketing.com/salemglobal-staff-at-stand-up-new-york-comedy-club
So what has your business learned from the above? First – Facebook rules. Get your company a social media strategy or call me to figure it out. Second. Big names draw big traffic. Chelsea Clinton. A-Rod. I don’t make this stuff up. Use the power of the Internet and social media to reach new audiences and stay in touch with them. Want to know more about internet marketing for your business or non-profit, email me at raphis@salemglobal.com, call my office at 212-993-5828 or check out www.SalemGobal.com for more information.
SalemGlobal Staff at Stand Up New York Comedy Club
Posted by Salem Global on Jul 29, 2010
SalemGlobal Staff on the stage of Stand Up NY Comedy Club in the Upper West Side on Broadway at 78th street.
From left to right : Wandrille Lefebvre, Raphi Salem, Nicholas Ngac, Edan Shertzer, Zaffer Savas and Aryeh Landowne.
Raphi on stage with Stand Up NY staff. From left to right : Raphi Salem, Gabe Waldman and Dani Zoldan
Website Marketing New York City, New York Mets, Armstrong’s Tour De France, Non-Profits Profiting: What your business and non-profit can learn from loyalty
Posted by Salem Global on Jul 27, 2010
So I am headed to the NY Mets baseball game tonight and each person I tell this to asks me the same thing… “How’s your arm? They might need you as a relief pitcher. Or maybe a starting one.” I answer that I am a better hitter than pitcher. To which they reply, “well then they could use a few hits too.” OUCH. Are there any Mets fans out there? Who actually like the team? (Shout outs to Alan Berkson of www.InfoManage.net – for all of your outsourced IT needs – thanks for the tickets, and to Bruce Stark of www.beaconpaint.com 371 Amsterdam Ave, UWS NYC. Bruce has as his profile picture on Facebook a picture himself in a Mets uniform after he takes a swing. Not sure if its baseball or softball but it looks cool. He will be joining me tonight at Citi Field. I actually missed my softball game this past Sunday. These 90 degree mornings burn out – literally – the older guys.) It takes a lot to be a Met fan. Someone I know said to me once upon a time that if I grew up on Long Island, I HAD to be a Met fan. He asked, “Where’s your loyalty?” With Steinbrenner dying and having paid hundreds of millions of dollars to create and retain a team that has won so many pennants and World Series, the Yankees organization has their act together. Unfortunately, the Mets haven’t had the billionaire budget or possibly the marketing smarts to retain a team or a fan base to make them contenders. I mean, when was the last time they won anyway? I remember the 69′ Mets, but for some reason, the orange and blue color scheme isn’t bringing up so many fond memories. (Ok – now I have cheated and am reminded that pitcher Tom Seaver was the 1969 Cy Young Award winner, Keith Hernandez was the 1987 Gold Glove award winner and a few others were Mets albeit briefly.)
The point is that the Mets have not thrown in the towel. They did indeed win two World Series titles and fans for the most part are loyal. We had a discussion last week whether a salary cap should be introduced in baseball. Would players be motivated by fame and glory without the fortune? I think you should get paid what you are worth. But then again, who is to say that capping will decrease the advancement of the sport or not. Will players not try harder without the financial motivation? I don’t think we will ever get a controlled fair answer.
Which leads to wondering whether my friend Robert Remin is correct in saying that “no one cares about the Tour De France.” Last week I wrote about Lance Armstrong and though he is not a rock star football player, he still is a huge celebrity, especially after dating Sheryl Crow and Kate Hudson. Armstrong, regardless of whether he is a “douchebag” or not (what some people say alleging that he used steroids to win all of his 7 Tours) is an amazing individual and athlete considering the fact that PLENTY of other people use drugs to win at sports. But how many undergo cancer, cancer treatment, live to tell the world about it and then start non-profit organizations that raise hundreds of millions of dollars toward cancer research. (www.LiveStrong.com) The fact that Team Radio Shack had the number 23 on its back throughout the tour honoring the 23 million people who battle cancer in this country says to me that Armstrong is doing good in this world. He uses Twitter to get his message out.
Which leads me to remind you all of an amazing partner over the past few years. Since I met www.EvasVillage.org several years ago, I have come to learn that they are amazing at feeding the hungry, sheltering the homeless, medicating the sick and treating the addicted. Eva’s Village, located in Paterson, NJ started out small and grew and grew to not only work with the local poor and hungry, but have branched out to help thousands and thousands on the streets. Year after year, they too “stick with it” and do incredible charity work. Please consider a donation to their organization this year. In addition to standard SEO practices and blogging, our strategy for them has been interactive press releases and they have profited from this year after year.
So what has your business or non-profit learned from the above? First – loyalty rules. Get a customer and/or supporter, nurture them, and they will contribute for life. Second. Use the power of the Internet and social media to reach new audiences and stay in touch with them. Want to know more about internet marketing for your business or non-profit, email me at raphis@salemglobal.com, call my office at 212-993-5828 or visit www.SalemGlobal.com for more information. The summer is half over and that means that I am going to be even busier once the school year rolls around.
Eva’s Village, Paterson, NJ Anti-Poverty Charity Announces Second Annual 5K Walk/Run
Posted by Christopher.Skyi on Jul 23, 2010
Eva’s Village, (http://www.EvasVillage.org) a Paterson, NJ Anti-Poverty Charity provides a new way for the community to help beat poverty in New Jersey with their second annual 5K fun walk/run, titled “Journey of Hope”
Paterson, NJ (PRWEB) July 23, 2010
Eva’s Village, Paterson, NJ, provides a new way for the community to help beat poverty in New Jersey with their second annual 5K fun walk/run, titled “Journey of Hope”.
On Saturday, September 25, 2010, Eva’s Village will provide a way for many small donors to get involved in helping the poor of New Jersey by holding their second annual “Journey of Hope”, a community 5K Walk/Run. Registration is just $20 for adults and $10 for children. Eva’s Village is hoping participants will ask family and friends to add more small donations of $20, $50 or more to support their effort.
Sister Gloria Perez, Executive Director of Eva’s Village, says, “$20 will go farther than you can possibly imagine to help the poor!” Consider that at Eva’s Village:
- $20.00 will provide a hot lunch for FOUR hungry people
- $20.00 will provide a winter hat and gloves for TWO very cold homeless people
- $40.00 will provide fruit and vegetables for TWENTY families living in the Hope Residence at Eva’s Village
- $40.00 will provide a week’s worth of diapers for TEN infants living in the Hope Residence
- $60.00 will provide a cup of coffee for more than TWO THOUSAND homeless men and women
- $100.00 will provide 3 days of complete meals for TWENTY homeless women
Dale Calvert, a board member at Eva’s Village, says, “The first Journey of Hope for Eva’s Village, was held last year at Garret Mountain Reservation in Woodland Park, and it was a wonderful day for the entire family — we had over 350 people, which was a tremendous turnout for our first Walk/Run!” Mr. Calvert hopes this year’s event will provide twice the number of participants and donations.
By participating in the Eva’s Village 5K Walk/Run, participants can personally improve the lives of people in their own communities by giving the poor the resources they need to achieve self-sufficiency.
Sister Gloria says, “Poverty is no longer the face of a stranger, but perhaps the face of your neighbor. The numbers of people in need are climbing. This is not some far off, future reality, the need is right now, and in your own community. That’s why I invite you to join us on the Journey of Hope for Eva’s Village.”
To sign up as an individual, join a team or start a team, simply register today at http://www.evasvillage.org/journeyofhope or call Eva’s Village Journey of Hope at: (973)897-1261. Then challenge others to support your effort with their own contributions.
Eva’s Village is a comprehensive New Jersey anti-poverty organization located in Paterson that covers the complete continuum of care for the poor. Their mission is full circle. They feed the hungry, shelter the homeless, treat the addicted and provide medical care to the poor with respect for the human dignity of each individual. Because of the recent recession Eva’s Village has seen an increase in those seeking their help. In November 2009 the unemployment rate was 10.3% in New Jersey, 12.4% in Passaic County where Paterson is located and 17.8% in Paterson. During 2009, a total of 135,314 hot lunches were served at Eva’s Village to the poor. This is a 20% increase from 2007. On 15-20 days each month last year, they served over 400 meals.
Model anti-poverty charities like Eva’s Village don’t shy away from the challenge. They do more, so they need to ask for more help from their donors. Yet, in today’s troubled economy, who hasn’t thought to themselves, “I’m lucky I can spare $20 let alone a big donation to a charity”. That’s why Eva’s Village is offering new ways for small donors to help the poor. Donna Fico, Chief Marketing Officer at Eva’s Village says, “We hold an annual gala and golf outing, and our donors at these events are incredibly generous, but these are expensive events with limited capacity and we have many volunteers who would like to do more for the poor if we will just give them a way to help.”
Register now to walk or run or simply to support the Journey of Hope 5K Walk/Run for Eva’s Village: http://www.evasvillage.org/journeyofhope
For more information, call Eva’s Village Journey of Hope at: (973)897-1261.
Eva’s Village feeds the hungry, shelters the homeless, treats the addicted and provides free medical and dental care for the poor with respect for the human dignity of each individual. Founded in 1982, Eva’s Village is now one of the most comprehensive and respected anti-poverty programs in the state of New Jersey and has helped hundreds of men, women and families find new purpose in life.
This press release has been distributed by SalemGlobal Internet Interactive Public Relations. Based in New York City, SalemGlobal, optimizes websites to increase donations for non profit organizations, increase traffic from search engines, provides lead generation, and improves conversion of site visitors to buyers. Other services include general website marketing, search engine optimization (SEO), ecommerce solutions, content management systems, website hosting, web design and maintenance. For more information, please contact CEO Raphi Salem at 646-217-4733.
New Jersey Anti-poverty Charity Announces Team Building Opportunities for Corporate Volunteers to Help Meet Increasing Need.
Posted by Christopher.Skyi on Jul 23, 2010
Eva’s Village (http://www.evasvillage.org), Paterson, NJ, creates “Bond, Boost, and Build” effort for corporate volunteers to help meet demand for anti-poverty services as donations and foundation grants decline.
Paterson, NJ (PRWEB) July 23, 2010
Eva’s Village, the well-known Paterson, NJ anti-poverty nonprofit, describes a “perfect storm” of declining donations during a time of increasing need among the hungry, homeless and poor.
In a survey conducted in March 2009, The Council on Foundations reported that 62 percent of the 430 foundations surveyed, expect to reduce their grant making this year. Eva’s Village has received notification from numerous foundations that they are not distributing funds at this time because they are redirecting interests elsewhere or because funds have 
been allocated for the year.
Coincidentally, The Center for Non-Profits conducted an online survey of New Jersey Non-Profits in February 2010. Similar to the previous year, they reported that 64% of the responding organizations saw an increase in the demand for their services in 2009 and expect the trend to continue in 2010. Eva’s Village alone experienced a 20% increase in the hungry and homeless coming to Eva’s Kitchen for a hot lunch over the past two years (since 2007). Eva’s Village also reports an increase in the poor and homeless seeking free medical and dental care at the Eva’s Village Primary Care Clinic.
Despite detecting a decline in giving, Eva’s Village is building 50 units of affordable housing, and expanding Eva’s Kitchen and Eva’s Primary Care Clinic to meet the increasing demand.
Sister Gloria Perez, Executive Director of Eva’s Village, notes that the Eva’s Village mission of feeding the hungry, housing the homeless, treating the addicted and providing medical care for the poor has never been driven by donations, but by need. Donna Marie Fico, Chief Marketing Officer at Eva’s Village remains hopeful. She reports that during the current economic downturn, Eva’s Village has been increasingly proactive in employing new fundraising strategies.
Noting that many corporations and foundations were decreasing the funds distributed to charity, Eva’s Village created the “Bond, Boost, and Build” program. This highly successful team building effort for the employees of New Jersey corporations offers tours of Eva’s Village and volunteering in Eva’s Kitchen, a NJ soup kitchen serving a nutritious lunch to more than 350 homeless and working poor individuals daily.
More new efforts at Eva’s Village aim to reach donors and volunteers able to participate at a modest level. A 5K fun walk/run was created last year and deemed a success. Titled the “Journey of Hope”, the second annual walk/run will be held on September 25, 2010 at Garret Mountain Reservation, Woodland Park (West Paterson), NJ. Ms. Fico notes that the event drew participants from a new donor demographic, increased the participation of smaller businesses, and enlisted the help of the youth in the area.
Eva’s Village has also enlisted the help of a Volunteer Coordinator, and is adding another fundraising event titled “Behind the Seams”. This fashion show, featuring the Robert Graham Collection was suggested by two Eva’s Village supporters who are cosponsoring the event; Sal Lauretta for Men, Midland Park, andBottagra Restaurant, Hawthorne. The fashion show will be on June 7, 2010 at Bottagra Restaurant (call 973-523-6220 ext. 235 for more information).
Ms. Fico says, “It is important during this time of economic uncertainty that we put our resources to maximum use and that we be creative and efficient in delivering our programs as well as supporting them.” She reports that as one of the most respected, progressive and effective anti-poverty organizations in the state of New Jersey, Eva’s Village receives high marks for efficiency, including its third consecutive Four-Star rating by Charity Navigator indicating that Eva’s Village “Exceeds industry standards and outperforms most charities in its Cause” (Charity Navigator).
For more information on Eva’s Village and any of its upcoming events, email Donna Fico, Chief Marketing Officer at Donna.Fico@evasvillage.org or call (973) 523-6220 Ext. 230.
Originally a New Jersey soup kitchen, Eva’s Village was founded in 1982 by Msgr. Vincent E. Puma in response to the increasing incidence of homelessness in his Paterson, NJ parish. But Msgr. Puma soon realized that a soup kitchen was not enough. With the generous support of thousands of donors and private and government grants, Eva’s has grown into the most respected anti-poverty program in New Jersey.
For more information about the Eva’s Village “Bond, Boost, and Build” team building effort for corporations, the “Journey of Hope” 5k fun walk/run, “Behind the Seams” fashion show, and other events at Eva’s Village, please go to http://www.evasvillage.org/ call 973.523.6220 or write to: Donna Fico, Chief Marketing Officer, Eva’s Village, 393 Main Street, Paterson, NJ, 07501.
This press release has been distributed by SalemGlobal Internet Interactive Public Relations. Based in New York City, SalemGlobal, optimizes websites to increase donations for non profit organizations, increase traffic from search engines, provides lead generation, and improves conversion of site visitors to buyers. Other services include general website marketing, search engine optimization (SEO), ecommerce solutions, content management systems, website hosting, web design and maintenance. For more information, please contact CEO Raphi Salem at 646-217-4733.
Internet Marketing New York, Do Facebook, YouTube &/or Social Media Work For Business? I Bet Old Spice, Southwest Airlines and Radio Shack Say Yes! Squeeze and Lance Armstrong Ride Again
Posted by Salem Global on Jul 22, 2010
Last Thursday evening I was working late (ok it wasn’t THAT late) in my New York City office when my good friend (and business insurance agent) Seth Jonas (http://sjonasinsurance.com/) posted on Facebook that Squeeze was in Bryant Park. So I stroll over to my conference room window that overlooks Bryant Park and see a sea of people in Yoga clothing doing a down dog. I try calling Seth but it goes to voicemail. So I text him and he says its near the Southwest Airlines kiosk. His brother Barry got me onto the VIP list for a special intimate secret concert at the last second. So do I think social media and Facebook can work for business? Absolutely!
Who benefits from little “tweets” Facebook and LinkedIn updates? Well, that all depends on how you are using them. True, most social media today is certainly used by college kids telling their friends that they are going to get a slice of pizza off campus or that someone is at a concert or questions like “is anyone still in the dorm room than can bring me my wallet. Students and young adults, the majority of the 500 million Facebook users, probably use it the most. But now that businesses are starting to wake up to word of mouth media, big business is benefiting. If small and medium size businesses catch on, they will be able to compete with the big guns.
Southwest airlines has a bar and outdoor lounge area at the edge of Bryant Park on the corner of Sixth Avenue and Fortieth Street. They opened their doors this past spring and the place has been packed ever since. But I thought it was just a sandwich place and bar. Little did I realize that it actually has corporate sponsorship. Smart! An organization called “artists den” has been signing up big old popular bands to play venues all over and even get broadcast on national TV. So it all came together when my friend Seth updated his Facebook profile and I heard the message. And the message was loud and clear. I brought my FlipCam to the show and got some good footage before I was told that I couldn’t record anymore. Check out their opening number “black coffee in bed” here on YouTube: http://www.youtube.com/watch?v=c5zxy5laHCQ. So far there are 10 views. I guarantee this will shoot up past the 100 mark and will become one of my biggest viral videos out of the 226 that I have put together. And just to make you a bit jealous, yes – they played all of their old hits; Tempted, Slap and Tickle, Annie Get Your Gun, Cool For Cats, Another Nail In My Heart, Is That Love, and I think they ended with Pulling Muscles From A Shell.
So who benefits from this situation? Squeeze promotes their old name and new album. The Artists Den, Southwest Airlines, Wichcraft (sandwich place), YouTube, my insurance agent, and me. But when I post my video to YouTube, so do the advertisers that tag on to my video. And when I blog and tweet about it, the advertisers benefit as well. So content is king in terms of being the driving force behind your advertising. But don’t be fooled. You need to create that content in order to benefit from it.
And speaking of YouTube content, Old Spice is back on millions of people’s radar due to their BRILLIANT campaign on YouTube over the last 2 weeks. http://www.youtube.com/user/oldspice?v=uLTIowBF0kE&feature=pyv&ad=5066079497&kw=old%20spice%20commercial&gclid=CLnn1ozl-aICFQR75QodaQf1_Q (Over 9.7 million views) Now granted I personally haven’t used Old Spice since receiving some around my Bar Mitzvah in 1983. (Maybe I got some for Hanukkah in 85 or 86). But if you watch TV, they have had some funny commercials throughout the years. But whoever thought of a campaign to have an actor (and a “ridiculously handsome” former NFL Football player) on call 24/7 responding to Twitter and YouTube comments absolutely wins the social media race of the month. And the writers on staff at the same time coming up with creative responses to famous celebrities and actors and pop culture icons will go down in history. Check out the Alyssa Milano Twitter and video responses (http://www.alyssa.com/news/here-is-what-to-do-next-mr-old-spice/), the hilarious Old Spice response bringing back Milano’s 11 year old adolescent Tony Danza Who’s The Boss TV days (http://www.youtube.com/watch?v=-oElH6M_5i4) and the final video http://www.youtube.com/watch?v=nFDqvKtPgZo (over 2.6 million views). And just as Old Spice is benefitting, so is Milano’s career and the charities that she supports. She was able to raise $90,000 on her birthday through her fans. Wow! Let’s see how much she can raise by tagging on to the Old Spice campaign.
Finally, for all of you Livestrong yellow rubber bracelet people out there who wish they could ride a bike like the wind, RadiosShack benefits from sponsoring Lance Armstrong and the people who ride with him. At the 16th stage of the 21 stage, 2200 mile, Tour De France, Lance is in the 31st position while the other Americans are Christopher Horner in position 21 and Levi Leipheimer is in 7th place http://www.letour.fr/2010/TDF/LIVE/us/1500/classement/index.html
Books of the week – Fiction – The Blind Side by Michael Lewis and Non-Fiction – On Selling, by Mark H. McCormack and Burn Rate by Michael Wolff. Movies – The Vagina Monologues and Y Tu Mamá También. (Yes a racy week for the 9 days huh?)
If you want to know more about Old Spice YouTube, Facebook, squeeze, books I have read, movies I have watched and/or social media for your business, call me at 212-993-5828 or email me at info@salemglobal.com to set up a conversation or check out www.SalemGlobal.com for more information. Or even better, come to one of my events. My exclusive networking group is meeting this Thursday at 5WPR in midtown.