SalemGlobal SEO Tip of the Week!
Posted by Salem Global on Jul 31, 2007
The world of Social Networking is overwhelming and complex, however SalemGlobal has learned a great deal from working with BigString.com - the coolest free email in the world. BigString.com, like all SalemGlobal clients, is interested in increasing traffic to their websites in large volume. With this service, you can self-destruct or change an email that’s already been sent and/or read. Instead of worrying about the messages you send to others being available in their inbox, you can now destroy them as a way to protect your privacy.
In addition, BigString offers a way to prevent your personal identification info from remaining in someone else’s inbox as well, restricting private images or messages from being spread further online. You can also reword a message that’s already been sent, revise a document you’ve sent along, or set an expiration date for emails.Our strategy for marketing BigString.com was blogs, blogs, and more blogs. Social Media and Social Networking are a key component to this effort, how do you go about this? SalemGlobal put together a series of tools and a directory to help you and our clients. Check these directories out here.
The Agency Blog.com - Great Article
Posted by Salem Global on Jul 30, 2007
Social Networking in the Great Beyond,
http://www.theagencyblog.com/the_agency_blog/2007/07/social-networki.html
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Search Engine Optimization, is it Rocket Science?
Posted by Salem Global on Jul 27, 2007
Recently posted to the SalemGlobal Internet Website Marketing site is a presentation that was given by CEO Raphi Salem. It might interest anyone who is wanting to learn more about website marketing, search engines and related topics. Some of the issues discussed include community building:
- Become THE Community and Industry ResourceÂ
- Just like a local newspaper is the local authority, you should become the local industry authority
- The printed word is the trusted word
- You already are A resource (for your clientele)
- Become THE LOCAL INDUSTRY resource (vs.Regional, National and Global)
- How? BUILD COMMUNITY!
- Create alliances and partnerships
- Large enough to handle anything, small enough to care
For the full presentation, click here!
SalemGlobal SEO Tip of the Week!
Posted by Salem Global on Jul 26, 2007
July 26, 2007: I would love to share a new tool with you.. BigString is a free email service that allows a user to easily send, recall, erase, self-destruct and modify an email after it has been sent. BigString users have unprecedented control over all of their email, whether they choose to send it through the BigString.com website or even Microsoft Outlook.
It is inevitable. At one point or another in your life, you’ve sent an email to a colleague, client, family member or significant other that’s been highly regrettable. Even before pressing send, you knew it was a bad idea, yet you rolled the dice and clicked anyway, only to cringe at what you wrote later on. http://www.bigstring.com/
Great Site For Internet SEO
Posted by Salem Global on Jul 25, 2007
43 things.com is a great site for looking into what others are doing from a social networking standpoint. SalemGlobal Internet Website Marketing is always looking out for friends!
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SalemGlobal Internet Website Marketing Newsletter
Posted by Salem Global on Jul 24, 2007
The SalemGlobal Internet Website Marketing Newsletter was published yesterday, check out the latest headlines.
Networking Breakfast and Client Events
SalemGlobal Wants to Educate You!
SalemGlobal wants to congratulate Chief Marketing Officer Michael Findling for his induction into New York BNI Chapter 12. We look forward to seeing you on Thursday August 23rd at 8AM for our monthly Breakfast Networking Event (please note this breakfast usually takes place on the 3rd Thursday of the month, this is an exception). . Thank you again to Stage2Networks (70 West 40th Street, Floor 7 (map) for hosting us. Please email us today to RSVP and secure your seat to the breakfast (we also want to make sure we have bagels for all!).The SalemGlobal Video Educational Series looks at driving traffic in many ways this week, click here to view. Lastly if you are looking for FREE and Secure Email, please check out Bigstring.com. We hope you’ll check out all the latest news here.
Thanks to Launch 3 Mobile and WoozyFly for breakfast!
Posted by Salem Global on Jul 19, 2007
Salem Global Internet Website Marketing would like to thank our sponsors Launch 3 Communications and Woozyfly for breakfast this morning at our monthly networking breakfasts. If you would like to know more about our breakfasts check out www.breakfastnetworking.com.
Web 2.0 Directories & Search Engines
Posted by Salem Global on Jul 18, 2007
SalemGlobal Internet Website Marketing thinks you should see Web 2.0 Directories & Search Engines
Go2Web20.net
http://www.go2web20.net
This site is a fantastic search engine and directory for everything Web 2.0. It’s worth a visit just to look at the on-site search function. It is tag- and keyword cloud-based, which in English means that the search field box asks you to select a keyword tag. Click on the arrow to do so, and you see a keyword cloud of written keywords, in which the most popular are in larger font sizes. Search results are presented in a grid where each square shows the logo of the company whose business involves your chosen keyword. As you mouse over each logo you see a bubble with a description of what that company does. It’s very Web 2.0-ish.
For example, we chose “collaboration” and were served up dozens of companies. Businesses ranged from project collaboration software to research communities to websites which allow families to jointly create and build their family trees or plan family trips. A must-visit for anyone interested in Web 2.0 marketing, businesses and software.
SalemGlobal SEO Tip of the Week
Posted by Salem Global on Jul 17, 2007
It is helpful to consider multiple variations of important keywords, and all possible combinations thereof. Our ongoing project for a Long Island Neurosurgery practice illustrates this point.
We began with a Pay-per-Click campaign to bring them immediate results while building up the longer-term strategy of getting clicks from the organic (free) search results. When choosing keywords for the PPC campaign, we are not constrained by a limited number of keywords, as we are with the organic optimization for each page. PPC can include a huge number of variations - such as neurosurgery/neurosurgeon/neurosurgeons, combined with LI/Long Island/NY/NYC and many other geographical names, as well as other keywords and teir variations. These and other combinations can yield a very large number of similar keyword phrases - but at no cost, since we pay only for clicks - and we can further refine the campaign to choose lower cost-per-click keywords and thus yield more clicks within the same budget.
We are also helping to ensure that we get the best possible position, as each of these keywords in specific combinations will bid for ads on those specific searches. Finally, the data gathered in the PPC campaign can be helpful in determining the best of the keywords to optimize web pages for the organic results.
Internet Marketing Search Engine Optimization 07-16-07
Posted by Salem Global on Jul 16, 2007
SalemGlobal beleives in education. We hold a true belief that what we do is not necissarly rocket science - there is some magic to what we do, but there are components to our job that even you can learn from. In order to keep our friends and colleagues up to date, we hope you’ll enjoy our video series.  Our library can be found here: http://www.salemglobal.com/salemglobal-educational-videos.php
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