AETNA Small Business
Posted by Salem Global on Aug 16, 2007
The NY Enterprise Report and AETNA held a great event in May 2007 to help small businesses, Raphi Salem of SalemGlobal Internet Website Marketing was interviewed, hear his thoughts here.
Networking Breakfast and Client Events
Posted by Salem Global on Aug 15, 2007
Networking Breakfast and Client Events
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SalemGlobal wants to invite you to great networking events in the month of August. We look forward to seeing you on Thursday August 23rd at 8AM for our monthly Breakfast Networking Event (please note this breakfast usually takes place on the 3rd Thursday of the month, this is an exception).  Thank you again to Stage2Networks (70 West 40th Street, Floor 7 (map) for hosting us. Please email us today to RSVP and secure your seat to the breakfast (we also want to make sure we have bagels for all!). President Dov Weinstock’s New York International Networking Group is now interviewing Accountants and CPA’s to join the local chapter, if interested please e-mail Dov about attending on Wednesday September 19th today.
The SalemGlobal Video Educational Series looks at driving traffic in many ways this week, click here to view.
Mobile Social Networks Growing Worldwide
Posted by Salem Global on Aug 14, 2007
A report from M:Metrics indicates that mobile social networks are growing worldwide, with MySpace taking the biggest chunk of mobile users in the US and the UK.
In the US and Western Europe, M:Metrics is reporting 12.3 million consumers accessing a social network via their mobile phones for the month of June. The US had the largest number of users, topping off at 7.5 million mobile subscribers. Italy is next, with 1.3 million, then the UK with 1.1 million, and then Spain, Germany and France. The most visited mobile networks for the US and the UK were MySpace and Facebook, with Bebo also garnering significant users in the UK, and YouTube coming in third for the US. MSN was the most popular network for the mobile users in all the other countries considered.
If you’re wondering about the wireless service providers, M:Metrics notes that Amp’d, AT&T, Helio and Nextel users were the biggest group to sign onto MySpace, and Sprint, AT&T, Virgin and Amp’d were the providers most used for Facebook access. YouTube was most used on Verizon. These additional stats are interesting and useful to have, considering the many initiatives wireless providers are pushing in order to provide access to social networks, as well as trying to hone in on the influence of a particular cell phone (iPhone) or wireless service.
There are also cell phone makers that are creating networks themselves, like Nokia, and the social networks are also looking to push mobile access as well. Looking back at these numbers and comparing them with additional stats over time will offer insight to the growth of the mobile network sector.
Site find: Buddylube – Great Social Networking
Posted by Salem Global on Aug 13, 2007
SalemGlobal Internet Website Marketing has discovered a great new site: http://www.buddylube.com/
 MARKETING AND MONETIZATION FOR SOCIAL MEDIA
200-Million Registered Users And Growing
More eyeballs, more profiles.
Check it out!
BNI One-onOne: Erika Pemberton
Posted by Salem Global on Aug 12, 2007
In the pouring rain after a BNI Chapter meeting, Erika and I had some coffee.
Erika Pemberton is an NCCAOM Diplomate in Oriental Medicine, nationally board certified in acupuncture and Chinese herbology, and licensed to practice in the state of New York.  Additionally, she is trained and certified in the NADA (National Acupuncture Detoxification Association) protocol for chemical dependency treatment. She is a member of NADA, and also of the Acupuncture Society of New York.Â
She earned her four-year Master of Science degree in Traditional Oriental Medicine at Pacific College of Oriental Medicine (NYC). There, she completed over 3,400 hours in the study of acupuncture, Chinese herbology, eastern nutrition and related therapeutic modalities, with a substantial portion of didactics devoted to western medicine as well. In addition, she completed over 950 hours of clinical training. She received her Bachelor of Science degree in Biology from the University of Colorado.
Erika values the strengths of both traditional and modern medical practices, and strongly believes in an integrated approach to health and healing.
 SalemGlobal Internet Website Marketing has been a member of BNI since 2001, if you are interested in joining, check it out.
George Bischof: BNI One-on-One
Posted by Salem Global on Aug 11, 2007
The Law Offices of George L. Bischof advises families, individuals, and small businesses on a range of legal matters.
Our principal areas of focus are wills, trusts, and estates; real estate transactions; and elder law. Other representative matters include tax controversies, partnerships, and tax-exempt entities.
Six Reasons You Almost Certainly Want a Current Will:
1. You want to select a Guardian for your minor children and make specific financial provisions for them.
2. You want to make provisions for children from a prior marriage.
3. You want to make provisions for disabled beneficiaries and preserve their eligibility to receive public benefits.
4. You want to simplify your estate administration and reduce the fees and costs thereof.
5. You want to reduce the impact of state and federal estate taxes.
6. You don’t want state intestacy rules to determine who benefits from your estate.
SalemGlobal Internet Website Marketing has been a member of BNI since 2001, if you are interested in joining, check it out.
Yahoo Local – Powerful SEO Tool for SalemGlobal
Posted by Salem Global on Aug 10, 2007
Yahoo Local is the latest Yahoo site to get a major makeover, as part of the continued renewal of Yahoo’s portals. It’s a radical change for the established Yahoo property.
As you might expect, the new Yahoo Local is trying to pack in more community features and integrate with Yahoo’s other properties. Upcoming.org, Yahoo’s event planning site, is now prominent in the events section, while Yahoo Maps also makes an appearance. The new Weekend Guide (US only), meanwhile, integrates both Flickr photos and Upcoming events.
At the center of the experience is user reviews and ratings of local places and businesses: these users have their own profiles on the site, but you can also see whether you’re connected to them on Yahoo 360 or Yahoo Messenger. The MyLocal section, meanwhile, lets you bookmark places for later. It’s very similar to Yelp, in fact. A nice touch: the header image is customized for 20 major US cities.
This is a strong update that just continues Yahoo’s ongoing updates of its properties. Look out for more of their sites to add the same features in the next few months.
Search Engines, Links and Page Ranks – does it matter?
Posted by Salem Global on Aug 9, 2007
SEO, or search engine optimization, is a way of designing your website, and placing content in it, to satisfy search engine algorithms. Search engines are so sophisticated today that if you achieve that, then you will also satisfy visitors to your website. If you satisfy visitors to your website, then they will stay on the page they landed on and read it. They will then clÃck to read other pages on your website and might even make a purchase.
But let’s be honest, some will leave right away, but if the search engines feel that your content is good enough for a high placement in their indices for the search term, or keyword, that your visitor used to get to your web page, then it is more likely that you will achieve a relatively high stick rate of people to your site than a lower one.
Now, consider if you thought Google PageRank more important. You would then spend more of your time trying to get links back to your website than you would properly optimizing your site and filling it with good content. If you were successful in that difficult job, then Google, and possibly other search engines, would lÃst you a bit higher in their indices, not because their spiders thought your site was relevant to the search term used by the potential visitors, but because other websites thought so.
You will then get visitors to your website, and the page they land on would have to be relevant to the search term they used or they will immediately leave. If it is relevant, they will stay, perhaps visit other web pages and perhaps make a purchase. What is the difference? Each gives the same result, but this is also why SalemGlobal (and any of our competitors will tell you) that it is a mixture of science and art and finding the right balance over a twelve month period. This is actually what does make a difference, mixing up the strategies.
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Website Marketing Tools for You To Know
Posted by Salem Global on Aug 8, 2007
 SalemGlobal Internet Website Marketing likes to bring our friends great tools, have you checked out Alexa Ratings? Look up different sites and see what’s new, what’s cool!
The Alexa Web Search Platform provides public access to the vast web crawl collected by Alexa Internet. Users can search and process billions of documents – even create their own search engines – using Alexa’s search and publication tools. Alexa provides compute and storage resources that allow users to quickly process and store large amounts of web data. Users can view the results of their processes interactively, transfer the results to their home machine, or publish them as a new web service
Online Directory Links – Quantity vs. Quality
Posted by Salem Global on Aug 7, 2007
One of the main strategies in Search Engine Marketing is getting to the top of the Search Engine results for your chosen keywords. There are two cornerstones of improving Search Engine results position: Content and Links. When it comes to links, we try to get as many Inbound Links as possible – other websites that hyperlink to ours. These can be (for example) Online Directories or Blogs.
The best type of directories to get links from are those with high Page Rank in Google, and those that allow us to specify the anchor text – the text that will be highlighted as the hyperlink. Generally speaking we stay away from paid inclusion, as well as from link exchange offers – as these can be flagged negatively by the Search Engines. We maintain a list of ‘SEO-Friendly’ directories, which are very general in nature. These are good places to list our clients from a SEO perspective, as a link from such a directory will help in rising in the Search Engine results ranks. For this strategy, it’s a numbers game – we measure our initial progress by the number of links created.
However in order to drive actual potential customers directly from a directory site, it is also necessary to get listed in directories relevant to the specific industry or vertical market of the target site. It does takes more effort to find these. The criterion for selection and success is also different – here, volume of traffic to the directory site will obviously be a factor in how much of that traffic it can pass on to our site.