Monthly Breakfast Networking Is This Week!
Posted by Salem Global on Feb 18, 2008
| Networking Breakfast and Client EventsSalemGlobal Wants You To Grow Your Business!
SalemGlobal would like to welcome its newest client, Jonathan Barry Associates, a Commercial Real Estate Services Firm here in New York City. Thank you to Ramon Ray and Marian Banker (of Prime Strategies) for having Chief Marketing Officer Michael Findling speak at the Small Business Technology Summit last week. The team had an amazing time during the day and it was a great speaking experience for Michael. Look for video clips in the coming weeks! SalemGlobal is also looking forward to seeing you and your colleagues on February 21st for our monthly networking breakfast. Sign-up now and join the nearly 100+ RSVP’s we have received in the last week! Please note, there is a NEW format to breakfast, as the size of breakfast has dictated a change. Please see new format in the next section of this newsletter, it is critical to read if you plan on attending breakfast. To attend breakfast you must RSVP online (www.breakfastnetworking.com) – our location has very strict security measures. Also, the monthly sponsorship spot is still available, sign-up today to get nearly $1000 in promotional value for only $300! The SalemGlobal Breakfast Sponsorships packages include:
SalemGlobal Internet Website Marketing is trying to build up our: Websites with Hamantaschen recipes. http://www.facebook.com/group.php?gid=8616999397 Thanks and Chag Sameach. |
Relieve Blackberry Thumb Pains With The Xtensor
Posted by Salem Global on Feb 15, 2008
A few years ago, the worst nightmare of any geek was Carpel Tunnel Syndrome. While that’s still the primary concern of many proud geek, there has been something else creeping up that could put you out of commission. That’s right, Blackberrry Thumb. Sure, it sounds amusing, but contacting this horrible affliction could mean slower typing on your precious smartphone. Thankfully, there’s something out there that makes treating Blackberrry Thumb a breeze; behold the Xtensor.
Sure, that was a bit over-the-top, but it is quite serious to those who are affected. The Xtensor it “the first product on the market to perform with true bio-mechanically correctness and treats the direct cause of this pain.” It appears to use elastic bands attached to the tips of your fingers to provide resistance when extending them. I’m not doctor (but I play one on TV) so I can’t really tell you how this helps, but it’s certainly worth a shot if you’re in pain.
New York Office Space At Below Market Value
Posted by Salem Global on Feb 15, 2008
New York Commercial Real Estate Broker and property manager Jonathan Cohen is your answer. If you are looking for office space in New York, Jonathan Cohen is your best bet!
Jonathan R. Cohen, Director
1140 Avenue of the Americas, 12th Floor
New York, NY 10036
(212) 763-3598
jcohen at murrayhill.com
The name Jonathan Cohen stands for something in New York. It stands for talent, intelligence, ingenuity, and drive. It stands for value. Offering a full spectrum of commercial leasing and third person management services in a city as demanding as New York is not simple; meeting our standards for service is that much better.
Jonathan Cohen has spent year mastering the complexities of New York’s commerical real estate market as brokers, property managers, and owners. His experience springs from the successful negotiation of thousands of leases and property sales aggregating tens of millions of square feet. In short, Jonathan Cohen Properties gets results.
Because there is no subsitute for an experienced negotiator and firsthand knowledge of clients’ industries. He continues to deliver the same high-quality tenant services that first put Jonathan Cohen on the map.
Improve Your Golf Swing With A Great Golf Gift, the Xtensor
Posted by Salem Global on Feb 14, 2008
http://video.google.com/videoplay?docid=-9213900560118110656For years now; core training (the idea of strengthening a group of muscles that support the primary muscles involved in specific activities) has been the leading edge of fitness training philosophy. This type of training is often associated with hips, back and abdominal areas of the body. Leading information now employs the thought that core training muscles exist throughout the body depending upon which area of the body is in motion. The Xtensor is the core training tool for the hands, wrists and elbows. No other device is better designed to exercise the muscles that stablize the wrist and elbows which until now have been virtually off limits core training principles. Strengthening the muscles that open the hands is on the leading edge in helping to prevent overuse injuries that effect the performance of millions of golfers and tennis players every year.
Teri Bloom Visits SalemGlobal Offices
Posted by Salem Global on Feb 14, 2008
New York Photographer Teri Bloom came to the offices of SalemGlobal today!
Teri Bloom is an award-winning people photographer based in New York City.
For over fifteen years, she’s covered an exciting and diverse range of photography assignments throughout the tri-state area. Originally a news photographer and photojournalist, her specialties include portraiture for magazines, websites and annual reports, as well as photojournalistic wedding and special event photography. She has extensive experience as an editorial photographer and has been widely published.
Internet Website Marketing and Small Business Summit
Posted by Salem Global on Feb 13, 2008
On February 11th, Michael Findling, Chief Marketing Officer of SalemGlobal Internet Website Marketing Spoke at the Small Business Technology Summit. Thank you to Ramon Ray and Marion Banker for having Michael there to speak on a panel discussion. Michael spoke about social networking, blogs and relevant content. About how to really harness the power of the internet. Tools that you can use to drive more traffic at very affordable costs. 
http://www.salemglobal.com
http://www.smallbiztechsummit.com/
With changes in technology, the economy and the marketplace continuing at breakneck speed, many businesses have realized it’s time to reinvent themselves.
Join hundreds of other small businesses as we all come together for the third annual Small Business Summit, where our theme will be “It’s Time to Reinvent Your Business.”
You’ll be rubbing elbows with those who offer cutting edge technology and business solutions. There’ll be lots of time to ask your questions, see demonstrations and bring yourself up to speed to make the right decisions for your business
Microsoft and Yahoo, pros and cons
Posted by Salem Global on Feb 12, 2008
Microsoft and Yahoo: the pros and cons
Our media strategies editor takes a look at Microsoft’s bid for Yahoo and what this could mean for the online media industry.
The announcement last week of Microsoft’s unsolicited bid for Yahoo hit the newswires, the industry and the press like the late Orson Wells doing cannonball into an Oscar party punch bowl.
The $44.6 billion offer, in both cash and stock, was 62 percent higher than Yahoo’s stock price at the end of the last day of January. The announcement, naturally, brought Yahoo’s stock price up to levels commensurate with that of the punch bowl mentioned above, once Mr. Wells is in it.
But before too much champagne is uncorked — or too many hands are wrung bloody with worry — we should all remember that it will likely be some time before such a merger would be approved by the FTC, and it looks as if Google has already decided to come forward to play a lead role as spoiler of the deal declaring, among other things, that it could prove to hinder competition in the market place.
While this kind of response from Google (given its position in the marketplace) makes one smile painfully at the corner of one’s mouth, it isn’t an entirely illegitimate claim, and it is one that the decision makers will ponder for some time.
Is this a good move for Microsoft? Is this a good move for those of us in the business? If either party has Yahoo stock, the answer is yes. Yahoo stock has been relatively undervalued for some time, and Jerry Yang being the public figure running the company can’t be the answer for Yahoo if it wasn’t the answer before. Having Jerry Yang come back would be like the hiring back Don Chaney to the Knicks in the hopes of having a winning season.
From a business perspective and as a stockholder, which I am not, Yahoo getting bought by ANYONE would be a good idea. The new company could be a source of direction and focus that has been lacking nearly since the end of the last dot-com craze. From the media planning and buying perspective, there are both a few pros and cons to the deal.
Pros:
1. Yahoo’s targeting capabilities, married to Atlas’ serving technology, and plugged into Drive PM’s vast network, could make for a display advertising network that delivers more appropriate advertising to larger audiences on a scale that only Google currently has through its search product.
Using the same kinds of algorithm-based intelligence to parse user profiles and click streams combined with the content elements of specific web pages viewed, the MicroHoo entity could be immensely powerful. As online continues to be a contest between methods of advertising based on engagement and analytics-driven targeting, an entity like MicroHoo can compete. Ostensibly selling access to online users instead of basic placement of ad inventory will require the kind of powerful analytics a Yahoo and Microsoft combined would be capable of. Deploying such analytics meaningfully requires populations of hundreds of millions of online users.
2. Two online media companies with tons of remnant inventory means one company with more remnant inventory than any online media company on earth. This means that direct response advertisers and companies that facilitate their needs will have more carrion upon which to feed. Drive PM, Blue Lithium and Right Media are only going to be able to move so much of this stuff. There will be plenty of inventory for a plethora of drovers to make a living, and that will be good for the economy of the business.
Cons:
1. A loss of pricing flexibility. I don’t care what anyone says: whenever a company, organization or government tells you that economies of scale will mean savings for the consumer, they are lying to you (unless it’s Wal-Mart). When two of the biggest destinations for ad dollars become one, do you really think CPMs are going to either A) go down or B) become more negotiable? Not a chance.
2. There are good sales representatives in even the worst organizations. But it has been my experience — and several others, from what I’ve heard anecdotally over the years — that both MSN and Yahoo have “challenging” bedside manners. When the two companies merge, will that simply mean exponential arrogance? Will this mean more calls and emails that, when executed with the spirit of negotiation as their intent, are replied to with the Heisman strong-arm? Or, as is often the case, no response at all? Will this mean even more RFPs that have included oodles of Hotmail and Yahoo Mail inventory priced at medical journal CPMs, when all you asked for was a contextually relevant buy?
3. Microsoft is a technology company. As such, sales and marketing are not in its DNA. This means that the disciplines will always be treated, top-down, as something inferior to the core concerns of the company. This will eventually permeate the entire combined company and result in one giant technology/software company rather than a media company, with a lot of disenfranchised and demoralized sales/marketing/advertising personnel. And maybe that’s what Microsoft really wants, to merely extend its software holdings into the virtual realm and simply be an even bigger software company. But if it wants to be a media company, it is going to be tough.
4. No more choice. I know that Coke and Pepsi aren’t really THAT different from one another — Coke is a little fizzier; Pepsi a little sweeter. But they are different enough, and their respective consumers think they are different enough to prefer one over the other. While years of branding have contributed to this more significantly than you might realize, what matters is that the consumer has a choice. If Yahoo and MSN are merged into one, do I really end up with choice anymore? It isn’t like a magazine publishing company that has a variety of content verticals for the marketplace to choose from. These are currently two companies that both pretty much bring the same thing to the marketplace, and those in the marketplace, for whatever reason, have chosen one over the other. This will no longer be the case.
And what about media buyers? Will they be able to specify what they want on one portal versus another? Will they be able to pit one against the other as a means of extracting value and service? I really can’t say, but it isn’t likely.
Consolidation in business should come as no surprise to anyone. But Microsoft is still in the process of swallowing aQuantive, let alone digesting it, and we haven’t even begun to see what the fall-out from that is.
LIVE LASIK Laser Eye Surgery at Park Avenue Laser
Posted by Salem Global on Feb 11, 2008
See What You’ve Been Missing
LIVE LASIK Laser Eye Surgery at Park Avenue Laser:
- NO-FLAP
- ALL-LASER
- NON-CUTTING
- IMPROVED SAFETY
Wednesday, April 30th 2008, 5-6:30 PM
Watch Michael Findling, ChiefMarketing Officer for Salem GlobalInternet Website Marketing, ourWebmaster, get his own surgery!“I have always wanted laser eye surgery, but never knew whom to trust. After working with Dr. Chynn for months, I know he runs a tight ship, and am now trusting him with my eyes!” His procedure will be performed live by our surgeon: Emil Chynn MD, FACS, MBA Dartmouth/Columbia/Harvard/Emory/NYU-trained. Get in-depth information about LASIK, LASEK and Epi-LASEK and find out if you are a good candidate.
ENTER AND WIN:
- $500 discount off your laser surgery
- $100 discount off a Botox injection
Get a free refreshment and a goodie bag. Speak to patients who are now 20/10
102 E. 25th Street New York, NY 10010
www.ParkAvenueLaser.com
Social Media to Weather Recession
Posted by Salem Global on Feb 8, 2008
Feb 6, 2008
NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study.
According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles geared to building brand awareness.
Those findings stand in contrast to the previous economic downturn, when spending on Internet advertising cratered as marketers turned to tried-and-true media.
“Last time around, there was a lot of mindless investment in online,” said Forrester analyst Josh Bernoff. “People were dong it because their competition was doing it or because it looked cool. Those are good reasons to stop doing it when money tight.”
Today, companies are finding social media applications are useful marketing tools. Bernoff pointed out that a company setting up a blog or Facebook page won’t pay very mcuh, unlike the outlay for big-budget media campaigns. Even more complex community initiatives top off at $300,000. In many instances, these initiatives do not involve media spending.
“Placing ads in Facebook will suffer right along with placing ads on Yahoo! and in Time magazine,” he said. “That’s going to get cut across the board.”
Perhaps more important, Forrester sees more sophisticated marketers shifting their focus from building awareness to motivating consideration, a middle-of-the-funnel activity social media applications like discussion boards are ideally suited for.
At the same time, Forrester forecasts online direct response vehicles like search and e-mail marketing will gain market share because marketers can tie them to sales. The challenge for social media is to provide such measurable results, even if they fall short of clicks that lead to product purchases.
For example, Forrester found that Procter & Gamble’s BeingGirl.com, an online community for adolescent girls, is four times as effective as a similarly priced marketing program in traditional media. Initiatives like BeingGirl.com require a long-term commitment, Bernoff pointed out.
“There has been a lot of experimentation,” he said. “The time for that should be coming to an end soon. Experiments don’t tend to do well in an environment where money is tight.”
Graham Field Euro Nurse Bag PLUS Gift
Posted by Salem Global on Feb 8, 2008
Medical Supplies from MedexSupply – 888-433-2300
