Find The Best Commercial Real Estate in NYC
Posted by Salem Global on Apr 15, 2008
Navigating through the New York City Commercial Real Estate market can be a complex and daunting prospect. However, finding your ideal commercial space may be simpler than you think.
Let the experts at JBA, inc. Help you to define and locate your commercial real estate needs and
make your transaction a pleasant and profitable experience.
Breakfast Networking Breakfast and Client Events
Posted by Salem Global on Apr 14, 2008
SalemGlobal Wants You To Grow Your Business!
SalemGlobal is looking forward to seeing everyone this coming Wednsday for April’s networking breakfast. This month we will be meeting at offices of Shiboleth-Heiman, One Penn Plaza, Suite 2527. This location has a different layout than month’s past, so only those arriving on time will allocated a seat.
SalemGlobal would like to thank our April breakfast sponsor: Shiboleth-Heiman, the largest Israeli Law Firm in New York who are using their sponsorship spotlight to showcase Elem: an organization assisting youth in distress in Israel (www.Elem.org). Oren will be telling us about Elem’s crucial work in Israel during our upcoming breakfast. This is the first time the SalemGlobal Breakfast sponsorship is used to showcase a philanthropic cause. Congratulations Oren! See a video message from Oren and VP of Elem, Amit Marom by clicking here!.
We look forward to seeing everyone on Wednesday April 16th for our breakfast (www.breakfastnetworking.com). Please note: the SalemGlobal Networking Breakfasts will be returning to our prior networking format in April, everyone will have the opportunity to introduce themselves to the entire group.
To attend breakfast you must RSVP online (www.breakfastnetworking.com) – our location has very strict security measures. If you would like to be a breakfast sponsor for May, sign-up today to get nearly $1000 in promotional value for only $300! The SalemGlobal Breakfast Sponsorships packages include:
- Two minute promotional video distributed to dozens of video sharing websites, there is more to the world than just YouTube!
- Spotlight and a short speaking slot at our monthly breakfast.
- Promotion within our newsletters and blogs.
- Dozens of in-bound links to your website, which is a key internet marketing component and strategy.
Laser Eye Surgery At SalemGlobal Website Marketing
Posted by Salem Global on Apr 11, 2008
See What You’ve Been Missing
- NO-FLAP
- ALL-LASER
- NON-CUTTING
- IMPROVED SAFETY
Watch Michael Findling, Chief Marketing Officer for Salem Global Internet Website Marketing, our Webmaster, get his own surgery!
“I have always wanted laser eye surgery, but never knew whom to trust. After working with Dr. Chynn for months, I know he runs a tight ship, and am now trusting him with my eyes!”
His procedure will be performed live by our surgeon: Emil Chynn MD, FACS, MBADartmouth/Columbia/Harvard/Emory/NYU-trained.
Get in-depth information about LASIK, LASEK and Epi-LASEKand find out if you are a good candidate.
ENTER AND WIN
$500 discount
off your laser surgery
$100 discount
off a Botox injection
Get a free refreshment and a goodie bag.
Speak to patients who are now 20/10
Wednesday, May 7th 2008
5-6:30 PM
102 E. 25th Street
New York, NY 10010
www.ParkAvenueLaser.com
Putting the Best Face on Cosmetic Surgeons
Posted by Salem Global on Apr 11, 2008
Putting the Best Face on Cosmetic Surgeons
DR. GUS GALANTE, a board-certified plastic surgeon, would have been the first to admit he needed a makeover in 2006. If a local woman in the market for a tummy tuck had searched for plastic surgeon and northwest Indiana, his Web site came up so low among Google searches that he might have had better luck attracting patients by screaming from a mountaintop.
What’s more, there are 145 board-certified plastic surgeons within 60 miles of his offices in Schererville and Valparaiso, Ind., and twice as many doctors offering face-lifts and nose jobs.
His old site had before-and-after pictures and a laundry list of his impressive credentials, but nothing close to the online theatrics it takes for a plastic surgeon to make a sale today. Heart-to-heart videos in which doctors reveal why they got into this field, or why a patient should choose them over others, have a way of enticing patients.
In March 2006, Dr. Galante hired Etna Interactive, a medical marketing company in San Luis Obispo, Calif., to help raise his profile. He worked with an Etna copywriter to create pages for each procedure he offers, including information about how breast augmentation or liposuction is performed and what recovery entails.
Etna advised him to pay for listings on directories like smartplasticsurgery.com and yourplasticsurgeryguide.com, which are frequently visited by potential patients. Last year, his marketing costs came to roughly $20,000, but Dr. Galante, who joined eight directories in total and is happy with his Web site, galantemd.com, said he’s “definitely gotten more patients through the Web.”
Dr. Galante’s site has four times the traffic it did in 2006 and consultation requests have doubled, said Ryan Miller, founder of Etna.
“Being the one that gets picked out of hundreds and thousands is the challenge for the plastic surgeon,” said Mr. Miller, who said that Etna works with 165 cosmetic doctors, up from five in 2003.
Patients have plenty of options today. Roughly 5,700 plastic surgeons are certified with the American Board of Plastic Surgery, but that doesn’t include gynecologists, dentists and dermatologists, who can also nip and tuck. And some patients bat nary a droopy eyelid at boarding a plane to see a doctor.
Sundie Palmer, on Maui in Hawaii, found online two cosmetic surgeons in California that she liked and confirmed that they were board-certified by calling the American Board. After flying to Los Angeles to consult with each doctor in person, she chose Dr. Grant Stevens in Marina del Rey for her tummy tuck and breast lift. “I was impressed with his Web site,” she said, “but you still have to do your homework.”
But for less-shrewd patients, a boastful Web site is all they need to pencil in surgery. Roughly 113 million Americans have used the Internet to get health care information, according to the 2006 Pew Internet & American Life Project. But three-quarters of them do not consistently check the source and date of the health information they find online, the report said.
Granted, the study encompassed all kinds of physicians. But cosmetic doctors seem to be exceptionally adroit at promoting themselves online.
“Cosmetic doctors do all of the heavy advertising because they’re not controlled by health insurance company fee structures, and a lot of the surgery is done in private offices and clinics, not in hospitals,” said John Connolly, chief executive of Castle Connolly Medical, a health care research firm that has published seven editions of “America’s Top Doctors.” Plastic surgeons still advertise in high-end glossy magazines, he said, but “online is the least expensive, and they get the opportunity to show a lot more with real before-and-after photos and videos.”
That is not to say that doctors don’t have to pay hefty fees to play. Plastic Surgery Specialists, for example, a group of five plastic surgeons with five offices in the Baltimore area, spends $350,000 a year for the Cyphers Agency to promote them offline as well as to conceive, design, and write copy for their site. It’s necessary, said Ajia Coolbaugh, the office administrator who handles marketing. The competition in greater Baltimore “is fierce,” she said.
“Surgeons aren’t just able to put up a site and forget it,” said Steve Schadt, the director of marketing for Einstein Medical, a health care company in San Diego that has seen its work with plastic surgeons grow about 50 percent in the last four years.
To become a contender, a Web site loaded with key words (breast implants, rhinoplasty, 90210) highlights a plastic surgeon’s brand, whether they positioned themselves as a “mommy makeover” specialist with an endearing bedside manner or a family man who is sure that pinning your big ears will give you the confidence boost you deserve.
But there’s plenty that these sites don’t reveal. Namely, all those links to good news media coverage about the doctors? They may have paid for it, and need not disclose that fact. And patients shouldn’t necessarily be swayed by the prominent pictures of scantily-clad bodies, either. All too often those curves and taut stomachs aren’t the handiwork of said doctor, but a model who has been treated by Dr. Photoshop.
Doctors can advertise and market themselves to their hearts’ content. “As long as it’s not false, fraudulent, deceptive, or misleading, it’s allowed,” said Robert H. Aicher, a lawyer for the American Society for Aesthetic Plastic Surgery, a trade association of 2,400 board-certified plastic surgeons.
But who checks the facts on doctor sites? Too often no one. Doctors who belong to trade organizations like the society for aesthetic plastic surgery can’t pass off models as former patients online. Instead, they must identify models, Mr. Aicher said. (Looking closely at the biggest pictures on Dr. Galante’s site, a watermark tagging certain bodies as models is visible.)
But many doctors practicing cosmetic medicine don’t belong to such trade groups and are exempt from rules. For instance, Dr. Jan Adams, who performed a tummy tuck and breast reduction on Kanye West’s mother, Donda, was not board-certified. Ms. West died of complications after surgery.
Too few patients surfing the Web for a nose job realize that doctors do not have to disclose whether they paid to be listed on a directory like LocateADoc.com or docshop.com. Doctors also are not heavily vetted before being listed. They need only be board-certified.What’s more, patients don’t know that sites like certifiedplasticsurgeons.com book appointments for patients and receive a commission each time they virtually escort a patient to a doctor’s door regardless of whether the person books a procedure.
Some medical marketers are all too aware that patients aren’t terribly savvy. “To the layman, whoever has the biggest billboard or Web site that’s the best guy in town,” said Mr. Schadt of Einstein Medical.
Wendy Lewis, a cosmetic-surgery consultant in Manhattan, wants patients to better inform themselves. She runs an independent reference service for patients, so she doesn’t get paid by doctors for her referrals, but she does charge $400 an hour for an office consultation ($300 for a phone consultation). “My clients come in with pages and pages of information they printed off the Web,” Ms. Lewis said. “They’ll say, ‘What do you think of this doctor? I really liked his before and afters.’ ”
Mary Carr, 24, the manager of a towing company who lives near Dallas, was so taken with before-and-after photographs on drwallace.com, that she booked a breast augmentation sight unseen. She liked the fact that Dr. Charles A. Wallace of Dallas, who is board-certified, had done “multiple surgeries from head to toe,” and was impressed by the “articles” on his site. She didn’t realize those pieces are ad copy.
Not all cosmetic doctors think online marketing is the best thing since Restylane. “There’s this cheesiness factor associated with all of this self promotion,” said Dr. C. Coleman Brown, a board-certified plastic surgeon in Chevy Chase, Md. He and his partner, Dr. James R. Bruno, spent years relying on word of mouth, but in 2005, they paid $6,000 to LocateADoc.com to get clients. The response was “lukewarm,” Dr. Brown said. “We mainly broke even.”
Last year, they left the service and joined another, breastimplants411.com, for $11,000. It has brought in more clients, but Dr. Brown doesn’t think he should have to brag that he’s the most skilled plastic surgeon east of the Mississippi. “We’re a little more old school,” he said. “And it costs a lot of money.”
By ABBY ELLIN
NY TIMES
New York Commercial Real Estate With Jon Barry
Posted by Salem Global on Apr 10, 2008
New York Commercial Real Estate
http://www.jbare.com
(212)366-0364
Find commercial real estate listings, office space, commercial real estate brokers and commercial real estate news with Jonathan Barry, your one stop for all of your commercial real estate needs.
There is a perfect space uniquely suited to your business requirements, and it is our job to find it for you. JBA, Inc, is a commercial real estate firm comprised of dedicated professionals with a high standard of excellence. Whether you are looking to lease office space, rent Retail space, or acquire commercial property, our brokers will give you quality of service.
Website Review of New York Dentist Daniell Mishaan
Posted by Salem Global on Apr 9, 2008
Welcome to the the NY Dentist, Dental Aesthetics and Facial Group
Our New York Dental Office is located in New York City’s Garment district, long–recognized as the center for Fashion Design and manufacturing in the United States. We not only cater to professionals and working people in the area, but patients from all over New York City.
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We provide General Dentistry and Cosmetic Dentistry, Bleaching/Whitening, Orthodontics, Implants, and Reconstructive Dentistry with Cosmetic Dentists and Specialists all in our spacious and new mid-town Manhattan office.
A Complete Dental and Aesthetic Center of the Highest Quality Professional Service, a Pleasing Environment that Caters to You and Puts You at Ease.
We offer:
- General Dentistry includes preventive care, such as dental exams, and treatments, such as root canals, extraction of wisdom teeth, and natural–colored fillings.
- Cosmetic and Restorative Dentistry is an area that offers numerous ways to improve your smile. In consultation with our professionals, including a plastic surgeon, we can decide which procedures will give you the smile of your dreams. Procedures include porcelain crowns, composite bonding, bleaching, veneers and dental implants.
- Orthodontics is the branch of dentistry that focuses on dental and facial irregularities. A recent development in this area is Invisalign, a method to straighten teeth using clear aligners instead of braces.
- Plastic Surgery gives you many options for improving your appearance, including facial and reconstructive surgery, Restylane, Botox and semi–permanent make up.
Life can change dramatically when you change your appearance. The Dental and Aesthetics Facial Group can help you look in the mirror and see the person you want to be.
We invite you to look through our Web site and learn more about our boutique services. Then, feel free to contact us and make an appointment to see us, today.
Dr. Daniell Mishaan, D.M.D.
DENTAL AESTHETICS AND FACIAL GROUP
241 West 37th StreetNYC, NY 10018
Phone: 212 730 4440
Fax: 212 764 7122
Networking Breakfast and Client Events
Posted by Salem Global on Apr 8, 2008
SalemGlobal Wants You To Grow Your Business!
Before we begin, SalemGlobal must annouce a location change for April’s networking breakfast. This month we will be meeting at offices of Shiboleth-Heiman, One Penn Plaza, Suite 2527. This location has a different layout than month’s past, so please arrive on time to ensure that you get a seat!
SalemGlobal would like to thank our April breakfast sponsor: Shiboleth-Heiman, the largest Israeli Law Firm in New York who are using their sponsorship spotlight to showcase Elem: an organization assisting youth in distress in Israel (www.Elem.org). Oren will be telling us about Elem’s crucial work in Israel during our upcoming breakfast. This is the first time the SalemGlobal Breakfast sponsorship is used to showcase a philanthropic cause. Congratulations Oren! See a video message from Oren and VP of Elem, Amit Marom by clicking here!.
We look forward to seeing everyone on Wednesday April 16th for our next breakfast (www.breakfastnetworking.com). Please note: the SalemGlobal Networking Breakfasts will be returning to our prior networking format in April, everyone will have the opportunity to introduce themselves to the entire group.
To attend breakfast you must RSVP online (www.breakfastnetworking.com) – our location has very strict security measures. If you would like to be a breakfast sponsor for May, sign-up today to get nearly $1000 in promotional value for only $300! The SalemGlobal Breakfast Sponsorships packages include:
- Two minute promotional video distributed to dozens of video sharing websites, there is more to the world than just YouTube!
- Spotlight and a short speaking slot at our monthly breakfast.
- Promotion within our newsletters and blogs.
- Dozens of in-bound links to your website, which is a key internet marketing component and strategy.
Israel at 60 From The Jewish Week
Posted by Salem Global on Apr 7, 2008
For the best in Jewish News, Israel News and New York Jewish News, check out The Jewish Week of New York (www.TheJewishWeek.com)!
SPECIAL COVERAGE: Israel at 60
Long Island Neurosurgeon and Spine Surgery
Posted by Salem Global on Apr 4, 2008
Long Island neurosurgeon, MRI brain tumors, New York neurosurgery, brain and spine surgery
Welcome to the Neurological Surgery Group with offices in Great Neck, Rockville Centre, Commack, and West Islip. We are the largest private Neurosurgery practice on Long Island and in the New York Tristate area.
http://www.neurosurgeryli.com
516) 255-9031
Dr. Mahdan Raj talks about pain relief and pain treatment, using the latest non-invasive techniques, technology and equipment. Dr Raj is an interventional spine specialist at Neurological Surgery P.C., one of the largest private practices for neurological surgery in the NY/NJ/CT Tri-State area. They now operate five locations including their new office in Forest Hills. They can be reached at (516) 255-9031, by email at info@neurosurgeryli.com, or at their website http://www.neurosurgeryli.com.
CustomVue MonoVision From Park Avenue Laser
Posted by Salem Global on Apr 3, 2008
Setting their sights
A new laser eye surgery boasts results 25 times more precise than previous procedures. (Getty) Laser surgery may eliminate bifocal need
By Cait Pluto
Special to amNewYork The allure of life without glasses or contacts has long attracted patients to laser vision correction surgery. While the procedure has been performed on nearsighted and farsighted patients for years, bifocal wearers were left at a loss.
Now that’s not the case. This month, Dr. Emil William Chynn of Park Avenue Laser Vision will be the first physician in New York City to perform CustomVue MonoVision surgery, the procedure that makes precise dual nearsighted and farsighted correction possible.
Chynn is inviting the public to watch the procedure at his office at 5 p.m., April 17, at 102 E. 25th St. Gordan Kelly, a 49-year old hedge-fund analyst, will be Park Avenue Laser Vision’s first CustomVue MonoVisio patient. “I guess when you’re 49, you’re going to have to get used to what you really look like,” Kelly said.
The procedure will take a personalized fingerprint of the eye using a machine called a WaveScan. Light enters the eye and when it bounces back into the WaveScan, it is interpreted. “Think of a circle with 240 pinholes,” said Alan Peck, business development manager at Advanced Medical Optics, which produces the equipment used in the procedure.
“The WaveScan interprets how light comes out of the holes.” In the past, eye abnormalities were simply measured and entered in the laser’s computer. The custom portion of the new procedure makes the results 25 times more precise.
“I can treat each part of your eye with the exact prescription it needs,” Chynn said
