Article Writing, Year-Round
Posted by Edan Shertzer on May 28, 2009
Writing an article about your business is easier than it sounds. All you have to do is look at the calendar every month and see what’s coming up in your industry (as well as in the world at large). Not convinced? Here’s an examples that shows how the calendar can help you come up with article topics:
This past Monday, we commemorated Memorial Day here in the USA. As a kid who watched TV every hour he wasn’t in school, I remember knowing that there were Memorial Day sales going on at every store in the area, from department stores to car dealerships. Today I’m made aware (sometimes painfully aware) of the many Memorial Day sales going on from the circulars that arrive in my mailbox, notifying me that supermarkets have lowered the price of beer “For One Day Only!” and that bottles of barbecue sauce and inflatable beach balls are now cheaply available in ludicrous numbers. But guess what? Advertising for Memorial Day sales segues perfectly into advertising for summer sales; summer sales lead to July 4th discounts; July 4th discounts lead to August back-to-school bonanzas, and so on and so forth….
The point I’m trying to make here is that during the summer months you don’t have to re-invent your business nor do you have to introduce a new product or service in order to generate excitement for your company. What you need to do is exploit the calendar to re-iterate and capitalize on the products/services you do best.
If you need help looking at a calendar and figuring out what you can say about your business during ANY time of the year, please give us a call at 212-993-5828 or check out our website at http://www.SalemGlobal.com. Our website is always open — 24 hours a day, 365 days a year… and we promote that too….
Unmatched Car Service and Maintenance in the Chicago Area
Posted by Edan Shertzer on May 27, 2009
World Hyundai is happy to provide all its customers not only with awesome deals on new and pre-owned Hyundais, but with a great car service department. This department, made up of a friendly and knowledgeable staff, is ready at a short notice to work on your Hyundai or any other type of vehicle you own.
All World Hyundai technicians are certified through a rigorous testing procedure instituted by Hyundai Motor America. World Hyundai wants to ensure that your vehicle is diagnosed properly, repaired in a timely manner, and most importantly, charged at a cost efficient price. These are the three main reasons you should bring your vehicle to World Hyundai for any and all of your auto service needs. World Hyundai is located in Matteson and is available to service any Hyundai in Chicago, Oak Lawn, Tinley Park, Orland, Calumet City, Joliet, Frankfort and the surrounding communities.
Eva’s Village, a Comprehensive New Jersey Anti-Poverty charity, Seeks Additional Funding to Meet the Increasing Need Along with a Decline in Donations
Posted by Aryeh.Landowne on May 27, 2009
Eva’s Village (http://www.EvasVillage.org), a comprehensive New Jersey anti-poverty charity, is experiencing an increase in need in 2009, and a decline in foundation grants and individual gifts — Eva’s Village, Paterson, New Jersey, seeks additional funding to meet the increasing need.
Paterson, NJ (PRWEB) May 27, 2009 – Eva’s Village describes an increase in their NJ anti-poverty programs and a decline in foundation grants and gifts from direct-mail appeals as “disturbing”, and is actively seeking support for their New Jersey anti-poverty programs during the current economic recession.
It’s not a surprise that the need for anti-poverty programs in New Jerseyis growing during the current New Jersey economic crises. But the increasing need is becoming disturbing indeed. In 2008, Eva’s Village served 120,777 hot, nutritious lunches, an increase of 7.3% over the same time period in 2007. More recently, over 400 people were served in one day where previously, the need averaged 260. Eva’s Village Free Medical and Dental Care Clinic in New Jersey is also noticing an increase in those seeking medical and dental care at its free clinic.
The faces of poverty in New Jersey can be seen at noon every day, 365 days a year at Eva’s Village New Jersey soup kitchen in Paterson, NJ. There are the chronic New Jersey homeless, but also veterans, the addicted, mentally ill, elderly, poor, and increasingly, New Jersey’s working poor.
Sister Gloria Perez, Executive Director of Eva’s Village, defines New Jersey’s working poor as “…those who work at one or even multiple minimum wage or sub-minimum wage jobs, but still don’t make enough to support themselves or their families.” She is careful to point out that the working poor resist government aid or charity, but as jobs become scarce, they have no choice. Sister Gloria says, “We have New Jersey fathers and mothers coming to eat their one meal per day here, so they can give their share at home to the family.”
While Eva’s Village has been aggressively seeking donations, it has experienced a decline in overall giving for its anti-poverty programs. More than half of the revenue that supports the Eva’s Village mission to “feed the hungry, shelter the homeless, treat the addicted and provide free medical and dental care to the poor,” comes from donations from corporate, private foundations, individuals and civic groups.
A new research advisory from Foundation Center shows foundation giving is expected to decrease in 2009. The Foundation Center reported that 62 percent of the 430 foundations surveyed expect to reduce their grant making this year. In fact, Eva’s Village has received notification from numerous foundations noting that they are not distributing funds at this time because they are redirecting the interests of their foundation or because funds have already been allocated early in the calendar year.
Although they have noted some decreases in their fundraising effectiveness, Eva’s Village has also been proactive in anticipating these difficulties and has added additional fundraising strategies. Noting that some foundations were decreasing distributions, Eva’s Village searched for new corporate and private foundations for funding, as well as new opportunities for New Jersey State and local funding of anti-poverty programs. In anticipation of reduced direct-mail appeal fundraising, Eva’s Village added additional appeals such as a successful “Back to School” appeal in September to help fund a recently expanded Hope Residence for Mothers and Children.
Realizing that they needed to host a fundraising event that would draw participants from a broader population, Eva’s Village added a new fundraising event this year, titled the “Journey of Hope” 5K Walk/Run to be held September 26, 2009 at Garret Mountain Reservation, Woodland Park (West Paterson), NJ. The New Jersey charity is looking to increase the participation of smaller businesses as sponsors as well as enlisting the help of area youth in raising New Jersey charitable contributions.
Donna Marie Fico, Chief Marketing Office at Eva’s Village, notes that they are very grateful for the support of corporate and private charitable foundations, government grants, New Jersey businesses and thousands of dedicated private donors. Ms. Fico says, “During this time of economic uncertainty, it is important to be both creative and cost-effective in how we conduct our fundraising.” She reports that as one of the most respected, comprehensive and effective anti-poverty organizations in the state of New Jersey, Eva’s Village receives high marks for efficiency, including a http://www.evasvillage.org/whygive.html Four-Star rating by [Charity Navigator __title__ Support Anti-Poverty Programs indicating that Eva’s Village “Exceeds industry standards and outperforms most charities in its Cause” (Charity Navigator).
Originally a New Jersey soup kitchen, Eva’s Village was founded in 1982 by Msgr. Vincent E. Puma in response to the increasing incidence of homelessness in Paterson, NJ. But Msgr. Puma soon realized that another New Jersey soup kitchen was not enough. With the generous support of thousands of donors and private and government grants, Eva’s Village has grown into the most respected anti-poverty program in New Jersey, with a four-star (maximum) rating by Charity Navigator, an independent non-profit monitor.
Donate to Eva’s Village NJ Charity or for more information, go to http://www.evasvillage.org call 973.523.6220 or write to: Donna Fico, Chief Marketing Officer, Eva’s Village, 393 Main Street, Paterson, NJ, 07501.
The Scoop On Commercial Real Estate in New York
Posted by Edan Shertzer on May 22, 2009
New York’s commercial real estate market has been through a lot these past few months. Depending on who you ask, the market might now be emerging from the mess, or it might be dipping into a deeper malaise. The truth is that there’s a whole lot of theorizing going on, and whoever turns out to be right about the outcome should probably thank blind luck as much as personal smarts.
Good thing there are some people out there who can make sense of the market as it stands today.
Jonathan Barry Associates in Manhattan have been helping their clients navigate one of the most complex real estate markets in the world. JBA has helped countless clients find the space that fits their needs. This New York commercial real estate firm specializes in locating and negotiating for office and retail space. With JBA on your side, you have a team of knowledgeable and experienced brokers working toward finding you the best real estate deal in New York.
Below is a short video by JBA’s own Jonathan Bernstein, who describes what the firm has seen happen in the market the last few months. Check it out, then check out JBA’s site, www.JBARE.com, for more.
LASIK’s Great, But It’s Not Your Only Option
Posted by Edan Shertzer on May 21, 2009
There’s no denying the great impact the LASIK procedure has had on the ophthalmological profession. LASIK surgery is a short and painless procedure that can permanently correct vision deficiencies a person may have possessed for years. Small wonder the number of patients who undergo the procedure continues to grow each year.
But not everyone is a candidate for LASIK. Some patients may have conditions that prevent them from qualifying for LASIK. If you’re in this position, what should you do?
Luckily, there are eyecare centers out there that offer safe and reliable alternatives to LASIK. The best center in the Tri-State region is the Fifth Avenue Eye Center, which is led by Dr. Ilan Cohen, a surgeon widely known for his expertise and skill with LASIK and an assortment of alternative procedures. The Fifth Avenue Eye Center offers LASEK surgery, which dispenses with the LASIK flap and is an option for patients whose corneas are very flat or very thin. Implantable contact lens such as Visian ICL are another possibility — Dr. Cohen happens to be the first surgeon in New York to perform ICL surgery.
All refractive surgeries, though, must begin with an eye exam. To schedule an appointment at the Fifth Avenue Eye Center, please call (866) 731-3937. You can also send an e-mail to info@nyceyedoc.com.
As Lenders Tighten Belt, People Capital Offers Borrowers New Way of Getting Student Loans
Posted by Edan Shertzer on May 20, 2009
The instability of the economy the last few months has made it that much more difficult for undergraduate and graduate students to obtain the type of even-handed (relatively speaking) student loans their recent predecessors were able to obtain to finance their education. Credit is tight, which means a borrower’s personal credit rating is now more significant than ever in determining whether that borrower is eligible for a good private loan.
Luckily, People Capital’s innovative peer-to-peer lending (p2p) platform provides students with a way around the traditional private loan trap. People Capital doesn’t isolate a borrower’s credit score as the single factor in determining creditworthiness. Using its Human Capital Score, a data-driven method for calculating potential future income, People Capital is able to produce a powerful and versatile risk analysis profile for each borrower. With p2p, students can borrow their loans from any number of lenders — philanthropic groups, individual investors, even friends and family members. Of course, loans are still competitive. As a whole, though, p2p student loans are much more easily customized to fit the needs of the individual borrower than the traditional loans brokered by large and impersonal financial institutions.
People Capital now has a section on its website dedicated to the latest peer-to-peer news. If recent events are any indication, p2p lending might be the next big thing in private student loans.
Articles Writing — Not Just for Journalists
Posted by Edan Shertzer on May 20, 2009
It’s not the best known fact in the world, but (surprise surprise) blogging actually has a forgotten sibling — article writing. The difference between the two is academic, really. Blogging tends to be a more informal, impressionistic form of writing. A couple of paragraphs about the particularly mocha color of your morning coffee, some breaking industry gossip, a word or two about recent business developments, and you’re all set. Articles, on the other hand, are longer pieces of writing that tend to explore subjects in a little more detail than a typical blog post. Make no mistake, articles can be informal and humorous (and blog posts can be serious and detailed), but at the end of the day they’re just that — articles — which entails a certain amount of invested research, analysis, and expertise.
At SalemGlobal, we like to think of articles as interesting “stories” told within specific, industry-related contexts. A good article will enable you to convey information about your company, your services, and/or your industry in general in a tone that is not as chatty and colloquial as a blog post, yet not as heavy and technical as an academic essay. Let’s take an example from recent events: the swine flu phenomenon, which to all appearances is not turning into the pandemic experts feared it would become, gave rise to thousands of articles by all kinds of professionals in the medical field. Not just veterinary medical pathologists wrote about the influenza: dentists wrote articles about the importance of oral hygiene; general physicians wrote articles about the telltale signs of the flu; even personal fitness trainers wrote about the necessity of maintaining a healthy lifestyle.
Now, most businesses do not need to wait for a potential pandemic to erupt before they sit down to write an article about their work. (Or we hope so, at least.) Find an angle for your story and run with it. Remember that all of the writing you’ll be doing is incredibly valuable from an SEO perspective. Articles can be added to your site as new pages, they can be summarized and made into blog posts, they can be linked to on other people’s websites and blog posts. What we do at SalemGlobal is optimize your article, market it ourselves, and submit it to the best article distributors. If you’re looking to build a name for yourself in cyberspace, articles will play an important role in your success.
Rest Assured with World Hyundai Matteson and the Hyundai Assurance Program
Posted by Edan Shertzer on May 18, 2009
There’s no denying it — times are tough. Our economy has seen better times, and people are hurting. Like many others across the country, the folks at World Hyundai Matteson are rolling up their sleeves and working hard to find a way to make things a little easier for their customers. The Hyundai Assurance Program is a good start.
The idea behind the Hyundai Assurance Program is simple but powerful: under the terms of the program, customers who lease or finance a Hyundai vehicle in the next year will have the option of returning their vehicles in case they lose their income, with Hyundai paying for most if not all of the difference of the customer’s loan obligation. The Hyundai Assurance program offers free coverage for 12 months regardless of a customer’s age, health, or employment history. If the car payments can no longer be made, customers can walk away from the loan without damaging their credit scores.
Please visit www.TheHyundaiAssurance.com to learn more about the Program widely regarded as America’s best warranty. For new and pre-owned Hyundais in the Chicago area, World Hyundai Matteson is your best bet. Call (866) 488-8966 for more information on the Program and the other great offerings available from this elite Chicago Hyundai Dealer.
Business and Bagels — SG’s Next Breakfast Networking Event Coming Up on June 4th
Posted by Edan Shertzer on May 18, 2009
Now more than ever, SalemGlobal’s monthly Breakfast Networking event opens an important forum for professionals in the New York area to find the people who can help them expand their businesses. Turnout the last few months has been great, as the videos below can attest.
Our next Breakfast is coming up in a couple of weeks, on June 4th. This will be a special pre-Summer get-together that will prepare you for the months ahead. To reserve a seat for the Breakfast, you must RSVP at www.BreakfastNetworking.com no later than 3:00pm on June 3rd.
Bring your appetite and your business cards. We look forward to seeing you in a couple of weeks.
New York’s Top Custom Suit Maker is Coming to Chicago
Posted by Edan Shertzer on May 15, 2009
After four generations of offering New Yorker’s the most elegant and comfortable custom suits around, Alan David Custom is bringing its unmatched custom tailoring experience to the Windy City.
The Alan David Chicago Show will take place on Sunday, May 31st, and Monday, June 1st, at the Westin Hotel. Click here for directions to the hotel.
Alan David’s clothing is made exclusively by old world bespoke tailors. Nothing is outsourced overseas. Every client gets his own unique pattern based on his set of measurements. Every custom garment has a one of a kind pattern, and is carefully tailored to fit each client’s unique body type. This ensures a perfect fit the very first time.
Alan David uses only the finest materials from top fabric mills including Zegna, Scabal, and Dormeuil. Custom suit prices range from $895 to $1,595. Custom shirt prices range from $100-$225.
Alan David Custom also offers one of the fastest turnaround times in the industry. Your custom clothing will arrive in 13 working days, guaranteed. After the trunk show on May 31st and June 1st, Alan David himself will return to Chicago to perform the fittings and make the necessary adjustments.
Due to the nature of this event, appointments must be scheduled in advance. For more information, please visit the Alan David website, www.AlanDavidNYC.com. To schedule an appointment please call Alan or Arnold at 212-227-4040. On May 31st and June 1st Alan David can be reached at 917-566-7724.