Vlogging, Video Logs, YouTube & TubeMogul – Creating Videos for your Practice or Business

Posted by Salem Global on Jul 28, 2009

We have spoken about blogging, creating a diary on the web for you and your business and your medical practice, but now its time to step it up to the world of multi-media. With the disk space and data capacity of your computer surpassing the 200 Gigabyte hurdle and approaching the Terabyte, you now have the room to create, edit, store and distribute video to your audience. Somewhere out there, there are statistics that show how many videos there are on YouTube and how much space it takes up. (I have no idea how accurate this page is or when it is from but it is quite interesting – http://answers.yahoo.com/question/index?qid=20090722200032AA3kQaH)

Regardless of all of those fun statistics, my goal is to get you business from your Internet marketing. So go out and get yourself a Flip Cam and start promoting yourself. Either set up your flip cam on a tri-pod or on top of something or have someone hold it. (The only problem with having someone hold it is shaky hand syndrome.)

Now start talking about yourself, your firm, practice, company etc. Talk about everything we have been writing about for the past 10 years. Make sure it is relevant to your business. Don’t ramble on about social stuff. Save that for your free time (ha!) Be sure to focus on what services or products you are selling and/or promoting. As an example, look at SalemGlobal’s YouTube channel.

Then buy yourself Pinnacle Studio or Adobe Premier Elements and edit your video. Don’t forget to brand your video with your URL and phone number.

Next, get yourself an account at TubeMogul.com and distribute your video there. It basically takes you from one Youtube account to dozens of others. And then blog about it and put it on your website.

Remember, the more places you are, the more chances people will see you and get to know about your products and services. All you need is one person to watch your video to call you and become your customer.

Next week we can get into specifics about industries and tips for optimizing your video. If you are in a specific industry and need help or advice, just let me know. Email me, call me at 212-993-5828 or visit www.SalemGlobal.com.