People Capital Launches Human Capital Score College Planning Tool

Posted by Aryeh.Landowne on Oct 20, 2009

New York, October 19, 2009, People Capital (www.People2Capital.com), a Web resource for college students to obtain student loans via an online lending exchange, has launched the Human Capital Score™ College Planning Tool (www.HumanCapitalScore.com). The new Web tool is designed for students (and college planning consultants) who want to use the Human Capital Score™ to compare multiple projected income scenarios based on colleges they are considering attending.

The Human Capital Score College™ Planning Tool is a Web based college scenario planner that is targeted for students who are planning to go to college and need help measuring the economic value of various schools they are considering. Namely, the tool can help students decide whether it is worth the money spent to go to one school as compared to another, based on the income potential from the academic choices they make. The planning tool works when a user inputs key data about themselves (GPA, SAT scores, planned college major) and the various schools they are considering. The tool then calculates the data and presents a graph and chart documenting results of several scenarios (up to five maximum) of the user’s potential income 10 years after graduation, allowing the user to compare the results between colleges she is considering. This tool can also be used by college planning consultants and high school guidance counselors with a professional version available for their consulting needs.

The Human Capital Score™ College Planning Tool is predicated on the Human Capital Score™, a Web calculator developed and launched earlier this year by People Capital. Built on research developed at The Wharton School of the University of Pennsylvania Insurance Department, the Human Capital Score™ helps students assess their student loan risk by using academic merit data such as GPA, standardized test scores, college and major, along with traditional demographics data and metrics, to give insight into their future earnings potential.

“Since launching the Human Capital Score™ earlier this year, we have received feedback from users who found the tool helpful and insightful, but thought that the ability to compare various college scenarios would be an added benefit,” said Thomas Shelton, founder and CEO of People Capital. “The Human Capital Score™ College Planning Tool now adds this level of functionality; as students can use it to create multiple scenarios to help them better evaluate their loan risk, future potential earning income and possibly the college or university they will spend the next several years at.”

The Human Capital Score™ College Planning Tool is available in three tiers of pricing:

• $19.95 – Compare and contrast up to two scenarios at a time, for one time use only
• $29.95 – Compare and contrast up to five scenarios at a time, for one time use only
• $199.95 – Compare and contrast up to five scenarios at a time for six months with unlimited usage

About People Capital
People Capital (www.People2Capital.com) was founded by a team of world-class talent with backgrounds in student loans, consumer finance, credit ratings and new media in order to develop the next generation of credit risk management and funding for student loans. Its lending platform allows students to finance their college educations through improved access to private student loans. Its patent-pending Human Capital Score™ (www.HumanCapitalScore.com) measures students without credit history by using academic and credit data to model future individual income levels, and therefore their future ability to pay off the loan.

Linked In linking and Social Media Strategies

Posted by Salem Global on Oct 20, 2009

If you have been paying attention to online marketing over the past few years, you will no doubt be familiar with social networking and social media. Then someone came out with the term “social media optimization” and everyone jumped on the bandwagon. When people think of social media, they think of MySpace which was the father of social media and facebook which used to be the runner up and now has become the leader. MySpace was a great place to build your own page and bands and artists from all over the world promoted it. But then facebook came out and you needed a .edu email address to join. When facebook opened up their platform to the rest of the world, it become THE place to post pictures and videos of our kids, our friends, the band we were seeing, the game we were attending (through facebook mobile and iPhones and the like) and people flocked to it.

But then everyone in the industry was trying to figure out how to monetize these highly trafficked sites. Yes, advertising models provided some clues but the business people of the world wanted more.

LinkedIn was in sleeper mode for all of these years. Business networking sites had come and gone and were still trying to figure it all out. But when facebook exploded, LinkedIn took the hint and added social media to their platform. Now LinkedIn has become my number one online space to promote my business events, services and clients. Linkedin allows you to join 50 groups of which you should be joining the max. If you want to pay for LinkedIn you can join even more. These groups are all business related. People have started separating their fun social life on facebook with their serious I need to make money and network business side. Personally I categorize my 50 groups into social/hobby groups, political groups, business and industry groups and local groups. This way, while playing on the same field as my competitors in my industry, I am also on the fields of my past college peers and my local peers.

So make sure you join your local groups in Miami, Chicago and New York, your industry groups and your hobby groups and start promoting today. You will only be allowed to join a few a day and then you need to be approved but I assure you, the effort you put into it will be well worth it. So far I have met hundreds of people online and have started doing business with a good percentage. I guarantee you results or no money back

If you want to know more about LinkedIn or social media optimization, give me a call at (212) 993-5828  or send me an email raphis@salemglobal.com or visit our website www.salemglobal.com. Next week I will talk about online video and how to use Youtube for your business.