Internet Marketing New York, NFL Draft Picks, Archie, Veronica, Jughead and the New Guy: What businesses can learn from old companies adapting to new times

Posted by Salem Global on Apr 27, 2010

Last week the NFL held its annual draft. In the past when the NFL held their draft most American men would spend those three days in front of their TV sets, calling in sick from work, lying to their wives, etc. But now football fans can get all that information (who their team drafted, who got picked first, etc) online, through social media and even Tweeted straight to your cellphone. So if you are a business that is targeting the American male ages 18-65 this is one place online where you can reach that demographic. On football related sites, where football fans are active and commenting on their team’s selections and even on Fantasy Football sites where the picks are being talked about by not only the fans of the team that drafted them but by all Fantasy Football fans who might selected these new NFL players on their fantasy teams next season.

On a very unrelated note, Riverdale, USA is no longer a straight town. Archie Comics has introduced a new gay character named Kevin and it has only helped their presence on the web, increasing sales and readership throughout the world. Last week I was on a panel of experts along with my associates Lena West of Xyno Media and Kevin Daum, Author of “Roar! Get Heard in The Sales and Marketing Jungle” where we discussed marketing strategies for the new generation. Coordinated by the Ad Club of Westchester and Sponsored by Archie Comics, a local Westchester based concern, the evening was off with a bang when the CEO of Archie Comics proceeded to tell the audience that they were very late in coming to the Internet game.

As a matter of fact when the new CEO of Archie Comics was talking, he himself who has only been in the business for under two years, completely recognized that the company had started their internet strategy very late. But with that knowledge it didn’t put them into a state of paralysis; it put them into a state of adapter. So recently Archie Comics went beyond what most companies are doing and developed an app for the iPhone, which even early adapters have not started doing and I think they reported that I was in the top 5 of app downloads in Apple’s iTunes App Store for iPads and iPhones in the past few weeks. So as we can learn from this lesson, never be paralyzed by the lack of work you’ve done in the past, just get on the bandwagon now.

A relevant event that happened last week was Earth Day/Week and it’s kind of funny/ironic that Archie Comics, who obviously is a hard paper publisher, will probably make more money in the long run by being online and cutting down their publishing on paper due to trends and reading on iPads, Kindles and Nooks and websites. And if you want to see the online clip of the discussion (http://www.youtube.com/watch?v=roU5AQ42Hkg), which only goes to prove further that having a gay character not only keeps them relevant to today’s world, we can also see that the social media millage is also being taken advantage of because it is being talked about online as well as through traditional media.

If you want to know more about the NFL Draft online, Archie Comics and old companies adopting new internet marketing strategies give us a call at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information.

Former San Francisco 49er Turned Surgeon Dr. John Frank Remembers

Posted by Christopher.Skyi on Apr 21, 2010

Dr. John E. Frank was an American football player played tight end for the San Francisco 49ers in the NFL from 1984 to 1988. He helped lead the San Francisco 49ers to victory in Super Bowl XIX and Super Bowl XXIII.

By 1988, Dr. Frank had total of 65 receptions for 662 yards and 10 touchdowns earning two Super Bowl rings in the process. In addition to being a professional NFL football player, he was also distinguished by being one of only a few Jews to ever excel at professional football. Than at age 27, at the top of his game, he called it a career — and became Dr. Frank:

“Most Jewish boys growing up on the East Coast wanted to be either doctors or lawyers or accountants, and I liked the sciences. I aspired to be a doctor, to make my mother proud,” said Frank, now a San Francisco cosmetic surgeon.” (JOE ESKENAZI, JWeekly.com, John Frank, ex-49er turned surgeon, has a mom to thank).

A Former San Francisco 49er Remembers His Early Days

Anapelli Hair Clinic | Hair Loss and African American Men

Posted by Christopher.Skyi on Apr 21, 2010

While hair loss in men is common, most people do not realize that hair loss and therefore hair lost treatment can differ by race. This is because hair color, texture, and the properties of the scale are genetically determined, and different races have different genetic markers.

When treating hair loss, it’s important to find a specialist that understands and has experiences with these innate differences.

Dr. Frank of Anapelli Hair Clinic discusses Hair Loss and its treatment in African American Men:

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Dr. Frank has been actively researching and searching for alternative hair loss prevention methods and discovered a unique treatment and application of products called Biocapillation™. Biocapillation™ is a blend of European trichological techniques and Israeli technology. For over fifteen years Biocapillation™ has serviced thousands of individuals with hair loss world wide. Dr. Frank is the first person to introduce this technology to North America and is excited to find the best solution for those suffering from hair loss.

Anapelli Hair Clinic is owned and operated by Dr. John Frank, MD, a board certified Otolaryngologist and a dedicated facial plastic surgeon. For the past five years, he has performed over 2,000 hair transplant procedures in Northern California and New York City and has become a leading experts on hair loss and hair restoration.

Treating Hair Loss | Before & After Photos, Hair Clinic New York

Posted by Christopher.Skyi on Apr 21, 2010

Before & After Photos of Hair Transplants by Dr. Frank of Anapelli Hair Clinic

While many remedies may exist for the treatment of hair loss, Dr. Frank believes that each scalp should be treated individually and that no two scalps are alike. He believes that the future of hair loss treatment is customization and that treatments should be designed specifically for each individual.

Dr. Frank has been actively researching and searching for alternative hair loss prevention methods and discovered a unique treatment and application of products called Biocapillation™. Biocapillation™ is a blend of European trichological techniques and Israeli technology. For over fifteen years Biocapillation™ has serviced thousands of individuals with hair loss world wide. Dr. Frank is the first person to introduce this technology to North America and is excited to find the best solution for those suffering from hair loss.

The mission of this blog will be to educate you about the causes of hair loss and to keep you updated information about new treatments.

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Anapelli Hair Clinic is owned and operated by Dr. John Frank, MD, a board certified Otolaryngologist and a dedicated facial plastic surgeon. For the past five years, he has performed over 2,000 hair transplant procedures in Northern California and New York City and has become a leading experts on hair loss and hair restoration.

Making Office Cleaning Both Safe and Green

Posted by Christopher.Skyi on Apr 21, 2010

Recommendations From Yale’s Green Cleaning Committee

Today’s “green consciousness” is driving business and institutions to become more environmentally sustainable. One of the easiest ways to do this has been for organizations to retool how they handle office cleaning. A leader in this area turns out to be Yale University’s Office of Sustainability.

In 2006, Yale’s Custodial Services and the Office of Sustainability formed a committee to review and improve the human and environmental health impact of Yale’s cleaning products and processes. The goal was to evaluate indoor cleaning products in terms of impact on indoor air quality. Equally important was the effect of using the products on the custodians who use these substances on a regular basis. Finally, the products were also evaluated in terms of their effectiveness in cleaning. After a year of review, Yale University came up with the following recommendations:

First Year Review of Yale’s Green Office Cleaning Committee

The committee tested six products that were identified as safe alternatives. The majority of these products are certified by Green Seal, a non-profit organization that uses a life cycle approach to evaluate the human and environmental impact of a product. It awards environmentally responsible products with its eco-label.
At the end of their review, the Yale Office of Sustainability found that the products drew overwhelming positive reviews from custodial staff who raved about the lack of irritations and nauseous fumes as well as the effectiveness of these new eco-friendly products:

• Bay West paper towels and toilet paper: Green Seal-certified paper products made from 100% recycled material.
• Johnson Diversey Crew 44: Green Seal-certified bathroom cleaner and scale remover.
• Aquaria finish and Freedom stripper: Green Seal-certified floor products that is zinc-free. The finish appeared to be holding up well, but tests continue to see how well it handles salt.
• Glance Glass Cleaner: Green Seal-certified product that is non-ammoniated.
• Alpha HP Multi-Surface Cleaner: Green Seal-certified product that uses hydrogen peroxide.
• Johnson Diversey PACE Mop: A flat-head mop system with a micro-fiber cloth that can be washed up to 500 times, and a small spray bottle (in lieu of a bucket of water). This mop system is faster, uses much less water, and is more ergonomically-friendly for the custodial staff. Moreover, the mop design allows it to sweep the floor and to clean hard to reach spots, such as behind toilets.

(Source: Green Cleaning at Yale, Yale’s Green Office Cleaning Committee and Office of Sustainability).

Four Star Green Cleaning

Four Star has a long commitment in using environmentally safe green cleaning products.

1. Four Star utilizes only environmentally sound cleaning and maintenance programs.
2. Four Star promotes water and energy conservation in its choice of cleaning equipment and systems.
3. Four Star reduces waste and consumption of finite resources and promotes and participates in recycling programs.
4. Four Star continues to be an advocate for greener, healthier, and more sustainable cleaning.

For your green office cleaning needs, call Four Star Cleaning: 212-741-9400, or use our contact them for a Free Estimate.

Office Cleaning | Always Call In The Professionals

Posted by Christopher.Skyi on Apr 21, 2010

OK, in addition to calling in a professional to clean your office, simply because they’re going to be more efficient then you (and you’ve got better and more productive things to be doing with your time, right?), this is another reason to Call In The Professionals:

Hazmat team called after Refrigerator Office Cleaning Mishap

Firefighters had to evacuate the AT&T building in downtown San Jose on Tuesday after the fumes led someone to call 911. A hazmat team was called in.

Authorities say an enterprising office worker had decided to clean it out, placing the food in a conference room while using two cleaning chemicals to scrub down the mess.

The mixture of old lunches and disinfectant caused 28 people to [seek medical] treatment . . . (Associated Press, Wed., May 13, 2009).

So if you’re an ambitious and enterprising office worker, good for you, but when it comes to office cleaning in New York, always call in The Professionals, 4 Star Office Cleaning, because — unlike you — we know what the hell we’re doing . . .

Call 4 Star Office Cleaning Services at 212-741-9400 to hear about our low rates or fill out our form for a free estimate.

Four Star | Cleaning Their Way Through The Recession

Posted by Christopher.Skyi on Apr 20, 2010

If you think that the bad economy is mopping the floor with just about every business on the planet — think again. The crazy real estate boom of the past 15 years, the cost advantages of outsourcing, and even the swine flu have all but insured that professional office cleaning companies are the ones doing the mopping up.

According to a 2006 Bureau of Labor Statistics report, professional office cleaning companies are expected to expand their workforce by 14% by 2016 and despite the recession, industry insiders believe that that statistic will still be met.

Office Cleaning Services Clean Up Before, During, and After the Recession

Several factors have conspired to make office cleaning a growth industry for at least the next few years: 1) the huge expansion of office real estimate in the last 15 years and 2) — paradoxically — the severe recession itself.

The massive expansion of office space fueled the demand for office cleaning services but the severe recession forced companies to cut their in-house janitorial staff in favor of lower cost outsourced and contract office cleaners. This has created an obvious opportunity for outside contractors: do a great job, and then when the economy improves, companies will be unlikely to go back to employing a more costly full-time in-house janitorial staff.

Outside contractors have even benefited from the occasional health crisis, like dealing with the H1N1 (swine flu) virus, which requires special products, expertise, and service. Often an in-house janitorial staff doesn’t have access to the specialized products needed to deal with special requests such as these.

But perhaps the biggest reason professional office cleaning services have profited during the recession is that no matter what, somebody’s got to take out the trash:

“There is nothing sexy or exciting about commercial cleaning except for the fact that it is usually a wonderful, successful business that is almost totally recession resistant!” says Jeff Elgin, the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs. “Very few business owners are ever going to want to clean their own office space,” he says, “so the demand isn’t going anywhere.”

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Four Star Cleaning Service’s trained New York & New Jersey technicians are equipped to handle any type of job in our specialized areas of expertise. We carefully monitor the work of our staff on a regular basis to assure quality. Our high standards generate superior results for your cleaning needs. Call Four Star Office Cleaning Services at 212-741-9400 to hear about our low rates or fill out our form for a free estimate.

Internet Marketing NY, Viral Video and Contests: What your business can learn from YouTube, Facebook, LinkedIn and Social Media

Posted by Salem Global on Apr 20, 2010

This weeks shout outs go to Josef Katz, Jeremy Epstein and Amy Klein. They all affected me (positively) this week literally through word of mouth marketing through their Facebook and social media accounts.

Over the past 20 years Josef Katz (http://josefkatz.com/about) has become one of the top educational marketers in the US. Josef was previously at Trump University and Kaplan Test Prep and now he is with a company called www.StraighterLine.com where you can get the best deal for online college courses. We were discussing various ways to build traffic to the website when I had mentioned that it seems like Facebook is the best way to reach high school and college students and LinkedIn for post college professionals. While we agreed on the mediums considering the millions of people who use these sites, the question was: “ok – what’s the next step?” I was relaying to Josef that there is a well known YouTube celebrity called “meekakitty.” She entered a contest for $100,000 and won! Here is the entry video: http://www.youtube.com/watch?v=6xm2u7qRA2w And here she is accepting the prize: http://www.youtube.com/watch?v=TlFhr1H2nMs. Now the real “beauty” (pun intended) of internet marketing is that there is more than one winner. Huh? What are you talking about Raphi? Well you see, if you went to the videos above, you will see that meekakitty got 2 million views. So not only did she win $100,000 but Lash Allure obviously got incredible press and viral marketing out of it. But wait – there’s more because not only does meekakitty win $100,000, she also lands a modeling career. It sort of helps for her to be tall, thin, red headed, beautiful and funny. The combination of which can make you a superstar. And for all of you who really want to go back to way back when, 10 years ago the woman who started it all and probably should be credited for starting reality TV is Jennifer Ringley aka JenniCam and the Jenni Show. Her website no longer works but here is: http://en.wikipedia.org/wiki/Jennifer_Ringley

But wait – there’s more… because now that that video was watched over 2 million times, there are two more companies that benefit. Let’s revisit the fact that Google owns YouTube. The question was when they were purchased for $1.6 billion, people thought that was too much. But considering the fact that millions and millions are watching videos and there are advertisements all of the time available on the bottom of the most watched videos, not only does Google benefit, but also advertisers. And who better to advertise on a modeling contest video? That’s right: CoverGirl. Question is, is CoverGirl benefitting more than Lash Allure considering CoverGirl didn’t put out the $100k. Hard to know. I would think they both benefit and CoverGirl just paid less. Lastly, of course Google has a rev-share program. So every time someone clicks on that CoverGirl/ YouTube/ Google ad, Tessa Violet aka meekakitty gets paid too. Ya gotta love it! I guess I should mention here that my company made $25.00 from AdSense yesterday. That actually might be a record for us. Check out all my sites at www.MarketingDirectories.com.

Getting back to contests, yes of course sex sells. But so does comedy!!! Now that you have the medium and the company and the sponsor and the prize, what about the people? Jeremy Epstein (neverstopmarketing.com) formerly at Microsoft and his own start up, points out why the Internet will always trump TV (and I of course agree): http://jer979.blogspot.com/2010/04/why-internet-trumps-tv.html. Just goes to show that a guy or a gal with computer and internet skills can make money while being stranded on an island aka Tom Hanks in castaway – or Australian Christiaan Van Vuuren via his hospital room quarantine.

Lastly – thanks to Amy Klein (http://datingaddict.blogspot.com) for pointing out why we all love and hate Facebook. Thanks to South Park for really driving home the meaning of word of mouth marketing, why it’s so important to your brand to have your friends and family promote the hell out of you: http://www.youtube.com/watch?v=JXN8zlNkUgI. And remember – Stan! Poke your grandmother!

Ok – one final video: http://www.youtube.com/watch?v=idZOVqdcqno.

Want to know more about viral video, contests, branding and Internet marketing New York: check out my own YouTube channel: http://www.youtube.com/user/salemglobalcom. Or just call me at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information.

Internet Marketing New York City, Golf Masters Tiger vs. Mickelson: What organizations can learn from world sports, winners and hype

Posted by Salem Global on Apr 13, 2010

More people have been following the Tiger Woods saga in the US and around the world than actually understand and follow the world of golf. I will never forget the first time I learned that soccer or “futbol” is actually the most popular sport in the world. According to Answers.com, golf ranks #8 according to this list:

1) Football/Soccer: 3.3-3.5 billion fans (Europe, Africa, Asia, Americas, etc.)
2) Cricket: 2-3 billion fans (India, UK, Pakistan, Asia, Australia, etc.)
3) Field hockey: 2-2.2 billion fans (Asia, Europe, Africa, Australia)
4) Tennis: Around 1 billion fans (Europe, Americas, Asia)
5) Volleyball: Around 900 million fans (Asia, Europe, Americas, Australia)
6) Table tennis: Around 900 million fans (Asia, Europe, Africa, Americas)
7) Baseball: Around 500 million fans (US, Japan, Cuba, Dominican Republic)
8 ) Golf: Around 400 million fans (US, Canada, Europe)
9) Gridiron (American football): 390-410 million fans (US mainly)
10) Basketball: Not more than 400 million fans (US, Canada mainly)

You have to put things into perspective. Golf is a rich person’s sport. Football (not the American Gridiron kind but the global kick a ball around kind) is the sport of the masses. Think about it. You basically take a ball, any ball, (and sometimes even a can or a plastic bottle if you are that poor), and kick it with your leg. That’s it. No other equipment necessary. Maybe you get a few more players and set up teams. Maybe you even make up goals. Between that tree and that rock. Or just throw down four shirts or pieces of cardboard in a large rectangle on any surface, dirt, grass, Astroturf, and BAM, you’ve got yourself a soccer field. Oh – and the rules are… um, kick the ball into the other sides goal. Now that’s a sport!

On the other hand, golf requires acres and acres of land. But not just any land. Land with 18 holes drilled in. But not just drilled in randomly, but designed behind wood, rough, dirt, grass and water. Golf courses cost millions of dollars to design and then millions more to landscape and construct. Then of course you need to buy golf clubs and golf balls. Golf tees, golf clothing and accessories. So only the wealthy are playing golf. And only the wealthy are really watching and following the sport. It’s the sport of kings because only kings had the money, time and land to make it all happen.

Joel Osteen (who I have been reading and listening to lately because he is an incredibly positive attitude preacher and not an over the top evangelist) tells the story of the king who invited a famous golfer to his country for a few days to play with him. The golfer accepted and they played and had a great time for a few days. When the golfer was about to leave, the king told him he would like to give him a gift. This was in addition to the healthy fee that he had already paid him. He said no thank you but the king insisted. So the golfer says that he collects golf clubs. After a few weeks, the golfer gets a letter in the mail. The king sent him a deed to a 500 acre golf club.

Ok – back to Tiger Woods and Phil Mickelson. As I understand it, Phil Mickelson is a great golfer. Though he will not win as many green jackets as Jack Nicklaus or Tiger Woods, he is known to be an all around swell guy. So when Tiger made his return to golf after five months of scandal to this seasons Masters at Augusta National, Tiger was the celebrity everyone was talking about, not Phil. Unfortunately, Tiger temporarily ruined his reputation by succumbing to his vices. As did Pete Rose, the baseball great, and his gambling and betting habit. As did the immature decision of Michael Phelps to hang out at college parties and get caught smoking from a bong. (See Will Ferrell as President Bush referring to the tiger Woods guy. http://www.huffingtonpost.com/2008/10/23/will-ferrell-back-as-bush_n_137399.html)

The point is, you can be the best and get credit from it. But the challenge is to make it to the top and then stay there. The hype is only part of the equation. You need to put in the time and the effort and keep it clean.

The same applies to businesses and organizations that get to the top of the search engines. You have to make sure you don’t do anything to upset the powers that be. Too many pages and too many links created all at once throws red flags at the Google chief scientist. SalemGlobal took a hit recently because we started building our http://www.MarketingDirectories.comperhaps too fast and with too many links back to our homepage. Whereas we used to be #1 for “website marketing,” now we are in the #4 position. As for “internet marketing,” we have fallen off the charts completely. On a positive note, we have remained in the #1 position for all keywords related to Internet and website marketing “NY” and “New York.” So the message is to keep it slow and steady. In this game, consistency wins the race, not the sprint.

If you would like to know more about NYC website or NY Internet marketing, sports, linking strategies and getting higher up and staying on the top of the search engines, please call me at 212-993-5828, email me at raphis@salemglobal.comor check out www.SalemGlobal.comfor more information. Oh and a final note and plug for #1 in local search for Dr. John Frank of http://HairClinicUSA.com. Do a Google search for “hair transplant ny” and you will see what I mean.

Internet Marketing in Manhattan, April Fools, $100 Million and Spring Cleaning

Posted by Salem Global on Apr 1, 2010

A good friend of mine was born on April 1st. For the past 20 years since I have known him each year I try to come up with a joke, scam or lie that will catch him off guard. Sadly (for him) but creatively (for me), I am successful much of the time. He of course knows to expect such nonsense from me. I am that type of guy. He knows I like to have fun and knows that his birthday is more fodder for my personal humor.

Last year I posted this to my FaceBook profile: “Incredibly excited to announce that after 12 years in business my company just received $20 million dollars in funding for Internet related projects http://www.salemglobal.com. Yes I am hiring! Woo Hoo! Even in this terrible economy…”

I just looked back on this and can confirm that I received 24 comments related to my post. So many people so happy for me; wishing me congratulations and best of luck and can they have a job etc. etc. They knew I have been working my butt off for years trying to make money from this Internet thing. 24 hours later I posted this: Wondering how long does one milk an April Fool’s joke? Where is the line between “funny” & “not funny”? No, I didn’t get $20mil in funding but thanks for the positive and negative responses. As an Internet Marketer, I actually re-connected with a bunch of people who I had been out of touch with. (Fyi, this year I ramped it up to $100 million. Maybe next year I will increase to $200 million.)

From an Internet Marketing perspective and from a public relations perspective, any news, whether good or bad, is still news that promotes your brand. So this year let’s see what comes from it. (So far two people have accused me of doing what I did last year. But they don’t realize my ulterior motive is to get people to remember I do Internet marketing in New York – not the fact that I am actually making a joke.) And I recommend you do it too. If you think about it some more – that is the fact about WOMM – Word Of Mouth Marketing. It’s getting your friends and your friend’s friends talking about you. You don’t have to lie about something that hurts anyone, just make up something fun that is in the spirit of the day. For more April Fool’s stuff: http://www.pcworld.com/article/193113/top_10_april_fools_day_fake_news_items_for_2010.html. Oh and don’t forget my favorite quote from Abraham Lincoln: “On Twitter you can honestly make up anything you want!”

On another note, one is supposed to be happy when the sun peeks out of its winter hibernation and the earth (at least in this hemisphere) gets warmer. So even though I miss winter and snow and skiing, I am happy to run and bike outdoors. One thing I am mixed about though is spring cleaning. I hate to clean but love my clean apartment. So I suffered and cleaned and wow! My recommendation to you this week is to do some “spring cleaning” on your website as well. Maybe your pictures or information are out of date. Maybe your keywords and meta data need to be revised or modified. Give me a call at 212-993-5828 or email me at raphis@salemglobal.com if you would like a quick spring review over the phone or set up an appointment or check out www.SalemGlobal.com for more information. Its 2nd quarter 2010. Its time you started paying more attention to your online marketing. Oh – and for all you Lady Gaga fans, check this out: http://www.youtube.com/watch?v=IEiXdOOTaFs.