Internet Marketing NY, Privacy & Seven Foot Basketball Giants: What your organization can learn from growing quickly

Posted by Salem Global on May 25, 2010

So Mark Zuckerberg, the founder of Facebook, “sort-of” apologizes this week for the “lack of” privacy controls that basically “missed the mark.” You can read it for yourself here: http://news.yahoo.com/s/ytech_gadg/20100524/tc_ytech_gadg/ytech_gadg_tc2204 …but the truth is that I agree with the camp that says that if the website is free and you choose to use it, you BETTER read the fine print… When we started commercializing the Internet back in the 90′s, it was a great marketing ploy to give stuff away for free… and then sell advertising based on traffic etc. etc. So sometimes the model worked, sometimes it didn’t. And along the way, some businesses modified their business models and some went out of business and some made money. Millions in fact.

But years ago I wrote an open letter to Zuckerberg and told him he was an idiot for not taking the 1 BILLION (that’s Billion with a “B” my friends). I said that anyone in their 20′s that can get an offer for a billion should take the money and run. Invest it and live off of it for generations and generations. But Mark wrote back and said that he thinks Facebook (and he) are worth much more than a measly ONE billion. And he has proven himself CORRECT. So much for my advice….

Do you, dear reader, have any concept of what 400 MILLION users on Facebook represents? Do you know the old saying “if I had a nickel for every time I _________?” Well basically Facebook says that 400 million multiplied by a nickel equals BILLIONS. True there are naysayers out there who don’t think there is any money behind the traffic but what they don’t realize is customization, personalization and keyword targeting. Let’s compare Facebook with 400 million users to a television event/ program that only 100 million people watch every year usually at the end of January. Yes – it’s an American Football game otherwise known as the Super Bowl. Super Bowl commercials go for around 1 million to 5 million dollars per :30 seconds. So if you add up the 90 or so commercials that get aired for the 3 hours of the game, we are talking about $500 million dollars in revenue generated from advertising alone. Now, let’s take that number and multiply it by EVERY DAY OF THE YEAR!!! (That’s 365) And what do you get? Yes. A GAZILLION dollars.

So who would like to ask me if I think social media is a worthwhile investment? I can also break down this number for you and show you how each and every one of us, whether you are in B2B or B2C can benefit from Facebook and LinkedIn and the scores of other social media websites and opportunities out there.

And speaking worthwhile investments – here are two more stories for you this week…

I was having lunch with a friend of a friend this past Sunday who owns some real estate properties as well as a building and lumber supply company. Smart guy. Anything he needs for his commercial and residential business he buys from his other business. Gotta love making money on both ends of the deal. Anyway, his son graduates from college with an accounting degree and starts interviewing around. His father then makes him an offer and says he will double his salary if he comes to work for him under two conditions. First is he lives at home and doesn’t move into the city and second is he wakes up at 5 AM and commutes with him. Son says he will do it under one more condition, that his father joins him at the gym. Long story short, father loses 30 pounds and is in the best shape of his most recent life due to his son’s motivation. Did it work out for the father professionally? Well after the son comes into the company he tells his father that they should buy all of the domain names associated with his business and industry for real estate and building supply. Within one month he rents out 60 residential and commercial units that his senior salesperson wasn’t able to do in this economy. Using Internet marketing skills, social media and domain name strategies, the green college grad turned the biggest profit his father has seen in years. Was it worth it to offer his son double anything he could find?

Last story – Growing up in India can be hard. Read or watch Slumdog Millionaire and Water. This story is straight out of fantasyland. http://highschool.rivals.com/content.asp?CID=1087336 Basically, two brothers who are each seven feet tall emigrate to Canada where the family has a better life opportunity. But then the kids get into basketball and become superstars. Headed to high school in the USA and then if they don’t hurt themselves will have stellar careers in the NBA. Check out this video of them playing: http://www.youtube.com/watch?v=g1Y04AMkvdg

Final message of the week – use social media, the skills given to you and while you are growing, be smart, take it easy and don’t listen to anyone who tells you that you have limits. Oh – and read the fine print… If you want to know more about Facebook and how to market your company on the Internet and in social media, call me at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information. Free website consultation to the first 5 people who read this whole post

Internet Marketing, Social Media and Dancing In The Street: What your organization can do to prepare for summer vacation season

Posted by Salem Global on May 18, 2010

As summer approaches it seems like the weeks get shorter and shorter. People won’t be in their offices as they will be in Bryant Park soaking up the sun or even worse, in the Berkshires or on beaches of Long Island and/or the Jersey Shore. (Soon there will be dancing in the streets: http://www.youtube.com/watch?v=CdvITn5cAVc or the 80′s version: http://www.youtube.com/watch?v=4er_RQrV7Ig). So the great business minds that make our economy tick and tock might be out to lunch, but don’t forget about the rest of us who are here to make business happen in the summer, winter, spring and fall. I don’t know about you but my bills come monthly no matter what season we are in…

I just got off the phone with my good friend Dr. John Frank (www.HairClinicUSA.com) and we were discussing a pay-per-click campaign we recently put together for him. In the conversation it came out that the summer is the time when more and more people don’t look inward philosophically or intellectually, they are more looking outward… “beachwise wearing less clothing-ward.” So that doesn’t only affect the dieters trying to shed some pounds before bathing suit season, it also speaks to us bald guys and as I like to put it, “the comb-over guys whose hair is thinning but they can’t come to grips…” believe me I have been there and done that! The reason why it affects us bald guys is because we need to put sunblock all over our heads – not just on our faces, necks and foreheads. The top of the head is a very sensitive place that needs to be taken care of. A baseball hat will do the trick but if you are without hat in the sun – you are in for a bad burn unless you protect yourself. And then there are the guys out there who don’t want to be bald or don’t like their bald spot. And those are the guys who are calling Dr. Frank. (Did I mention he is a former NFL San Francisco 49er? Very cool guy.) Anyway – we are not only gearing him up with a PPC campaign, we also are continuing with our social media campaign. Yes Facebook and Twitter – but more importantly YouTube videos…

On that note, you need to see this presentation of why you need to be working with social media: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng. They ask the question: “Is social media a fad?” And their answers are compelling by stating that millions upon millions of people are using social media daily, hourly and relevantly. There are over 400 million Facebook users. You are not going to reach all 400 million people with your message, but you can certainly reach your audience within that 400 million that may want your products and services. And let me also remind you that LinkedIn has over 65 million professionals, not just college and high school kids (http://www.youtube.com/watch?v=GPL5W0BT-X4)

Finally for this week, you need to check out my friend Kevin Daum’s new book: “ROAR! Get Heard In The Sales and Marketing Jungle” www.KevinDaum.com. It’s a great story about this Religious Jewish guy and his non-Jewish VP Marketing friend and their conversation about sales and marketing. Yes I have read it and I am recommending it to you. Kevin is having a Borders Books Signing, 5:30 – 7:00PM at 100 Broadway, New York, NY 10006 (Between Pine and Wall) – check out his site for more upcoming events. He is a character. And by the way, he tattooed “New York Times Bestseller” on his chest for publicity and has a quest for a Jewish Super Bowl ring. But you will have to check out his site and the book to find out more about all of this and the sales and marketing approach that is 3,500 years old using the Passover Haggadah as guidance to the buyers out there: The Wise Buyer, The Cynical Buyer, The Simple Buyer and The Buyer UNwilling to Ask.

On a final note, we started our exclusive network and are already off to a great start. More about that in two weeks. Next meeting is May 27th. Check out www.ReferralGeneration.com for more details.

If you want to know more about preparing your company’s marketing for the summer months, social media and the four sons as buyers, give me a call at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information.

The Samba | Roots in Africa, A Flowering in Brazil

Posted by Christopher.Skyi on May 12, 2010

The Samba is a Brazilian dance with African roots and is today recognized around the world as a symbol of Brazil in general and urban Rio de Janeiro in particular.

The samba was born and developed in Rio by former slaves who migrated from Candy land in the northeast at the end of the 19th century.

The form came into contact with, and was subsequently incorporated into, other genres that played in the city at that time (e.g., polka, the maxixe, the lundu, and the xote).

From this mixing of culture, history and peoples, the form acquired a completely unique character and Brazilian’s called it “The Samba.” It is today an icon of Brazilian national identity.

Below, Danila & Nuria Kartashov, owners and operators the Kenilworth New Jersey Arthur Murray Dance Studio performed the Samba at the studio’s “Getting to Know you Party” on January 8, 2010.

Lainie Bennett of Millennium Personnel on the Radio Tonight

Posted by Salem Global on May 12, 2010

Internet Marketing in Manhattan, LinkedIn and Sex: What organizations can learn from 65 million users and sensational topics

Posted by Salem Global on May 11, 2010

Every now and then a news headline will catch my eye and I will share it with you as to how it relates to Internet marketing NY. Usually it’s a sports piece. Sometimes political. Sometimes technology or pop culture related. But when I saw the headline about Playboy going 3-D, I OF COURSE had to share it with you.

Yes folks. Sex sells. And apparently, 3-D sex (hopefully for Playboy) will sell even more. For many years, Playboy was the #1 brand for nude magazines and the sex industry. Growing up in the 70′s, anytime someone referred to the source of something sexual, they would also refer to the Playboy brand. They were as “Kleenex” was to “tissue,” “Q-tip” was to “cotton swab,” “band-aid” was to “the thing you put on a boo boo.” The goal of every organization should be to brand themselves so well that people think of that company when the consumer wants to make a purchase. This same theory applies to B2B and B2C companies as well as whether they are local, domestic or international. It doesn’t matter what industry they are in – you ALWAYS want to be at the top of someone’s thoughts. If you are a service based company, the rule is that you will be competing with at least another two brands or companies. This is because one figures that out of three choices the consumer will get the small, medium or large choices and relate the size of company to what service, action or hours you will get by comparison. As the sayings go, just because you are the biggest (or most expensive) doesn’t mean you are the best.

Getting back to the sex selling part though, as you might already know, the publishing sector has taken a huge hit due to the Internet. (Thanks to the professionals in my industry… sorry about that. But we simply believe you get more bang for your marketing buck <puns intended> when you utilize the Internet. But let me also make this very clear that I don’t believe in shutting down ALL other marketing programs. I just believe strongly in a holistic and integrated approach to marketing that includes as many media as possible. Obviously everyone has budget constraints. That’s why companies need to really see what is the most cost effective solution for them… and of course Internet marketing is the smartest What I am really saying is that “you can go with this, or you can go with that” http://www.youtube.com/watch?v=K9F5xcpjDMU (The Choice Is Yours) – or as Stevie Winwood says “it’s a fine line, it’s a very fine line” http://www.youtube.com/watch?v=CULgdX6I5X8 (Split Decision)

All media has taken a hit. TV, radio, billboard advertising, direct mail etc. So, traditional media has to fight back. Playboy is fighting back by introducing 3-D into its magazines. Hey – it worked for James Cameron’s Avatar. So why not Playboy? I happen to think that that just as traditional technology brought us film and the moving picture and then HDTV, your own personal computer will soon be hi-def, or 3-D or next generation what ever that means. Then the 3-D magazines will be stored away in your closet for your kids and grandkids to marvel at sometime in the distant future. And believe me. They will laugh but will be fascinated. (Just like a friend of mine who inherited 200 old Playboys from his neighbor before the neighbor moved. After all, realistically Of course you will store them in the basement, but you certainly wouldn’t pay someone to move them. Would you?

This morning I was at my regular networking meeting in Westchester and I was surprised to discover that some people STILL are not on LinkedIn. If you are reading my blog regularly or just happened to have stumbled upon it, or are looking for marketing advice or networking advice to increase your business or sales, you MUST have a LinkedIn profile. You should be using linked in regularly – which means at least 1 hour per week. You need to fill out your complete profile to at least 95%. Then you need to join up to 50 groups for free and promote yourself. Not for your health, but actually for business. So Raphi – does this social networking stuff REALLY work? My professional answer is YES YES YES. And I am not suggesting spending 50% of your time on LinkedIn or Facebook or any other social networking site. I am suggesting that you give 2% (1 hour out of 40 in a week) to your marketing. And if you can’t do it, hire someone else to do it for you. I guarantee it will give you business or, at the very least, your money back!

Want to know more about sensational ways to promote yourself or just smart ways to get your name out there? Call me at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information. It’s the second quarter of 2010. I bet your competitors are doing all this stuff. What are you waiting for?

Stage 2 Networks Receives CLEC Approval

Posted by Salem Global on May 10, 2010

New status will complement the company’s ability to implement and support IP-enabled services as well as traditional TDM Products and Services

New York, NY (May 10, 2010) – Stage 2 Networks, a leader in hosted PBX and converged network solutions, today announced the approval of its Competitive Local Exchange Carrier (CLEC) application from the New York State Public Services Commission in accordance with the FCC Telecom Act of 1996.  The company is now offering PRI and T1 circuits, adding diversity to its line of products and services and allowing more choices for customers depending on their communication requirements. PRI and T1 circuits allow for voice and/or data transport into a company’s premise-based PBX or interconnect facility and provide a migratory path to next generation technology as well as IP-enabled voice.

“This is another major milestone for Stage 2 and our customers.  Our choice of becoming a CLEC was driven by the desire to control one more element in the delivery of voice and data services,” said Joseph P. Gillette, CEO of Stage 2 Networks.  “As a CLEC, we can now provide to our customers not only hosted solutions, but control over the underlying infrastructure, thus shortening provisioning intervals as well as responsiveness on the support side.”

“Becoming a CLEC allows Stage 2 to offer a unique advantage for businesses, which includes excellent customer care, competitive pricing and the ability to work side by side with customers on solutions tailored to fit their individual needs,” said Roy Chirdo, Chief Technical Officer of Stage 2 Networks. “By adding PRI and T1 to Stage 2’s hosted services offerings, companies can now benefit from a single provider that offers more choices and solutions which complement just about every businesses communications platform.”

PRI which is the acronym for Primary Rate Interface divides a T1 signal into 24 channels while dedicating 23 channels to voice and one channel for data.   PRIs allow for caller ID with the name associated to the caller ID.  This product is used by companies such as inbound call centers where incoming caller name and ID is important.

The T1 product offered by Stage 2 includes voice only or voice and data and includes integrated as well as dynamic T1s.  T1s provide 1.544 megabits over 24 channels and transmits and receives data on separate dedicated lines so there is no waiting on batches of information.  Unlike PRIs, T1 circuits only identify a caller’s main directory number and not the complete caller ID.  This product is ideal for companies such as outbound call centers or other businesses where caller identification is not necessary.

About Stage 2 Networks

Stage 2 is a New York-based converged network services provider that offers a robust and redundant network with connectivity, quality of service and local number portability available across the country and, often, around the world, with CLEC capabilities in the New York metro market. We provide SIP trunking, Private Line services, PRI and Business T1 circuits as well as hosted PBX and business phone system solutions which do not require the capital expenditure typically associated with purchasing a new phone system. Stage 2 also provides phone line replacement at reduced cost with enhanced functionality, whether POTS or PRI services. Finally, all of Stage 2’s products are supported by robust data connectivity that can fully integrate its customers’ communication platform for both voice and data services across multiple locations. Stage 2′s productivity-enhancing features and functionality serve to differentiate its products and offer an added bonus to its customers.  For more information visit www.stage2networks.com.

# # #

For further information contact:

Stage 2 Networks
Suzanne Urash
+1.813.649.8504
suzanne@cre8groupinc.com

Newly Created Alliance to Drive First Nationwide Coalition of Hosted-IP High-Definition Enterprise Voice Network

Posted by Salem Global on May 10, 2010

NEW YORK, NY–(Marketwire – April 21, 2010) – Stage 2 Networks, a leader in hosted PBX and converged network solutions, today announced it is a founding member of the Cloud Communications Alliance, a consortium of leading industry players driving development and adoption of the first nationwide high-definition enterprise voice and data network in the Internet “cloud.” The Cloud Communications Alliance (CCA) was launched this week at the Cloud Computing Expo in New York City.

“As one of the founding companies of CCA, we feel that this is a wonderful opportunity for friendly competitors to collectively share ideas, best practices, and industry trends,” said Joseph P. Gillette, President of Stage 2 Networks. “Just about every business will utilize Cloud Communications in one form or another and our industry has only scratched the surface on educating these businesses on the future of converged network solutions. As a founding partner of CCA, I am looking forward to working with the industry’s leading expert counterparts on this new endeavor.”

The mission of CCA is to promote awareness of the Cloud Communications technology and drive its development through the pursuit of new technical standards, capabilities and applications. The CCA will also jointly deliver services directly to customers, allowing enterprise customers to experience more flexible and manageable voice and unified communications systems that will increase employee productivity while reducing costs.

CCA is comprised of 8 founding member companies which began by hosting informal quarterly meetings over the past two and a half years before formalizing the alliance in 2010. Each company has its own geographical focus, resulting in a nationwide footprint and all members support the BroadSoft and Polycom technologies. CCA members currently represent more than $100 million in combined annual revenue.

About Stage 2 Networks
Stage 2 is a New York-based converged network services provider that offers a robust and redundant network with connectivity, quality of service and local number portability available across the country and, often, around the world, with CLEC capabilities in the New York metro market. We provide SIP trunking, Private Line services, PRI and Business T1 circuits as well as hosted PBX and business phone system solutions which do not require the capital expenditure typically associated with purchasing a new phone system. Stage 2 also provides phone line replacement at reduced cost with enhanced functionality, whether POTS or PRI services. Finally, all of Stage 2’s products are supported by robust data connectivity that can fully integrate its customers’ communication platform for both voice and data services across multiple locations. Stage 2’s productivity-enhancing features and functionality serve to differentiate its products and offer an added bonus to its customers. For more information visit www.stage2networks.com.

About Cloud Communications Alliance
The Cloud Communications Alliance brings together leading Cloud Communications providers Alteva, Broadcore, Callis Communications, Consolidated Technologies Inc., IPFone, SimpleSignal, Stage 2 Networks and Telesphere to promote development of the Cloud Communications category. The Alliance is aggressively pursuing new technical standards, capabilities and applications. The Alliance harnesses the power of each member’s individual networks and systems to create a seamless, nationwide HD voice network that delivers outstanding voice quality, apps, features and cost savings. For more information about the Cloud Communications Alliance, visit www.cloudcommunicationsalliance.com.

How A Janitor Service Can Help Your Company Make a Good Impression

Posted by Christopher.Skyi on May 10, 2010

While chatting with my mother the other night online, using skpye and a cam, she complained to me about all the visitors that would arrive in her home over the next few days. I said “mom, that’s great! You tell me all the time how lonely you are. What’s the problem?” “Because now I have to clean!” she said.

“Uh . . . you do?” I said. “Why?”

The hard stare I got over an uncomfortably long pause told me I had asked an apparently clueless question. I could see her on cam peering dourly past my head where the pizza boxes, Chinese food cartons, wine bottles and beer cans congregated on the floor behind me, the detritus of last night’s party. I moved my head to block her view.

“(Sigh) because I want to make a good impression” she said evenly.

A Janitor Service Can Help You Put Your Best Foot Forward

All eternal and universe truths are somehow encoded and stored in those things we know as mothers, and — she’s right. Having a clean, well maintained, and organized work environment sends the clear and important message that you care about your business, the comfort of your visitors, the perceptions of your clients and potential clients, and it is a good measure of your management skills too.

To make a good impression, have your janitor cleaning service do the following things:

• Clean all glass doors and windows so they’re clear and streak free. Let that sunshine in baby!

• Clean the area around all doorknobs and wall light switches.

• Clean the carpets and upholstery because they collect dirt, dusty and bacteria, and if you leave them too long, they’ll start to smell. Make sure your janitor service has the necessary carpet and upholstery cleaning experience and that they give special attention to any waiting area or entrance area. Cleaning and properly maintaining carpets and upholstery have the added benefit of extending the life of those items.

• A good janitor service should dust all furniture and tabletops, again, especially in any entranceway or waiting area.

• Plants are a terrific addition to just about any work environment – if they are well cared for and healthy.

• The Bathroom. It goes without saying (but I’ll say it anyway) that they should be both cleaned and disinfected regularly – daily, if they get heavy traffic or if they are used by visitor, clients and potential clients. Your janitor service should clean the grout regularly. Make sure that there is no shortage of liquid soap, paper or cloth towels, and toilet paper.

• Regularly carry out all the trash, ideally at the end of each day to help keep the indoor air smelling clean and fresh.

Do all this, and do it consistently, you’ll make your mom proud, and you’ll improve your business’s bottom line.

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Internet Marketing NYC, Times Square Car Bomb Scare and April Showers: What businesses can learn from panic, news and the changing seasons

Posted by Salem Global on May 4, 2010

Usually I write about sports since that gives me an ear from the most relevant demographic I want to reach for my own marketing. I actually wonder how many women out there are on this email list and read my blog. Usually I only hear from the men. But maybe more women search for NYC website marketing companies than their male counterparts. So maybe I am going about this all wrong. Maybe I need to re-think my own marketing plan. On the panel that I was on two weeks ago we discussed how businesses need to have a 1-year, 3-year and 5-year marketing plan. And in addition, you always need to be modifying and tweaking and testing to see what works. But the truth is that I haven’t been hit with anything interesting regarding sports or the New York Yankees or NY Mets even though baseball season is well under way. March Madness is over (for two months now), I don’t know anyone that follows hockey. I think Football is on hiatus until September… so that leaves me with the news and a joke.

If April showers bring May flowers then what do May Flowers bring? Pilgrims! (My son taught me that one lol!)

Not a joke though is something that I call “seed planting.” In business, we all need to do our own marketing. Marketing should lead directly to sales but there is a time delay in that some marketing programs take longer than others and certainly some sales cycles are longer than others. For instance, if you need milk or bread to feed your family, you go out to the market and pick it up. No marketing necessary. Food and essentials have different cycles than other consumer goods like electronics and cars. Services have different sales cycles completely. No one NEEDS website or Internet marketing, but it CAN help your business expand and grow. Everyone NEEDS food. And even for food and consumer items, there is a major battle between brands that goes on right in front of our eyes that 99.9% of the population does not realize. Coupons in your weekly printed circular and shelf placement are all part of the game. And with the changing seasons, so too, does the marketing change. When you walk into your supermarket, bottled water and watermelon are going to be front and center. More people are outside, going to barbeques and traveling. Grills will now go on sale at your local retailer and watch out for those fans and air conditioning unit sales.

If you want to be a part of the game and /or if you want to go so far as to win it, you have to plant your seeds early. You have to get together with your partners earlier than your competitors. The early bird does indeed catch the worm. The classic case in marketing is Coke vs. Pepsi. Whoever can get more coupons into your hand and get placed on the shelf at eye level or have a whole entire display in your face as you check out is going to win. This relates to each and every business out there. In the service sector, the more your network, the more people you know, the more reach you are going to have. Expert salespeople are able to target their audience and don’t waste as much time as the rest of us talking to the wrong people. In my professional life I network with hundreds of people. On the one hand, business can come from anyone at anytime any where in the US or the online world (and it has, from New York to California to London, India and Tel Aviv.) We all have to find that balance between marketing at the right time to the right people. It’s not easy but when you have an expert on your side it isn’t as challenging.

Ok – back to the news. I find it hard to believe that nine years after 9/11 something like a car bomb can find its way into Times Square in New York City. But my point of bringing it up here today in my writing is that the Internet frenzy that followed the whole story is just incredible. Hopefully you will glean from this that sensational media will always get the spotlight – whether good or bad – positive or negative… Just some quick statistics on the story as it unfolded, I didn’t start counting until now how many stories there are about the “times square bomb scare,” but if you Google these words, you will get a whopping 21,600,000 results. And the search engines now direct us towards those keywords as well. When you start typing into Google and Yahoo the word “times” then “times square” then “bomb,” you will get different suggested potential matches that come up. Before “bomb” you will get:
time square map
times square restaurants
times square shopping
times square address
times square hotels
times square bomb scare
times square bomber
times square church

And in addition to the search engine search, you can do the same thing on YouTube and see what videos come up. What we can learn from this exercise is how to word and prioritize your own website, content, blogs and writings.

Oh – and for you conspiracy theorists out there, I just read on one of these searches how this is all a government trick to take our thoughts off of the oil spill that happened last week – because terrorism trumps environmentalism and global warming…

If you want to know more about conspiracy theories, keyword prioritization and increasing your business in 2010 please call me at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information. Lot’s of exciting things are happening this month in terms of networking, lead generation and business development. Let’s talk about it!