Internet Marketing, New York Giants Win and Solutions to The NY Jets Problems Following Their Loss: What your business can learn from winning or losing your first game

Posted by Salem Global on Sep 14, 2010

New Jersey has a new stadium for New York fans (I don’t understand why New York can’t get its own stadium and we have to go to all the way to New Jersey for football games). Though the Giants won 31-18 and Jets lost 10-9, one SalemGlobal staffer was at the first Giants game and said the best part was the four huge new video screens which was great for the Giants but for the Jets only showed their shortcomings in stunning, gigantic HD video.

After all of last season’s talk about team improvement, player trades, free agent signings and even with a new stadium, the Giants were able to pull out a win off but it seems like the Jets were not (after trash talking all season on HBO’s Hard Knocks they couldn’t even manage a measly touchdown). One thing the Jets did do is use the new stadium and its luxurious locker room to sexually harass a very attractive former supermodel reporter for Mexican television. (http://sports.yahoo.com/nfl/blog/shutdown_corner/post/Jets-looking-to-address-alleged-harassment-of-fe?urn=nfl-269361) Inés Sainz dropped the charges but regardless the Jets still lost, both the on field and in the locker room.

Now if you are the Tennessee Titans, they don’t sexually harass anyone, regardless of whether they win or lose they swallow their women whole (http://sports.yahoo.com/nfl/blog/shutdown_corner/post/Video-Tennessee-Titan-s-mascot-eats-cheerlead?urn=nfl-269355).

So many companies and businesses try to bite off more than they can chew (just like the Titans) and as every parent will tell you, you need to chew your food and not swallow it whole, otherwise you might hurt yourself. Meaning internet marketing is a slow and steady process. As we are at the beginning of a new academic and financial year we like to get back to basics. At SalemGlobal the basics are keyword research and intelligent domain name purchasing. Keyword research is the activity of finding out what your customers are literally searching for in the search engines. SalemGlobal uses many tools to find out this information and we would love the opportunity to share this with you. One such tool is the Google Keyword Tool (https://adwords.google.com/select/KeywordToolExternal). Also, if you are looking for cheap domain names check out www.1and1.com.

If you would like to know more about keyword research and how it’s related to domain name purchasing give us a call at 212-993-5829, send me an email at raphis@salemglobal.com or check out www.SalemGlobal.com for more information.

Website Marketing New York, Jewish New Years. ESPN turns 31. Moneyball. Coach Fritz, Michael Lewis and My Father: What your business can learn from new beginnings and baseball coaches

Posted by Salem Global on Sep 7, 2010

Just a quick note to wish all of our readers a very happy, healthy and successful Jewish New Year. Whether you are Jewish or not and/or whether you celebrate or not, New Years are always a time of reflection and of course celebration. Reflect on the past. See what you can do to improve. Make life goals. Set up a plan to accomplish them. Stop your bad habits (quit smoking already!) and start some good ones (eat better and exercise). When it comes to business, I give the same advice. Stop your bad habits that are related to losing customers (not delivering product or service on time). START good habits (improve customer service). And of course… start on online marketing campaign already!!! Of course I want to work with you but maybe we aren’t the right fit. And if we aren’t the right fit, explore other avenues that are a better match, more affordable or work for you on your own schedule. Read up on some of my old writings about Internet marketing (WebsiteStrategyMarketing.com) and watch my marketing videos on YouTube (youtube.com/user/salemglobalcom) get a college intern to help you out. And if you can’t afford to hire a firm, email me and I will lead you to some great tutorials that might get you started. Join LinkedIn groups. Facebook. Set up your social media profiles. Buy domain names. Build blogs. And write about your company. Promote yourself and have your friends and family spread the word. (That’s word of mouth marketing you know). And have fun…

Which leads me to reflect upon this past year of writing about Internet and website marketing. For most people, writing is a chore. For me it is cathartic. And not only that, it keeps me on my toes and makes sure that I am growing as a professional every day, week, month and year. One of the top things I learned this year is that most of my audience relates to sports. When I started including sports and celebrity into my writing, my readership grew. I was also able to connect and analogize sports and game theory to website marketing.

My latest book I have been reading is Moneyball by Michael Lewis. I found it after I read the Blind Side which caught my attention because of the movie. I haven’t seen the movie but the book was awesome. Moneyball lead me to read “Coach: Lessons on the Game of Life.” All about Michael Lewis’ Coach Fritz who more taught his teams about growing up and becoming a man (I don’t know if he ever coached women’s sports) than the actual game of baseball. And then when kids grew into men, only then did they REALLY understand how to play and win baseball games. My father passed away this summer and in my eulogy I spoke about a similar experience I had when I was younger. I was a pretty good athlete and played on a little league team. I remember my father and I were having a catch and he was throwing the ball REALLY hard at me. I don’t recall the conversation that took place because my father was not much of a talker. As I like to say, he was “all action and no talk.” In thinking about our catch though, in the beginning I had a fear of the ball. What my father was teaching me was not only how to catch a fastball and gain confidence but also how to take whatever is thrown at you in life and just deal with it. There is more but I will save it for another time…

Thank you all for reading and sticking with me throughout all these years. I really appreciate all of your support and feedback. May we all be blessed with much success and profit in the New Year (The Jewish one, the Gregorian one, the Chinese one. I don’t care And if you want to know more about the Jewish New Year, please consult your rabbi or the Internet. If you want to know more about Internet marketing, please email me or call me. But not this week lol… email me at raphis@salemglobal.com, call my office at 212-993-5828 or check out www.SalemGlobal.com for more information. The call and consultation are free, but you might make millions from my theories so don’t forget