SalemGlobal Internet Continues Free Internet Marketing Seminar In New York City
Posted by shifkay on Feb 28, 2012
“After witnessing such a great turnout for our January seminar, I knew we were on to something” said internationally renowned marketing expert Raphi Salem in announcing the continuation of his free NYC based website marketing seminar.
“January’s seminar showed us that there is a demand for this sort of service and education,” Salem said. “With the IPO of Facebook during the last month, more and more people want to know about how to get online, how to market themselves and how to jump on the social media train.”
To give local businesses, organizations and professionals the power they need to jump start their online knowledge, SalemGlobal Internet is continuing to offer free marketing seminars in midtown Manhattan. The next seminar will be hosted by AXA Advisors at 1290 Avenue of the Americas on Thursday March 1, 2012. 8:30-10am. To RSVP please contact info@salemglobal.com. For a complete list of dates, locations and times, please visit http://www.TheSeminarSeries.com
These seminars will teach anyone the fundamentals of website marketing with the goal of motivating businesses to start promoting themselves online and professionals how to do it themselves. The SalemGlobal Internet Website Marketing Seminar Series will focus on how to buy strategic domain names, where to host a website, how to write and upload content to a website, develop a linking strategy, conduct keyword research, implement meta data, write articles, construct and distribute interactive press releases, produce online videos (Youtube), use social media (Facebook, Twitter, LinkedIn), generate leads from Google, Bing and Yahoo local listings and pay per click advertising (PPC).
“My seminars have really helped a large number of small businesses and professionals by giving them an edge over their competition and other job candidates.” Salem said. “In a matter of an hour, any professional can learn the fundamentals of getting online and marketing their organization on the world wide web.”
Salem is reaching out to local businesses and professionals in the healthcare, real estate, auto, insurance and financial sectors, but of course all are welcome. In the past even other marketing and advertising agencies and firms have taken advantage of these free seminars. Salem will also make house calls and teach his formula for success to mostly any group that invites him, shares his positive attitude and believes they can really make a difference by using technology and the internet to get ahead.
A 20-year old-school advertising veteran, Salem has appeared before hundreds of audiences both in the United States and abroad. Salem has spoken to and shared his online money-making strategies with countless students and professionals, at universities and organizations throughout the world.
Raphi Salem is the President of SalemGlobal Internet Website Marketing and Lead Generation. To find out more about his organization, please visit http://www.SalemGlobal.com
To find out more about The Seminar Series, please visit http://www.TheSeminarSeries.com
Improving Teamwork in the Workplace – Top 10 Tips from Successories
Posted by Salem Global on Feb 28, 2012
Successories.com, the leader in employee motivation and employee recognition, has released their top ten tips for improving teamwork in the workplace.
“If you’re really serious about increasing your team’s efficiency and performance, then these ten tips are a ‘must-do’ for improving teamwork in the workplace and increasing employee motivation,” says Warren Struhl, Chief Inspiration Officer of Successories.
The following tips and activities will not only bring your team together, but also keep them together during the year. Plus they will be focused on company goals at every step during the year, prevent the many performance problems a lack of teamwork cause, and increase employee motivation.
Struhl emphasizes these ten for improving teamwork in the workplace:
- Conduct an annual meeting that connects the team with the company’s vision and mission. Provide a context for all of the company’s goals and allows workers to understand where the goals come from.
- Create a year-long plan that provides structure and clarity. Help employees understand what goals need to be met during the year and how they can be met.
- Break down the year-long plan into shorter-term goals. Help your team understand the prioritization of goals and increase focus on short-term goals, and provides yardsticks for accountability.
- Conduct team meetings at the end of those terms. A perfect time to re-assess what goals have been met, what priorities need to change, and to see if implemented strategies need adjustment.
- Conduct weekly team meetings. These (short!) meetings can be used by managers to rally the troops, publicly recognize milestones recently met, and keep everyone informed.
- Develop a buddy system within each department. Assign each person a partner they can turn to when they need a “second opinion,” technical assistance, or backup on a particularly busy day. This team-within-a-team approach helps everyone achieve their individual goals while creating a “we’re all in this together” environment.
- Take time to build one-on-one relationships. While team meetings are important, it’s just as important to have a handle on each individual’s challenges and concerns at work. A quick check-in can reveal pitfalls that otherwise might not be apparent, especially interpersonal relationships at work that affect teamwork and employee motivation.
- Praise whenever possible. Make everyone feel important. Learn to pay effective compliments and compliment everyone with something they do well, even if just subtly. This not only increases employee motivation, but also leads to a better sense of being part of the team.
- Build skills and knowledge. Schedule training times for employees to provide greater efficiency and ultimately happier employees. Untrained employees can be divisive and counter to improving teamwork in the workplace.
- Celebrate goals that are met publicly and prominently. Involve your employees in a recognition program that will motivate them as a team and help them learn to work together.
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About Successories
Successories offers exclusive, high-quality products and programs for your motivational, recognition and promotional needs. Having motivated more than 1 million customers, Successories is the authority on motivation and presents in-depth information on how to motivate yourself and your employees on a daily basis. Successories allows you to personalize any motivational or recognition product – or even design one yourself – with its innovative, unique “Create Your Own” online tool. Successories also features iQuote, the largest curated collection of motivational quotes, diligently maintained by in-house Quoteologists. For more, please visit www.Successories.com.
Successories Valentine’s Day Special: Motivational Products We Love
Posted by Salem Global on Feb 15, 2012
Boca Raton, FL, February 15, 2012 – Successories.com, the leader in employee motivation and employee recognition, has released a list of their employees’ most loved Successories motivational products.
“What brings couples together? Well, I’m not sure we know that. But we do know motivation. So instead of waxing romantic on this holiday of love or pushing pink jester boxers, we suggest you pour your beloved a glass of bubbly, dim the lights, and have a heart-to-heart about Successories!” says Noah Davis, Director of Communications at Successories.
Davis points to the special Valentine’s Day collection the Successories Staff goes googly-eyed over; the products they love the most.
Pride Eagle Infinity Edge Wall Décor
“This image and it’s message motivates and inspires me every time I see it.” – George T.
Building Blocks Award
“It’s a truly unique (and cool-looking) award.” – Peter F.
You’re a Gem! Shining Example
“I love this item because it is a great way to let someone know how important they are! Cute box makes an amazing presentation, great price too!” – April G.
Infinity Edge Motivational Posters Collection
“My fav is the entire collection! All the photographs are beautiful and inspiring and always brings a smile to my face when I see the beauty and style!” Patricia L.
Service Hummingbird – 25 Pack Greeting Cards
“I love the hummingbird; it has a great message for your staff on the front cover and you can write your own message on the inside.” – Susan F.
Imagination Iceberg Infinity Edge
“I love the Imagination Iceberg Infinity Edge because it’s visually exciting with a powerful message.” – Eric H.
Teamwork Magnetic Sculpture
“Ask anyone who sits by me; I tend to fidget when I’m on the phone. It used to be with pens or with a slinky. My coworkers prefer this because when I fidget/build with this it’s quiet and doesn’t bother anybody.” – Matt R.
Courage Penguin Motivational Poster
“It’s a poster that tells the story of the little penguin that could. The image is of him at the moment when one decides to make the leap.” – Vinny N.
Interactive Gear Clock Personalized Desk Clock
“I love the sleek, unique design. It works well in the office or at home.” – Katie T.
Accountability Windmill Infinity Edge Wall Décor
“It’s difficult to measure what I like most about the Accountability Infinity Edge; the image, the quote or the sleek design. Either way this is by far my favorite Successories product!” – Nicole T.
Teamwork Magnetic Sculpture
“Inexpensive and classy looking, I can play with these all day.” – Augusto F.
Diamond Synergy Award
“I love the weight and impressiveness of this elegant award. Combined with a powerful message, this is truly an inspirational award.” – Noah D.
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About Successories
Successories offers exclusive, high-quality products and programs for your motivational, recognition and promotional needs. Having motivated more than 1 million customers, Successories is the authority on motivation and presents in-depth information on how to motivate yourself and your employees on a daily basis. Successories allows you to personalize any motivational or recognition product – or even design one yourself – with its innovative, unique “Create Your Own” online tool. Successories also features iQuote, the largest curated collection of motivational quotes, diligently maintained by in-house Quoteologists. For more, please visit www.Successories.com.
Happy Valentine’s Day, RIP Whitney Houston, NBA’s Jeremy Lin, Bangor, Maine Football Coach Resigns After Posting Nude Photo On Facebook, Social Media Week
Posted by DD on Feb 15, 2012
Ok – let’s get the stupid stuff out of the way so we can move on to more serious things.
First, did you hear about this IDIOT High School football coach that stupidly posted a nude picture of himself on Facebook? Now, I am the type of professional who tries to be sincere, honest and politically correct, but sometimes you just have to use the word stupid and idiot. I don’t like using these strong words because someone always comes out of the woodwork and gives a good reason like, “maybe he was having a bad day” or “you shouldn’t say that about people. You don’t know the whole story.” Well for this I apologize. I just can’t help myself until someone proves me wrong. If you are going to take a nude picture of yourself, have it on your computer, log into Facebook with a username and password, then ACCIDENTALLY or ON PURPOSE, upload that nude picture to your profile, YOU GET CALLED A STUPID IDIOT. You want to know more about it? See:
http://bangordailynews.com/2012/02/13/news/lewiston-auburn/oxford-hills-football-coach-resigns-after-allegedly-posting-inappropriate-photo-on-facebook/
Which is the perfect segue into the next big thing on Facebook. It’s just so obvious, it’s beautiful. It is called the Unfriend Finder. It is an application on Facebook that allows you to figure out who unfriended you. Now I am in the business of social media optimization and this might be helpful to see what businesses and companies get unfriended, because if you get a negative reaction or feedback from a customer, you can try to ask that person, what happened? What bad experience occurred to make you never want to eat in my restaurant again or use my service? Was it customer service? Price? Cleanliness of the place? Because in your personal life you don’t really have those issues… you have other ones. So why did that guy unfriend you? Why did that woman friend you in the first place? I personally try to maintain a balance between my professional social media interactions and my personal ones. If you want to know more about the app: http://www.unfriendfinder.com/home (Btw – I was at 972 friends on Facebook. Now at 971 – ok – was it you?!?)
Oh, and if you want to participate in Social Media Week, its sponsored by some heavy hitters. If you don’t believe that social media can get you more business, think again! Check out these sites for more info and see who is involved. http://socialmediaweek.org/newyork/ or on Facebook: http://www.facebook.com/smwnyc
Rest in peace, Whitney Houston. I am no one to judge the famous Grammy singer. Her battle with drugs and alcohol, her demons. But it’s hard not to be critical when in my first paragraph I berate a guy and call him a stupid idiot for posting a naked picture for all to see. I think life and the lives of all are equal. So I am taking back my first paragraph, and though I think the act is stupid and idiotic, what do I think about ruining a “more” successful life with drugs and alcohol. So does money, fame and fortune bring happiness and security? Do we say the same thing about all famous suicides? Jimi Hendrix, the greatest guitarist of all time? Janis Joplin? Marilyn Monroe? The list goes on and on. Basically, my take on this is that people need help and support and unconditional love whether you are rich or poor, successful or a failure. So reach out and touch someone and tell them you love them. Who really knows what happened inside Whitney’s head? Here is the Sony Music website: http://www.whitneyhouston.com/us/news. I like the way they give her fans an outlet to grieve and mourn. Janis, Jimi and Marilyn didn’t have social media to see them through. Such a shame. 48 years young.
Now let’s end with some GOOD NEWS!!!!
Have you heard of this new basketball player named Jeremy Lin? Apparently he plays for the New York Knicks in the NBA. They are calling him “LINTASTIC!” Spurring on LIN-SANITY! Check out this article. I will just quote 2 things: “Jeremy Lin is on the verge of becoming the Tim Tebow of basketball,” and “What gives this story legs is that (1) Lin graduated from Harvard, whose basketball program has never been dubbed “gateway to the NBA,” and (2) he is Asian-American.” Read more here: http://www.theatlantic.com/entertainment/archive/2012/02/the-secret-of-jeremy-lins-success/253051/ Good luck Lin! We will be watching you.
So Happy Valentine’s day whether you celebrate it or not. Birthdays. Anniversaries. Hallmark greeting card days. Who cares? Just tell someone you love them. Love your friends. Your family. Your clients. Your customers. Your patients. Today is the day. Tell them that you appreciate them. Now make your phone calls. Send your emails out and the correct marketing message to go along with it. Need help telling someone you love them? Have Conan O’Brien help. (http://teamcoco.com/content/conans-platonic-valentines-day-f-card) Can’t get in touch with Conan? Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. You will LOVE him!
Successories’ Top Ten Tips for Communicating and Marketing an Employee Recognition Program
Posted by Salem Global on Feb 8, 2012
Successories.com, the leader in employee motivation and employee recognition, has released their top ten tips for communicating and marketing an employee recognition program.
“Designing and deploying a recognition program is an accomplishment, but the true ‘staying power’ of the program is linked to a successful communications and marketing strategy,” says Warren Struhl, CEO of Successories.
Business leaders consistently list being able to communicate effectively as a major key to success. And industrial psychologists have documented that effective communication is the lifeblood of good relationships with business associates, customers, vendors and investors. Yet, the American Management Association reports that 90% of all problems in an organization is a direct result of poor communication. Poor communication can doom an employee recognition program.
Struhl emphasizes these ten tips when creating your program’s marketing plan:
- Use multi-media and social media. Review the communication channels that are available to you and incorporate them into your plan.
- Leverage word-of-mouth communication. Create the “words” for management and your leaders/leadership teams to use to talk-up your program.
- Encourage your management and leadership to “Walk the Talk.” Engage your leaders as your advocates.
- Use logo merchandise to extend the reach of your message. Use your program’s logo or image on the promotional items your recipients receive and they will help promote the program.
- Use focus groups to hone your product and message. Ask for feedback! This is crucial for spreading the program by word-of-mouth and champions buy-in from the participants.
- Develop a team of champions to help you carry the message of your program to their work groups.
- Communicate with a crescendo. Design your communications plan to create excitement, and reach a peak, usually culminating with a yearly party or awards ceremony.
- Variety is the spice of marketing. So remember to vary your marketing approach to keep your message fresh.
- Get the winners out in front and use their testimonials to help communicate the value of your program.
- Add to goals. Link your program to tangible business results.
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About Successories
Successories offers exclusive, high-quality products and programs for your motivational, recognition and promotional needs. Having motivated more than 1 million customers, Successories is the authority on motivation and presents in-depth information on how to motivate yourself and your employees on a daily basis. Successories allows you to personalize any motivational or recognition product – or even design one yourself – with its innovative, unique “Create Your Own” online tool. Successories also features iQuote, the largest curated collection of motivational quotes, diligently maintained by in-house Quoteologists. For more, please visit www.Successories.com.
Facebook IPO, 28 Billion, NY Giants Win Super Bowl XLVI, Clint Eastwood Wins America, Madonna Loses, Youtube Helps Advertisers, Susan G. Komen vs. Planned Parenthood
Posted by DD on Feb 8, 2012
So while trying to get to work today, I forgot to take into account that there would be about 2 million people (maybe even more) celebrating the NY Giants’ Super Bowl win. If you want to read about the complaints, just head over to Facebook. Oh – you haven’t heard about Facebook? Well, sit right back and you’ll hear a tale. A tale of a young kid with an attitude who was really smart (he got into Harvard. Then again, he also dropped out. Then again, so did Bill Gates. Then again, they are both billionaires now, so what’s the point?) and also had (and still has) a HUGE ego. While there is nothing wrong with those traits, put them together with a great idea and then you’ve got something worth $100 billion or so.
But is Facebook really worth $100B? Well, let’s do the math shall we? 800 million people. Maybe there are some duplicates. Let’s be generous and say 100 million of them are duplicates. Even 200 million. Let’s say only 500 million are active and real users. Now multiply each of them by 1 (representing $1 US dollar). My friend, that is $500 million dollars. But that’s only 1 day, 1 week, even 1 year. So if each of the users are worth 1 dollar a year then you have a business that makes $500 million a year for the next 10 – 20 years. Well, that’s only $10 billion. Why do you value at $100 billion? Because I am being super conservative, you knucklehead! The real valuation is 500 million people multiplied by 10, 20, or 100 and that’s each year! So seriously, this 1 website is worth $100 billion.
Mark Zuckerberg, you deserve every penny of that $28 billion. It’s too bad some people had to be stepped on and stabbed in the back along the way, but what can you do. This is business. Oh – and congrats to the painter who took his payment in shares. At the time he might have charged about $10,000 for his services. But now he is worth $200 million according to the buzz. Read more about Facebook’s IPO here: http://www.thestreet.com/story/11406435/1/facebook-ipo-reality-check.html Here they explain more of the financials. Apparently not many companies are worth this much. But then again, not many companies are information companies. Most are products and services with a lot of overhead. Zuckerberg sells air and technology and the flick of the wrist and push of a button. You can’t beat that…unless someone turns off your electricity….hmmmm…
Ok – enough with that Facebook internet stuff. Let’s talk football. Did you see the game? The halftime show with Madonna, Niki Minaj and M.I.A. who stupidly showed the wrong finger. Really!?!) Chances are you did. With 330 million people in this country and 1/3 of them in front of a TV set or at a friend’s house or bar or event where the TV is on, possibly even more than 100 million people see the game. So the NY Giants won. Yippee! I am from New York so I am happy. I am happier for my staff who are HUGE sports and Giants fans though. They got a parade and fun out of it. But now it’s back to work. And what do we do at SalemGlobal? We promote our clients so that they can sell more product and get more leads for their services. So basically what I am telling you is that there is no difference between the Super Bowl and SalemGlobal! That’s right, kids. We do the same thing the Super Bowl does. Now who is more effective for your ad dollars? I still have to go with Internet. Internet allows you to interact with your customers and COLLECT DATA. (Um – this is the main reason why Facebook is worth $100B).
The other thing about the Internet is that is takes television to another level. So while 100 million people are watching the game, another 50 million see it online. And then through social media – we pass the funny and meaningful moments along to our friends. Like, what did you think about Clint Eastwood/Dirty Harry/Gran Torino telling America to wake up and smell the coffee and get off your asses and fight back? The only thing missing from the “Halftime in America” commercial was the Academy Award winner getting into a Gran Torino and driving off. Once again – Why doesn’t anyone call me for my advice? Here is Mr. Good Bad and Ugly for Chrysler: http://www.youtube.com/watch?feature=player_embedded&v=_PE5V4Uzobc (As for the auto industry, was Detroit really saved? Are more American cars made outside of the US and more foreign cars built here? Does it matter as long as Americans can work and put food on the table. I guess we can discuss that one some other time.)
So you will notice that I gave you the link for Youtube. And who owns Youtube? Google. And how much did they buy it for? $500 million. And with each good commercial during the Super Bowl do they make back that $500 million? ABSOLUTELY! As for rating the commercials, check out: http://www.youtube.com/user/adblitz
Let’s see. Tax software. Cars, auto, tires. Life Insurance. Beer, Budweiser. Media. Flowers for Valentine’s Day. Coke. Pepsi. Finance. Jerry Seinfeld. Mathew Broderick in a Ferris Bueller’s day Off (that probably went over 50 million people’s heads… but at least reached the other 50 million) Underwear. Technology. Phones. Internet. GoDaddy domain names. Hulu. (They also showed some commercials themselves) Movies – GI Joe with Bruce Willis looks cool. TV shows. M&Ms. Doritos…. So maybe I missed a few but you get the point. Millions of dollars for milliseconds. As I repeat every year, make a meaningful or funny commercial and people will see it on TV AND then share it with their friends online through social media. Did I mention why Youtube, Google and Facebook are worth so much money?
Lastly I need to end on a serious note. While the Super Bowl is all fun and games, I also want to share that the Internet also brings important issues to light through the power of social networking and sharing media. A high-ranking official resigned Tuesday from the Susan G. Komen for the Cure breast-cancer charity after a dispute over whether the group should give funding to Planned Parenthood, according to a letter obtained by The Associated Press. As soon as people found out about Komen not funding PP, the Internet lit up with cancelled donations, letters of anger and resignations. In the end, Komen reneged and now is giving to Planned Parenthood. Seems like the voice of America was heard. Good for you Netizens! I am proud to be part of this community. Now of course the Susan G. Komen Foundation should be calling me for some reputation management 
.
Last minute food and groceries delivered in the Dallas, TX region. Coming soon to Chicago: http://www.Artizone.com.
Buy Motivational Posters for your company at http://www.Successories.com
So now that the Super Bowl is over and Clint Eastwood told us all to get back on our feet, what are you going to do? Where will you be NEXT Sunday? Does your company want as much exposure as the advertisers I mentioned above? Perhaps on a smaller budget than $30 million dollars? Does your non-profit need some reputation management? Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. I look forward to working with you, and making your company as big as it can get to maybe someday having its own Super Bowl commercial!
Joseph Federico, NJ MET VP, Announces Additional Marking Permanency Test for Electronic Components
Posted by Salem Global on Feb 6, 2012
The objective of this test is to evaluate an electronic component’s marking permanency. The new test is performed by following an experimental portion from MIL-STD-750 and 883 that uses a solution of three parts mineral spirits with one part alcohol. To perform the test properly, it is suggested to use a brush with a handle made of a nonreactive material. The specification states that the brush shall have three long rows of hard bristles, the free ends of which shall lie substantially in the same plane. The brush shall be used exclusively with a single solvent and when there is any evidence of softening, bending wear, or loss of bristles, it shall be discarded.
According to the procedure in the specification, one dips the brush into the solution immediately following immersion of the component Then, the specimen shall be brushed with normal hand pressure (approximately 2 to 3 ounces) for ten strokes on the portion of the specimen where marking has been applied.
After this process, the markings should not smear or be removed. After the conclusion of the test all devices should be placed under a microscope camera and recorded for identification, disposition and future historical documentation. Results from this test are added to the final report for the devices.
If you have any questions about this new marking permanency test, the Mission Imposter Counterfeit Electronic Component Detection Program or any of the test services provided by NJ MET, please contact Joseph Federico at (973) 546-5393 at their Clifton, New Jersey headquarters or visit their website at http://www.njmetmtl.com .
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Successories.com Top Ideas for Employee Appreciation Day: Rewards That Motivate
Posted by Salem Global on Feb 2, 2012
Boca Raton, FL, January 30, 2012 – Successories.com , the leader in employee appreciation, employee motivation and employee recognition, is offering its top employee gift ideas for National Employee Appreciation Day, which occurs this year on March 2, 2012. In honor of the day and to foster greater awareness of the need for year-round employee recognition, Successories also announced the launch of their new blog, Motivation Matters (www.motivationmatters.info), a site dedicated to motivational tips and how-tos, motivational videos, and ideas and best practices for employee recognition and appreciation.
“Studies of employee behavior show a simple ‘thank you’ from the boss for a job well done does wonders for an employee’s morale. Add in an incentive – a tangential prize or award – and workers become motivated, which boosts the bottom line,” said Warren Struhl, CEO of Successories. “A paycheck does not influence an employee’s level of motivation or engagement, but specific praise and a desirable reward has a lasting impact on long-term performance.”
Struhl offered up some of Successories best-sellers that have been shown to motivate employees on Employee Appreciation Day (or any other day).
- Framed desktop prints. “These offer employee recognition and inspiration on a daily basis, complete with a gorgeous image and motivational quote.”
- Motivational greeting cards. “Nothing motivates employees as much as a hand-written thank you note from a supervisor and manager.”
- Medallion keychains. “A tangible piece of recognition that reminds employees how much they are appreciated every time they touch their keys. Plus, it reinforces your core values.”
- Ceramic mugs. “A fun way to show your appreciation and motivate your employees, especially as the mugs are wrapped in one of our unique images with our powerful messages.”
- Desktop clocks. “An elegant – and customizable – way to show employee appreciation. Combine our imagery and theme with a message of your own.”
- Motivational books. “Many of our books now allow for personalized covers and first pages – a perfect gift for employee appreciation that adds a motivational boost.”
“Employee Appreciation Day is also a great day to start or re-start a year-long commitment to appreciating your employees. It’s the perfect time to develop a culture of employee recognition at any workplace. And it’s vitally important for every company to provide meaningful employee recognition that will motivate and engage employees that contribute to your company’s success,” Struhl concluded.
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About Successories
Successories offers exclusive, high-quality products and programs for your motivational, recognition and promotional needs. Having motivated more than 1 million customers, Successories is the authority on motivation and presents in-depth information on how to motivate yourself and your employees on a daily basis. Successories allows you to personalize any motivational or recognition product – or even design one yourself – with its innovative, unique “Create Your Own” online tool. Successories also features iQuote, the largest curated collection of motivational quotes, diligently maintained by in-house Quoteologists. Visit Successores at www.Successories.com, like Successories at www.facebook.com/Successories or follow Successories at www.twitter.com/Successories .
Illegal To Promote Superbowl? TV Commercials Launch Online, NY Giants vs. New England Patriots, Google REALLY Wants You To Know, Romney vs. Gingrich
Posted by DD on Feb 1, 2012
Well. I guess there are TWO “big games” going on in the media these days….The first one involves a pigskin and the other involves our politicians…Ok – maybe that didn’t come out right, but I tried…
Ok. Let’s first talk about football. Apparently, even though I have been working in the advertising industry for over 2 decades, NO ONE told me until yesterday that the word “SUPER BOWL” may NOT be used. Ever. I mean, that is unless you are promoting the NFL. (Um, can I use NFL or National Football League?) It came up during a discussion with one of our partners (http://www.Successories.com) when I mentioned that there is going to be a really big sports event coming up this Sunday and that we need to take advantage of it and exploit it as much as possible. Then one of the guys chimed in and said, “Yeah. Except that that would be ILLEGAL!”
So I did a little bit of Internet research and lo and behold, turns out he was right! Who knew?!? Well, apparently he did. And now I know. And now you know.
So then I decided to use my brain and think back to all of the local bars, restaurants and stores that promote the Super Bowl: buy beer here, buy a car there, and do everything you can by purchasing products through this company and that establishment as it relates to the Super Bowl. But let’s be realistic. Though it might be illegal and though it might be infringing upon copyright, your local pub or saloon is going to transgress. You know why? Because the average Joe doesn’t know and the small-town local watering hole is really not attracting the attention of corporate America. But as you watch the dozens of commercials on TV this coming Sunday, notice that NO ONE will be mentioning the Super Bowl. The way they get around it is by calling it the “Big Game” or “National Pastime” (no – that’s baseball), “sporting event”? How about “game on Sunday involving two teams trying to rip each other’s heads off”???
Regardless, the copyright was only the first part of what I wanted to write about today. The other part is the actual advertisements….
So now we enter a new era of advertising. In a world where a person can have a baby in a car, video it on a camera, upload it to the web, and then have millions of people see it in all its glory (http://www.wfaa.com/home/related/Special-delivery-arrives-on-the-highway-137965158.html), OF COURSE the advertising industry is going to realize that ONLINE IS THE WAY TO GO!!!
So a search for “superbowl commercials” yields a PPC (Pay-per-click) ad from Bridgestone tires (www.youtube.com/Bridgestone). SMART! As well as a number of other independent websites. But I must hand it to Bridgestone for realizing that they might not get the organic position, (top spot taken by a site that has been up since 2009 and has over 966 pages! www.superbowl-commercials.org/ – good for you!), but why not pay for the top result?
In Yahoo! Toyota Camry buys the coveted position (www.youtube.com/CamryReinvented).
And what about Bing? Toyota again…
So I guess the other advertisers didn’t realize that they could do this as well. Geez Louise. WHY AREN’T THESE GUYS CALLING ME? Here is my phone # folks. PLEASE let me advise you on how to run an Internet marketing campaign. I guarantee you will be very pleased with my services .
Anyway, you can now get the comedy you have been looking for all year long. It seems like the most popular one up right now is Jerry Seinfeld for Acura. What is interesting to me is that Seinfeld is still a household name. He is so 90′s….Couldn’t they get a different celebrity to do the spot?
And apparently, one of the largest corporations in the world is finally waking up to the fact that Internet marketing is more cost efficient than other forms of marketing and advertising…Proctor and Gamble. That’s right – read all about it! http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1 Too bad 1600 employees are getting the ax. Seems like some people are going to need a re-education or training.
As I mentioned before, the other event going on online is the presidential race. Seems like Romney is beating out Gingrich. But Gingrich claims that he won’t quit till its all over. Good luck Newt! You are going to need it. And if you think Romney has a chance against Obama, I think you are right. And I think it will be close.
But, once again per my blog post last week after the State of the Union address by President Barack Obama, Google seems to be right behind this whole election. Never before has there been so much coverage. Bringing the messages to the masses and all that. I love this article by Fast Company (very much in my own style ) What businesses can learn from Obama’s social media strategy… http://www.fastcompany.com/blog/rich-brooks/social-media-strategies-small-business/what-businesses-can-learn-barack-obamas-soci
By the way, here is Steve Grove’s (head of community partnerships at g+) Google+ page to show you how tight Obama is with the online community: https://plus.google.com/u/0/108770022239813194104/posts
Oh, and have I mention over and over again that Google REALLY wants you to know how they are changing and consolidating their privacy policy into 1 neat little compact polic?. Uh oh. Better get Maaco! Look here: http://www.google.com/policies/. Now read it and tell me it doesn’t say that they are officially adopting a 1984 George Orwell no one is safe conspiracy theory, thank you very much now we are all being spied upon, etc. etc. All I can say is don’t be logged in all of the time. They already know everything, why leave the front door open too?!?
Did I even mention that I am officially a New York Giants fan (this week?)
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So what are YOU doing this Sunday? I am actually NOT going to be in front of TV. I usually am in front of my laptop, but I think I will be outside….If you are a professional seeking advice on how to promote yourself or a company small or large, you can also take advantage of our 15 years of Internet marketing and advertising experience. Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. I look forward to working with you, watching the game with you, and snacking with you!