“Technology” has become such a multi-faceted term in our day and age, that we don’t blame you for finding our title, “Article Writing for Technology Firms”, to be something of a head-scratcher: many of you are probably thinking — What or who, exactly, should we count as “technology firms”? Are we talking about companies that deal with the Internet (e.g., SalemGlobal)? Companies that do computer and IT supprt? Software development companies? Telecom companies? Perhaps we’re thinking of companies that produce niche technological products such as a voice over IP business phone systems? In a sense, every company that owns and operates a website can lay some claim to being a “technology firm”, right? However, for the purposes of this Tip of the Week, the answer, quite simply, is Yes. “Technology” and “technology firms” encompass all of these different meanings. Luckily, our SEO Tip applies to all of these companies, with no exceptions. (We’re awesome that way….)

When SalemGlobal writes about itself, we choose to focus on one specific keyword term: “website marketing“. Though SalemGlobal offers about 20 specific SEO services that can be used as keywords (for exmaple, “interactive public relations“, or “social networking strategy“), we have chosen to zoom in on “website marketing” as a “low-hanging fruit” term, that is, a term that’s popular but not cut-throat competitive. (Cut-throat competitive terms in this case might be “SEO” or “search engine optimization”, the most general website marketing terms out there.) Now, when you’re thinking of writing an article for your technology firm, our recommendation is that you focus on the “low-hanging fruit” keyword that applies to your products, services, or expertise. To this end: one great way of transforming “high-hanging fruit” keywords into “low-hanging fruit” keywords is to “localize” them by appending them to local geographic terms. Take the aforementioned voice over IP company as an illustration. While this particular technology company is capable of providing its service anywhere in the country, the company would benefit from localizing its keywords to its geographic base of operation: so, instead of the uber-competitive “voiceover IP phones”, this company can write articles that feature “voice over IP phones NY” as prominent, hyperlinked keywords. (Remember, there are five ways of writing New York — “NY”, “NYC”, “New York, “New York City”, and “Manhattan”.) Another great way of obtaining low-hanging fruit keywords is, for lack of a better expression, getting down and dirty with the technospeak. “VoIP” is a ubiqutous and extremely competitive keyword, and our technology firm would have to work extremely hard to rank above a small number of mega tech firms that have monopolized this keyword for years. “small business VoIP phone conferencing“, however, will not prove as difficult to rank for. Thus, an article with the keyword phrase “Small business VoIP phone conferencing” in its title and body would both attract interested customers and add relevant content to the company’s website, eventually elevating its regard in the eyes of those all-desiring, and all-desirable, search engine bots.