Last week we spoke about article writing as it pertains to the season and the calendar. This week I’d like to focus on some industries that we work with as well as general businesses. First you have to recognize if you are u a “B to B” or a “B to C” company. Obviously a “B to B” is going to have a different message then a “B to C” company. “B to C” companies are dealing mainly with sales or service to one customer at a time. Whereas “B to B” companies are all about lead generation and sales of a usually higher ticket price or higher nature.

If you are in the healthcare/medical industry, your article should be focused on your expertise. SalemGlobal mainly deals with about six types of doctors: dentists, orthodontists, podiatrists, dermatologists, plastic surgeons, and eye doctors/LASIK surgeons. Obviously, your expertise is going to get more defined when you talk about the specific nature of a specific procedure and/or a specific disease, aliment, symptoms, treatment and or cure. One example is a possible article for an orthodontist to write about Invisalign, how the procedure is done, how it compares to traditional braces and what benefits someone would get out of having straighter teeth.

If you are a lawyer, you might be either “B to B”, having individual clients or “B to C”, representing companies and businesses. For example, SalemGobal works with an immigration lawyer; a great article for her would be all about the laws governing immigration, who it applies to, potential costs, as well as ramifications if one does not adhere to the law. There is a movie coming out with Sandra Bullock, where she plays a Canadian citizen whose American visa has expired and at that moment (or at least at that moment of the trailer) she announces her engagement to her assistant. Stay tuned to whether this is a good or bad movie.

Next week we will talk about some more industries and if you have a question or need help writing an article about your business, please get in touch with us, we’d be happy to guide you on your way. Just give us a call at 212-993-5828 or check out our website at http://www.SalemGlobal.com.