Writing an article about your business is easier than it sounds. All you have to do is look at the calendar every month and see what’s coming up in your industry (as well as in the world at large). Not convinced? Here’s an examples that shows how the calendar can help you come up with article topics:

This past Monday, we commemorated Memorial Day here in the USA. As a kid who watched TV every hour he wasn’t in school, I remember knowing that there were Memorial Day sales going on at every store in the area, from department stores to car dealerships. Today I’m made aware (sometimes painfully aware) of the many Memorial Day sales going on from the circulars that arrive in my mailbox, notifying me that supermarkets have lowered the price of beer “For One Day Only!” and that bottles of barbecue sauce and inflatable beach balls are now cheaply available in ludicrous numbers. But guess what? Advertising for Memorial Day sales segues perfectly into advertising for summer sales; summer sales lead to July 4th discounts; July 4th discounts lead to August back-to-school bonanzas, and so on and so forth….

The point I’m trying to make here is that during the summer months you don’t have to re-invent your business nor do you have to introduce a new product or service in order to generate excitement for your company. What you need to do is exploit the calendar to re-iterate and capitalize on the products/services you do best.

If you need help looking at a calendar and figuring out what you can say about your business during ANY time of the year, please give us a call at 212-993-5828 or check out our website at http://www.SalemGlobal.com. Our website is always open — 24 hours a day, 365 days a year… and we promote that too….