• Website Marketing Sites of Interest
  • Newsletter
  • Getting Smart About Wisdom Teeth
  • About Website Strategy and Marketing
  • Home

Website Strategy Marketing



For more information on Website Marketing, please visit us at SalemGlobal Internet Website Marketing (www.salemglobal.com). Sign Up For the SalemGlobal Newsletter Today! Just place your email below and click Submit!
Email Address

 

 

 

Archives

  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • April 2006
  • March 2006
  • February 2006
  • January 2006
  • 0

Categories

  • 2010 Olympics
  • adTech
  • Alexa Ratings
  • BNI Member Meetings
  • Business
  • Domain Names
  • Fashion Week
  • Findling Events
  • Golfers
  • Great SEO Tools
  • Holidays
  • Interactive Public Relations
  • Internet Marketing
  • Internet Website Marketing Education
  • Laser Eye Surgeon
  • Laser Eye Surgery
  • Laser Eye Surgery in NYC
  • Make Money in 2008
  • Medical Supplies
  • Millennium Personnel
  • NBA Greeting Cards
  • Networking Breakfasts
  • New York Dentist
  • New York Real Estate
  • NY EXPO
  • NY Jets
  • office support ny
  • Park Avenue Laser
  • people capital
  • Poker
  • Portaga
  • Press Releases
  • Real Estate
  • Resumes
  • SalemGlobal Clients
  • SalemGlobal Clients
  • SalemGlobal Educational Videos
  • SalemGlobal Friends
  • SalemGlobal New Clients
  • SalemGlobal Newsletter
  • SalemGlobal Office
  • SalemGlobal on YouTube
  • SalemGlobal Real Estate
  • SalemGlobal Social Media
  • SalemGlobal.com
  • Search Engine Strategies 2007
  • Search Engine Strategies NY 2006
  • SEO Tip of the Week
  • Shiboleth
  • Social Networking
  • student loans
  • Super Bowl
  • Technology News
  • Thanksgiving
  • The Oscars
  • TripSync
  • Uncategorized
  • Web 2.0
  • Website Marketing
  • Website Marketing for Dentists
  • Website Marketing Research
  • Website Marketing Speaking and Seminars
  • Work
  • World Hyundai Matteson

Website Marketing Basics: Linking Strategies and Interactive PR

Posted by Salem Global on Sep 22, 2009

Linking is essential to any website marketing campaign. As discussed in past weeks, content declares you the “authority” on a subject but links declare you to be “popular.” In order to get to the top of Google and other search engines, you have to achieve a certain balance of these two things. I happen to think that the Google’s chief scientist is smarter than most website marketing professionals and he can tell whether people are gaming the system or not. So though the industry has many thoughts, ideas and philosophies on the matter, I still recommend the standard building your site and links the natural slow and steady way. Don’t believe the 300,000 links for $3.00 model. It never works. Time, on the other hand, and effort and building up your site with industry knowledge will get you where you want to go.

According to Alexa.com, the top 5 sites in the world are: Google, Facebook , Yahoo, YouTube, and Windows Live. Certainly you have all heard of those top 5 sites. But check out how many links they each have: (type link:www.DOMAINNAME.com into search window)
Google (565,000 links according to Google, 255 million according to Yahoo)
Facebook (176,000 G links, 55mil Y)
Yahoo (5,610 G links, 147mil Y)
YouTube (1,680 G links, 46mil Y)
Windows Live (37,800 G links, 1.6mil Y)

Now you and I will most probably never achieve these statistics. (Unless you are a budding Internet entrepreneur and you read my tips of the week LOL!) But one strategy that has been working for us is Interactive Public Relations. Writing press releases announces to the world what you are announcing and what you are working on. But writing your piece is not a battle at all; distributing it is. We happen to use PRWeb but there are plenty of other PR distribution companies out there at different price points so do your research.

Our best example of Interactive PR is a campaign we are working on for Eva’s Village (http://www.EvasVillage.org, 48 Google links, 3,238 Yahoo links). The fact that our press releases have reached hundreds of media outlets is great. But even better is when it is picked up by local and national media as in the case when it was picked up by the Weather Channel and MSNBC. The links from any old website are good. Links from a popular and relevant website are better. But links from a local and/or national news media outlet is the best. So always strive to write something interesting about your organization and announce it to the world. You will be glad you did.

Next week we will talk about how to write a press release. If you would like to know more, please contact me for a free, no obligation website marketing evaluation, consult and assessment. Call 212-993-5828, email raphis@salemglobal.com or visit our site, www.SalemGlobal.com.

Bookmark This Post and Share! These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • e-mail
  • Furl
  • SphereIt
  • StumbleUpon
  • Technorati
  • TwitThis
  • YahooMyWeb

Posted in Alexa Ratings, Domain Names, Great SEO Tools, Internet Website Marketing Education, Press Releases, SEO Tip of the Week, SalemGlobal Social Media, Website Marketing || Comments Off

Speaking at a Church near you …about Website Marketing

Posted by Salem Global on Mar 22, 2006

Raphi Salem, Website Marketing, NY, USA and the all over the world
Coming Up…Thanks to Marc Clemenceau Bailly at Studio MNY
I will be speaking the Marble Collegiate Church this week about driving traffic to your website and marketing towards your online objective.
http://marblechurch.org/entrepreneurs.html

THURSDAY, MARCH 23, 6:30-8:00PM
Website Marketing & Search Engine Optimization

How can you become a leader in your industry? Raphi Salem believes that Internet technology is the answer. Since 1997, his firm SalemGlobal has marketed and produced over 300 websites and blogs for corporations and non-profits. During his career in technology and website marketing, Raphi has provided solutions for American Express Publishing, Reader’s Digest, David’s Cookies, The Jewish Week of New York, and others. Prior to starting his own company, Raphi was a marketing manager for OLiVR Corporation, purchased by LivePicture Inc.
Suggested donation, $5.

Bookmark This Post and Share! These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • e-mail
  • Furl
  • SphereIt
  • StumbleUpon
  • Technorati
  • TwitThis
  • YahooMyWeb

Posted in Alexa Ratings, Domain Names, Website Marketing, Website Marketing Speaking and Seminars, Work || Comments Off

Latest Alexa Stats for Websites We Promote and Market

Posted by Salem Global on Feb 8, 2006

Just a quick pat on the back to acknowledge our increase in alexa rankings and website traffic visitation. Then onto more important things…
websitestrategymarketing.com (this blog) was “no data” - now 1,753,282
salemglobal.com/ - was 222,178 - now 202,655
marketingdirectories.com - was 957,702 - now 909,738
judaicastore.com - was 406,737 - now 365,425
garyromehyundai.com - was 389,486 - now 254,392
hyundaiaccessorystore.com/ - was 351,240 - now 218,469
4starcleaning.com/ - was 1,270,533 - now 1,092,168
bridgestorecovery.com/ - was 1,075,931 - now 701,152
http://www.jpost.com was 2,220 - now 1,754 (Though I do credit Hamas and Ariel Sharon’s coma for helping also…)
http://www.israelibabysitter.com was 3,020,098 - now 1,067,011
http://www.israelinanny.com was 2,144,712 - now 1,898,392
http://www.usedsukkah.com was “No data” - now 4,026,211
http://www.nybni.com was 2,447,175 - now 817,734
Lastly, you will notice that my own personal blog at http://www.raphisalem.com had “no data” and now has a 1,119,966.

Double lastly, I need to start tracking some new friends and colleagues that I now have as partners and clients. So here they are:
tlconnect.net computer services - currently “No Data”
sawyouatsinai.com dating and matchmaking - currently 56,112
Eshop Enterprises Online Niche Market Solutions - currently 661,171
AC Lion Executive Search for Sales & Technology - currently 581,938

And of course, Purim and Passover are coming up so I need to track these:
Purim.com - currently 2,819,000
PurimBoxes.com - currently 5,594,279 (Ha. I though Alexa didn’t go over 5 million but I guess they did just for me.)
PassoverPlate.com - currently 5,063,144

I should mention here that Alexa rankings are not the end all be all. You should ALWAYS be looking at your bottom line. I tell this to my BNI group all the time. Whatever marketing you are doing whether it is offline or online, it must have ROI. That ROI must be accountable and measurable. So if you are spending more than you are making, then that form of marketing isn’t for you. And if NOTHING is working and you have tried everything, you should reconsider the business you are in. Alexa rankings are an independent somewhat accurate accounting with I estimate a 10-20% margin of error. Though I would like for them to be completely 100% accurate, that is not realistic. Fact is that the rankings can only be based on people who have actually downloaded the alexa toolbar. So granted they might have millions of downloads, it still does not compare to the hundreds of millions of web users around the world…

That said, I am still going to use them as an indicator because no one has pointed out anything better to me. And if you can, please do and I will write about YOU and IT. Ok - that’s enough for one post. Let the games continue…

Bookmark This Post and Share! These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • e-mail
  • Furl
  • SphereIt
  • StumbleUpon
  • Technorati
  • TwitThis
  • YahooMyWeb

Posted in Alexa Ratings || Comments Off

 

March 2010
M T W T F S S
« Feb    
1234567
891011121314
15161718192021
22232425262728
293031  

Recent Posts

  • Internet Marketing New York, The Oscars and Knowing Your Audience: What businesses can learn from the movies they watch
  • Internet Marketing in NY, Malcolm Gladwell’s Outliers and Olympic Hockey: What your business can learn from 10,000 hours of practice makes perfect
  • SalemGlobal #2 for Internet Marketing
  • Millennium Personnel Launches New Website
  • Internet Marketing New York City, Figure Skating, Did The US Ice Hockey Team Get Lucky? Curling Is Just Plain Ridiculous: What your organization can learn from the 2010 Winter Olympics

Internet Marketing

  • Asset BAsed Lending
  • List your website for free and get more traffic
  • Midtown Dental Aesthetics and Facial Group
  • The XTensor

SalemGlobal

  • SalemGlobal Interactive PR News Room
  • SalemGlobal Internet Website Marketing and Ecommerce consulting
  • SalemGlobal News

SalemGlobal Clients

  • 5th Avenue Eye Center
  • Arthur Murray Dance Studio
  • Dr. Jacqueline Fulop-Goodling
  • Four Star Office Cleaning
  • Medical Billing Software - AHS
  • New York Immigration Lawyers
  • NJ Homeless Shelter (Eva’s Village)
  • People Capital
  • Strativity
  • World Hyundai Matteson

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Archives

  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • April 2006
  • March 2006
  • February 2006
  • January 2006
  • 0
Web Hosting Geeks    Best Blog Hosting    Top WP Themes
Website Strategy Marketing is proudly powered by WordPress    Theme by: Free Wordpress Themes