Website Marketing Basics: Linking Strategies and Interactive PR
Posted by Salem Global on Sep 22, 2009
Linking is essential to any website marketing campaign. As discussed in past weeks, content declares you the “authority” on a subject but links declare you to be “popular.” In order to get to the top of Google and other search engines, you have to achieve a certain balance of these two things. I happen to think that the Google’s chief scientist is smarter than most website marketing professionals and he can tell whether people are gaming the system or not. So though the industry has many thoughts, ideas and philosophies on the matter, I still recommend the standard building your site and links the natural slow and steady way. Don’t believe the 300,000 links for $3.00 model. It never works. Time, on the other hand, and effort and building up your site with industry knowledge will get you where you want to go.
According to Alexa.com, the top 5 sites in the world are: Google, Facebook , Yahoo, YouTube, and Windows Live. Certainly you have all heard of those top 5 sites. But check out how many links they each have: (type link:www.DOMAINNAME.com into search window)
Google (565,000 links according to Google, 255 million according to Yahoo)
Facebook (176,000 G links, 55mil Y)
Yahoo (5,610 G links, 147mil Y)
YouTube (1,680 G links, 46mil Y)
Windows Live (37,800 G links, 1.6mil Y)
Now you and I will most probably never achieve these statistics. (Unless you are a budding Internet entrepreneur and you read my tips of the week LOL!) But one strategy that has been working for us is Interactive Public Relations. Writing press releases announces to the world what you are announcing and what you are working on. But writing your piece is not a battle at all; distributing it is. We happen to use PRWeb but there are plenty of other PR distribution companies out there at different price points so do your research.
Our best example of Interactive PR is a campaign we are working on for Eva’s Village (http://www.EvasVillage.org, 48 Google links, 3,238 Yahoo links). The fact that our press releases have reached hundreds of media outlets is great. But even better is when it is picked up by local and national media as in the case when it was picked up by the Weather Channel and MSNBC. The links from any old website are good. Links from a popular and relevant website are better. But links from a local and/or national news media outlet is the best. So always strive to write something interesting about your organization and announce it to the world. You will be glad you did.
Next week we will talk about how to write a press release. If you would like to know more, please contact me for a free, no obligation website marketing evaluation, consult and assessment. Call 212-993-5828, email raphis@salemglobal.com or visit our site, www.SalemGlobal.com.
Speaking at a Church near you …about Website Marketing
Posted by Salem Global on Mar 22, 2006
Coming Up…Thanks to Marc Clemenceau Bailly at Studio MNY
I will be speaking the Marble Collegiate Church this week about driving traffic to your website and marketing towards your online objective.
http://marblechurch.org/entrepreneurs.html
THURSDAY, MARCH 23, 6:30-8:00PM
Website Marketing & Search Engine Optimization
How can you become a leader in your industry? Raphi Salem believes that Internet technology is the answer. Since 1997, his firm SalemGlobal has marketed and produced over 300 websites and blogs for corporations and non-profits. During his career in technology and website marketing, Raphi has provided solutions for American Express Publishing, Reader’s Digest, David’s Cookies, The Jewish Week of New York, and others. Prior to starting his own company, Raphi was a marketing manager for OLiVR Corporation, purchased by LivePicture Inc. Suggested donation, $5.
Latest Alexa Stats for Websites We Promote and Market
Posted by Salem Global on Feb 8, 2006
Just a quick pat on the back to acknowledge our increase in alexa rankings and website traffic visitation. Then onto more important things…
websitestrategymarketing.com (this blog) was “no data” - now 1,753,282
salemglobal.com/ - was 222,178 - now 202,655
marketingdirectories.com - was 957,702 - now 909,738
judaicastore.com - was 406,737 - now 365,425
garyromehyundai.com - was 389,486 - now 254,392
hyundaiaccessorystore.com/ - was 351,240 - now 218,469
4starcleaning.com/ - was 1,270,533 - now 1,092,168
bridgestorecovery.com/ - was 1,075,931 - now 701,152
http://www.jpost.com was 2,220 - now 1,754 (Though I do credit Hamas and Ariel Sharon’s coma for helping also…)
http://www.israelibabysitter.com was 3,020,098 - now 1,067,011
http://www.israelinanny.com was 2,144,712 - now 1,898,392
http://www.usedsukkah.com was “No data” - now 4,026,211
http://www.nybni.com was 2,447,175 - now 817,734
Lastly, you will notice that my own personal blog at http://www.raphisalem.com had “no data” and now has a 1,119,966.
Double lastly, I need to start tracking some new friends and colleagues that I now have as partners and clients. So here they are:
tlconnect.net computer services - currently “No Data”
sawyouatsinai.com dating and matchmaking - currently 56,112
Eshop Enterprises Online Niche Market Solutions - currently 661,171
AC Lion Executive Search for Sales & Technology - currently 581,938
And of course, Purim and Passover are coming up so I need to track these:
Purim.com - currently 2,819,000
PurimBoxes.com - currently 5,594,279 (Ha. I though Alexa didn’t go over 5 million but I guess they did just for me.)
PassoverPlate.com - currently 5,063,144
I should mention here that Alexa rankings are not the end all be all. You should ALWAYS be looking at your bottom line. I tell this to my BNI group all the time. Whatever marketing you are doing whether it is offline or online, it must have ROI. That ROI must be accountable and measurable. So if you are spending more than you are making, then that form of marketing isn’t for you. And if NOTHING is working and you have tried everything, you should reconsider the business you are in. Alexa rankings are an independent somewhat accurate accounting with I estimate a 10-20% margin of error. Though I would like for them to be completely 100% accurate, that is not realistic. Fact is that the rankings can only be based on people who have actually downloaded the alexa toolbar. So granted they might have millions of downloads, it still does not compare to the hundreds of millions of web users around the world…
That said, I am still going to use them as an indicator because no one has pointed out anything better to me. And if you can, please do and I will write about YOU and IT. Ok - that’s enough for one post. Let the games continue…