Illegal To Promote Superbowl? TV Commercials Launch Online, NY Giants vs. New England Patriots, Google REALLY Wants You To Know, Romney vs. Gingrich

Posted by DD on Feb 1, 2012

Well. I guess there are TWO “big games” going on in the media these days….The first one involves a pigskin and the other involves our politicians…Ok – maybe that didn’t come out right, but I tried…

Ok. Let’s first talk about football. Apparently, even though I have been working in the advertising industry for over 2 decades, NO ONE told me until yesterday that the word “SUPER BOWL” may NOT be used. Ever. I mean, that is unless you are promoting the NFL. (Um, can I use NFL or National Football League?) It came up during a discussion with one of our partners (http://www.Successories.com) when I mentioned that there is going to be a really big sports event coming up this Sunday and that we need to take advantage of it and exploit it as much as possible. Then one of the guys chimed in and said, “Yeah. Except that that would be ILLEGAL!”

So I did a little bit of Internet research and lo and behold, turns out he was right! Who knew?!? Well, apparently he did. And now I know. And now you know.

So then I decided to use my brain and think back to all of the local bars, restaurants and stores that promote the Super Bowl: buy beer here, buy a car there, and do everything you can by purchasing products through this company and that establishment as it relates to the Super Bowl. But let’s be realistic. Though it might be illegal and though it might be infringing upon copyright, your local pub or saloon is going to transgress. You know why? Because the average Joe doesn’t know and the small-town local watering hole is really not attracting the attention of corporate America. But as you watch the dozens of commercials on TV this coming Sunday, notice that NO ONE will be mentioning the Super Bowl. The way they get around it is by calling it the “Big Game” or “National Pastime” (no – that’s baseball), “sporting event”? How about “game on Sunday involving two teams trying to rip each other’s heads off”???

Regardless, the copyright was only the first part of what I wanted to write about today. The other part is the actual advertisements….

So now we enter a new era of advertising. In a world where a person can have a baby in a car, video it on a camera, upload it to the web, and then have millions of people see it in all its glory (http://www.wfaa.com/home/related/Special-delivery-arrives-on-the-highway-137965158.html), OF COURSE the advertising industry is going to realize that ONLINE IS THE WAY TO GO!!!

So a search for “superbowl commercials” yields a PPC (Pay-per-click) ad from Bridgestone tires (www.youtube.com/Bridgestone). SMART! As well as a number of other independent websites. But I must hand it to Bridgestone for realizing that they might not get the organic position, (top spot taken by a site that has been up since 2009 and has over 966 pages! www.superbowl-commercials.org/ – good for you!), but why not pay for the top result?

In Yahoo! Toyota Camry buys the coveted position (www.youtube.com/CamryReinvented).

And what about Bing? Toyota again…

So I guess the other advertisers didn’t realize that they could do this as well. Geez Louise. WHY AREN’T THESE GUYS CALLING ME? Here is my phone # folks. PLEASE let me advise you on how to run an Internet marketing campaign. I guarantee you will be very pleased with my services .

Anyway, you can now get the comedy you have been looking for all year long. It seems like the most popular one up right now is Jerry Seinfeld for Acura. What is interesting to me is that Seinfeld is still a household name. He is so 90′s….Couldn’t they get a different celebrity to do the spot?

And apparently, one of the largest corporations in the world is finally waking up to the fact that Internet marketing is more cost efficient than other forms of marketing and advertising…Proctor and Gamble. That’s right – read all about it! http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1 Too bad 1600 employees are getting the ax. Seems like some people are going to need a re-education or training.

As I mentioned before, the other event going on online is the presidential race. Seems like Romney is beating out Gingrich. But Gingrich claims that he won’t quit till its all over. Good luck Newt! You are going to need it. And if you think Romney has a chance against Obama, I think you are right. And I think it will be close.

But, once again per my blog post last week after the State of the Union address by President Barack Obama, Google seems to be right behind this whole election. Never before has there been so much coverage. Bringing the messages to the masses and all that. I love this article by Fast Company (very much in my own style ) What businesses can learn from Obama’s social media strategy… http://www.fastcompany.com/blog/rich-brooks/social-media-strategies-small-business/what-businesses-can-learn-barack-obamas-soci

By the way, here is Steve Grove’s (head of community partnerships at g+) Google+ page to show you how tight Obama is with the online community: https://plus.google.com/u/0/108770022239813194104/posts

Oh, and have I mention over and over again that Google REALLY wants you to know how they are changing and consolidating their privacy policy into 1 neat little compact polic?. Uh oh. Better get Maaco! Look here: http://www.google.com/policies/. Now read it and tell me it doesn’t say that they are officially adopting a 1984 George Orwell no one is safe conspiracy theory, thank you very much now we are all being spied upon, etc. etc. All I can say is don’t be logged in all of the time. They already know everything, why leave the front door open too?!?

Did I even mention that I am officially a New York Giants fan (this week?)

Last minute food and groceries delivered in the Dallas, TX region. Coming soon to Chicago: http://www.Artizone.com.

Buy Motivational Posters for your company at http://www.Successories.com.

So what are YOU doing this Sunday? I am actually NOT going to be in front of TV. I usually am in front of my laptop, but I think I will be outside….If you are a professional seeking advice on how to promote yourself or a company small or large, you can also take advantage of our 15 years of Internet marketing and advertising experience. Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. I look forward to working with you, watching the game with you, and snacking with you!

Louie CK, Joe Paterno, Obama In Hawaii, OWS Out Of Zuccotti Park, Veterans Day, Diaspora Vs. Facebook, NY Xpo: What your business can do to turn around in 2012

Posted by Agathe Ducourau on Nov 16, 2011

Before anything, I just want to give a shout out to Louie C.K. Comedian and divorced father of 2. www.hulu.com/louie A friend of mine told me about the show and since I don’t watch TV because I don’t want to pay for cable, I simply watch it online. So thank you Louie for entertaining me. Hulu for broadcasting. And the Internet for making my life awesome!

 

Barack Obama was in Hawaii earlier this week campaigning, talking and raising money. Obama sort of grew up inHawaii. There is some debate about this but he does call it his hometown and did raise some funds from the locals. Nice weather. Good surfing. He claims that everything he did to get into office and then everything he has done for the past 4 years leads him up to his second term. So are we to believe that the previous administration messed things up so bad that it took four years to get out of the hole, and we will only start to see good things and “change” happen in the next 4 years? That’s going to be a hard sell but I guess we will see what happens. What is your opinion? http://www.washingtonpost.com/national/obama-hitting-campaign-trail-amid-pacific-rim-summitry-and-pushing-congress-debt-committee/2011/11/14/gIQAMFv8JN_story.html

 

Joe Paterno was fired from his position at Penn State after 46 years amidst scandal. This just sucks for everyone involved. I can’t tell you too much but I can tell you to read all about it. I know what we can learn from it though. Steer clear of bad behavior and don’t look the other way, but RUN as fast as you can from bad karma. Do the right thing every time and you will have a long and healthy good life. Of course you can apply this to your business. Why not? http://www.gopsusports.com/sports/m-footbl/mtt/paterno_joe00.html

 

So the debate rambles on whether the “Occupy Wall Street” campaign is really accomplishing anything. I personally don’t think so. I know it has hurt business downtown but I also know that it got a lot of media and press coverage. I think its time to go home and get a job now that Mayor Bloomberg escorted them out of Zuccotti Park. It was illegal for them to be there in the first place. If you want to protest, take it to the street. Don’t settle in the park. That’s not your property! And I will repeat this over and over again. If you don’t have a job then create one. I will never forget President Ronald Reagan showing off newspaper classifieds of hundreds of jobs. Most are low paying and most are in sales, but as in one of the Louie episodes I was watching earlier tonight, the universe and the world owe you NOTHING! So stop complaining and start contributing! http://www.newyorker.com/online/blogs/johncassidy/2011/11/after-zuccotti-park-what-now-for-occupy-wall-street.html

 

I just found out that some dude created a social networking website called “Diaspora.” https://joindiaspora.com/ has a rest in peace Ilya Zhitomirskiy 1989-2011 on its homepage. I know nothing about it but if you want people to come to your site I guess change the world (like Steve Jobs) and people will google your name and go to your site. (As a side note, I am not incorporating this into my Internet marketing strategy…)

 

Lastly. Thank you to all the Veteran’s that have served in the armed forces to protect freedom and liberty and justice for all. My father was a veteran as was my grandfather. Yes I served in the military and defended democracy and freedom. So if you celebrate, Happy Veteran’s Day to you and yours. If you are looking to honor someone with a Veteran’s Day Poster, check out: http://www.successories.com/iquote/1082882/every-day-is-veterans-day-at-the-fort-taber-military-museum-were-telling-the-story-of-many-veteran

 

I can help you with your online marketing but if you want to meet people face to face, check out the NY Xpo going on at theJacobJavitsCentertoday. Maybe I will see you there. And if you want to know more about integrated marketing, call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. Let’s come up with a strategy that works for you!