Internet Marketing, NY Yankees En Route To Another World Series, Bruce Willis, Will Smith, Chilean Miners, McDonalds & Oakley Sunglasses after 69 Days? What your business can learn from being stuck underground or left out on the counter for months & Reputation Management
Posted by Salem Global on Oct 19, 2010
Well. You all heard about the historic Chilean Miners rescue from underground. Here was the conversation going on in my office the day the news was announced:
Employee #1 says – It was probably less than 69 days because everyone thought they were dead
Employee #2 says – I don’t understand why it took 69 days
Employee #3 says – Have you ever dug a tunnel? Not only do you have to dig, you also have to displace tons and tons of earth. Where are you going to put it?
#2 then says – But it shouldn’t have taken 69 days.
#1 and #3 – What is wrong with you? It takes a long time to drill and get them out
#2 – But they drilled a hole big enough to get air and water and food down there. It shouldn’t have taken so long. Also – didn’t you see that Bruce Willis movie where the 5 drillers learn how to become astronauts and then drill a hole in a meteor and save planet earth? They did that all in like 2 weeks (in movie time it was less than 3 hours). Why the hell did it take 69 days? It doesn’t make sense!
#1 and 3. First of all, Bruce Willis dies in that movie. No one died in the Chilean mine. Also – when they drilled, they dropped a nuclear bomb into the center. Very different from pulling people out of the ground.
#2 – And what about Will Smith. Didn’t he save the earth in Independence Day as well as 2012?
Ok – but here is the real Internet marketing news. Did you hear that each rescued miner got a free pair of $180 (retail) Oakley Sunglasses. Now who is the smart marketer? http://buzz.yahoo.com/buzzlog/94069?fp=1
But of course, regardless of how long they were down there, they could still have eaten a McDonalds Happy Meal and it would have lasted them:
“Although, I would be frightened at seeing this if I was a meat eater. Why hasn’t even the bun become speckled with mould? It is odd.”
Interestingly enough, lately I have been working for a number of clients and helping them with their online reputation. In internet speak, the term is called “reputation management.” And just like a McDonald’s hamburger will last forever according to carbon testing, so will your reputation – good OR bad – online. So you should really think about it, Google yourself and your name and see what is out there. Though I will personally be speaking on a panel with a lawyer who will be discussing the legal aspects of protecting your name online, I will be advising the audience on how to combat false rumors and even suppress old stale results that might not positively reflect who a person is today vs. past mistakes or general old information. Read the NPR story here: http://www.npr.org/templates/story/story.php?storyId=130646918 and come hear me speak in Westchester. Details here: http://westchesteradclub.blogspot.com/2010/10/december-7-2010-online-reputation.html Date and time: December 7, 6pm. Location: Sheraton Hotel, Tarrytown NY.
Want to know more about your online reputation, how to build up the positive and suppress any negativity? Give Raphi Salem a call at 212-993-5828, email info@salemglobal.com or check out www.SalemGlobal.com for more information. We will teach you how to get your name out there, promote your positive and good deeds, your business, and knock down the bad stuff they might be falsely writing about you.
