Exclusive Networking This Thursday at AXA Advisors, 21 Things You Need To Know About Internet Marketing in 2011, Cliff Lee Joins SG for $120 Million?

Posted by Salem Global on Dec 14, 2010

Internet Marketing For 2011, Cliff Lee Joins SG for $120 Million? What Your Business Should Be Doing Before Christmas

Well the cat is out of the bag. Cliff Lee is not going to the Yankees for the next five seasons. Instead he has decided to join SalemGlobal and also play baseball for the Philadelphia Phillies for $120 million. (http://mlb.fanhouse.com/2010/12/14/report-cliff-lee-to-sign-with-phillies/) Lee was reported to have said that “the Phillies are a great team and I am going to bring them to the World Series.” In his spare time he will write tweets, blog posts and content for websites. “You might think it strange that Lee would decide to spend his free time hanging out at the SG offices,” says Raphi Salem, CEO SalemGlobal Internet, “but I happen to know that he spends lots of that time on his blackberry, writing content and making YouTube videos.” “Hey – if I am doing all that stuff anyway – I might as well get paid for it… right?” replied Lee from his linkedin account and Facebook status.

As a reminder, SalemGlobal Internet would like to update you on the 21 things every organization needs to succeed online. It’s not just SEO anymore. Google has basically leveled the playing field between sponsored ads, local listings and organic search. If you aren’t taking advantage of all of the below, then your competition might just take some business away from you. So continue with your SEO efforts and social media. But just remember to be consistent and you will come out on top.

1) Evaluate present website for compatibility with SEO strategies.

2) Research your industry and relevant keywords.

3) Purchase relevant domain names

4) Build marketing websites that are optimized for areas of your industry and business, and use these to help promote your primary corporate website

5) Implement appropriate metadata – page titles, keywords, descriptions and search engine friendly URLs

6) Rewrite and prioritize content & text on site. Develop new content and increase pages

7) Gather, Create and Post testimonials and local reviews – increase number of pages, claim being a trusted authority

Develop and implement a user registration form. Increase Lead Generation.

9) Build and upload sitemap and robots.txt file

10) Submit site to search engines – Google, Yahoo, Bing and the lesser used engines

11) Submit listings to local directories – Google, Yahoo, Bing, Yelp, Merchant Circle etc.

12) Build and maintain business blogs on separate domain names and hosting

13) Social Media/Networks – Identify existing online communities, and build new ones. Utilize Facebook, Twitter, MySpace, LinkedIn, Yahoo Groups

14) Online video production – distribute your video across shared online video sites; YouTube, Tube Mogul

15) Develop newsletter (We are a Constant Contact Business Partner)

16) Write and promote online press releases for your organization (Interactive PR)

17) Write and promote articles – submit articles to hundreds of free online newspapers and magazines

18) Develop contests – fun & exciting for existing and new visitors

19) Manage Pay-per-Click (PPC) advertising (Google/ Yahoo/ Bing)

20) Manage Affiliate Marketing (Linkshare/ Commission Junction/ ShareASale) for ecommerce sites

21) Monitor and Report – Evaluate efforts and results (e.g. Google Analytics and additional 3rd-party tools such as WebCEO.com)

Want to know more about what to do for 2011 and getting your business ready for 1st quarter? Do you need a new marketing strategy for 2011? Call Raphi Salem at 212-993-5828 or email info@salemglobal.com for more information about us, how we work, how much it costs etc. etc.. You will be glad you did!