Illegal To Promote Superbowl? TV Commercials Launch Online, NY Giants vs. New England Patriots, Google REALLY Wants You To Know, Romney vs. Gingrich

Posted by DD on Feb 1, 2012

Well. I guess there are TWO “big games” going on in the media these days….The first one involves a pigskin and the other involves our politicians…Ok – maybe that didn’t come out right, but I tried…

Ok. Let’s first talk about football. Apparently, even though I have been working in the advertising industry for over 2 decades, NO ONE told me until yesterday that the word “SUPER BOWL” may NOT be used. Ever. I mean, that is unless you are promoting the NFL. (Um, can I use NFL or National Football League?) It came up during a discussion with one of our partners (http://www.Successories.com) when I mentioned that there is going to be a really big sports event coming up this Sunday and that we need to take advantage of it and exploit it as much as possible. Then one of the guys chimed in and said, “Yeah. Except that that would be ILLEGAL!”

So I did a little bit of Internet research and lo and behold, turns out he was right! Who knew?!? Well, apparently he did. And now I know. And now you know.

So then I decided to use my brain and think back to all of the local bars, restaurants and stores that promote the Super Bowl: buy beer here, buy a car there, and do everything you can by purchasing products through this company and that establishment as it relates to the Super Bowl. But let’s be realistic. Though it might be illegal and though it might be infringing upon copyright, your local pub or saloon is going to transgress. You know why? Because the average Joe doesn’t know and the small-town local watering hole is really not attracting the attention of corporate America. But as you watch the dozens of commercials on TV this coming Sunday, notice that NO ONE will be mentioning the Super Bowl. The way they get around it is by calling it the “Big Game” or “National Pastime” (no – that’s baseball), “sporting event”? How about “game on Sunday involving two teams trying to rip each other’s heads off”???

Regardless, the copyright was only the first part of what I wanted to write about today. The other part is the actual advertisements….

So now we enter a new era of advertising. In a world where a person can have a baby in a car, video it on a camera, upload it to the web, and then have millions of people see it in all its glory (http://www.wfaa.com/home/related/Special-delivery-arrives-on-the-highway-137965158.html), OF COURSE the advertising industry is going to realize that ONLINE IS THE WAY TO GO!!!

So a search for “superbowl commercials” yields a PPC (Pay-per-click) ad from Bridgestone tires (www.youtube.com/Bridgestone). SMART! As well as a number of other independent websites. But I must hand it to Bridgestone for realizing that they might not get the organic position, (top spot taken by a site that has been up since 2009 and has over 966 pages! www.superbowl-commercials.org/ – good for you!), but why not pay for the top result?

In Yahoo! Toyota Camry buys the coveted position (www.youtube.com/CamryReinvented).

And what about Bing? Toyota again…

So I guess the other advertisers didn’t realize that they could do this as well. Geez Louise. WHY AREN’T THESE GUYS CALLING ME? Here is my phone # folks. PLEASE let me advise you on how to run an Internet marketing campaign. I guarantee you will be very pleased with my services .

Anyway, you can now get the comedy you have been looking for all year long. It seems like the most popular one up right now is Jerry Seinfeld for Acura. What is interesting to me is that Seinfeld is still a household name. He is so 90′s….Couldn’t they get a different celebrity to do the spot?

And apparently, one of the largest corporations in the world is finally waking up to the fact that Internet marketing is more cost efficient than other forms of marketing and advertising…Proctor and Gamble. That’s right – read all about it! http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1 Too bad 1600 employees are getting the ax. Seems like some people are going to need a re-education or training.

As I mentioned before, the other event going on online is the presidential race. Seems like Romney is beating out Gingrich. But Gingrich claims that he won’t quit till its all over. Good luck Newt! You are going to need it. And if you think Romney has a chance against Obama, I think you are right. And I think it will be close.

But, once again per my blog post last week after the State of the Union address by President Barack Obama, Google seems to be right behind this whole election. Never before has there been so much coverage. Bringing the messages to the masses and all that. I love this article by Fast Company (very much in my own style ) What businesses can learn from Obama’s social media strategy… http://www.fastcompany.com/blog/rich-brooks/social-media-strategies-small-business/what-businesses-can-learn-barack-obamas-soci

By the way, here is Steve Grove’s (head of community partnerships at g+) Google+ page to show you how tight Obama is with the online community: https://plus.google.com/u/0/108770022239813194104/posts

Oh, and have I mention over and over again that Google REALLY wants you to know how they are changing and consolidating their privacy policy into 1 neat little compact polic?. Uh oh. Better get Maaco! Look here: http://www.google.com/policies/. Now read it and tell me it doesn’t say that they are officially adopting a 1984 George Orwell no one is safe conspiracy theory, thank you very much now we are all being spied upon, etc. etc. All I can say is don’t be logged in all of the time. They already know everything, why leave the front door open too?!?

Did I even mention that I am officially a New York Giants fan (this week?)

Last minute food and groceries delivered in the Dallas, TX region. Coming soon to Chicago: http://www.Artizone.com.

Buy Motivational Posters for your company at http://www.Successories.com.

So what are YOU doing this Sunday? I am actually NOT going to be in front of TV. I usually am in front of my laptop, but I think I will be outside….If you are a professional seeking advice on how to promote yourself or a company small or large, you can also take advantage of our 15 years of Internet marketing and advertising experience. Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. I look forward to working with you, watching the game with you, and snacking with you!

Tim Tebow Christmas Cards, Lindsay Lohan Nude Playboy Pics, GOP Debates, Rick Perry, Alec Baldwin, Jerry Sandusky, Iran Downs US Drone: What your business can do before Christmas to drive sales

Posted by Agathe Ducourau on Dec 13, 2011

So the leadoff question is with 12 days left before Christmas, and 7 before Hanukkah, what can your business do to get more sales in before it’s too late???

Here are a few ideas…

TIM TEBOW TEBOWING Christmas Cards LIMITED EDITION – A Unique Gift!

http://www.ebay.com/itm/TIM-TEBOW-TEBOWING-Christmas-Cards-LIMITED-EDITION-Unique-Gift-/180774292898

Create a product around whom God has bestowed blessings of completed passes and touchdowns. Yes, people. I am talking about the one, the only, Tim Tebow! As you can see by the above link, Tim Tebow now has his own Xmas cards. So what are you waiting for? Associate your service or products with Tebowmania and watch the leads and cash roll right into your OWN end zone!

How about posing nude? Hey, 50% of this world wants to see Lindsay Lohan naked. After you are broke and out of rehab what else would you do to keep your lifestyle going? Interesting, though; did she really do it for only $1 million dollars or is that the figure that everyone associates with posing for nudie magazines. I think it’s a win-win-win situation all around. Playboy keeps their reputation as an adult magazine; Lilo keeps her rep as a badass, and most of the men out there (and maybe some curious women too) get a free show. Here it is: http://www.playboy.com/girls/celebrities/lindsay-lohan/lindsay-lohan.html?cm_sp=WEBHP-_-MSPTP01-_-lindsay-lohan

Oh, that’s right. Playboy is a FOR PROFIT organization. Yes, people. They want you to subscribe. Who knows? Maybe they will get some new subscribers…

In politics this week, the GOP Republican National Party had another debate where temperatures were flaring. Want to know more? Here is their schedule:

http://www.2012presidentialelectionnews.com/2012-debate-schedule/2011-2012-primary-debate-schedule/

And of course, my favorite line of the week comes from The Partisans comedy channel making fun of Rick Perry: “Gay and Atheist Presidents didn’t get us into the war in Iraq, the financial crisis, or turn your mortgage into toilet paper…” http://www.youtube.com/watch?feature=player_embedded&v=BbrI3F7p6-o

Other people making fun of this week’s situations: Alec Baldwin. Here he is on Saturday Night Live making fun of the fact that he got thrown off an airplane for playing Scrabble (do we have to keep on calling it “words with friends?”) http://www.hulu.com/watch/309553/saturday-night-live-weekend-update-capt-steve-rogers#s-p1-sr-i2

In sports news, the NY Jets and Giants BOTH won this weekend. But since they win one for every one they lose, keep your eyes closed and fingers crossed next week.

And of course, if you Google search “Sandusky” you will come up with news for a certain former US football coach at Penn State University. Jerry Sandusky briefly appeared in court but waived his right to a hearing on child abuse so that it will go DIRECTLY to trial. I guess he didn’t want to drag things out… http://www.usatoday.com/news/nation/story/2011-12-13/sandusky-hearing-sex-charges/51866460/1 By the way, there were 3924 related articles related to this. I guess people are interested.

The 2nd search result for “Sandusky” is: http://www.ci.sandusky.oh.us/. Who knew???

Finally, Iranian television displayed what they claim was an American drone brought down by a cyber attack. Is it true? Did Iranian hackers bring down the big bad ole US of A’s little remote control airplane? I don’t know. But don’t those things cost millions of dollars? Maybe it was a holiday gift from Obama to Ahmadinejad?

http://www.nydailynews.com/news/world/iran-claims-control-captured-american-drone-article-1.990815

Favorite book on CD of the week: Zig Ziglar’s motivational speeches: Biscuits, Fleas, and Pump Handles: http://www.learnoutloud.com/Audio-Books/Self-Development/Emotional-Development/Biscuits-Fleas-and-Pump-Handles/29545

Promoting his book: http://www.ziglar.com/shop/product_info.php/cPath/21/products_id/57

Favorite music video of the week: http://www.youtube.com/watch?v=JaAWdljhD5o

Want to know more about internet marketing for the Christmas and Hanukkah? Are you like Lindsay Lohan, Alec Baldwin and Rick Perry and need to reputation management? Do you want some excellent end of 2011-beginning 2012 online strategies for increasing leads and sales? Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. Maybe we can play some words with friends or make some videos for your organization.