Optimizing Tips for Search Engines
Posted by Salem Global on Sep 13, 2007
SalemGlobal Internet Website Marketing wants to educate customers. Next to contextual search (i.e. just a plain ‘regular’ search on a search engine) Image Search is the fastest growing vertical search in the space. Compared to shopping, news, blogging, etc., image search has them beat by a mile. However, what’s even more important about image search, is how Google’s Universal Search, Ask’s 3d Search and Yahoo’s Blended Search are utilizing and incorporating images from each of their image search verticals into the ‘regular’ search results.No longer are images appearing as just 3 images at the top of a results page, you’ll see images incorporated in a lot of different ways. You’ll see images coming up with the news one boxes, with descriptions of videos that aren’t on Google Video or YouTube, a group of images could appear at the bottom of a page, as opposed to the top of the page. All of the search engines are striving to make the results more relevant and incorporating images into the results is definitely part of that strategy. Just take a look at how Ask is incorporating images for a search on “Jodie Foster”. So with that in mind, here’s 5 tips and ideas to research to make sure you’re optimizing your sites images for the search engines. More blog posts to follow about each of these points.
- Robots.txt file
- Image File Names
- Use the Alt Attribute of the IMG tag
- Use a Caption By Your Image
- Include Images With Articles, & Press Releases
Learn From SalemGlobal: Press Releases Are Very Powerful
Posted by Salem Global on Sep 3, 2007
SalemGlobal would like to you to think about the following:
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Does your business or service need more sales?
Did you just launch a web site, new product, win and award or reach a milestone?
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Then you should be writing a press release. The media can provide you with the best way to generate business for your product or service. Sending a press release is one of the most effective ways to generate publicity for your business. It can drive mountains of customers to your web sites and order lines. Just one mention of your business in any of your industry’s major publications can bring thousands of targeted prospects to your site.
- And now you too can submit a press release - right from your desktop. SalemGlobal works with a number of online services that allow us to get your news on leading Internet news sites for a fraction of what traditional PR firms cost, not onl that, it also serves to:
- Push your news to the top of search engines
- Create viral buzz online
- Send your news to top Journalists
- Bring your news to life with images, sounds and video
- Syndicate your content to reach Millions
- Measure your visibility with a comprehensive array of analytics
- If you are interested in learning more about interactive public relations and online press release contact us today!
Yahoo Local - Powerful SEO Tool for SalemGlobal
Posted by Salem Global on Aug 10, 2007
Yahoo Local is the latest Yahoo site to get a major makeover, as part of the continued renewal of Yahoo’s portals. It’s a radical change for the established Yahoo property.
As you might expect, the new Yahoo Local is trying to pack in more community features and integrate with Yahoo’s other properties. Upcoming.org, Yahoo’s event planning site, is now prominent in the events section, while Yahoo Maps also makes an appearance. The new Weekend Guide (US only), meanwhile, integrates both Flickr photos and Upcoming events.
At the center of the experience is user reviews and ratings of local places and businesses: these users have their own profiles on the site, but you can also see whether you’re connected to them on Yahoo 360 or Yahoo Messenger. The MyLocal section, meanwhile, lets you bookmark places for later. It’s very similar to Yelp, in fact. A nice touch: the header image is customized for 20 major US cities.
This is a strong update that just continues Yahoo’s ongoing updates of its properties. Look out for more of their sites to add the same features in the next few months.
Website Marketing Tools for You To Know
Posted by Salem Global on Aug 8, 2007
 SalemGlobal Internet Website Marketing likes to bring our friends great tools, have you checked out Alexa Ratings? Look up different sites and see what’s new, what’s cool!
The Alexa Web Search Platform provides public access to the vast web crawl collected by Alexa Internet. Users can search and process billions of documents - even create their own search engines - using Alexa’s search and publication tools. Alexa provides compute and storage resources that allow users to quickly process and store large amounts of web data. Users can view the results of their processes interactively, transfer the results to their home machine, or publish them as a new web service
Great Site For Internet SEO
Posted by Salem Global on Jul 25, 2007
43 things.com is a great site for looking into what others are doing from a social networking standpoint. SalemGlobal Internet Website Marketing is always looking out for friends!
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Technorati is a great tool for blogs
Posted by Salem Global on Jul 8, 2007
Technorati is the recognized authority on what’s happening on the World Live Web, right now. The Live Web is the dynamic and always-updating portion of the Web. We search, surface, and organize blogs and the other forms of independent, user-generated content (photos, videos, voting, etc.) increasingly referred to as “citizen media.â€
Technorati Profile