Super Bowl XLV, Darth Vader and Valentines Day: What your business can learn from Sports, Villains and Love

Posted by Salem Global on Feb 8, 2011

Well who saw the big game this past Sunday? I didn’t but I did see the commercials on YouTube so don’t worry if you spent three million dollars to try to reach my conscience, inner conscience and spending part of my brain. I only counted 63 commercials though here at http://www.youtube.com/user/adblitz. Did I miss any? Please if you need me to drink your brand of beer or buy your brand of car, you are going to have to get on YouTube right now.

You see. That’s what I have been trying to tell you for the past 14 years. I don’t own a TV but I do pay for Internet access. Soon that won’t matter anyway. I watch super bowl commercials and even the halftime show (which was awesome btw – thanks Black Eyed Peas) on Youtube and if I want to watch Saturday Night Live I go to hulu. Besides that I am not really interested. And if you are an advertiser and want to reach the next generation, of course keep spending millions on the super bowl and everywhere else, but don’t forget about the Internet guys and Google. Remember – Google bought Youtube a few years ago knowing that more people will watch video clips over and over again more than just once on regular TV. Visionary is what I call it.

So most people are saying that they weren’t so impressed with this year’s commercials. I agree. True you had the comedy. The drama. The facts. The sex. (Btw – bad image of an old faced Joan Rivers on someone else’s sexy body. I think that was a mistake mr. godaddy. Stick with Danica Patrick and other young stars and sex symbols. Joan Rivers was a bad move.

As for you Mr. Darth Vader or should I say YOUNG Darth Vader…. funny commercial but I don’t remember what car you are trying to sell to me. When will these advertising executives start calling me. Never? Well then you aren’t going to sell as many cars. I was thinking about the image of Darth Vader and realized it was smart since the demographic of car buyers will get the reference. But in a few years its not going to work.

Timothy Hutton in Tibet. Bad commercial. Bad message. Groupon – you are lucky to sell for billions but your ad agency is fired. Oh and so is your chief marketing officer.

CareerBuilder. Funny commercial with monkeys.

Eminem selling out for brisk iced tea…. The use of celebrity in commercials is usually effective. Especially black eyed peas halftime show coupled with their commercials for chatter or just Will.i.am? – I guess no one told him that no one uses nor will they use chatter.com. On the other hand, salesforce.com is a good company so maybe they will figure it out.

Lastly, this week is Valentine’s Day. Use it to your advantage. That’s right. I am talking about to your Internet Marketing advantage… Send out those emails to your clients that you LOVE and anyone else for that matter. Like – SalemGlobal LOVES its clients. And customers. And people who read this email week after week. It’s just another way of saying thank you. And since I won’t be sending you any flowers or chocolate, buy some yourself. But think about me and SalemGlobal as you are doing it

Want to know more about the superbowl, Darth Vader, bad commercials, how to make the Internet work for you and what to give your loved one for Valentine’s Day? Call Raphi Salem at 212-993-5828 or email info@salemglobal.com and we can talk about it.

Website Marketing During The Holiday Season, WikiLeaks, Groupon, New Years Less Than 25 Days, NY Giants, Jets, White Christmas? What Your Business Should Be Doing These Last Days of 2010

Posted by Salem Global on Dec 7, 2010

Now that everything is public on Wikileaks, Groupon has rejected Google’s offer of $6 Billion because they are making around $800 million dollars a year without them. I wanted to publicly announce that if Google wants to acquire SalemGlobal for $6 billion I will sell. True we are not making the $800 million that Groupon is, but we do clear $800 dollars? Is that enough for ya? Ok. How about $5 Billion? $4? Ok – name your price. I can be bought

I love how fickle sports fans are. Personally I am the biggest hypocrite out there. This past Sunday I was a Giants fan all the way. I had texted my trusted sports enthusiast colleague last week when the Giants played and he asked how I even knew they won? I told him I happened to be at another friend’s house when the game was on. Then, this past Sunday, one friend of mine said she was going to the game so that made me root for them as well. Finally, I saw another friend at a birthday party and since she was rooting for Big Blue, so was I. And then to top it all off, I look for the scores of this past weekend’s games and lo and behold, Giants have a whole TWO wins in a row while the New York Jets post their worst game of the season against the New England Patriots. It’s so funny how on Facebook whenever the Jets win, everyone updates their status with a “GO GREEN!” or “J-E-T-S Jets Jets Jets!” but when they lose, everyone is silent.

Speaking of silent… one particular organization is NOT being silent. That is WikiLeaks. So there are plenty of jokes going around regarding WikiLeaks and let me share a few with them right now…

What time is it when your wiki leaks? Time to get a new menorah! Ha ha ha LOL! and all that.

Ok – here is a non-Hanukkah version…

Conan: This week’s big story, of course, is WikiLeaks. The website WikiLeaks released more than 250,000 secret government documents –- some of which refer to computer passwords for world leaders. The most shocking revelation?  Kofi Annan’s password is Bieberfan9.

Conan: WikiLeaks says the U.S. sees Afghan President Hamid Karzai as….

…paranoid and weak. Karzai replied, I was really afraid of something like this, but there’s nothing I can do.

Leno: WikiLeaks has ALL the classified secrets. They know all the Pentagon’s secrets. But still, no one knows Victoria’s Secret.

Leno: Doesn’t WikiLeaks sound like some kind of drug like Flomax? My doctor had me on Flomax, then decided I really needed to be on WikiLeaks.

And here is the newsworthy version…

Secretary of State Hillary Rodham Clinton joked Saturday night at the Kennedy Center Honors regarding Oprah Winfrey, Paul McCartney and others.

She found it extraordinary to greet so many talented people and said: “I am writing a cable about it, which I’m sure you’ll find soon on your closest website.”

It snowed in New York City for the first time this winter and its starting to get cold. Obviously Christmas is around the corner and your business is either having a (hopefully) fantastic 4th quarter or you can’t wait for the year to end so you can start working and making some money again in 2011. The best thing you can do right now is get into social media. Big campaigns might do something for you on a big scale but the way to go right now is word of mouth marketing…

Gary Rome Hyundai is running a contest for anyone to win four tickets to an Usher concert on December 18, 2010 at the XL Center in Hartford, CT.

http://www.garyromehyundai.com/Gary_Rome_Hyundai_Giveaway.cfm http://www.facebook.com/GaryRomeHyundai

“Like” the Gary Rome Hyundai Facebook page. Leave a comment on the Facebook Wall post titled “Leave a Facebook comment, enter to win 4 Tickets to Usher”

You must be 18 years or older and a resident of the U.S.

Limit 1 entry per person.

The entry period ends at 3:00PM ET on Wednesday, December 15.

At that time, we’ll select 1 winner from the eligible commenters to receive 4 Tickets to Usher at the XL Center in Hartford, CT.

Make sure your Facebook privacy settings allow for direct messages to receive notification in the event you win.

Winner must be able to pick up tickets in person at the dealership in Holyoke, MA.

Standard giveaway rules apply for everything else.

Want to know more about holiday marketing, 4th quarter, getting ready for 1st quarter and social media for your business? Do you need a new marketing strategy for 2011? Call Raphi Salem at 212-993-5828, email info@salemglobal.com or check out www.SalemGlobal.com for more information about us, how we work, how much it costs etc. etc.. You will be glad you did!