Internet Marketing and The US Economy
Posted by Salem Global on Feb 26, 2008
There is increasing concern in the US about a looming recession.
In a period where the pool of money being spent in the US economy is shrinking, it is increasingly important for businesses to maintain a strong marketing effort in order to maintain or increase sales and revenue. Internet marketing is growing at the expense of more traditional channels, and can be an effective means of maintaining the health of a business in difficult economic times.
Search Engine Buyout, From Google to Yahoo
Posted by Salem Global on Feb 20, 2008
Microsoft, Whether They Buy Out Yahoo Or Not
In the battle of online search, Microsoft is again courting Yahoo, according to media reports
Google, AOL Ask doesn’t really matter to the small to medium sized business owner. For SEO Search Engine Marketing and Optimization purposes, our business will not change and neither will yours. Maybe pricing of keywords and bids will go up, but on the other hand, maybe they will go down. No one knows for sure. In the meantime, Yahoo has rejected the offer and now AOL is trying to get into the game. To find out more about how we advise and consult businesses how to get the most out of their Internet and Website marketing, generate more leads and sales, call Raphi Salem, or Dov Weinstock at SalemGlobal Internet Website Marketing in New York, NY 212-993-5828.
Internet Website Marketing and Small Business Summit
Posted by Salem Global on Feb 13, 2008
On February 11th, Michael Findling, Chief Marketing Officer of SalemGlobal Internet Website Marketing Spoke at the Small Business Technology Summit. Thank you to Ramon Ray and Marion Banker for having Michael there to speak on a panel discussion. Michael spoke about social networking, blogs and relevant content. About how to really harness the power of the internet. Tools that you can use to drive more traffic at very affordable costs.
http://www.salemglobal.com
http://www.smallbiztechsummit.com/
With changes in technology, the economy and the marketplace continuing at breakneck speed, many businesses have realized it’s time to reinvent themselves.
Join hundreds of other small businesses as we all come together for the third annual Small Business Summit, where our theme will be “It’s Time to Reinvent Your Business.”
You’ll be rubbing elbows with those who offer cutting edge technology and business solutions. There’ll be lots of time to ask your questions, see demonstrations and bring yourself up to speed to make the right decisions for your business
Medical Practices Looking For New Patients On The Internet?
Posted by Salem Global on Feb 6, 2008
Are you a doctor or medical office manager looking for new patients? SalemGlobal Internet Website Marketing wants to help you grow your practice. There are so many tools for doing this, we have:
- Our own Social Network
- An online community of websites
- Facebook Groups
- And so many more tools to market a healthcare practice
Internet Marketing Speaking Series
Posted by Salem Global on Feb 4, 2008
SalemGlobal’s president Dov Weinstock presented a seminar last Wednesday for the UJA-Federation Management Assistance Program. MAP’s outside consultants provide education and consulting assistance to UJA member agencies around the NY region. An overflow crowd of about 40 came to hear about how their websites can be used to further the goals of their agencies.
Melissa Rosen of UJA, who coordinated the event, wrote: “The group really enjoyed it; I spoke to almost everyone, and each of them mentioned how much they enjoyed your presentation.” Dov and SalemGlobal CMO Michael Findling are both available for speaking engagements (at networking and educational events) on Website Marketing, a popular topic which always draws a crowd. Contact SalemGlobalat 212-993-5828 or email Dov at dov.weinstock at salemglobal.com.
Cyber Monday, Online Retailing and Ecommerce Defined
Posted by Salem Global on Nov 26, 2007
November 26th, 2007
http://www.salemglobal.com/ecommerce.php
http://www.salemglobal.com/cyber-monday.php
SalemGlobal Internet Website Marketing is the leader in national and local new york ecommerce marketing and consulting. We have been online since 1997 and created our first store in 1998. For years many people didn’t trust selling products online because they were afraid that it wasn’t secure, their credit card would be stolen and frankly speaking they would not get their products and gifts that they ordered.
But along the way of the Internet someone came along and declared that “commerce” is king and not necessarily “content.” In the year 2007, we here at SalemGlobal recognize that it is actually the marriage of content together with commerce that makes selling and buying online so successful.
Traditionally speaking, in the world of commerce, Thanksgiving marked the day that people started counting down to Christmas. And since Christmas was, has been, and always will be the day and time of year that people are in the mode of “it is better to give than to receive,” shopping started at an all time high vs. the rest of the year.
Markets, shops and stores started recognizing this fact and also started their specials and sales at this time to lure buyers into their doors.
Today in the year 2007, sales are now starting at 5am, 4am even 12 midnight on what is now know as “black” Friday.
Now a new phenomena has started. More people than ever are now buying online. Not over the weekend when they are traveling and spending quality time with their families, but on the Monday when people come back to work and their employer’s computers. Why brave the malls and elbow your way to the cashier when you can order from the comfort of your cubicle or desk or office using your laptop or desktop computer. And why fight with others on your own time when you can do it on your bosses time. Cyber Monday has finally arrived when online ordering and shopping has peaked. Cyber Monday gives the online buyer enough time to not only get the gifts they want for the holidays, but also enough time to return if they don’t like it or if its broken and switch for something else.
Happy holidays whether you celebrate Christmas, Hanukkah or Kwanzaa everyone! From Raphi Salem, SalemGlobal Internet Website Marketing.Online Retailing and Ecommerce Defined
Videos On Your Website Create Social Media For YouTube
Posted by Salem Global on Oct 30, 2007
http://www.WebsiteStrategyMarketing.com/, http://www.salemglobal.com./ Your Homepage. Placing videos on your homepage and website. IPTV, Video on the web. Social networking and social media. Videos of clients. Videos of your CEO or Director of marketing. Engaging and using the latest technologies to engage your audience and potential clients and prospects. Youtube.
Website Marketing Tips! Interactive Public Relations Indexed By Google
Posted by Salem Global on Oct 26, 2007
http://www.SalemPR.com, http://www.SalemGlobal.com. Interactive Public relations. The importance of being indexed by google. Blogs, news items, press releases, PR distribution. Getting google to recognize you within 30 days vs. within minutes of posting your information.
Â
Jeff Pulver and Raphi Salem at the VON Israel 2007
Posted by Salem Global on Oct 23, 2007
Raphi Salem meets up with Jeff Pulver at VON Israel 2007. Aylon Regev of http://www.Addvant.com and many others. Voice over IP is not just big, its huge. We all use it, its taking over. Check out where Raphi Salem makes it onto Jeff Pulver’s blog. The Pulver Theorem on Social Communications: (As presented by Jeff Pulver at VON Israel 2007) “VoIP Is Communications. Communications is Social. Therefore, VoIP is the basis for Social Communications.”
Data Scrubbing in New York, Data Management is key to business
Posted by Salem Global on Oct 11, 2007
Ever look at your address book have 3 entries for the same person? You need to scrub that data, data management is essential to managing your data. Compaines spend and lose millions on a daily basis because their data management practices are not up to speed.
Data scrubbing, sometimes called data cleansing, is the process of detecting and removing or correcting any information in a database that has some sort of error. This error can be because the data is wrong, incomplete, formatted incorrectly, or is a duplicate copy of another entry. Many data-intensive fields of business such as banking, insurance, retail, transportation, and telecommunications may use these sophisticated software applications to clean up a database’s information.
Errors are in databases can be the result of human error in entering the data, the merging of two databases, a lack of company wide or industry wide data coding standards, or due to old systems that contain inaccurate or outdated data. Before computers had the capabilities to sort through and clean data, most data scrubbing was done by hand. Not only was this time consuming and expensive, but it oftentimes led to even more human error.
The need for data scrubbing is made clear when considering how easily errors can be made. For example, consider a database of names and addresses. One name is Bobby Johnson of Needham, MA. Another name is Bob Johnson of Needham, MA. This variation of names is most likely an error, and is referring to one person. However, a computer would normally deal with the information as though it were two different people. Specialized data scrubbing software is able to distinguish the discrepancy and fix it.
While these small errors may seem like a trivial problem, when merging corrupt or erroneous data into multiple databases, the problem may be multiplied by the millions. This so-called “dirty data” has been a problem as long as there have been computers, but the problem is becoming more critical as businesses are becoming more complex and data warehouses are merging data from multiple sources. There is no point in having a comprehensive database if that database is filled with errors and disputed information.
Companies using specialized data scrubbing software can either develop it in-house or buy it from a variety of vendors. The software is not cheap and can range anywhere from a price of $20,000 to $300,000. It oftentimes also requires some customization so that the software will work to the business’ specific needs. The software goes through a process of using algorithms to standardize, correct, match, and consolidate data and is able to work with single or multiple sets of data.
Data scrubbing is sometimes skipped as part of a Data Warehouse implementation but it is one of the most critical steps to having a good, accurate end product. Because mistakes will always be made in data entry, the need for data scrubbing will always be present.
SalemGlobal Website Marketing is one of the oldest and most well respected Internet Companies out there today. We look to deliever the best service and strategy when it comes to SEO, Website Marketing, Internet Consulting and many other services. SalemGlobal will increase your sales and profits through its industry expertise in addition to giving you a great looking website that works! If you would like more information on these services contact us today. In addition