Eva’s Village, Paterson, NJ Anti-Poverty Charity Announces Second Annual 5K Walk/Run
Posted by Christopher.Skyi on Jul 23, 2010
Eva’s Village, (http://www.EvasVillage.org) a Paterson, NJ Anti-Poverty Charity provides a new way for the community to help beat poverty in New Jersey with their second annual 5K fun walk/run, titled “Journey of Hope”
Paterson, NJ (PRWEB) July 23, 2010
Eva’s Village, Paterson, NJ, provides a new way for the community to help beat poverty in New Jersey with their second annual 5K fun walk/run, titled “Journey of Hope”.
On Saturday, September 25, 2010, Eva’s Village will provide a way for many small donors to get involved in helping the poor of New Jersey by holding their second annual “Journey of Hope”, a community 5K Walk/Run. Registration is just $20 for adults and $10 for children. Eva’s Village is hoping participants will ask family and friends to add more small donations of $20, $50 or more to support their effort.
Sister Gloria Perez, Executive Director of Eva’s Village, says, “$20 will go farther than you can possibly imagine to help the poor!” Consider that at Eva’s Village:
- $20.00 will provide a hot lunch for FOUR hungry people
- $20.00 will provide a winter hat and gloves for TWO very cold homeless people
- $40.00 will provide fruit and vegetables for TWENTY families living in the Hope Residence at Eva’s Village
- $40.00 will provide a week’s worth of diapers for TEN infants living in the Hope Residence
- $60.00 will provide a cup of coffee for more than TWO THOUSAND homeless men and women
- $100.00 will provide 3 days of complete meals for TWENTY homeless women
Dale Calvert, a board member at Eva’s Village, says, “The first Journey of Hope for Eva’s Village, was held last year at Garret Mountain Reservation in Woodland Park, and it was a wonderful day for the entire family — we had over 350 people, which was a tremendous turnout for our first Walk/Run!” Mr. Calvert hopes this year’s event will provide twice the number of participants and donations.
By participating in the Eva’s Village 5K Walk/Run, participants can personally improve the lives of people in their own communities by giving the poor the resources they need to achieve self-sufficiency.
Sister Gloria says, “Poverty is no longer the face of a stranger, but perhaps the face of your neighbor. The numbers of people in need are climbing. This is not some far off, future reality, the need is right now, and in your own community. That’s why I invite you to join us on the Journey of Hope for Eva’s Village.”
To sign up as an individual, join a team or start a team, simply register today at http://www.evasvillage.org/journeyofhope or call Eva’s Village Journey of Hope at: (973)897-1261. Then challenge others to support your effort with their own contributions.
Eva’s Village is a comprehensive New Jersey anti-poverty organization located in Paterson that covers the complete continuum of care for the poor. Their mission is full circle. They feed the hungry, shelter the homeless, treat the addicted and provide medical care to the poor with respect for the human dignity of each individual. Because of the recent recession Eva’s Village has seen an increase in those seeking their help. In November 2009 the unemployment rate was 10.3% in New Jersey, 12.4% in Passaic County where Paterson is located and 17.8% in Paterson. During 2009, a total of 135,314 hot lunches were served at Eva’s Village to the poor. This is a 20% increase from 2007. On 15-20 days each month last year, they served over 400 meals.
Model anti-poverty charities like Eva’s Village don’t shy away from the challenge. They do more, so they need to ask for more help from their donors. Yet, in today’s troubled economy, who hasn’t thought to themselves, “I’m lucky I can spare $20 let alone a big donation to a charity”. That’s why Eva’s Village is offering new ways for small donors to help the poor. Donna Fico, Chief Marketing Officer at Eva’s Village says, “We hold an annual gala and golf outing, and our donors at these events are incredibly generous, but these are expensive events with limited capacity and we have many volunteers who would like to do more for the poor if we will just give them a way to help.”
Register now to walk or run or simply to support the Journey of Hope 5K Walk/Run for Eva’s Village: http://www.evasvillage.org/journeyofhope
For more information, call Eva’s Village Journey of Hope at: (973)897-1261.
Eva’s Village feeds the hungry, shelters the homeless, treats the addicted and provides free medical and dental care for the poor with respect for the human dignity of each individual. Founded in 1982, Eva’s Village is now one of the most comprehensive and respected anti-poverty programs in the state of New Jersey and has helped hundreds of men, women and families find new purpose in life.
This press release has been distributed by SalemGlobal Internet Interactive Public Relations. Based in New York City, SalemGlobal, optimizes websites to increase donations for non profit organizations, increase traffic from search engines, provides lead generation, and improves conversion of site visitors to buyers. Other services include general website marketing, search engine optimization (SEO), ecommerce solutions, content management systems, website hosting, web design and maintenance. For more information, please contact CEO Raphi Salem at 646-217-4733.
Internet Marketing NY, Privacy & Seven Foot Basketball Giants: What your organization can learn from growing quickly
Posted by Salem Global on May 25, 2010
So Mark Zuckerberg, the founder of Facebook, “sort-of” apologizes this week for the “lack of” privacy controls that basically “missed the mark.” You can read it for yourself here: http://news.yahoo.com/s/ytech_gadg/20100524/tc_ytech_gadg/ytech_gadg_tc2204 …but the truth is that I agree with the camp that says that if the website is free and you choose to use it, you BETTER read the fine print… When we started commercializing the Internet back in the 90′s, it was a great marketing ploy to give stuff away for free… and then sell advertising based on traffic etc. etc. So sometimes the model worked, sometimes it didn’t. And along the way, some businesses modified their business models and some went out of business and some made money. Millions in fact.
But years ago I wrote an open letter to Zuckerberg and told him he was an idiot for not taking the 1 BILLION (that’s Billion with a “B” my friends). I said that anyone in their 20′s that can get an offer for a billion should take the money and run. Invest it and live off of it for generations and generations. But Mark wrote back and said that he thinks Facebook (and he) are worth much more than a measly ONE billion. And he has proven himself CORRECT. So much for my advice….
Do you, dear reader, have any concept of what 400 MILLION users on Facebook represents? Do you know the old saying “if I had a nickel for every time I _________?” Well basically Facebook says that 400 million multiplied by a nickel equals BILLIONS. True there are naysayers out there who don’t think there is any money behind the traffic but what they don’t realize is customization, personalization and keyword targeting. Let’s compare Facebook with 400 million users to a television event/ program that only 100 million people watch every year usually at the end of January. Yes – it’s an American Football game otherwise known as the Super Bowl. Super Bowl commercials go for around 1 million to 5 million dollars per :30 seconds. So if you add up the 90 or so commercials that get aired for the 3 hours of the game, we are talking about $500 million dollars in revenue generated from advertising alone. Now, let’s take that number and multiply it by EVERY DAY OF THE YEAR!!! (That’s 365) And what do you get? Yes. A GAZILLION dollars.
So who would like to ask me if I think social media is a worthwhile investment? I can also break down this number for you and show you how each and every one of us, whether you are in B2B or B2C can benefit from Facebook and LinkedIn and the scores of other social media websites and opportunities out there.
And speaking worthwhile investments – here are two more stories for you this week…
I was having lunch with a friend of a friend this past Sunday who owns some real estate properties as well as a building and lumber supply company. Smart guy. Anything he needs for his commercial and residential business he buys from his other business. Gotta love making money on both ends of the deal. Anyway, his son graduates from college with an accounting degree and starts interviewing around. His father then makes him an offer and says he will double his salary if he comes to work for him under two conditions. First is he lives at home and doesn’t move into the city and second is he wakes up at 5 AM and commutes with him. Son says he will do it under one more condition, that his father joins him at the gym. Long story short, father loses 30 pounds and is in the best shape of his most recent life due to his son’s motivation. Did it work out for the father professionally? Well after the son comes into the company he tells his father that they should buy all of the domain names associated with his business and industry for real estate and building supply. Within one month he rents out 60 residential and commercial units that his senior salesperson wasn’t able to do in this economy. Using Internet marketing skills, social media and domain name strategies, the green college grad turned the biggest profit his father has seen in years. Was it worth it to offer his son double anything he could find?
Last story – Growing up in India can be hard. Read or watch Slumdog Millionaire and Water. This story is straight out of fantasyland. http://highschool.rivals.com/content.asp?CID=1087336 Basically, two brothers who are each seven feet tall emigrate to Canada where the family has a better life opportunity. But then the kids get into basketball and become superstars. Headed to high school in the USA and then if they don’t hurt themselves will have stellar careers in the NBA. Check out this video of them playing: http://www.youtube.com/watch?v=g1Y04AMkvdg
Final message of the week – use social media, the skills given to you and while you are growing, be smart, take it easy and don’t listen to anyone who tells you that you have limits. Oh – and read the fine print… If you want to know more about Facebook and how to market your company on the Internet and in social media, call me at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information. Free website consultation to the first 5 people who read this whole post 
Short Term Website Marketing Strategies For The Holidays: Is PPC (pay-per-click) Right for Your Business or Organization?
Posted by Salem Global on Nov 10, 2009
Many people have been asking me recently about my Internet marketing services. I am hoping it is a sign of the economic times and that things are changing for the better. My theory is that after the crash of ’08, people just were recovering in 2009 and have set their budgets for 2010. In anticipation of 2010 though, people are recognizing that the holidays are upon us and they don’t want to wait a whole year to start making cash. The problem is that people don’t realize that there is a major difference between a long term website marketing strategy and a short one.
Many people also confuse what I do as SEO or search engine optimization. They don’t realize that website and Internet marketing is a comprehensive strategy that includes a process that strives to achieve your goals whatever they may be. The best marketing strategy any organization can have is one that achieves long term and short term goals. That being said, the goal for ANY organization should be to make money now and make money in the future. Put in more professional terminology, you have to achieve profitability. Put in layman’s terms, MAKE CASH!
So if you are seeking to make cash today, the only way to do it is to get on the PPC or pay-per-click bandwagon. Now when I say PPC, I mean Google. True, millions of people are using Yahoo and Bing, but the way that I see it is that BILLIONS of people are using Google. So certainly there are people using those other search engines, but why not go with the most traffic…. and the answer is that it is more expensive. My answer to that is “so what!”
But before you set your budget and think you are going to start selling, please note that click fraud still exists. And by click fraud I don’t mean someone in India or Russia or Israel setting up a bot to click on your ad so that Google gets paid and you don’t. I mean Google will still take your money regardless of whether it’s some guy in California, some SEO firm in New York, some craigslist freelancer in Chicago or whatever. You always have to account for click fraud or whatever you want to call it.
And the old advertising adage about consumers needing to see your ad 5-7 times still applies. Though my theory is that it is probably more like 2-4 times instead. Regardless, you should know that you are not going to have a 100% click through and conversion rate. (Even the shamwow guy doesn’t have that rate of return… and look where that guy is: http://www.youtube.com/watch?v=nMMxIAn_76g)
So in conclusion, PPC is the way to go for today and the next 2 months of holiday selling. Next week we will talk about more PPC strategies, how to write your ads, how to budget and how to use PPC in local listings. If you want to know more about PPC and website marketing – give me a call at212-993-5828 or email me at raphis@salemglobal.com or check out www.SalemGlobal.com. Time is running out so don’t delay! Order yours today!
People Capital Finalist in S Contest
Posted by Aryeh.Landowne on Oct 12, 2009
People Capital has been selected as one of five finalists in the S Contest, a contest in which applicants are ranked based on the amount of positive, ongoing impact on society and/or the environment that they have.
People Capital and their Peer to Peer Lending platform are revolutionizing the way student loans are applied for and received. Using the innovative Human Capital Score, People Capital can match students and lenders in a social networking-type environment.
Check out their site, www.People2Capital.com, and then go vote for them at SDialogue.com.
Website Marketing Basics: How To Write A Press Release
Posted by Salem Global on Sep 30, 2009
I just came back from a meeting with a personnel staffing organization. They are experts in resume writing. They really know what a company is looking for and how to best present a potential employee. A resume is your one shot at the title, if it doesn’t look good you have pretty much no chance at getting hired (unless of course you father owns the company).
Last year, this company was invited by Vibe Magazine to work on Jay-Z’s resume. The proper use of press releases would be to announce this to as many media outlets as possible and of course the world. However, PR is tricky. If you were to write an article, it would not be accepted as a press release. So therefore writing a press release has to be crafted in a very specific way. At SalemGlobal we mostly use PR Web. They allow us to distribute press releases to thousands of media outlets and websites. These press releases should follow the same format as any search engine optimized web page. Meaning your primary keywords should be at the top of the press release and anchor text should be used to link to important landing pages and your home page.
Press releases help one of our clients, a NJ homeless shelter and soup kitchen (www.EvasVillage.org), spread the word about their services. Two winters ago they wrote a press release announcing their open doors for the homeless during the winter. This news was so enticing that it was picked up by the weather channel.
In conclusion, you should be writing a minimum of one press release a month, prioritizing your keywords and linking to and from your press release. Next week we will talk about gearing up for the holiday season and how you should prepare for it from a marketing perspective.
If you have any questions or would like help writing press releases email me at raphis@salemglobal.com, call us at 212-993-5828 or visit www.SalemGlobal.com for more information.
Website Marketing Basics: Linking Strategies and Interactive PR
Posted by Salem Global on Sep 22, 2009
Linking is essential to any website marketing campaign. As discussed in past weeks, content declares you the “authority” on a subject but links declare you to be “popular.” In order to get to the top of Google and other search engines, you have to achieve a certain balance of these two things. I happen to think that the Google’s chief scientist is smarter than most website marketing professionals and he can tell whether people are gaming the system or not. So though the industry has many thoughts, ideas and philosophies on the matter, I still recommend the standard building your site and links the natural slow and steady way. Don’t believe the 300,000 links for $3.00 model. It never works. Time, on the other hand, and effort and building up your site with industry knowledge will get you where you want to go.
According to Alexa.com, the top 5 sites in the world are: Google, Facebook , Yahoo, YouTube, and Windows Live. Certainly you have all heard of those top 5 sites. But check out how many links they each have: (type link:www.DOMAINNAME.com into search window)
Google (565,000 links according to Google, 255 million according to Yahoo)
Facebook (176,000 G links, 55mil Y)
Yahoo (5,610 G links, 147mil Y)
YouTube (1,680 G links, 46mil Y)
Windows Live (37,800 G links, 1.6mil Y)
Now you and I will most probably never achieve these statistics. (Unless you are a budding Internet entrepreneur and you read my tips of the week LOL!) But one strategy that has been working for us is Interactive Public Relations. Writing press releases announces to the world what you are announcing and what you are working on. But writing your piece is not a battle at all; distributing it is. We happen to use PRWeb but there are plenty of other PR distribution companies out there at different price points so do your research.
Our best example of Interactive PR is a campaign we are working on for Eva’s Village (http://www.EvasVillage.org, 48 Google links, 3,238 Yahoo links). The fact that our press releases have reached hundreds of media outlets is great. But even better is when it is picked up by local and national media as in the case when it was picked up by the Weather Channel and MSNBC. The links from any old website are good. Links from a popular and relevant website are better. But links from a local and/or national news media outlet is the best. So always strive to write something interesting about your organization and announce it to the world. You will be glad you did.
Next week we will talk about how to write a press release. If you would like to know more, please contact me for a free, no obligation website marketing evaluation, consult and assessment. Call 212-993-5828, email raphis@salemglobal.com or visit our site, www.SalemGlobal.com.
Website Marketing Basics: Linking From Marketing Websites
Posted by Salem Global on Sep 21, 2009
Last week we had a review of why linking is so important. It declares you the most “popular” website in your industry, field and niche. “Popularity,” coupled with “authority” should yield the highest search engine position for relevance for a keyword search.
Since the 90′s I always wondered why people didn’t have their own in-house marketing person or department. It seemed too natural to me to just “do it myself.” But then I matured and realized that not everyone has the skill set that one needs to drive business and fresh leads into the door. And on top of that, while some people might have those skills, they might not necessarily have the time. And a final perspective is that maybe they have the time but they are investing in product and service and not necessarily marketing.
Regardless of the above, all businesses and organizations should have a “corporate” website as well as a “marketing” website. I like to call it the webs answer to franchising. In other words, every retail store and operation started out with 1 store. Nathan’s. McDonalds. Burger King. Dunkin Donuts. And yes, even Starbucks and Duane Reade. My point is that you need to have more than one location on the web as well. And just as each Kentucky Fried Chicken and Subway has to prepare its own food, serve it and clean up after themselves in the evening, the same principle applies to websites. Yes the old “location, location, location” absolutely is important, but on the web its also about Branding branding branding!
So if you are in the healthcare industry, you will want the corporate name of http://www.DrJackieSmiles.com. But at the same time, you will also want http://www.OrthodontistNYC.com. Because people will find you and hear about you and will go to your main website. But then there will be people who will search the Internet in many different ways via different popular keyword searches and you will want to be found as well. So the lesson for today is that it’s not only about relevant content, it’s also about strategic domain name with strategic keywords, as well as marketing yourself in as many places as possible. And the link juice from these marketing sites is going to be very potent as well if you build them up.
Next week we will discuss linking strategies and interactive PR. If you would like to know more, please contact me for a free, no obligation website marketing evaluation, consult and assessment. Call 212-993-5828, email raphis@salemglobal.com or visit our site, www.SalemGlobal.com.
Website Marketing Basics: Implementation of Keywords
Posted by Salem Global on Sep 1, 2009
By now, everyone should know that keywords are the basis of all search and website optimization. Keywords, as we learned in last week’s tip, are found by industry experience, knowledge and online software. But now that you have your list and you have prioritized it, what do you do with it?
First thing is place it in your meta data. Considering that your <title> and <description> are the most important places for your keywords, make sure that they are not only in your homepage meta data, but also on internal pages as well. Some people think that they can put in on their home page and maybe even replicate it on the internal pages. But this is not true. You need to prioritize according to each page subject and content.
Keywords should also be placed in the URL string. Obviously your homepage is going to default to index.html, index.php or something of that nature, but in your internal pages you should be naming the URL strings according the keyword topic as well. For example, I named one of my internal pages for my site marketing.php and for two word phrases check out website-marketing.php. Funny thing about keywords is that some people have typos and misspellings. Always be careful to spell correctly.
Content. Content must be aligned with your meta data and URL string. Obviously, whatever you are promoting or selling must be written about. Make sure your keywords are the title of your pages and also in <H1>, <H2> or <H3> tags. Be careful about keyword stuffing. Keyword stuffing is the activity where you just repeat the word over and over even though it makes no sense. Believe me, keyword stuffing used to work back in the 90′s and that was called black hat SEO. But search engines are a lot smarter today than ever so you can’t do that anymore. Your content has to be clear and make sense.
Finally, use your keywords outside of your website as well. Use keywords for anchor text when linking from other sites. Use keywords when writing articles and Press releases or when you comment on blogs and forums.
Next week we will talk about linking and how it will help your website become more popular.
Website Marketing Basics: Keyword Research
Posted by Salem Global on Aug 24, 2009
For this weeks tip of the week we’ll start by getting back to basics.
This means keyword research. All search engine optimization and website marketing stems from keywords and from prioritization of these keywords. There are three variables that must be accounted for when doing keyword research.
1. Industry knowledge; you’ve been in business for X amount of years, no one knows your industry better than you, you are the authority on your company, your topic, your business, your industry. Therefore, your keywords start with you. Make a list of keywords that you think people will search for you under. Then ask you clients and customers how they search for you and ultimately find you. Also, what location are you trying to target? Are you local or national? If you are local to New York, and even more, targeting towards New York City, don’t forget that there are five ways of saying New York City (NY, NYC, New York, New York City, and Manhattan). And what about your street; are you on Park Avenue, Madison Avenue, Wall Street? And finally, if you are in suburbia or in a neighborhood are you downtown, uptown, UES, UWS, midtown etc.? All of these factor into researching your keywords.
2. Now that you’ve identified your own keywords, we need to go to Google. At https://adwords.google.com/select/KeywordToolExternal you will find Google’s somewhat exact (and we believe there is some margin of error) numbers revealing how many searches there are every month for a particular keyword or keyword phrase (i.e. “website marketing” yields 165,000 searches per month and it just so happens that SalemGlobal shows up first in Google for “website marketing” so you can only imagine how many leads we get per month).
3. The third variable is the marketing expert. Meaning, you will know your own industry and the software will reveal the numbers involved but only a marketing professional can add the insight needed to successfully market your business.
Your keywords and prioritization of keywords are the basis to any online marketing campaign, if you would like to know more or have any questions feel free to email me at raphis@salemglobal.com, call us at 212-993-5828 or visit our website, www.SalemGlobal.com
Next week we will talk about implementation of keywords, where and how to implement these keywords.
Vlogging, Video Logs, YouTube & TubeMogul – Creating Videos for your Practice or Business
Posted by Salem Global on Jul 28, 2009
We have spoken about blogging, creating a diary on the web for you and your business and your medical practice, but now its time to step it up to the world of multi-media. With the disk space and data capacity of your computer surpassing the 200 Gigabyte hurdle and approaching the Terabyte, you now have the room to create, edit, store and distribute video to your audience. Somewhere out there, there are statistics that show how many videos there are on YouTube and how much space it takes up. (I have no idea how accurate this page is or when it is from but it is quite interesting – http://answers.yahoo.com/question/index?qid=20090722200032AA3kQaH)
Regardless of all of those fun statistics, my goal is to get you business from your Internet marketing. So go out and get yourself a Flip Cam and start promoting yourself. Either set up your flip cam on a tri-pod or on top of something or have someone hold it. (The only problem with having someone hold it is shaky hand syndrome.)
Now start talking about yourself, your firm, practice, company etc. Talk about everything we have been writing about for the past 10 years. Make sure it is relevant to your business. Don’t ramble on about social stuff. Save that for your free time (ha!) Be sure to focus on what services or products you are selling and/or promoting. As an example, look at SalemGlobal’s YouTube channel.
Then buy yourself Pinnacle Studio or Adobe Premier Elements and edit your video. Don’t forget to brand your video with your URL and phone number.
Next, get yourself an account at TubeMogul.com and distribute your video there. It basically takes you from one Youtube account to dozens of others. And then blog about it and put it on your website.
Remember, the more places you are, the more chances people will see you and get to know about your products and services. All you need is one person to watch your video to call you and become your customer.
Next week we can get into specifics about industries and tips for optimizing your video. If you are in a specific industry and need help or advice, just let me know. Email me, call me at 212-993-5828 or visit www.SalemGlobal.com.