Website Marketing Manhattan, Father’s Day, Lady Gaga vs. NY Yankees & WVOX Westchester: What your business can learn from family get togethers, skimpy uniforms and local radio
Posted by Aryeh.Landowne on Jun 22, 2010
Did anyone get a chance to see the outfit that Lady Gaga wore to last week’s New York Yankee’s game? There are some rumors flying around that she then “snuck in” to the Yankee Clubhouse or locker room. (Um. Did anyone notice what she was wearing? Somehow I don’t think a half-naked woman needs to, nor can she, “sneak in” anywhere. MAYBE she was escorted in or sweet talked her way in but I guarantee you there was no sneaking.) Anyway, the blogs that I read this week claimed that she was then thrown out or even banned from the Yankees locker room since it was the wrong place and wrong time. The Yanks hadn’t been doing so well so it wasn’t exactly a “pick me up” sort of moment. But then the blogs read that celebrities (and scantily clad ones especially) are ALWAYS invited and certainly no one is banned. But the undertone was “please make sure to come on a winning night….
This past Sunday was Father’s Day so Happy Father’s Day out there to all… Either you – or your own Father. I celebrated by hanging out with my Dad and kids on Long Island and playing softball with my Westchester friends. Professionally speaking though, the question is, who capitalized on the keywords “Father’s Day” in the search engines?
The answer I see are retail shops and non-profits. Obviously people are looking up Father’s Day to either buy their father a gift or find out more information about the holiday. But let’s be real here. As we all know, Hallmark and the greeting card industry created these holidays because as the saying goes… “EVERY DAY is Father’s Day (and Mother’s Day and…) So by default, if you are selling something that is good for any Man over the age of 40, Father’s Day is a good keyword. If you change the keyword phrase search to “fathers day gift” you then come up with the full 11 paid spots (3 on top and 8 on the right) filled with advertising. Picture books, DVD players, hot air balloon rides, donations, watches and of course ties are all up there. Plan now for next year. Maybe you will get some organic search results instead of having to pay the premium Google PPC rates.
Finally, just wanted to give a shout out to my colleague Katherine Mckee at www.CoCommunications.com. Kat introduced me to WVOX and Peter Moses, a veteran newspaper professional who now has his own boutique PR firm (Moses Communications) and local Westchester newspaper (www.westchester-eye.com) I have always believed that an integrated marketing program and holistic approach to advertising will yield the greatest result for your budget. Check out these firms whether you are in Westchester or not. You will be glad you did. Thanks for having me on the show. I appreciated the air time and look forward to working with them in the near future.
If you are a local or national business and want to get your name out there, get friendly with your local radio station. You will be very surprised at how much clout they have. Coupled with a website, anyone can really drive in more business with this powerful combination. If you want to know more, give me a call at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information.
