SalemGlobal Internet Continues Free Internet Marketing Seminar In New York City
Posted by shifkay on Feb 28, 2012
“After witnessing such a great turnout for our January seminar, I knew we were on to something” said internationally renowned marketing expert Raphi Salem in announcing the continuation of his free NYC based website marketing seminar.
“January’s seminar showed us that there is a demand for this sort of service and education,” Salem said. “With the IPO of Facebook during the last month, more and more people want to know about how to get online, how to market themselves and how to jump on the social media train.”
To give local businesses, organizations and professionals the power they need to jump start their online knowledge, SalemGlobal Internet is continuing to offer free marketing seminars in midtown Manhattan. The next seminar will be hosted by AXA Advisors at 1290 Avenue of the Americas on Thursday March 1, 2012. 8:30-10am. To RSVP please contact info@salemglobal.com. For a complete list of dates, locations and times, please visit http://www.TheSeminarSeries.com
These seminars will teach anyone the fundamentals of website marketing with the goal of motivating businesses to start promoting themselves online and professionals how to do it themselves. The SalemGlobal Internet Website Marketing Seminar Series will focus on how to buy strategic domain names, where to host a website, how to write and upload content to a website, develop a linking strategy, conduct keyword research, implement meta data, write articles, construct and distribute interactive press releases, produce online videos (Youtube), use social media (Facebook, Twitter, LinkedIn), generate leads from Google, Bing and Yahoo local listings and pay per click advertising (PPC).
“My seminars have really helped a large number of small businesses and professionals by giving them an edge over their competition and other job candidates.” Salem said. “In a matter of an hour, any professional can learn the fundamentals of getting online and marketing their organization on the world wide web.”
Salem is reaching out to local businesses and professionals in the healthcare, real estate, auto, insurance and financial sectors, but of course all are welcome. In the past even other marketing and advertising agencies and firms have taken advantage of these free seminars. Salem will also make house calls and teach his formula for success to mostly any group that invites him, shares his positive attitude and believes they can really make a difference by using technology and the internet to get ahead.
A 20-year old-school advertising veteran, Salem has appeared before hundreds of audiences both in the United States and abroad. Salem has spoken to and shared his online money-making strategies with countless students and professionals, at universities and organizations throughout the world.
Raphi Salem is the President of SalemGlobal Internet Website Marketing and Lead Generation. To find out more about his organization, please visit http://www.SalemGlobal.com
To find out more about The Seminar Series, please visit http://www.TheSeminarSeries.com
Internet Marketing, Google Changes, Halloween, Election Day, Thanksgiving, 47 Days Till Christmas: Your Business Needs To Prepare For The Holidays
Posted by Salem Global on Nov 3, 2010
Did you say 47 Days till Christmas? That’s right folks. I said it. That’s less than two months. And that means that 4th Quarter is upon us and you should be preparing for 1st Quarter of next year. Yes. 2011. I know you can’t believe it, but believe it. The weather is getting colder. You just finished Halloween Trick or Treating with your kids. Election Day was yesterday and that all means that we are in the middle of 4th quarter.
As my conversations with my clients gets to be very serious about how this past year went vs. how it’s going to be next year, from my biased perspective, you need to pour more of your budget into advertising and marketing now in order to be on top when the economy turns around January 1, 2011. Thanksgiving is coming up. Black Friday is coming up and people have been hoarding their money so they can afford those great holiday presents for their kids. But that’s not all they will be spending on.
People are going to be buying more cars in 2011, going in for that elective surgery and buying the real estate and vacation packages they were holding off on. 2011 is going to be a boom year. It’s very simple. 2007 was a great year. 2008 and 2009 were busts. The economy was faltering and people lost their shirts. Madoff and all of the other Ponzi schemes came to light and people got really hurt.
But think about it. 2010 wasn’t really that bad. People lost their jobs but not as much as in 08 and 09. 2010 was not a recovery year. It was more of a stopping the hemorrhage year. So by that observation, 2011 is going to be a comeback year.
Thanksgiving marks the deciding factor in people’s spending habits. Will they spend money in the retail sector? Will they go another year without a new car, home or vacation? Not necessarily. Of course this is all in the B2C market. Now let’s talk about B2B.
Business to business has really suffered over the past three years but I know it’s coming back. I can feel it in my own business. The calls and inquiries have started to come in. And though most companies are still gun shy, I have received word that many of my contacts would like to start up something “in the new year.” People have been budgeting and now is the time to let go. There are so many new strategies for Internet marketing now. Of course you need a search engine optimization (SEO) strategy, but now that Google has changed their results page, you also need to incorporate a local and maps strategy, a social media strategy and an email newsletter strategy. Of course, Google, Bing and Yahoo would also like to take this time to let you know that you are going to need to start spending money with them. They really want your “sponsored ad” dollars. And why not? They deserve it. They built the search engines. And you use them every day of your life. So why shouldn’t they get paid?
So the only reason why they shouldn’t get paid is because there is still click fraud going on. Google needs to curb this evil. They are raking in billions and a hefty percentage of that is all fraudulent. Until they fix the problem, we won’t be encouraging PPC campaigns. We will continue to educate and test but there has to be real ROI.
What about your business? In addition to SEO search engine optimization, are you also testing for PPC pay per click? Are you blogging? Using social media? LinkedIn? Facebook? Are you sending out newsletters? Need help with Internet promotion for your business? We have been helping companies and businesses strategize online since 1997. Call Raphi Salem at 212-993-5828, email info@salemglobal.com or check out www.SalemGlobal.com for more information about how to win the election, get the treats instead of tricks and obviously finish 2010 positively.
Internet Marketing NY, Privacy & Seven Foot Basketball Giants: What your organization can learn from growing quickly
Posted by Salem Global on May 25, 2010
So Mark Zuckerberg, the founder of Facebook, “sort-of” apologizes this week for the “lack of” privacy controls that basically “missed the mark.” You can read it for yourself here: http://news.yahoo.com/s/ytech_gadg/20100524/tc_ytech_gadg/ytech_gadg_tc2204 …but the truth is that I agree with the camp that says that if the website is free and you choose to use it, you BETTER read the fine print… When we started commercializing the Internet back in the 90′s, it was a great marketing ploy to give stuff away for free… and then sell advertising based on traffic etc. etc. So sometimes the model worked, sometimes it didn’t. And along the way, some businesses modified their business models and some went out of business and some made money. Millions in fact.
But years ago I wrote an open letter to Zuckerberg and told him he was an idiot for not taking the 1 BILLION (that’s Billion with a “B” my friends). I said that anyone in their 20′s that can get an offer for a billion should take the money and run. Invest it and live off of it for generations and generations. But Mark wrote back and said that he thinks Facebook (and he) are worth much more than a measly ONE billion. And he has proven himself CORRECT. So much for my advice….
Do you, dear reader, have any concept of what 400 MILLION users on Facebook represents? Do you know the old saying “if I had a nickel for every time I _________?” Well basically Facebook says that 400 million multiplied by a nickel equals BILLIONS. True there are naysayers out there who don’t think there is any money behind the traffic but what they don’t realize is customization, personalization and keyword targeting. Let’s compare Facebook with 400 million users to a television event/ program that only 100 million people watch every year usually at the end of January. Yes – it’s an American Football game otherwise known as the Super Bowl. Super Bowl commercials go for around 1 million to 5 million dollars per :30 seconds. So if you add up the 90 or so commercials that get aired for the 3 hours of the game, we are talking about $500 million dollars in revenue generated from advertising alone. Now, let’s take that number and multiply it by EVERY DAY OF THE YEAR!!! (That’s 365) And what do you get? Yes. A GAZILLION dollars.
So who would like to ask me if I think social media is a worthwhile investment? I can also break down this number for you and show you how each and every one of us, whether you are in B2B or B2C can benefit from Facebook and LinkedIn and the scores of other social media websites and opportunities out there.
And speaking worthwhile investments – here are two more stories for you this week…
I was having lunch with a friend of a friend this past Sunday who owns some real estate properties as well as a building and lumber supply company. Smart guy. Anything he needs for his commercial and residential business he buys from his other business. Gotta love making money on both ends of the deal. Anyway, his son graduates from college with an accounting degree and starts interviewing around. His father then makes him an offer and says he will double his salary if he comes to work for him under two conditions. First is he lives at home and doesn’t move into the city and second is he wakes up at 5 AM and commutes with him. Son says he will do it under one more condition, that his father joins him at the gym. Long story short, father loses 30 pounds and is in the best shape of his most recent life due to his son’s motivation. Did it work out for the father professionally? Well after the son comes into the company he tells his father that they should buy all of the domain names associated with his business and industry for real estate and building supply. Within one month he rents out 60 residential and commercial units that his senior salesperson wasn’t able to do in this economy. Using Internet marketing skills, social media and domain name strategies, the green college grad turned the biggest profit his father has seen in years. Was it worth it to offer his son double anything he could find?
Last story – Growing up in India can be hard. Read or watch Slumdog Millionaire and Water. This story is straight out of fantasyland. http://highschool.rivals.com/content.asp?CID=1087336 Basically, two brothers who are each seven feet tall emigrate to Canada where the family has a better life opportunity. But then the kids get into basketball and become superstars. Headed to high school in the USA and then if they don’t hurt themselves will have stellar careers in the NBA. Check out this video of them playing: http://www.youtube.com/watch?v=g1Y04AMkvdg
Final message of the week – use social media, the skills given to you and while you are growing, be smart, take it easy and don’t listen to anyone who tells you that you have limits. Oh – and read the fine print… If you want to know more about Facebook and how to market your company on the Internet and in social media, call me at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information. Free website consultation to the first 5 people who read this whole post 
Internet Marketing, Social Media and Dancing In The Street: What your organization can do to prepare for summer vacation season
Posted by Salem Global on May 18, 2010
As summer approaches it seems like the weeks get shorter and shorter. People won’t be in their offices as they will be in Bryant Park soaking up the sun or even worse, in the Berkshires or on beaches of Long Island and/or the Jersey Shore. (Soon there will be dancing in the streets: http://www.youtube.com/watch?v=CdvITn5cAVc or the 80′s version: http://www.youtube.com/watch?v=4er_RQrV7Ig). So the great business minds that make our economy tick and tock might be out to lunch, but don’t forget about the rest of us who are here to make business happen in the summer, winter, spring and fall. I don’t know about you but my bills come monthly no matter what season we are in…
I just got off the phone with my good friend Dr. John Frank (www.HairClinicUSA.com) and we were discussing a pay-per-click campaign we recently put together for him. In the conversation it came out that the summer is the time when more and more people don’t look inward philosophically or intellectually, they are more looking outward… “beachwise wearing less clothing-ward.” So that doesn’t only affect the dieters trying to shed some pounds before bathing suit season, it also speaks to us bald guys and as I like to put it, “the comb-over guys whose hair is thinning but they can’t come to grips…” believe me I have been there and done that! The reason why it affects us bald guys is because we need to put sunblock all over our heads – not just on our faces, necks and foreheads. The top of the head is a very sensitive place that needs to be taken care of. A baseball hat will do the trick but if you are without hat in the sun – you are in for a bad burn unless you protect yourself. And then there are the guys out there who don’t want to be bald or don’t like their bald spot. And those are the guys who are calling Dr. Frank. (Did I mention he is a former NFL San Francisco 49er? Very cool guy.) Anyway – we are not only gearing him up with a PPC campaign, we also are continuing with our social media campaign. Yes Facebook and Twitter – but more importantly YouTube videos…
On that note, you need to see this presentation of why you need to be working with social media: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng. They ask the question: “Is social media a fad?” And their answers are compelling by stating that millions upon millions of people are using social media daily, hourly and relevantly. There are over 400 million Facebook users. You are not going to reach all 400 million people with your message, but you can certainly reach your audience within that 400 million that may want your products and services. And let me also remind you that LinkedIn has over 65 million professionals, not just college and high school kids (http://www.youtube.com/watch?v=GPL5W0BT-X4)
Finally for this week, you need to check out my friend Kevin Daum’s new book: “ROAR! Get Heard In The Sales and Marketing Jungle” www.KevinDaum.com. It’s a great story about this Religious Jewish guy and his non-Jewish VP Marketing friend and their conversation about sales and marketing. Yes I have read it and I am recommending it to you. Kevin is having a Borders Books Signing, 5:30 – 7:00PM at 100 Broadway, New York, NY 10006 (Between Pine and Wall) – check out his site for more upcoming events. He is a character. And by the way, he tattooed “New York Times Bestseller” on his chest for publicity and has a quest for a Jewish Super Bowl ring. But you will have to check out his site and the book to find out more about all of this and the sales and marketing approach that is 3,500 years old using the Passover Haggadah as guidance to the buyers out there: The Wise Buyer, The Cynical Buyer, The Simple Buyer and The Buyer UNwilling to Ask.
On a final note, we started our exclusive network and are already off to a great start. More about that in two weeks. Next meeting is May 27th. Check out www.ReferralGeneration.com for more details.
If you want to know more about preparing your company’s marketing for the summer months, social media and the four sons as buyers, give me a call at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information.
Internet Marketing in Manhattan, LinkedIn and Sex: What organizations can learn from 65 million users and sensational topics
Posted by Salem Global on May 11, 2010
Every now and then a news headline will catch my eye and I will share it with you as to how it relates to Internet marketing NY. Usually it’s a sports piece. Sometimes political. Sometimes technology or pop culture related. But when I saw the headline about Playboy going 3-D, I OF COURSE had to share it with you.
Yes folks. Sex sells. And apparently, 3-D sex (hopefully for Playboy) will sell even more. For many years, Playboy was the #1 brand for nude magazines and the sex industry. Growing up in the 70′s, anytime someone referred to the source of something sexual, they would also refer to the Playboy brand. They were as “Kleenex” was to “tissue,” “Q-tip” was to “cotton swab,” “band-aid” was to “the thing you put on a boo boo.” The goal of every organization should be to brand themselves so well that people think of that company when the consumer wants to make a purchase. This same theory applies to B2B and B2C companies as well as whether they are local, domestic or international. It doesn’t matter what industry they are in – you ALWAYS want to be at the top of someone’s thoughts. If you are a service based company, the rule is that you will be competing with at least another two brands or companies. This is because one figures that out of three choices the consumer will get the small, medium or large choices and relate the size of company to what service, action or hours you will get by comparison. As the sayings go, just because you are the biggest (or most expensive) doesn’t mean you are the best.
Getting back to the sex selling part though, as you might already know, the publishing sector has taken a huge hit due to the Internet. (Thanks to the professionals in my industry… sorry about that. But we simply believe you get more bang for your marketing buck <puns intended> when you utilize the Internet. But let me also make this very clear that I don’t believe in shutting down ALL other marketing programs. I just believe strongly in a holistic and integrated approach to marketing that includes as many media as possible. Obviously everyone has budget constraints. That’s why companies need to really see what is the most cost effective solution for them… and of course Internet marketing is the smartest What I am really saying is that “you can go with this, or you can go with that” http://www.youtube.com/watch?v=K9F5xcpjDMU (The Choice Is Yours) – or as Stevie Winwood says “it’s a fine line, it’s a very fine line” http://www.youtube.com/watch?v=CULgdX6I5X8 (Split Decision)
All media has taken a hit. TV, radio, billboard advertising, direct mail etc. So, traditional media has to fight back. Playboy is fighting back by introducing 3-D into its magazines. Hey – it worked for James Cameron’s Avatar. So why not Playboy? I happen to think that that just as traditional technology brought us film and the moving picture and then HDTV, your own personal computer will soon be hi-def, or 3-D or next generation what ever that means. Then the 3-D magazines will be stored away in your closet for your kids and grandkids to marvel at sometime in the distant future. And believe me. They will laugh but will be fascinated. (Just like a friend of mine who inherited 200 old Playboys from his neighbor before the neighbor moved. After all, realistically Of course you will store them in the basement, but you certainly wouldn’t pay someone to move them. Would you?
This morning I was at my regular networking meeting in Westchester and I was surprised to discover that some people STILL are not on LinkedIn. If you are reading my blog regularly or just happened to have stumbled upon it, or are looking for marketing advice or networking advice to increase your business or sales, you MUST have a LinkedIn profile. You should be using linked in regularly – which means at least 1 hour per week. You need to fill out your complete profile to at least 95%. Then you need to join up to 50 groups for free and promote yourself. Not for your health, but actually for business. So Raphi – does this social networking stuff REALLY work? My professional answer is YES YES YES. And I am not suggesting spending 50% of your time on LinkedIn or Facebook or any other social networking site. I am suggesting that you give 2% (1 hour out of 40 in a week) to your marketing. And if you can’t do it, hire someone else to do it for you. I guarantee it will give you business or, at the very least, your money back!
Want to know more about sensational ways to promote yourself or just smart ways to get your name out there? Call me at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information. It’s the second quarter of 2010. I bet your competitors are doing all this stuff. What are you waiting for?