Let me start off today with a quote from Dick Jauron (defensive coordinator for the Cleveland Browns of the National Football League) – courtesy of Successories motivational posters: http://bit.ly/u28isL

“I believe (the NFL) is the best sports league in the world and it has the most passionate fans. Every place is a little distinct in their passion and when you lose, they’re going to let you know. The bottom line for us is working as hard as you can, working together, and working to create a winner again. We do that and the fans will be passionate in a positive way.”

It’s funny to be inNew Yorkwith all of our sports teams. Whether they win or lose, it’s definitely NOT how they play the game. Because the fact is that if they lose, fans care. And that is passion. So don’t worry about selling tickets to your sporting events. Plenty of people will pay for a seat in a football stadium. Just exist!

However, if you are a sensitive nation and a politically correct National Football League, then don’t celebrate a touchdown by acting like a JET and then crashing and burning. Some people might get offended or insulted and think you are talking about 9-11 when you are just referring to getting a touchdown. And if you want to make fun of Plaxico Burress shooting himself, that’s another story: http://sports.yahoo.com/nfl/news?slug=ap-jets-johnsonsantics

So now let’s say that you score a touchdown or are offended by a celebration. Well, the main thing we do in 2011 is tweet about it. http://fox4kc.com/2011/11/28/social-media-experts-talk-twitter/. In this particular instance though, some high school student tweeted that the Governor of Kansas sucks. Well, good for the student for expressing her freedom of speech. And even better for theKansasgovernor for having a staff that monitors social media. Apparently the staff asked for an apology but then rescinded the request and now the Governor is apologizing. I can totally see how this thing got out of hand. Literally a he said/she said situation. So the Governor’s staff thought they were doing the right thing by demanding an apology. The better thing would’ve been to embrace the Twitter remarks and make her even more of a public figure by asking her publicly how he can be a BETTER governor. Even though the situation was blown out of proportion, it proved to be a fantastic news media lesson. When kids are telling you you suck, try to change. After all, kids today, constituents tomorrow.

And along the lines of news media, guess which Internet company is going public with a valuation of $10 billion dollars? http://mashable.com/2011/11/29/facebook-april-ipo-att-t-cyber-monday-youtube/ That’s right folks. That’s BILLIONS with a “B”! (http://www.youtube.com/watch?v=EJR1H5tf5wE) I am glad Marc Zuckerberg didn’t take my advice a few years back when I told him to take the money and run! (http://www.raphisalem.com/microsoft-offers-446b-for-yahoo)

But if you ever lose a camera while on a boat and use social media to find the owner, then you will think that Google+ beats out Facebook.https://plus.google.com/104277202662943073951/posts/MH4ZjS8fi2q. I can’t argue that Google+ worked better in THIS case, but overall I am still a fan of Facebook when it comes to social media. Maybe Google+ should be renamed Google Lost and Found? http://shine.yahoo.com/work-money/camera-lost-sea-returned-help-social-networking-215800650.html

I love the fact that Black Friday has turned into Cyber Monday which has turned into Cyber Week, Cyber Month and Cyber all the time! It just goes to show you that retailers with Brick and Mortar MUST have an internet strategy. You can simply make a greater profit from online sales due to the fact that with no overhead and employees dealing with a retail crowd, you can offer discounts and get people to buy without human interaction. Sure, it is a challenge for people who need to look at and feel a product before they make a purchase, but for things you already know you want, there is no substitute. http://www.upi.com/Business_News/2011/11/29/Retailers-extend-Cyber-Monday-throughout-week/UPI-89471322557200/

And if you are one of those millions of Apple and iPod and iPad users and you haven’t seen this Siri video: http://www.collegehumor.com/video/6648229/siri-argument or http://www.informationweek.com/news/telecom/unified_communications/232200265

Lastly, bad news of the week, Michael Jackson’s doctor might have wanted to get a second opinion. Apparently, he did something wrong or was wrongfully accused (not starring Leslie Nielsen). Conrad Murray faces up to 4 years in jail for what he did or didn’t do. Michael Jackson may have been one of the greatest entertainers of his generation and the King of Pop, but he was surely challenged to live in this world! http://www.mtv.com/news/articles/1675011/conrad-murray-sentencing-today.jhtml

So what does it all mean? It means that there is only 25 days left until Christmas. It means you need to get your website back up and running. Or make those edits. Or put those eye-catching graphics to work. Or get your meta data set up. Or call your business the king of cyber deals during the holiday season. SalemGlobal can help you with all of these aspects and more. We will help you get setup and then sell more online with internet marketing advice you can count on. Want to come to one of my networking meetings or just give me a call? Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. Let’s come up with cyber deal for your audience!

What I have discovered about long distance running is that endurance is a challenge. But once you achieve it, you feel amazing…

There are many things in our lives and in our businesses that we can be proud of. Just starting up a business is something to be proud of. Most businesses fail within their first year. Then more fail within the next 2 – 5 years. But it takes something special that keeps a business going for so many years.

2012 will be my 15th year in business. I am proud of that accomplishment not only because it pays my bills and puts food on my table, but also because it says something about me and about my products and services. It says that I am a (hopefully you think) decent and honest salesperson and that I have a worthwhile product and service.

Internet marketing and the internet have not always had the best reputation. Of course the darlings of wall street thought that the Internet was revolutionizing the world and in the 90′s the banks were giving away money like it was air and water. But then the evil crash came down in 2001 and people started realizing that just because it says “internet” doesn’t mean that it’s going to help people socially or physically lead better or more meaningful lives. Nor did it mean that it would help make investors money. Sometimes it was just a good idea that wouldn’t help so many people. Maybe it would help one person… but that is not a business model. YOUR business deserves all the help and recognition it can get. So if you are in business, reward yourself with a poster about endurance. Check this out: Are you familiar with the famous Sir Ernest Henry Shackleton? He was the captain of a boat engulfed with ice. The whole crew of dozens of men almost died but they endured the coldest of winters and survived. The story gets even more fascinating when you break it down into their rescue and their 3 man team that navigated high seas, hiked over glaciers and survived the wild without food shelter or clothing suited for the climate or the challenge. Even today people challenge themselves with Shackleton’s endurance feats with better clothing to survive the elements as well as power bars and energy drinks. It’s almost a joke when you compare doing the things he did over 100 years ago to now. Read the book and see the documentaries. They will amaze you.

http://www.successories.com/products/Motivational-Posters/LIFE-Magazine-Fine-Art/Transportation/12/5179/Ship-Endurance-Trapped-by-Ice-LIFE-Magazine-Fine-Art-Collection

Oh and if you want an “endurance” database of quotes: http://www.successories.com/iquote/keywords/e23fe957ac324113e695 What is your favorite?

Speaking of enduring personalities, Rest in Peace, Boxer champion Joe Frazier and Andy Rooney of CBS Television fame. I will never forget your 60 seconds of wisdom on 60 minutes. I will also never forget the Joe Piscopo Saturday Night Live skits making fun of you: http://www.youtube.com/watch?v=JKvHH07IUH8… Here is Andy answering his mail: http://www.youtube.com/watch?v=RSWlDSyCe2s&feature=related

Lastly, besides running, in other sports news the NY Jets won but the NY Giants pulled off one of their best games in the past 20 years… At least that’s what I read somewhere. So while you were all on your asses drinking beer watching the game, I was running through the boroughs of NYC! And lastly lastly, NBA basketball star Kris Humphries is no longer married to Kim Kardashian after 72 days… What is so funny about this situation is that they could’ve just dated for a lot less money. I read that their wedding cost something like Ten million dollars. Hopefully the ring artist, designer and manufacturer made money. And hopefully the caterer, the catering hall, the wedding planner, the photographer, the video guy, the bartenders and the florist all were found through website marketing and search engine optimization. Amen

Motivation for the NYC marathon or anything else that you do doesn’t have to stop at the finish line… Look at http://www.Successories.com and buy something! Want to know more about nyc marathon training, running, Shackleton or internet marketing? Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. I will personally teach you how to train for your next marathon and how to get your business in shape for the search engines!

But nothing compares to what I saw this morning in my weekly review of sports and what to write about for this blog.

On Yahoo! Sports (http:/sports.yahoo.com/sportsminute;_ylt=AsUNjyyJjnwOMN3Y0onwX5E5nYcB)  I learned that there are six NFL teams (do you know which?) who don’t pay women to shake their booty and get as close to undressed as possible for American men for money. Two of those teams are going to the Super Bowl. And in the words of the ESPN blogger Gregg Easterbrook, “THIS IS AMERICA!” With both teams being built around defense, the trophy might go to whichever’s offense is least frustrated. But since scantily clad cheer-babes propitiate the football gods, and neither team has them, how will the football gods know whom to root for? http://sports.espn.go.com/espn/page2/story?page=easterbrook/110125_tuesday_morning_quarterback&sportCat=nfl… I wonder what Michael Lewis has to say about no cheerleaders?

While talking about football and the Super Bowl, did you know that there were more Super Bowl commercials airing over more time in 2010 than ever before? http://www.crainsnewyork.com/article/20110118/FREE/110119868#

Shout out to Rob Levin of the NY Enterprise Report for bringing this to my attention… They also sold out faster this year than ever before. True it takes millions to create a great commercial. True it takes more millions to air it. But it’s all worth it. I keep on meeting with potential clients who only want to spend X amount on testing Internet marketing. For some it will work. For most it won’t. And therefore it is a waste of money. Young companies still don’t get what a marketing budget is. I prefer to educate people over the phone but if it takes a meeting then so be it. It still gives me a good reputation when I warn people up front that they are wasting their money. So hopefully they pass on my good name and reputation and I get clients with budgets out of goodwill.

And speaking of Reputation Management, this Thursday I will be speaking at the Tarrytown Sheraton with the ACW – Advertising Club of Westchester. Social media can be a tremendous business booster for you. But, what can you do when your business is under attack on the Internet by competitors or disgruntled ex-employees or even angry customers? Competitors can defame you, your products and services. They may even attempt to use your trademarks as keywords or copy your intellectual property. RSVP here: http://www.acw.org/ACW26.html and check us out on Facebook:

http://www.facebook.com/group.php?gid=31259938519#!/event.php?eid=162642450427421&index=1

As for Chicago Bears Quarterback Jay Cutler, in the words of Dan Wetzel from Yahoo Sports,

http://sports.yahoo.com/nfl/news?slug=dw-cutlersocialmedia012411

“Twitter has allowed a voice to emerge from the couches – be it the average Joe or the NFL pro. Everyone is empowered.” Basically now every sports fan and blogger and twitterer and social media facebook using know-it-all can give his or her two cents about everything that’s going on in the world. Jay Cutler and his torn ligaments might not mean much to you as a non-football and sports fan, but if someone tweets something negative about your business or your own reputation, you might get into trouble professionally or personally. When people google your name, you want to have control over what comes up. I say start with your own domain name and website. But also get your own twitter account and fill out all of the top social media profiles. You not only want to have the top spot when someone googles you, you want to dominate the first few pages. Write some articles, send out some press releases. Do some good community work. Get your name out there in a positive light and tell the world about it.

Want to know more about defending your reputation or brand online? Come hear me speak this coming Thursday night in Westchester, Tarrytown NY. Can’t make it? Call Raphi Salem at 212-993-5828 or just email info@salemglobal.com and we can talk about the different ways to improve your reputation and your company’s bottom line this year within a few weeks.

As for other sports, what else is there besides football?

And that is this weeks point as well for Internet marketing. Focus. There is only one thing you want for your business. And that is clients or sales.

So now that I have your attention, let’s talk about what kind of business you are in… Are you a business to business (b2b) business or business to consumer? (b2c)

It’s the beginning of the new year and people are just coming back from vacation and holiday fever. Though the economy and Obamanomics are on everyone’s mind, the real question is what is YOUR business? What do you do? How do you do it? How do you differ from your competition?

And of course this all SHOULD be known from your website. So the basics of Internet marketing are having a clear website according to the Google webmaster tools. But what you don’t learn from Google’s standard instructions is marketing 101. I am still amazed that in the year 2011 some companies don’t have a phone number at the top of their website. I am not referring to sites that DON’T want you to call. I am talking about your standard mom and pop shop that rely on phone calls to keep them in business. Ordering products, supplies and everything related.

And then there are companies who have their local phone number when they are trying to get leads in more than one city state and region. Either get multiple phone numbers or get a toll-free number. A great example of this is http://www.aceits.net/ who service both New York and New Jersey (for IT management and consulting).

Another thing to do for lead generation is make sure you have a quick form to fill out. Forms can be annoying to some and helpful to others. Think about the business person who is so busy that they only get to surf the web at night. They don’t want to use the phone, they just want to fill out a form and have someone call them whenever… On the other hand, expect a lot of spam in your forms. We get spam filled out all the time but the important thing is to try to weed out the spam from the good calls.

Finally for today, why not jump start your lead generation by offering something new for the year, that you have never done before and/or that your competition has never done before. Here at SalemGlobal Internet we are actually offering a money back guarantee on all of our directory services. As an example, go to http://newyorkcitydentist.net/. For only $500/yr., your website & name can be listed there and viewed by hundreds of potential patients in your area. For only $1000 you can be the exclusive sponsor of the website. All with a money back guarantee!

As for our networking groups, we have changed the rules. Everything is free, free,  free. We just want people to show up. How’s that for a lead generator.

More exciting lead generation and internet marketing stuff is on its way in 2011. Want to know more? Call Raphi Salem at 212-993-5828 or just email info@salemglobal.com and we can talk about the different ways to improve your sales and bottom line this year within a few weeks.

Of course I am talking about snow and travel but I am also talking about internet marketing and lead generation. All last year I tried to prepare you for 2011. I said over and over again how NEXT year (meaning this year 2011. and by the way did anything exciting happen in your office at 11:11:11 today on 1/11/11? Of course my son pointed out that you get an extra 1 in November… smart kid. I wasn’t even thinking about that.) But back to the conversation at hand. Every year I give you the updated things your business and organization should know and do on the Internet to grow and become more profitable. Of course you already know the 21 things that I have been preaching for the past 2 years (http://websitestrategymarketing.com/exclusive-networking-this-thursday-at-axa-advisors-21-things-you-need-to-know-about-internet-marketing-in-2011-cliff-lee-joins-sg-for-120-million ), but this year my clients are tired of practice makes perfect and preparation. They want leads. They want referrals. They want the phone to ring. They want the business. They want the donations. They want the conversions. They want to make more money. They are fed up with the bad economy and they are doing something about it.

So today lets talk about the New York Jets and compare them to your internet marketing campaign. Lets analyze what the Jets did to get to the playoffs…

Starting in the Spring and continuing into the summer, football and baseball start their training. And thanks to my reading of Michael Lewis’ Money ball, I even understand a little bit more about how teams deal with the draft and scouting and the money involved in hiring, coaxing and ultimately getting a player into your organization. Then of course you train them. And then of course you let them loose in the real world. Friday night lights? Monday night football? Playoffs. Divisionals. All star games. World Series. And of course, the most watched television event in America (not in the world since you all know from my last years blogging that soccer or futbol is the most watched sport globally – http://websitestrategymarketing.com/internet-marketing-new-york-city-golf-masters-tiger-vs-mickelson-what-organizations-can-learn-from-world-sports-winners-and-hype). The Super Bowl. Millions of dollars for a few seconds of someones precious little time in their marketing mind. The Super Bowl is the climax of all advertising and promotion. And of course you know the Internet has only added to that. Used to be you had to actually watch the football game in order to see the commercials. But oh no. Not anymore. Thanks to YouTube and all of the other video sharing resources and websites on the Internet today, you can view all ninety (yes 90!) commercials right now as you read this blog piece. http://www.salemglobal.com/internet-marketing-poker-and-the-super-bowl.php

Well guess what? The same thing goes on in business every single day. You have your own planning to worry about. Your own budget. Your own training. Your own implementation. And of course your own Super Bowls or highlights of the year to promote the heck out of your business. Be it a trade show or a conference or a seasonal thing for your year, maybe a holiday like Christmas or Halloween or Easter. Regardless, its the second week of January in a new year and what do you have to show for yourself? Has the phone started to ring yet? (Mine has – thanks!) Has all of your planning been implemented yet? Are you still securing your budget. Thinking the time isn’t right yet?

Well I am here to tell you that there is no time like the present. Google is relying on two main things right now. Your local address (physical address of your business) and content. We here at SalemGlobal are committed to helping our clients become the authorities in their field on the Internet. Whether they are hair transplant surgeons (http://www.HairClinicUSA.com), commercial cleaning services or office cleaning companies in New York (http://www.4StarCleaning.com), Hyundai Dealerships ( http:/www.GaryRomeHyundai.com ) or Arthur Murray Dance Studios (http://www.LearnToDanceNJ.com), we are writing content for their websites, blogging, writing articles, press releases and much much more. We are also optimizing their Google maps and Google local listings.

If you would like to get on the SalemGlobal Internet Website Marketing and Lead Generation gravy train, call Raphi Salem at 212-993-5828 or just email info@salemglobal.com and we can talk about various ways to get your phone ringing and get more customers. Enjoy the snow!

In the words of the Ojays (funky version: http://www.youtube.com/watch?v=8Ex1_ExOORE&feature=fvw) or the Kinks (rock and roll version: http://www.youtube.com/watch?v=8Ex1_ExOORE&feature=fvw) You’ve Got To Give The People What They Want!

Meaning, Google, while of course not changing the standard three advertisements at the top of the SERP or the eight on the side, they now have really focused on giving searchers the top google map and local listings. Sometimes one result or three results but sometimes even up to ten!

So what that means to large and small business is what I have been saying all along. You can’t simply rely on SEO or placing your keywords strategically in your meta data blah blah blah. You need to have a holistic approach to your internet marketing… all with the goal in mind of increase LEAD GENERATION and CLOSED SALES.

So starting in 2011, I mean, right now, as for my new years resolution, SalemGlobal is upping the bar on its competitors. Now we feature a money back guarantee together with our $500 and $1000 directory sponsorship packages. (See http://ctdermatologist.com/ as an example) This is a separate package from our standard website marketing package that includes content writing for websites, blogs, interactive press releases, social media upkeep, article writing and link building. Sure we do all the same stuff that we used to, but now we are focused more than ever on getting our clients more business… After all, if your marketing company can’t deliver increased exposure and sales, you should go with one that can…

As for what’s happening in the news for the New Year and the new decade, the saddest stories to strike me are that the Giants will not be going to the Super Bowl (or the playoffs), Mila Kunis and Macaulay Culkin will no longer be dating… I guess he will be HOME ALONE in 2011 LOL!!! But just to end off today on a good note, at least the New York Jets have a shot at the title… Oh – and the Mega Millions is up to $355 million. I am psyched! Its going to be a great year!!!

Ok – so maybe you and I won’t be winning the mega million lottery considering getting struck by lightning is more likely (http://www.sky-fire.tv/index.cgi/lightning.html). But with Internet marketing and lead generation you actually have a GREAT chance of improving your business this year. Want to know more about lead generation for your business? Call Raphi Salem at 212-993-5828 or just email info@salemglobal.com and we can have a great brief to the point chat about how you can benefit from our Internet marketing and lead generation strategies.

I love how fickle sports fans are. Personally I am the biggest hypocrite out there. This past Sunday I was a Giants fan all the way. I had texted my trusted sports enthusiast colleague last week when the Giants played and he asked how I even knew they won? I told him I happened to be at another friend’s house when the game was on. Then, this past Sunday, one friend of mine said she was going to the game so that made me root for them as well. Finally, I saw another friend at a birthday party and since she was rooting for Big Blue, so was I. And then to top it all off, I look for the scores of this past weekend’s games and lo and behold, Giants have a whole TWO wins in a row while the New York Jets post their worst game of the season against the New England Patriots. It’s so funny how on Facebook whenever the Jets win, everyone updates their status with a “GO GREEN!” or “J-E-T-S Jets Jets Jets!” but when they lose, everyone is silent.

Speaking of silent… one particular organization is NOT being silent. That is WikiLeaks. So there are plenty of jokes going around regarding WikiLeaks and let me share a few with them right now…

What time is it when your wiki leaks? Time to get a new menorah! Ha ha ha LOL! and all that.

Ok – here is a non-Hanukkah version…

Conan: This week’s big story, of course, is WikiLeaks. The website WikiLeaks released more than 250,000 secret government documents –- some of which refer to computer passwords for world leaders. The most shocking revelation?  Kofi Annan’s password is Bieberfan9.

Conan: WikiLeaks says the U.S. sees Afghan President Hamid Karzai as….

…paranoid and weak. Karzai replied, I was really afraid of something like this, but there’s nothing I can do.

Leno: WikiLeaks has ALL the classified secrets. They know all the Pentagon’s secrets. But still, no one knows Victoria’s Secret.

Leno: Doesn’t WikiLeaks sound like some kind of drug like Flomax? My doctor had me on Flomax, then decided I really needed to be on WikiLeaks.

And here is the newsworthy version…

Secretary of State Hillary Rodham Clinton joked Saturday night at the Kennedy Center Honors regarding Oprah Winfrey, Paul McCartney and others.

She found it extraordinary to greet so many talented people and said: “I am writing a cable about it, which I’m sure you’ll find soon on your closest website.”

It snowed in New York City for the first time this winter and its starting to get cold. Obviously Christmas is around the corner and your business is either having a (hopefully) fantastic 4th quarter or you can’t wait for the year to end so you can start working and making some money again in 2011. The best thing you can do right now is get into social media. Big campaigns might do something for you on a big scale but the way to go right now is word of mouth marketing…

Gary Rome Hyundai is running a contest for anyone to win four tickets to an Usher concert on December 18, 2010 at the XL Center in Hartford, CT.

http://www.garyromehyundai.com/Gary_Rome_Hyundai_Giveaway.cfm http://www.facebook.com/GaryRomeHyundai

“Like” the Gary Rome Hyundai Facebook page. Leave a comment on the Facebook Wall post titled “Leave a Facebook comment, enter to win 4 Tickets to Usher”

You must be 18 years or older and a resident of the U.S.

Limit 1 entry per person.

The entry period ends at 3:00PM ET on Wednesday, December 15.

At that time, we’ll select 1 winner from the eligible commenters to receive 4 Tickets to Usher at the XL Center in Hartford, CT.

Make sure your Facebook privacy settings allow for direct messages to receive notification in the event you win.

Winner must be able to pick up tickets in person at the dealership in Holyoke, MA.

Standard giveaway rules apply for everything else.

Want to know more about holiday marketing, 4th quarter, getting ready for 1st quarter and social media for your business? Do you need a new marketing strategy for 2011? Call Raphi Salem at 212-993-5828, email info@salemglobal.com or check out www.SalemGlobal.com for more information about us, how we work, how much it costs etc. etc.. You will be glad you did!

And here are some of the hundreds of doctored photos: http://www.msnbc.msn.com/id/39522903/ns/technology_and_science-tech_and_gadgets

“Cigar Guy” turns out to be a 30-year old investment analyst from London named Rupesh Singaida. He actually isn’t wearing a turban at all. It’s a hair piece that he is wearing to show support for another golfer named Miguel Angel Jiminez, one of the star European players who just happens to be famous for his long hair and cigar smoking.

In other sports news, Philadelphia Phillies Roy Halladay made history with his No-Hitter, the 2nd in playoff history and his second of the season. http://www.philliesnation.com/archives/2010/10/roy-halladay-throw-no-hitter and the New York Yankees have done it again by sweeping the Minnesota Twins and advancing to the next round in the American League Championship Series (ALCS)

http://newyork.yankees.mlb.com/news/article.jsp?ymd=20101009&content_id=15546632&vkey=recap&fext=.jsp&c_id=nyy

In Football, the NY Giants are on a 2 game winning streak while the J-E-T-S JETS JETS JETS won on Monday night.

So what I have learned this week is that sometimes the out of the ordinary truly gets the most promotion. Before that photographer captured Tiger Woods golf ball in mid-air, Cigar Guy was just another Indian living in London. But now the Cigar Guy is known all over the world. Oh and more famous but less promoted is Miguel Angel Jiminez which should give him a boost of confidence. The Yankees are as close to a sure thing as any other team. They have the budget, the players, the plays and the strategies. (And maybe the correct amount of steroids?) The Giants and Jets aren’t a sure thing but their fans keep them going.

What about your business? Do you have the budget to buy as many domain names as possible? Do you have many “fans” or happy and satisfied customers who are rooting for you? Those clients’ customers and patients who are very happy with your practices and services should be jockeying for you. They should be writing testimonials for your website, your LinkedIn and on Google and Yahoo local.

Need help with Internet promotion for your business? We have been helping companies and businesses strategize online since 1997. Call Raphi Salem at 212-993-5828, email info@salemglobal.com or check out www.SalemGlobal.com for more information about how to get your own “Cigar Guy” to make YOU famous.

After all of last season’s talk about team improvement, player trades, free agent signings and even with a new stadium, the Giants were able to pull out a win off but it seems like the Jets were not (after trash talking all season on HBO’s Hard Knocks they couldn’t even manage a measly touchdown). One thing the Jets did do is use the new stadium and its luxurious locker room to sexually harass a very attractive former supermodel reporter for Mexican television. (http://sports.yahoo.com/nfl/blog/shutdown_corner/post/Jets-looking-to-address-alleged-harassment-of-fe?urn=nfl-269361) Inés Sainz dropped the charges but regardless the Jets still lost, both the on field and in the locker room.

Now if you are the Tennessee Titans, they don’t sexually harass anyone, regardless of whether they win or lose they swallow their women whole (http://sports.yahoo.com/nfl/blog/shutdown_corner/post/Video-Tennessee-Titan-s-mascot-eats-cheerlead?urn=nfl-269355).

So many companies and businesses try to bite off more than they can chew (just like the Titans) and as every parent will tell you, you need to chew your food and not swallow it whole, otherwise you might hurt yourself. Meaning internet marketing is a slow and steady process. As we are at the beginning of a new academic and financial year we like to get back to basics. At SalemGlobal the basics are keyword research and intelligent domain name purchasing. Keyword research is the activity of finding out what your customers are literally searching for in the search engines. SalemGlobal uses many tools to find out this information and we would love the opportunity to share this with you. One such tool is the Google Keyword Tool (https://adwords.google.com/select/KeywordToolExternal). Also, if you are looking for cheap domain names check out www.1and1.com.

If you would like to know more about keyword research and how it’s related to domain name purchasing give us a call at 212-993-5829, send me an email at raphis@salemglobal.com or check out www.SalemGlobal.com for more information.

The lesson we can learn from this is that in order for your business to succeed you need to be “deep at every position”. In football you can’t just have one great player at each position, you need to have great back ups too. That way when a starter goes down, you can plug in the next guy on the depth chart and hopefully there isn’t a huge drop off in production. The same applies to your website marketing strategy. You need to utilize a variety of techniques when marketing your website. That way when one of them isn’t doing so well, you can fall back on all the others.

For example, Gerrus Maintenance (www.Gerrus.com) is a NJ based cleaning company that does office cleaning, residential cleaning and mold remediation. For all the hours put in to linking they were not registering many incoming links on Google. But they have also been focusing on many other SEO practices like building pages, social media profiles and blogging. All this has added up to being in the top spot for many of their industry’s keywords and a lot of traffic to their site.

Now, that doesn’t mean that you shouldn’t focus on getting links to your site, you should. But it’s not the be all and end all. Gerrus Maintenance puts hours into linking but they are smart enough to know that you have to more than just one type of internet marketing. Divide your time evenly, spend some time doing linking, spend some time creating or updating social media profiles (Facebook, LinkedIn, Twitter, etc), spend some time making videos, spend some time writing content for your site and your blog. It all adds up and there is always something you can/should be doing. If you need some ideas check out the 21 Things You Should Be Doing Online (http://websitestrategymarketing.com/its-2010-wake-up-and-smell-the-internet-21-things-you-should-be-doing-online)

Last week we talked about the viral video of a ball girl making an incredible catch in the outfield at a minor league baseball game. (http://www.youtube.com/watch?v=c1liNz3QsAc) After last week’s post we did some research and discovered that it was, unfortunately, not real. According to Snopes.com (http://www.snopes.com/photos/advertisements/ballgirl.asp) the whole thing was staged by Gatorade to use in a commercial. Oh well. Still a cool video but now it’s even more relevant to Internet Marketing because now I can talk about how smart Gatorade is for posting this commercial on the Internet to further promote their brand.

If you want to know more about creating your internet marketing depth chart, producing viral (real or fake) videos or any of the 21 Things send us an email at raphis@salemglobal.com, call our office at 212-993-5828 or check out www.SalemGlobal.com for more information.