Happy Thanksgiving, Black Friday, Cyber Monday, Yahoo, Google Algorithm & Display Changes, Parades, Pies and Football: What your business can do to show gratitude and get promotion

Posted by Romain Malaganne on Nov 23, 2011

Happy Thanksgiving everyone! Before I begin, let me repeat this comment that has been going around facebook for the past few days: I can’t find the people specifically so I did a search and got this:

 

“If you are reading this, it means you have enough education so that you can read and you have a computer or access to a computer and the internet. Chances are you also have sufficient protection from the elements, you’ve had at least one good meal today and you have enough clothing to keep you warm.”

 

Makes me think of Abe Maslow’s hierarchy of needs… food, shelter, clothing first… then you can move higher up on the intellectual and happiness scale. It’s hard to be happy when you are hungry and cold. You need to get comfort first before you can move on to making your life better. Some people are motivated by this; some people are depressed by it. Hopefully we are all motivated to seek better lives. And hopefully we are blessed by the powers that be and the powers and the universe in which you believe.

 

So on this Thanksgiving, (and every Thanksgiving and every day for that matter), let’s count our blessings instead of complaining about what we don’t have. And by the way, if you don’t have those things, what can you do to move yourself towards having those things?

 

Please visit http://www.successories.com/iquote/keywords/15958c95c2d99b9126ca.  Get a “thankful” quote on a motivational poster for your office!

 

Personally, as a (I would like to think) well-rounded and well-grounded individual living in the USA, I like Wednesday Addams view of Thanksgiving inAmerica:

http://www.youtube.com/watch?feature=player_embedded&v=ccj2BH25c0I

 

As a vegetarian I am sort of NOT happy about these statistics: http://www.infoplease.com/spot/tgturkeyfacts.html

According to the U.S. Department of Agriculture, more than 45 million turkeys are cooked and eaten in theU.S.on Thanksgiving. Ewww and Yuck!

 

I much prefer these vegan recipes: http://www.sunset.com/food-wine/kitchen-assistant/vegan-side-dishes-00418000073746/

Thanks to my favorite food writer for pointing these out: http://adeenasussman.com/ (Also check out her pie baking skills to raise money for cancer awareness for http://www.sharsheret.org/blog/768/third-annual-pies-prevention-thanksgiving-bake-sale)

 

Thanks also to my favorite fake turkey food company for existing: http://tofurkey.com/

And if you do eat turkey and I haven’t converted you and you live near a Safeway, you must check out this hilarious video: http://www.youtube.com/user/SafewayInc?v=rZd3Xzr5tgI&feature=pyv&ad=

 

Thanksgiving also means great deals for shopping. In the real world it’s called “Black Friday.” When allof the business world reminds consumers that Christmas is coming soon and you should buy stuff for yourself, your home, your family, your friends and your colleagues.

 

Check out the #1 for “Black Friday”

http://bfads.net – good for you. You just got a link from me I know I need to buy some stuff. Thanks!

 

Online we have “Cyber Monday,” the Monday after Black Friday when anything that wasn’t sold in the store goes online. But the truth is you can start buying things at a discount today. But Cyber-Monday sounds cool anyway.

 

Thanksgiving also means football for you real men and women out there. The #1 search for “thanksgiving football guide” is

http://www.chiff.com/home_life/holiday/thanksgiving/thanksgiving-football.htm.  So enjoy!

 

If you are in NYC, check out the annual Macy’s Thanksgiving Day Parade. Lots of fun. This year I hear high winds might keep the balloons grounded. I hope not.

 

As you can see, there is a lot to be thankful for. What can your business do to take advantage of this holiday season? Definitely have a Black Friday sale. Also have a Cyber Monday sale. Have an end of year sale. Unfortunately, Google and Yahoo have changed their search algorithms and page displays. They are trying to make more money and you really can’t blame them, can you? For a history of the Yahoo! display, check out: http://www.seomoz.org/blog/yahoo-sunsets-site-explorer-a-eulogy.

 

SalemGlobal can help you with your online marketing. But it takes time and effort. Right now you should be thinking short term regarding the holidays and New Year. But you also need to think about Black Friday and next year one year in advance. Want to meet face to face? Want to know more about internet marketing and strategy? Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. Let’s come up with a Thanksgiving story for you! Just likeAlice’s Restaurant by Arlo Guthrie:

http://www.youtube.com/watch?v=JmyXTOHC3w8&feature=related