Facebook IPO, 28 Billion, NY Giants Win Super Bowl XLVI, Clint Eastwood Wins America, Madonna Loses, Youtube Helps Advertisers, Susan G. Komen vs. Planned Parenthood

Posted by DD on Feb 8, 2012

So while trying to get to work today, I forgot to take into account that there would be about 2 million people (maybe even more) celebrating the NY Giants’ Super Bowl win. If you want to read about the complaints, just head over to Facebook. Oh – you haven’t heard about Facebook? Well, sit right back and you’ll hear a tale. A tale of a young kid with an attitude who was really smart (he got into Harvard. Then again, he also dropped out. Then again, so did Bill Gates. Then again, they are both billionaires now, so what’s the point?) and also had (and still has) a HUGE ego. While there is nothing wrong with those traits, put them together with a great idea and then you’ve got something worth $100 billion or so.

But is Facebook really worth $100B? Well, let’s do the math shall we? 800 million people. Maybe there are some duplicates. Let’s be generous and say 100 million of them are duplicates. Even 200 million. Let’s say only 500 million are active and real users. Now multiply each of them by 1 (representing $1 US dollar). My friend, that is $500 million dollars. But that’s only 1 day, 1 week, even 1 year. So if each of the users are worth 1 dollar a year then you have a business that makes $500 million a year for the next 10 – 20 years. Well, that’s only $10 billion. Why do you value at $100 billion? Because I am being super conservative, you knucklehead! The real valuation is 500 million people multiplied by 10, 20, or 100 and that’s each year! So seriously, this 1 website is worth $100 billion.

Mark Zuckerberg, you deserve every penny of that $28 billion. It’s too bad some people had to be stepped on and stabbed in the back along the way, but what can you do. This is business. Oh – and congrats to the painter who took his payment in shares. At the time he might have charged about $10,000 for his services. But now he is worth $200 million according to the buzz. Read more about Facebook’s IPO here: http://www.thestreet.com/story/11406435/1/facebook-ipo-reality-check.html Here they explain more of the financials. Apparently not many companies are worth this much. But then again, not many companies are information companies. Most are products and services with a lot of overhead. Zuckerberg sells air and technology and the flick of the wrist and push of a button. You can’t beat that…unless someone turns off your electricity….hmmmm…

Ok – enough with that Facebook internet stuff. Let’s talk football. Did you see the game? The halftime show with Madonna, Niki Minaj and M.I.A. who stupidly showed the wrong finger. Really!?!) Chances are you did. With 330 million people in this country and 1/3 of them in front of a TV set or at a friend’s house or bar or event where the TV is on, possibly even more than 100 million people see the game. So the NY Giants won. Yippee! I am from New York so I am happy. I am happier for my staff who are HUGE sports and Giants fans though. They got a parade and fun out of it. But now it’s back to work. And what do we do at SalemGlobal? We promote our clients so that they can sell more product and get more leads for their services. So basically what I am telling you is that there is no difference between the Super Bowl and SalemGlobal! That’s right, kids. We do the same thing the Super Bowl does. Now who is more effective for your ad dollars? I still have to go with Internet. Internet allows you to interact with your customers and COLLECT DATA. (Um – this is the main reason why Facebook is worth $100B).

 
The other thing about the Internet is that is takes television to another level. So while 100 million people are watching the game, another 50 million see it online. And then through social media – we pass the funny and meaningful moments along to our friends. Like, what did you think about Clint Eastwood/Dirty Harry/Gran Torino telling America to wake up and smell the coffee and get off your asses and fight back? The only thing missing from the “Halftime in America” commercial was the Academy Award winner getting into a Gran Torino and driving off. Once again – Why doesn’t anyone call me for my advice? Here is Mr. Good Bad and Ugly for Chrysler: http://www.youtube.com/watch?feature=player_embedded&v=_PE5V4Uzobc (As for the auto industry, was Detroit really saved? Are more American cars made outside of the US and more foreign cars built here? Does it matter as long as Americans can work and put food on the table. I guess we can discuss that one some other time.)

So you will notice that I gave you the link for Youtube. And who owns Youtube? Google. And how much did they buy it for? $500 million. And with each good commercial during the Super Bowl do they make back that $500 million? ABSOLUTELY! As for rating the commercials, check out: http://www.youtube.com/user/adblitz

Let’s see. Tax software. Cars, auto, tires. Life Insurance. Beer, Budweiser. Media. Flowers for Valentine’s Day. Coke. Pepsi. Finance. Jerry Seinfeld. Mathew Broderick in a Ferris Bueller’s day Off (that probably went over 50 million people’s heads… but at least reached the other 50 million) Underwear. Technology. Phones. Internet. GoDaddy domain names. Hulu. (They also showed some commercials themselves) Movies – GI Joe with Bruce Willis looks cool. TV shows. M&Ms. Doritos…. So maybe I missed a few but you get the point. Millions of dollars for milliseconds. As I repeat every year, make a meaningful or funny commercial and people will see it on TV AND then share it with their friends online through social media. Did I mention why Youtube, Google and Facebook are worth so much money?

Lastly I need to end on a serious note. While the Super Bowl is all fun and games, I also want to share that the Internet also brings important issues to light through the power of social networking and sharing media. A high-ranking official resigned Tuesday from the Susan G. Komen for the Cure breast-cancer charity after a dispute over whether the group should give funding to Planned Parenthood, according to a letter obtained by The Associated Press. As soon as people found out about Komen not funding PP, the Internet lit up with cancelled donations, letters of anger and resignations. In the end, Komen reneged and now is giving to Planned Parenthood. Seems like the voice of America was heard. Good for you Netizens! I am proud to be part of this community. Now of course the Susan G. Komen Foundation should be calling me for some reputation management .

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So now that the Super Bowl is over and Clint Eastwood told us all to get back on our feet, what are you going to do? Where will you be NEXT Sunday? Does your company want as much exposure as the advertisers I mentioned above? Perhaps on a smaller budget than $30 million dollars? Does your non-profit need some reputation management? Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. I look forward to working with you, and making your company as big as it can get to maybe someday having its own Super Bowl commercial!