Internet Marketing NY, Privacy & Seven Foot Basketball Giants: What your organization can learn from growing quickly
Posted by Salem Global on May 25, 2010
So Mark Zuckerberg, the founder of Facebook, “sort-of” apologizes this week for the “lack of” privacy controls that basically “missed the mark.” You can read it for yourself here: http://news.yahoo.com/s/ytech_gadg/20100524/tc_ytech_gadg/ytech_gadg_tc2204 …but the truth is that I agree with the camp that says that if the website is free and you choose to use it, you BETTER read the fine print… When we started commercializing the Internet back in the 90′s, it was a great marketing ploy to give stuff away for free… and then sell advertising based on traffic etc. etc. So sometimes the model worked, sometimes it didn’t. And along the way, some businesses modified their business models and some went out of business and some made money. Millions in fact.
But years ago I wrote an open letter to Zuckerberg and told him he was an idiot for not taking the 1 BILLION (that’s Billion with a “B” my friends). I said that anyone in their 20′s that can get an offer for a billion should take the money and run. Invest it and live off of it for generations and generations. But Mark wrote back and said that he thinks Facebook (and he) are worth much more than a measly ONE billion. And he has proven himself CORRECT. So much for my advice….
Do you, dear reader, have any concept of what 400 MILLION users on Facebook represents? Do you know the old saying “if I had a nickel for every time I _________?” Well basically Facebook says that 400 million multiplied by a nickel equals BILLIONS. True there are naysayers out there who don’t think there is any money behind the traffic but what they don’t realize is customization, personalization and keyword targeting. Let’s compare Facebook with 400 million users to a television event/ program that only 100 million people watch every year usually at the end of January. Yes – it’s an American Football game otherwise known as the Super Bowl. Super Bowl commercials go for around 1 million to 5 million dollars per :30 seconds. So if you add up the 90 or so commercials that get aired for the 3 hours of the game, we are talking about $500 million dollars in revenue generated from advertising alone. Now, let’s take that number and multiply it by EVERY DAY OF THE YEAR!!! (That’s 365) And what do you get? Yes. A GAZILLION dollars.
So who would like to ask me if I think social media is a worthwhile investment? I can also break down this number for you and show you how each and every one of us, whether you are in B2B or B2C can benefit from Facebook and LinkedIn and the scores of other social media websites and opportunities out there.
And speaking worthwhile investments – here are two more stories for you this week…
I was having lunch with a friend of a friend this past Sunday who owns some real estate properties as well as a building and lumber supply company. Smart guy. Anything he needs for his commercial and residential business he buys from his other business. Gotta love making money on both ends of the deal. Anyway, his son graduates from college with an accounting degree and starts interviewing around. His father then makes him an offer and says he will double his salary if he comes to work for him under two conditions. First is he lives at home and doesn’t move into the city and second is he wakes up at 5 AM and commutes with him. Son says he will do it under one more condition, that his father joins him at the gym. Long story short, father loses 30 pounds and is in the best shape of his most recent life due to his son’s motivation. Did it work out for the father professionally? Well after the son comes into the company he tells his father that they should buy all of the domain names associated with his business and industry for real estate and building supply. Within one month he rents out 60 residential and commercial units that his senior salesperson wasn’t able to do in this economy. Using Internet marketing skills, social media and domain name strategies, the green college grad turned the biggest profit his father has seen in years. Was it worth it to offer his son double anything he could find?
Last story – Growing up in India can be hard. Read or watch Slumdog Millionaire and Water. This story is straight out of fantasyland. http://highschool.rivals.com/content.asp?CID=1087336 Basically, two brothers who are each seven feet tall emigrate to Canada where the family has a better life opportunity. But then the kids get into basketball and become superstars. Headed to high school in the USA and then if they don’t hurt themselves will have stellar careers in the NBA. Check out this video of them playing: http://www.youtube.com/watch?v=g1Y04AMkvdg
Final message of the week – use social media, the skills given to you and while you are growing, be smart, take it easy and don’t listen to anyone who tells you that you have limits. Oh – and read the fine print… If you want to know more about Facebook and how to market your company on the Internet and in social media, call me at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information. Free website consultation to the first 5 people who read this whole post 
Reshaping Manhattan Retail
Posted by Edan Shertzer on Nov 17, 2008
An interesting account minted from Catherine Isobe at Jonathan Bernstein Associates:
“As the financial services sector implodes, Manhattan retail may soon be facing Bank Branch Blight, according to Jeff Bernstein over at Urban Digs.
“The Chase/WaMu deal and Citigroup’s purchase of Wachovia could lead to 40-60 branch closings in NYC, and will press retail rents downward, unfortunately for landlords. Commercial real estate brokers will do more deals on these newly available storefronts, but how will this shift affect commercial landlords and tenants?
“A resurgence in retail (I mean stores with pedestrian appeal, not mega-chains like CVS), albeit at lower rents per square foot, could drive a recovery in the Manhattan economy, especially as we draw increasing tourist dollars from overseas shoppers. More and varied retail will also help keep New York City office space more desirable than space in the over-homogenized suburbs.
“Did we really need ATMs on every corner of Midtown in the first place?”
Full Service NYC Brokerage Firm
Posted by Salem Global on Apr 21, 2008
Jonathan Barry Associates (JBA) is made up of a team of skilled New York commercial real estate professionals, who are ready, willing, and able to find the right space for your business. They are a full service brokerage firm which means that we are committed to working with our clients from the initial search for space, through to the lease negotiation process ,signing and beyond.
When working with our team at JBA you will immediately recognize that we are on your side and make your needs our utmost responsibility. We make what would otherwise be a challenging experience a pleasant and efficient one.
Check out some great testimonials from JBA clients!
| When we needed a space, Jonathan Barry Associates was there. When we didn’t like the first 50 we saw (we are picky and couldn’t make up our mind exactly what we wanted and where we wanted to be), JBA was there. From Wall Street, to the Village, to Soho, to Midtown and finally to Chelsea, JBA broker Simone Lillian walked the streets by our side. From corporate office suites to funky lofts in brownstone walk-ups, Simone was our guide. She found us the space that we love, had it built to provide the character we were looking for, and sent us a lovely bonsai when we moved i! n (which is doing quite nicely in the wonderful sunlight of our new space). We couldn’t be happier. Hopefully we’ll never have to do this again, but if we do, Jonathan Barry Associates will be there! |
|
Kuby & Perez LLP |
| “My two clients recently signed a shared lease for a permanent home for their new businesses. This would not have been possible without Simone Lillian and Jonathan Barry Associates. Simone’s efforts were truly heroic in dealing with many finicky personalities who demanded an artistic feeling space with a great deal of natural light and interesting design elements – all within a six square block area of Soho. But, lo and behold, Simone’s persistence paid off in spades when she located the perfect space and negotiated a fair and equitable offer for two companies with limited financial histories. And, on top to top it off, she was a blast to work with – always professional, but also fun and exponentially interesting!
I would easily, heartily and proudly recommend her and Jonathan Barry Associates to any company looking to lease an office space in Manhattan!” |
| Mike Teele
Business Manager Big Arrow Consulting Group, LLC Chameleon Communications International, Inc. |
| “Thank you to JBA Inc and Simone Lillian. Simone is an absolute pleasure to work with. Simone’s unprecedented market knowledge, keen wit and charm, and genuine desire to understand each client with whom she works sets Simone far above most brokers. Within two weeks, Simone was able to find me the office of my dreams! The entire process start to finish was fast and efficient thanks to Simone Lillian’s work. “ |
| -Barbara Corcoran |
Find The Best Commercial Real Estate in NYC
Posted by Salem Global on Apr 15, 2008
Navigating through the New York City Commercial Real Estate market can be a complex and daunting prospect. However, finding your ideal commercial space may be simpler than you think.
Let the experts at JBA, inc. Help you to define and locate your commercial real estate needs and
make your transaction a pleasant and profitable experience.
Westchester Real Estate Expo With Raphi Salem
Posted by Salem Global on Mar 13, 2008
http://www.salemglobal.com/real-estate-trade-shows.php
http://video.google.com/videoplay?docid=-6700068070352789804The Westchester Real Estate Trade Show displayed more than twenty Independently Owned and Operated Offices serving Westchester County, Putnam County and Dutchess County, New York; Fairfield County, Connecticut; and New York City (Manhattan and Brooklyn). Real Estate Brokers licensed in New York and Connecticut. Mixing up your offline marketing with your online marketing and letting each of them leverage each other. While at trade shows, try to take as much video as possible interviewing people in the booth, staff, prospects, clients. Get testimonials form people using your product and/or service.
Corner Office Space Across From Grand Central
Posted by Salem Global on Jan 23, 2008
$5400 / 1250ft² – Corner. 3 Large Windowed Offices& Window Bullpen. Across Grand Central
- Low 40’s between Madison and Park Avenues
- Corner Office Unit
- $5,400 per month rent
- 3 large windowed offices
- Large windowed bullpen
- 24/7 attended
- Great sun and view
- High Floor
- Diagonally across from Grand Central Station
- 1,250 Sq ft
To View this listing or for more information, please call
Jonathan R. Cohen
Director
Murray Hill Properties, LLC
1140 Avenue of the Americas, 12th Floor
New York, NY 10036
212.763.3598 direct
212.944.4750 fax
917.361.3077 mobile
jcohen@murrayhill.com
Murray Hill Properties has access to EVERY commercial building, office and retail store/restaurant in Manhattan.
Murray Hill Properties has access to EVERY commercial building, office and retail store/restaurant in Manhattan Office Space in New York City – Retail Space in Manahttan – New York Office Space High-End New York Office Space, Sellers, Investors – do you know any? Looking for New York Office Space or Manhattan Retail Space
New York Office Space With Panoramic Views of Manhattan
Posted by Salem Global on Jan 23, 2008
$15000 / 4300ft² – New. Won’t Last: Full, High Flr Office w/ Unobstructed Panoramic Views
- High 30’s between 5th and 6th Avenues
- 16th floor
- 4,300 sq ft
- Tallest building in area- this office is on a high floor w/ unobstructed panoramic views of city
- $15,000 per month rent
- 24/7 Attended and nice Lobby
- Very nice “B” Class building
- Landlord will build New.
- Currently 5 offices, conference room, large bullpen
- 2 passenger elevators / 1 freight elevator
- A deal just fell through- this space won’t last
To View this listing or for more information, please call
Jonathan R. Cohen
Director
Murray Hill Properties, LLC
1140 Avenue of the Americas, 12th Floor
New York, NY 10036
212.763.3598 direct
212.944.4750 fax
917.361.3077 mobile
jcohen at murrayhill.com
Murray Hill Properties has access to EVERY commercial building,
office and retail store/restaurant in Manhattan.
Murray Hill Properties has access to EVERY commercial building, office and retail store/restaurant in Manhattan Office Space in New York City – Retail Space in Manahttan – New York Office Space High-End New York Office Space, Sellers, Investors – do you know any? Looking for New York Office Space or Manhattan Retail Space
Commercial Real Estate in New York, an Interview with #1
Posted by Salem Global on Jan 15, 2008
http://www.nycommercialofficespace.com/
Jonathan Cohen is the number one Commercial Real Estate Broker for Office Space in New York City. Today Jonathan is interviewed by Rebecca Klinger. (www.rebeccaklinger.net Licensed Massage Therapist)
Jonathan is known as the biking broker of New York City discusses his weekly deals for you and your office space needs!
What’s Next for New York City Real Estate? Jonathan is the man to know!
To View his listings or for more information, please call
Jonathan R. Cohen
Director
Murray Hill Properties, LLC
1140 Avenue of the Americas, 12th Floor
New York, NY 10036
212.763.3598 direct
212.944.4750 fax
917.361.3077 mobile
jcohen at murrayhill.com
Murray Hill Properties has access to EVERY commercial building, office and retail store/restaurant in Manhattan.
Office Space in New York City – Retail Space in Manahttan – New York Office Space High-End New York Office Space, Sellers, Investors – do you know any? Looking for New York Office Space or Manhattan Retail Space?
Executive Offices Open For Leasing in Midtown Manhattan
Posted by Salem Global on Jan 4, 2008
$131600 / 22500ft² – Modern Installation. Full Floor
Nine Executive Offices, many workstations & more
-Avenue of the Americas, betwn 46th and 47th Steets
-Full Floor
-22,500 sq ft
-$70 per sq ft
-$131,600 per month rent
-Completely built out w/ Modern Installation
-9 Executive Offices
-Over 80 Workstations
-1 regular sized Conference Room
-1 very Large Conference Room
-Very Large Pantry
-Electric is $3.00 PSF, Rent Inclusion.
-Landlord will re-Build to suit your needs
-24 Hour/7 Day Access and State-of-the-art Security
-Attended Lobby.
-Emergency Generator
-Easy walk to Grand Central Station and Port AuthorityTo View this listing or for more information, please call
Jonathan R. Cohen
Director
Murray Hill Properties, LLC
1140 Avenue of the Americas, 12th Floor
New York, NY 10036
212.763.3598 direct
212.944.4750 fax
917.361.3077 mobile
jcohen at murrayhill.com
Murray Hill Properties has access to EVERY commercial building, office and retail store/restaurant in Manhattan.Office Space in New York City – Retail Space in Manahttan – New York Office Space High-End New York Office Space, Sellers, Investors – do you know any? Looking for New York Office Space or Manhattan Retail Space?
Lookig for Manahttan Office Space? Try Bryant Park Area!
Posted by Salem Global on Jan 3, 2008
$8000 / 2400ft² – 6 Windowed Offices w/ 3 exposures, 2 Internal Office, Recept & Storage
Madison Avenue between 39th and 40th Streets
2,400 sq ft
$8,000 per month rent
6 Windowed Offices (3 exposures)
2 internal Offices
Reception area
Storage closet
2 blocks to Grand Central Station
24-hour, 7-day attended lobby and access
High speed internet access available
To View this listing or for more information, please call
Jonathan R. Cohen
Director
Murray Hill Properties, LLC
1140 Avenue of the Americas, 12th Floor
New York, NY 10036
212.763.3598 direct
212.944.4750 fax
917.361.3077 mobile
jcohen at murrayhill.com
Murray Hill Properties has access to EVERY commercial building, office and retail store/restaurant in Manhattan.
Office Space in New York City – Retail Space in Manahttan – New York Office Space High-End New York Office Space, Sellers, Investors – do you know any? Looking for New York Office Space or Manhattan Retail Space?