Its Not A Tumor…Its Schwarzenegger’s Child Born Out Of Wedlock, Mississippi River Flooding Continues: What your business can learn from natural disasters and human disasters
Posted by Salem Global on May 18, 2011
Who doesn’t love the former Governor of California? The Governator? The Terminator? And now the “Inseminator?” I guess the answer is now Maria Kennedy Shriver… Really a shame in my humble opinion. I mean, now the joke is complete, what do Elliot Spitzer, Tiger Woods and Arnold Schwarzenegger have in common? I would’ve liked to have put Charlie Sheen into the joke but this is just too perfect…
Anyway, as I read online from the public relations experts, Schwarzenegger’s reputation is only temporarily damaged. Of course he could benefit from our company’s online reputation management program. But just in case he doesn’t call, here is some free advice…
Dear Arnold Schwarzenegger,
Keep it in your pants! Do not take Charlie Sheen’s advice and hook up with prostitutes and porn stars. Sure it might be fun for a little while, but then you will want to do a show in 18 cities showing people how crazy you are. And then Ashton Kutcher will take your job (as actor or governor) and then we will all be sorry. Not Demi Moore or Bruce Willis, but the rest of us.
Call me if you need anything.
Sincerely,
Raphi Salem
Oh – and if you have been out of the loop for the past 25 years, here is something to remind you of how cool Schwarzenegger used to be…
http://www.youtube.com/watch?v=pDxn0Xfqkgw&feature=player_embedded
1:53 – Consider it a divorce
2:04 – Its not a tumor
3:01 – You’re luggage
4:34 – You Should’ve cloned yourself… so you can go f$%^ yourself
8:22 – I’ll be back
and some more quotes if you are REALLY bored
http://www.youtube.com/watch?v=ybJWKZB0Erk&annotation_id=annotation_286484&feature=iv
And now for the serious part of today’s discussion… The Mississippi River is overflowing and that’s bad for everyone… not just people who like movies. Read on:
That’s it for today. Want to know more about cool movies or flooding on the Internet? Want your videos to go viral? Want to protect your reputation? Call Raphi Salem at 212-222-3292 or email him at info@salemglobal.com.
Interns at SalemGlobal, Liz Taylor Dies, Viral Videos, Sore Losers, Watch Out For Those Snakes! What your business can learn from Politics, Celebrities and Zoos
Posted by Salem Global on Apr 12, 2011
Lots of things have been going on in the world over the past few weeks. Fortunately we have been so busy here at SalemGlobal that we are too busy to write about the fun stuff that has been going on on the web. To keep you entertained, please check out these links. (The first is the funniest 
http://www.thecomedyawards.com/categories/viewers-choice/best-viral-video – your business can use videos like this!
Gaddafi’s Son Applies For Internship at SalemGlobal
http://www.thedailybeast.com/cheat-sheet/item/khamis-gaddafi-muammar-gaddafis-son-on-us-internship-until-crisis/whoops/#
Liz Taylor Dies, Leaves Fortune to SalemGlobal
http://www.marionstar.com/article/20110323/ENTERTAINMENT/110323004/1006/Dontrelle-Willis-getting-new-shot-Reds/Film-legend-Elizabeth-Taylor-dies-79?odyssey=nav|head
tennis sore loser hit at baby – he needs our reputation management service!
http://sports.yahoo.com/tennis/blog/busted_racquet/post/Video-Ferrer-lobs-ball-into-stands-in-direction?urn=ten-wp257
snake escapes from zoo and twitters – not sure what to tell you about this except that twitter might work – but they still don’t make money!
http://news.yahoo.com/s/yblog_dnainfo/infamous-bronx-zoo-cobra-captured-tweeting-halts
Call Raphi Salem at 212-222-3292 or email him at info@salemglobal.com to discuss, send comments or ask me what I was think?! Hey – that’s what Internet marketing is always about…
Groundhog Day, Super Bowl 45, Hair Transplant Contest, Quit Facebook, Valentines Day: What your business can learn from oversized rodents and football players
Posted by Salem Global on Feb 4, 2011
Well, its that time of the year again. Bill Murray and Andie MacDowell Day. I mean Groundhog Day. I mean one of my all time favorite movies days. The day where if a groundhog leaves its burrow and sees its shadow, it retreats back into its burrow signifying another six weeks of winter. Well guess what folks. Its been raining, snowing, sleeting, freezing, cloudy, overcast and no sign of the sun anywhere except maybe Florida for the snowbirds. So the whole idea of an early spring is just plain insane in the membrane. But according to legend, since it didn’t see its shadow today, expect an early spring. Crazy – right?
Well, the reason why I love that movie and why I write about it year after year (I can’t find my old posts) is because its a movie about hope and perseverance and positive attitude and despair, and love and people and it will make you laugh and cry and feel good and self improvement and 2nd chances and 3rd chances and I could go on but there are lots of other things I want to write about. So my message here is see the movie regardless of your personal or professional life and where you are. You can apply the message to anything, anyone, anywhere, anytime, and anyhow.
Now as I understand it, this Sunday is Super Bowl Sunday. What’s that you ask? Ha ha. Its only the biggest game in the country. American football rocks this coming Sunday February 6, 2011, at Cowboys Stadium located in North Arlington, Texas. The American Football Conference Champion Pittsburgh Steelers will battle the National Football Conference Champion Green Bay Packers in what promises to be one of the most exciting football match ups in recent years. But as you know, I am all about the commercials. Here is a sneak peak of what I could find so far on Youtube:
<disclaimer> I don’t drink soda. I think its terrible for you, your teeth, your heart, your gums, your stomach – shall I go on? I also think that if it has no calories its even worse for you. But as a self-proclaimed advertising maven, I still can spot the good commercial that is worth spending $3 million dollars at the super bowl.
Doritos Pepsi Max is running the same campaign that everyone should be running. User generated content. Duh! Here you can see people making fun of themselves and having fun: http://www.youtube.com/user/2011DoritoCommercial at Walmart and everywhere else in the world. Here are some finalists:
This one made me laugh: http://www.youtube.com/watch?v=1mjRU6b4ecw as did this one http://www.youtube.com/watch?v=GE0KIDZnJ9gBut the funniest of them all: http://www.youtube.com/watch?v=AZRdr1PiyPQ and another one: http://www.youtube.com/watch?v=Q8D3qvQCP0Y . But the smartest guy out there reserved this domain name and put up advertising so I hope he makes some cash from Google AdSense off of it: http://www.superbowlcommercials2011.com/
Lets see what happens this Sunday. I think there are over 110 commercials this year. But the best contest and YouTube, blog, Facebook campaign out there is certainly by former tight end two time Super bowl champion NFL san Francisco 49er Dr. John Frank who actually retired from the NFL and went to medical school to become a plastic surgeon and hair transplant specialist. Dr. Frank is running a contest and sweepstakes to see who comes closest to guessing this Sunday’s final score. Whoever it is will be eligible to receive a free hair transplant. Now with 110 million viewers out there, there have got to be some balding guys that might want to change their appearance a bit. Check it out: http://www.prweb.com/releases/hair-transplant/superbowl/prweb5016224.htm
But wait – Valentines Day is coming up. And what better way for a homeless couple to celebrate by going to the Super Bowl. Huh? Why would people who can’t afford to pay rent go to a game that costs hundreds if not thousands of dollars to see live and in person? And what about getting to the game? If you don’t live in Texas and can’t drive to the game, its going to cost you. Well not if you are this lucky couple who WON their ticket by being in the right place and the right time. Oh – and transportation included! http://sports.yahoo.com/nfl/blog/shutdown_corner/post/Homeless-couples-in-Green-Bay-wins-trip-to-Super?urn=nfl-315407
Hey – did you hear the one about the high school kid that closed his Facebook account because he was being harassed by recruiters and colleges because of his stellar football skills. Read about it here… Basically, every high school and college kid has a Facebook page. But when you get unsolicited advice from the world about what to do with your life and then people comment about your mother, its time to go offline.
http://rivals.yahoo.com/highschool/blog/prep_rally/post/Top-recruit-quits-Facebook-following-living-nig?urn=highschool-313954 This is very similar and related to our reputation management services. Some people get into trouble every now and then. Sometime lawyers and doctors like to go out for a drink and someone takes a not-so-flattering picture and posts it on Flickr or Facebook. Sometimes Charlie Sheen likes to party with drugs and hookers. So if your business hasn’t woken up to the fact that word of mouth media is here to stay and is the best way for bad news to travel fast, you better get online with a positive message and combat the negative. If you are in high school though, play sports and watch TV a little more. There will always be time in the future to get online. Plenty of time for you to do something a little off color and have your friends document it on their blogs and on YouTube.
And on the opposite side of the Facebook track, billionaire Mayor Michael Bloomberg has decided that fellow billionaire Marc Zuckerberg, the founder and CEO of FB might be able to help the city of New York with its own social media. Come on Mike, I am right here on 45th street. Did you really have to hire a billionaire to help with the city’s social media strategy? Tell you what, I know you want to hire an in-house person for $110,000 annual salary but my firm will do it for half. Click on http://www.SalemGlobal.com for my resume. I look forward to your call.
Ok – just one last thing. Did you all see that Jesse Eisenberg the actor that hosted Saturday Night Live last week? The opening was brilliant. Andy Samberg dressed up in the famous Zuckerberg hoodie sweatshirt and matted down his hair. And behind the scenes the real Marc Zuckerberg was talking to Lorne Michaels about the fact that he didn’t love Eisenberg in the movie the Social Network. How they got the Z man on SNL we will probably never know but clearly someone knew someone.
One final final thing. My local bowling alley called itself the super BOWL in an email blast to local fans. Great play on words. Great message. Funny and to the point. Want to know more about social media and how you can take advantage of the super bowl to help your business? Call Raphi Salem at 212-993-5828 or email info@salemglobal.com and we can talk about it. Its February 2011. You need to change your marketing plan to get with the times. Help me help you
Super Bowl Advertising, No Cheerleaders and Reputation Management Using Social Media: What your business can learn from the NFL
Posted by Salem Global on Jan 25, 2011
I am outraged!
As a fairweather fan of the Jets or Giants – depending on whichever New York team is winning at the moment – I am incredibly disappointed that the NY Jets didn’t make it into the Super Bowl. Sunday night was the first NFL game of the season that I actually watched on TV (as opposed to the Internet replays) and I saw the fumbles, the interceptions. The safetys, The touchdowns. I saw the running plays. The completed passes. The incompletes. I saw the out of bounds. I saw the clock tick. I saw the head coach pull off his headset, throw it down and curse. I saw the faces of my friends as all these things were happening. And I heard the sounds of grown men weeping that their beloved Jets would not be going to the Super Bowl. Again.
But nothing compares to what I saw this morning in my weekly review of sports and what to write about for this blog.
On Yahoo! Sports (http:/sports.yahoo.com/sportsminute;_ylt=AsUNjyyJjnwOMN3Y0onwX5E5nYcB) I learned that there are six NFL teams (do you know which?) who don’t pay women to shake their booty and get as close to undressed as possible for American men for money. Two of those teams are going to the Super Bowl. And in the words of the ESPN blogger Gregg Easterbrook, “THIS IS AMERICA!” With both teams being built around defense, the trophy might go to whichever’s offense is least frustrated. But since scantily clad cheer-babes propitiate the football gods, and neither team has them, how will the football gods know whom to root for? http://sports.espn.go.com/espn/page2/story?page=easterbrook/110125_tuesday_morning_quarterback&sportCat=nfl… I wonder what Michael Lewis has to say about no cheerleaders?
While talking about football and the Super Bowl, did you know that there were more Super Bowl commercials airing over more time in 2010 than ever before? http://www.crainsnewyork.com/article/20110118/FREE/110119868#
Shout out to Rob Levin of the NY Enterprise Report for bringing this to my attention… They also sold out faster this year than ever before. True it takes millions to create a great commercial. True it takes more millions to air it. But it’s all worth it. I keep on meeting with potential clients who only want to spend X amount on testing Internet marketing. For some it will work. For most it won’t. And therefore it is a waste of money. Young companies still don’t get what a marketing budget is. I prefer to educate people over the phone but if it takes a meeting then so be it. It still gives me a good reputation when I warn people up front that they are wasting their money. So hopefully they pass on my good name and reputation and I get clients with budgets out of goodwill.
And speaking of Reputation Management, this Thursday I will be speaking at the Tarrytown Sheraton with the ACW – Advertising Club of Westchester. Social media can be a tremendous business booster for you. But, what can you do when your business is under attack on the Internet by competitors or disgruntled ex-employees or even angry customers? Competitors can defame you, your products and services. They may even attempt to use your trademarks as keywords or copy your intellectual property. RSVP here: http://www.acw.org/ACW26.html and check us out on Facebook:
http://www.facebook.com/group.php?gid=31259938519#!/event.php?eid=162642450427421&index=1
As for Chicago Bears Quarterback Jay Cutler, in the words of Dan Wetzel from Yahoo Sports,
http://sports.yahoo.com/nfl/news?slug=dw-cutlersocialmedia012411
“Twitter has allowed a voice to emerge from the couches – be it the average Joe or the NFL pro. Everyone is empowered.” Basically now every sports fan and blogger and twitterer and social media facebook using know-it-all can give his or her two cents about everything that’s going on in the world. Jay Cutler and his torn ligaments might not mean much to you as a non-football and sports fan, but if someone tweets something negative about your business or your own reputation, you might get into trouble professionally or personally. When people google your name, you want to have control over what comes up. I say start with your own domain name and website. But also get your own twitter account and fill out all of the top social media profiles. You not only want to have the top spot when someone googles you, you want to dominate the first few pages. Write some articles, send out some press releases. Do some good community work. Get your name out there in a positive light and tell the world about it.
Want to know more about defending your reputation or brand online? Come hear me speak this coming Thursday night in Westchester, Tarrytown NY. Can’t make it? Call Raphi Salem at 212-993-5828 or just email info@salemglobal.com and we can talk about the different ways to improve your reputation and your company’s bottom line this year within a few weeks.
Internet Marketing, NY Yankees En Route To Another World Series, Bruce Willis, Will Smith, Chilean Miners, McDonalds & Oakley Sunglasses after 69 Days? What your business can learn from being stuck underground or left out on the counter for months & Reputation Management
Posted by Salem Global on Oct 19, 2010
Well. You all heard about the historic Chilean Miners rescue from underground. Here was the conversation going on in my office the day the news was announced:
Employee #1 says – It was probably less than 69 days because everyone thought they were dead
Employee #2 says – I don’t understand why it took 69 days
Employee #3 says – Have you ever dug a tunnel? Not only do you have to dig, you also have to displace tons and tons of earth. Where are you going to put it?
#2 then says – But it shouldn’t have taken 69 days.
#1 and #3 – What is wrong with you? It takes a long time to drill and get them out
#2 – But they drilled a hole big enough to get air and water and food down there. It shouldn’t have taken so long. Also – didn’t you see that Bruce Willis movie where the 5 drillers learn how to become astronauts and then drill a hole in a meteor and save planet earth? They did that all in like 2 weeks (in movie time it was less than 3 hours). Why the hell did it take 69 days? It doesn’t make sense!
#1 and 3. First of all, Bruce Willis dies in that movie. No one died in the Chilean mine. Also – when they drilled, they dropped a nuclear bomb into the center. Very different from pulling people out of the ground.
#2 – And what about Will Smith. Didn’t he save the earth in Independence Day as well as 2012?
Ok – but here is the real Internet marketing news. Did you hear that each rescued miner got a free pair of $180 (retail) Oakley Sunglasses. Now who is the smart marketer? http://buzz.yahoo.com/buzzlog/94069?fp=1
But of course, regardless of how long they were down there, they could still have eaten a McDonalds Happy Meal and it would have lasted them:
“Although, I would be frightened at seeing this if I was a meat eater. Why hasn’t even the bun become speckled with mould? It is odd.”
Interestingly enough, lately I have been working for a number of clients and helping them with their online reputation. In internet speak, the term is called “reputation management.” And just like a McDonald’s hamburger will last forever according to carbon testing, so will your reputation – good OR bad – online. So you should really think about it, Google yourself and your name and see what is out there. Though I will personally be speaking on a panel with a lawyer who will be discussing the legal aspects of protecting your name online, I will be advising the audience on how to combat false rumors and even suppress old stale results that might not positively reflect who a person is today vs. past mistakes or general old information. Read the NPR story here: http://www.npr.org/templates/story/story.php?storyId=130646918 and come hear me speak in Westchester. Details here: http://westchesteradclub.blogspot.com/2010/10/december-7-2010-online-reputation.html Date and time: December 7, 6pm. Location: Sheraton Hotel, Tarrytown NY.
Want to know more about your online reputation, how to build up the positive and suppress any negativity? Give Raphi Salem a call at 212-993-5828, email info@salemglobal.com or check out www.SalemGlobal.com for more information. We will teach you how to get your name out there, promote your positive and good deeds, your business, and knock down the bad stuff they might be falsely writing about you.