How to Script Your Online Video
Posted by Salem Global on Nov 3, 2009
Last week we spoke about the importance of using online video to promote your business. “But Raphi,” you say. “YOU are a natural. How can I become an Internet celebrity? I am too shy.”
Ok. Ok. I hear you. True, I am not shy. True I have a high self-esteem. True, I own a flip cam. But also true is that I know my business cold and inside-out. I can talk website marketing and strategy with the best of them. So I believe I am a true expert and authority in my field. In conclusion, I have the confidence to not only say what I know, but also to present myself.
YOU TOO should be an expert in your field. I don’t care whether you are a doctor or lawyer or business owner. If you AREN’T an expert in your field, no one is going to hire you anyway. So there is no assumption in our working together. Now that we have established that you are a knowledgeable and expert competent professional in your field, all we need is a script.
Ready? Ok. Here we go…
Introduction
Bio
Staff
Office
History of Industry/Field
Our services (how many services do you perform? We have 20 in the field of website marketing. But each service has many different components. So just as an example, today we are talking about online video. Scripting an online video is different from talking about online video. So now I have 2 blog posts within 1 category. Of course there are going to be MANY different examples of services and sub-services. Each one of those components gets a video.)
Tips for… Keeping a clean office…. Staying compliant with the IRS…. Keeping your teeth and gums healthy…
The above is a great strategy for you and your business. There are 52 weeks in a year. After the 52 videos and blog posts you should repeat what you did last year.
Next week we will revisit PPC (pay-per-click) for your business. The holidays are coming. That means you need to act now. Not only for the long term. But right now. If you want to know more about website marketing, video or anything related to making money on the web, give us a call at 212-993-5828, email at raphis@salemglobal.com or check out www.SalemGlobal.com. You’ll be glad you did…
How to use YouTube and Online Video for your Business
Posted by Salem Global on Nov 2, 2009
I frequently tell people that I have over 200 videos on YouTube. But I am not telling the truth… I actually have MANY MORE than 200 videos but even more on other online video sharing and distribution websites. Perhaps you have heard of Google and Yahoo? Did you know that they have their own video sites as well? And then there are the lesser known video sites like FUNNYorDIE.com, a website supported by Will Ferrell and Judd Apatow (FunnyorDie). But for you and your business, you will want to check out Tubemogul.com. From here you can upload 1 video to several dozen video sharing websites. That means that with 1 video you are able to reach the people who aren’t hanging out on YouTube all day. And that means that your video aka your “business commercial may be seen by not just millions, but BILLIONS! But wait - there’s more. If you act now, we will also tell you about the fact that each of these video sharing sites also come with tags and links that are extremely valuable to your online presence.
If you have been paying attention for the last 2 years of my blog posts and newsletters, the most relevant results at the top of the search engines for your keywords will be the most popular and authoritative sites. To be the most popular, you need to have INbound links to your website. Videos are another way to get those links.
And if you act now and call me, I will even throw in a full year subscription to my newest video here: Salem Global Internet Marketing Videos
In all seriousness, in addition to the links, you never know WHO is going to be watching your video. And don’t make it all Steven Spielberg and spend hundreds of thousands of dollars on your video shoot. Get a flip cam like we do and use a Mac or Windows, and Adobe or Pinnacle software to edit your video. Have your kids do it. An intern. Create a library of videos. Become not only the wordsmith authority on the internet for your industry, become the video authority as well. Tell people who you are, what you do and what procedures you perform. What services your company has. What products you sell.
If you want to know more about me, my company, and my videos, check out our YouTube channel: Youtube. And if you want know more about internet marketing, call me 212-993-5828, email me raphis@salemglobal.com or visit my website at www.SalemGlobal.com. Next week we will get more into videos, what you should say, how you should act and some directors and producers tips.
Producing a Video For Your Legal Practice or Law Firm
Posted by Salem Global on Aug 11, 2009
Last week we spoke about Doctors who have a patient-doctor confidentiality silent agreement. If I am not mistaken, I believe there is also a lawyer-client confidentiality agreement that might even be binding. I am not a doctor or a lawyer so PLEASE do not use this blog post without a little more legal research. As a marketer though, and as a small business owner, what I have learned from my experiences with lawyers working with them as clients AND vendors, that the rules of marketing your legal practice differ from any other profession.
Lawyers, (like doctors) usually have a specialty. There are general business lawyers, divorce and matrimonial attorneys, litigators, traffic lawyers, wills, trusts and estate attorneys, immigration lawyers, real estate lawyers, personal injury attorneys, employment attorneys, bankruptcy lawyers, entertainment lawyers, intellectual property lawyers and the list goes on. From my understanding, lawyers are allowed to advertise but they must indicate that they are advertising in the advertisement. In addition, they may not tell the world that they are specialists or are experts in a certain field.
Lawyers (like doctors) can be know-it-alls and they could have graduated at the top of their classes. They can be the smartest people in the world and the most skilled practitioners. But if they don’t market themselves and let the world know that they exist, they might lose out on the great potential of their practice and lose out on getting more business.
Funny thing is that we all think that lawyers have it made. You figure lawyers go to law school, graduate, make 100k, get raises, become partner, then make millions. But, unfortunately for lawyers this simply is not true at all. Lawyers really have to work in order to make that 100k and million. And in a bad economy, the trickle down factor works against lawyers as well.
Some lawyers are very skilled in their profession, but they are simply shy and a bit introverted. It’s not that they aren’t friendly, its just they don’t love to promote themselves. You don’t have to be outgoing to be able to read and draft very boring legalese. So today’s tip of the week is for that lawyer who needs a bit of a push onto the camera in front of the audience.
First, always start off that this is legal advertising. Then, you can do a monologue. The camera focuses on the lawyer and he or she introduces him/herself to the audience. She/he then introduces his/her practice, office and staff. Then they speak about the services his/her office offers. Then there is preparation before seeing a lawyer and what someone can do; gathering important documents, materials and papers i.e. birth certificates, business documents, deeds etc. In addition, to the monologue, there is also the “interview” where someone interviews the lawyer and asks them questions and he/she answers. Always have a disclaimer that nothing someone sees in a video online can be constituted as “legal advice,” and that if you DO need legal advice, you should seek out a professional. With these types of videos, you can certainly push out 52 videos in a year. Then next year - repeat the process. I guarantee it is all worth it!
There is a logical step to producing videos with anyone in any profession. If you need help thinking about, creating, directing and / or producing a video for your practice or profession, please send me an email, give me a call or check out SalemGlobal.com. Next week we will talk about general expectations for organizations seeking help with their online marketing efforts.
Producing a Video For Your Medical Practice or Vlogging for Doctors
Posted by Salem Global on Aug 4, 2009
Doctors not only need to have a specialty, they also need to have a good “bedside manner.” If you had to choose between the doctor that smiled all of the time vs. the doctor who never smiled, obviously you would go with the one with the friendly disposition. Doctors can be know-it-alls and they can be geniuses. They can be the smartest people in the world, the most skilled surgeons and have graduated at the top of their class. But if they don’t market themselves and let the world know how great they are, they might lose out on the great potential of their practice and lose out on helping as many people as possible.
The same holds true for the doctor in front of the camera. Doctors, just like anyone else, need to smile and show their friendly and warm regard through the lens.
Now you might say that some doctors are very skilled in their profession, but they are simply shy and a bit introverted. It’s not that they aren’t friendly, it’s just they don’t love to promote themselves. So today’s tip of the week is for that doctor who needs a bit of a push onto the camera in front of the audience.
In this economy believe it or not, people are actually scaling back on their health. I know it’s crazy, but some people are passing up on their annual checkups. Some insurance companies are charging higher premiums and people basically forget about their health. Recently I spoke with a Dentists office who said that fewer patients were calling up and scheduling appointments so they need to step up their marketing.
There are a few ways to get in front of the camera. First is the monologue. The camera focuses on the doctor and the doctor introduces him/herself to the audience. She/he then introduces his/her practice, office and staff. Then the doctor speaks about the services his/her office offers. Then there is preparation before procedures, and care after the procedures. In addition, to the monologue, there is also the “interview” as well as the “procedure.” With these three types of videos, you can certainly push out 52 videos in a year. Then next year - repeat the process. I guarantee it is all worth it!
There is a logical step to producing videos for anyone in any profession. If you need help thinking about, creating, directing and / or producing a video for your practice or profession, please email me at raphis@salemglobal.com, give me a call at 212-993-5828 or check out our site, www.SalemGlobal.com. Though SalemGlobal will work with any particular practice, we know that we can help dentists, orthodontists, lasik eye doctors, dermatologists, podiatrists and plastic surgeons. Next week we will talk about videos for the legal profession.
The 2 Minute Blockbuster
Posted by Edan Shertzer on Dec 9, 2008
According to Wikipedia, at $300,000,000, Pirates of the Caribbean: At World’s End is the most expensive movie ever made. (Interestingly, when adjusted for inflation, 1963’s Cleopatra gives Pirates a run for its money at a gargantuan $290,000,000.) The swashbuckling adventure tale clocks in at 168 minutes, meaning each minute of film is worth approximately $1.8 million. Now that’s a whole lot of booty, even for a gang of rum-chugging pirates.
For comparison purposes, consider the now infamous “I Got a Crush on Obama” video, which cost about $2,000 to produce, but continues to draw millions of views on Youtube. (More than 12,309,880 views, last we checked.) And though its catchy song and peppy mise-en-scene will soon be the stuff of obscure pop culture history, one cannot help but marvel at how this relatively simple video managed to attract so many eyeballs in such a brief period.
The lesson: you don’t have to spend $300,000,000 on a video to make it successful. Really, you don’t even have to spend $2,000. All you need is a good idea, a reliable digital camera, some editing software, and a little bit of knowledge of how to optimize your video for various vendors and search engines.
Antezeta does a good job of summarizing a few useful optimization methods. (See especially their 8 Top Tips for Video Search Engine Optimization.) Film it, edit it, optimize it — you never know, maybe you’ll have the next Internet blockbuster on your hands.
Experiences from the NY Xpo for Business 2008
Posted by Edan Shertzer on Nov 21, 2008
We had a blast at last Wednesday’s New York Xpo for Business. The people! The energy! The free swag! SalemGlobal’s booth kept busy from morning to the late afternoon with people who were eager to learn more about marketing and optimizing their websites. So many business cards, so little time….
Raphi’s seminar was a terrific success. A full house turned out to listen to him speak about how to “Make More Money this Year with Online Marketing.” His seminar was so successful, in fact, that he was bombarded with requests to make his PowerPoint slideshow available online, which he is, of course, happy to do. Just click here to redirect to the SalemGlobal homepage, where you can download the presentation as a pdf. You can also watch the video below and listen to Raphi dish some wisdom on SEO and optimizing your website.
Finally, congratulations are in order as well: they go out to Frank Manus of www.naa.cc; Valerie Mahoney of Live Your Life Travel; Gavin Sloane of Geneva Worldwide; Matthew Kiger of WCBS Radio; Ashraf Ezzeldin of the Egyptian General Consulate; and Valerie Delaportas of the National Multiple Sclerosis Society. These are the lucky winners of the numerous raffles SalemGlobal held throughout the day. Enjoy your brand new 512 mb memory sticks — you earned it!
Long Island Neurosurgeon and Spine Surgery
Posted by Salem Global on Apr 4, 2008
Long Island neurosurgeon, MRI brain tumors, New York neurosurgery, brain and spine surgery
Welcome to the Neurological Surgery Group with offices in Great Neck, Rockville Centre, Commack, and West Islip. We are the largest private Neurosurgery practice on Long Island and in the New York Tristate area.
http://www.neurosurgeryli.com
516) 255-9031
Dr. Mahdan Raj talks about pain relief and pain treatment, using the latest non-invasive techniques, technology and equipment. Dr Raj is an interventional spine specialist at Neurological Surgery P.C., one of the largest private practices for neurological surgery in the NY/NJ/CT Tri-State area. They now operate five locations including their new office in Forest Hills. They can be reached at (516) 255-9031, by email at info@neurosurgeryli.com, or at their website http://www.neurosurgeryli.com.
Long Island neurosurgeon and MRI Brain Tumors
Posted by Salem Global on Apr 2, 2008
Long Island neurosurgeon, MRI brain tumors, New York neurosurgery, brain and spine surgery
Welcome to the Neurological Surgery Group with offices in Great Neck, Rockville Centre, Commack, and West Islip. We are the largest private Neurosurgery practice on Long Island and in the New York Tristate area.
http://www.neurosurgeryli.com
516) 255-9031
Dr. Mahdan Raj talks about pain relief and pain treatment, using the latest non-invasive techniques, technology and equipment. Dr Raj is an interventional spine specialist at Neurological Surgery P.C., one of the largest private practices for neurological surgery in the NY/NJ/CT Tri-State area. They now operate five locations including their new office in Forest Hills. They can be reached at (516) 255-9031, by email at info@neurosurgeryli.com, or at their website http://www.neurosurgeryli.com.
Website Marketing, Small Business Technology with Ramon Ray
Posted by Salem Global on Dec 5, 2007
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He has written thousands of technology articles and news items for Smallbiztechnology.com and other media including: Inc Magazine, New York Enterprise Report, Black Enterprise Magazine, CNet, Var Business, TechTarget, Entreprenuer.com, Small Business Resources and others. He has also written for technology vendors including Microsoft, FileMaker and Everest. Ramon is not “just” a technology writer, but as a former small business technology consultant, he has years of hands on experience in building networks, installing software, upgrading computers and supporting the technology small businesses use on a daily basis. He is often quoted in the media, including the New York Times, San Francisco Chronicle, Entrepreneur Magazine, Inc Magazine, WCBS Radio, Crains New York, National Federal of Independent Business, Small Business Advocate Radio Show, Wells Fargo Small Business Roundup, Tech Talk with Craig Peterson and Smart Money. Ramon has brought his unique does of humor, technology insight and practical advice to many events including the United States Small Business Administration Service Core of Retired Executives “Strategies for Succeeding in Business”, Inc 500, PC Expo, Internet World, American Woman’s Economic Development Corporation, Business Development Institute and SMB Nation. Small Business Summit 2006, 2007 and upcoming 2008 are co-produced by Ramon Ray, in addition to his series Taste of Technology @ Lunchtime. Ramon is a member of Manhattan Chamber of Commerce; serves on their Board of Director’s and coordinates their Technology Committee. He is a Brain Trust Member of Jim Blasingame’s Small Business Advocate Radio Show |
Internet Website Marketing Videos
Posted by Salem Global on Nov 23, 2007
Website Marketing Tutorial
SalemGlobal beleives in education. We hold a true belief that what we do is not necissarly rocket science - there is some magic to what we do, but there are components to our job that even you can learn from. In order to keep our friends and colleagues up to date, we hope you’ll enjoy our video series. In addition to our video series see a presentation given by Raphi Salem on the Rocket Science of Search Engine Optimization, click here for the PDF file.
July 7, 2007
AHS - Medical Billing, graphics and sitemap oh my!
Click here to watch this weeks lesson.
July 10, 2007
Dr. Jacqueline Fulop-Goodling - Invisalign, of New York and Long Island, Anchor Text and Hyperlinks are great!
Click here to watch this weeks lesson.
July 16, 2007
Long Island Neuro is using links to the best of its ability and doing great!
Click here to watch this weeks lesson.
July 26, 2007
BigString.com is using the first secure recallable email - no more sender regret!
Click here to watch this weeks lesson.
September 17, 2007
Residential Treatment Center (www.BridgestoRecovery.com) For those who are seeking help with depression, anxiety, bipolar disorder, personality disorders and trauma.
Click here to watch this weeks lesson.
October 2, 2007
Luxury Beachfront Property in Israel (www.seaopera.com)Â
Sea Opera - Luxury homes and apartments in Israel. Beachfront property on the Mediterranean. .
Click here to watch this weeks lesson.
October 9, 2007
Real Estate Marketing (realestateinternetmarketingfirm.com)Â
High-End Commercial Real Estate Buyers, Sellers, Investors - do you know any?
Click here to watch this weeks lesson.
October 15, 2007
International Real Estate Marketing (www.realestatewebsitemarketing.net)Â
International real estate marketing. Owning, buying, purchasing real estate, commercial real estate, residential real estate, property, land and selling real estate from abroad. Marketing property to an international audience. Helping your real estate agency sell more real estate.
Click here to watch this weeks lesson.
October 16, 2007
New York Lead Generation (www.4StarCleaning.com)Â
New York, NY office cleaning, commercial cleaning and janitorial services. Raphi Salem of SalemGlobal Internet Website Marketing speaks about the importance of keywords, content, meta data, pay per click management, budgeting and google. Marketing your new york city based service to a local audience. Helping your service based company get and generate more leads ultimately promoting your company, selling more of your services and making more money and profit.e.
Click here to watch this weeks lesson.
October 23, 2007
http://www.SalemGlobal.com Raphi Salem meets up with Jeff Pulver at VON Israel 2007. Aylon Regev of hhttp://www.Addvant.com and many others. Voice over IP is not just big, its huge. We all use it, its taking over. Check out where Raphi Salem makes it onto Jeff Pulver’s blog. The Pulver Theorem on Social Communications: (As presented by Jeff Pulver at VON Israel 2007) “VoIP Is Communications. Communications is Social. Therefore, VoIP is the basis for Social Communications.”
Click here to watch this weeks lesson.
October 24, 2007
Videos On Your Website Social Media YouTube
http://www.WebsiteStrategyMarketing.com/, http://www.SalemGlobal.com. Your Homepage. Placing videos on your homepage and website. IPTV, Video on the web. Social networking and social media. Videos of clients. Videos of your CEO or Director of marketing. Engaging and using the latest technologies to engage your audience and potential clients and prospects. Youtube.
Click here to watch the full video.
October 26, 2007
http://www.SalemPR.com, http://www.SalemGlobal.com. Interactive Public relations. The importance of being indexed by google. Blogs, news items, press releases, PR distribution. Getting google to recognize you within 30 days vs. within minutes of posting your information.
Click here to watch the full video.
October 30, 2007
http://www.BreakfastNetworking.com, http://www.SalemGlobal.com. Local search. Becoming the local expert. Local directories. Using keywords on your website, in your meta data and tying that into your local neighborhood, city, state and country. BNI. Personal referrals, Networking.
Plumbers, electricians, lawyers, doctors, any professional.
Click here to watch the full video.
November 12th, 2007
Facebook Social Media Optimization Social Networking
http://www.salemglobal.com/social-media-optimization.php Facebook for business, social media optimization, social networking. Getting clients within your community. Focusing on what brings in the highest ROI - return on investment.
Click here to watch the full video.
November 14th, 2007
International Real Estate Internet Marketing Video
http://www.salemglobal.com/international-real-estate.php creating videos to show off your real estate for sale. For investors, buyers, protential prospects. You don’t have to be there in order to market there.
Click here to watch the full video.
November 16th, 2007
Trade Shows Offline Marketing Online Marketing Video
http://www.salemglobal.com/trade-shows.php Mixing up your offline marketing with your online marketing and letting each of them leverage each other.
While at trade shows, try to take as much video as possible interviewing people in the booth, staff, prospects, clients. Get testimonials form people using your product and/or service.
Click here to watch the full video.
November 19th, 2007
International Real Estate Internet Marketing Video
http://www.internationalrealestatenews.net and http://www.realestateinternetmarketingfirm.com
International Real Estate, European Real Estate, Apartments, Property, Properties, Investments, Homes, Houses, Land, brokers, sabbatical, holiday, rental, one year, vacation, mortgage, commercial, residential, summer.
Click here to watch the full video.
November 26th, 2007
Israeli and International Real Estate Internet Marketing Video
Raphi Salem, CEO of SalemGlobal Internet Website and Real Estate Marketing Interviews Eli Pollack of Pollack Real Estate
Click here to watch the full video.