Internet Marketing in NY, Malcolm Gladwell’s Outliers and Olympic Hockey: What your business can learn from 10,000 hours of practice makes perfect
Posted by Salem Global on Mar 2, 2010
SalemGlobal has been in business for over 13 years. We started out very small in an Upper West Side two-Bedroom apartment, moved to a loft in the Garment District on 36th Street West of 8th Avenue and now have an amazing office on 40th Street across from Bryant Park with a view that only a few are privileged to have in a small crowded concrete jungle like New York City. We also have achieved something that I am very proud of and wasn’t even going after. True we have been in the number one position for “Website Marketing NY” and backwards “NY Website Marketing.” And also New York Website Marketing etc. etc. And let’s not forget “Internet Marketing NY and NYC.” But last week we reached the #2 position right behind Wikipedia for “Internet Marketing.” Here is the proof: http://websitestrategymarketing.com/salemglobal-number-2-for-internet-marketing (”Internet Marketing” is searched more often than “website marketing.”)
By the way, you will get the same results if you live in Brooklyn or on the Upper East Side. But what is frustrating is that in Westchester we are no where to be found… So the question is: why does Google show us different results in different locations? Why don’t they have the same results across the board; locally, across the country and all around the world? Is it because part of their algorithm is to show results based on traffic coming from your own IP address? Is it because they want us to see ourselves in a high position so that we can feel good about ourselves? Where do you see us for those keywords? Where do you stand for your own keywords?
Lately I have been writing about “consistency.” Keeping your name consistently in the Internet spotlight. Day after day, week after week, month after month. Each week and month, we create content for ourselves and our clients and then promote it out to the various new media. Corporate websites, press release distribution websites, article distribution websites, blogs, video sharing services, social media like Facebook and LinkedIn and much much more.
In his latest book “Outliers,” Malcolm Gladwell writes about how some of the most successful people in the world have devoted and invested at least 10,000 hours towards their desired profession or hobby. Some examples: Bill Joy, the programmer behind Sun Microsystems and UNIX. Bill Gates of Microsoft. The Beatles. You might not know this if you didn’t read the book but each of these people (and of course the band), put in thousands and thousands of hours into what they did before they became famous (and of course rich beyond anyone’s dreams). Bill Joy and Bill Gates had access to huge IBM mainframe computers in their schools, neighborhoods and universities in the late 60’s and early 70s before anyone knew what they were. The Beatles actually played in Hamburg Germany for hours and hours and more hours because the musical sets in that particular party scene called on bands to play for 8 hours a night. If you go to downtown NYC or any club in NY or LA, a new band is LUCKY to get a 15 minute set. The Beatles were on stage for so many hours, the needed to learn how to play every single genre of sound, cover every band and artist AND make up their own material in order to stay on stage. They weren’t getting paid a lot but they were absolutely perfecting their skills.
And what do I tell my kids every day (if and when) they have a complaint that “this is too hard” or “I can’t do this!” PRACTICE MAKES PERFECT!!! (Of course I have banned the word “can’t” from their vocabulary because I am a positive thinker and think that mostly anything is possible). Nothing is too hard and nothing is out of reach when you are disciplined and motivated. (Which is what I actually worked on in my military service as an organizational behaviorist and advisor. Though I had a BA in Psychology at the time, I still was working with soldiers that didn’t believe in themselves “enough.” And if the military can help change or modify behavior through motivation and/or discipline, a defense force will be that much more effective).
And that is why I believe the Canadians are the best Hockey players in the world. It’s not a matter of fact that they just won the Gold (after edging out the USA in overtime); it is most probably because they have more ice time than anyone else. From an early age, Canadians are on the ice, stay on the ice, continue on the ice and practice practice practice. It’s also colder up in Canada so they have more access to an ice rink. Which also is related to Joy and Gates having access to computers before anyone else. (Of course we can also debate this since according to Gladwell at some point their is a saturation point or “enough” ice time to make a team or a player great - but that is for another time)
So in conclusion for this week, your business can benefit from these lessons of hours and hours makes one perfect. Ok, maybe not “perfect” but certainly higher up on the search engines. We have been in business and writing and blogging and linking and building websites for over 13 years. Day after day, week after week, month after month. We haven’t given up. We do the same thing for our clients. If your business follows in our footsteps or let us create a path for you, you will most probably enjoy the same benefits we do.
Next week we will talk more about branding, identity and what to write for your business. If you want to know more about Gladwell, Hockey or Internet Marketing Manhattan (after all, we are #2 after Wikipedia and you can’t get them on the phone), Give me a call at 212-993-5828, send me an email at raphis@salemglobal.com or visit www.SalemGlobal.com for more information.
Millennium Personnel Launches New Website
Posted by Aryeh.Landowne on Mar 1, 2010
Last week Millennium Personnel Corp. launched a brand new website. The new site makes it much easier to navigate around the site and has more information so it’s easier to find what you are looking for. Check it out at www.MPC-NYC.com.
Millennium Personnel Corp is full service employment agency serving the New York City job market, specializing in resume writing, as well as job placement. Check them out at www.MPC-NYC.com or give them a call at 212-244-2777.
Lessons from the Radio
Posted by Edan Shertzer on Dec 16, 2008
It’s no secret that terrestrial radio has been watching its numbers decline for quite a while. The iPod, satellite radio, and a growing array of alternative entertainment consoles have been jamming the radio waves, drawing current and potential fans away from an already depleted pool of users. But as Valerie Block’s recent article in Crain’s New York Business demonstrates, radio stations need not fear an impending crash; on the contrary, perched atop the globe-spanning wings of the Internet, well-managed radio stations can expect to reach more ears than they’ve ever reached before. CBS Radio is a good case in point: while its terrestrial branch continues to wallow, CBS Radio on the Internet reached 2.2 million people in September, and it expects to add an additional 1 million listeners in February when its Internet player is embedded in some of Yahoo’s high-traffic channels.
Strong programming still counts toward success, online or off, as does revenue from radio ads, which at this point does not stack up in Internet radio’s favor — in the first nine months of the year, Internet radio brought in only a fraction of terrestrial’s $12.6 billion. But the world’s changing, and Ms. Block rightly points out that by the time Internet players are inserted into cars, terrestrial radio might not even be around to sulk about it.
Businesses both small and large can learn from the example of radio stations that are gradually moving their operations online. The Internet can offer almost limitless space to grow. Optimizing a personal or business website is an important first step toward harvesting the potential of the web, though how you do your optimizing counts, too.
Great News From SalemGlobal Clients
Posted by Salem Global on Jun 11, 2008
SalemGlobal would like to highlight a few great news items from our clients:
- Congratulations to Scott Kupferman of Clinically Fit and the XTensor. Scott’s product, the XTensor, which helps to strengthen forearm muscles, was recently featured in the Wall Street Journal! This is a great product for Blackberry addicts, those with tennis elbow and even stroke victims, check out the article here.
- The Jewish Week of New York is the premiere source for Jewish News in New York and Israel . SalemGlobal would like you to logon to Facebook to checkout The Jewish Week’s 36 Under 36 Group. This is a great group to learn about and to highlight the great community leadership work being done by the under-36 generation in New York.
SalemGlobal On Broadway
Posted by Salem Global on Mar 18, 2008
Michael Findling, Chief Marketing Officer of SalemGlobal Internet Website Marketing was a photographer last night for the Fourth Annual Broadway Purim Shpiel. A few fun pics for the friends of SalemGlobal to enjoy! Click on each thumbnail for a full scale view!
High End Office Space in Midtown Manhattan
Posted by Salem Global on Jan 23, 2008
$12000 / 3000ft² - High End Office Space In Manhattan Build Out w/ High Ceilings. Walk to Penn Station
- Mid 20’s and Broadway
- High End Build Out
- High Celings
- 8 Offices- ALL Windowed
- 3,000 sq ft
- $12,000 per month rent
- Near several westside subway lines
- Short walk to Penn Station
- Currently being used a large, multi-therapy office
To View this listing or for more information, please call
Jonathan R. Cohen
Director
Murray Hill Properties, LLC
1140 Avenue of the Americas, 12th Floor
New York, NY 10036
212.763.3598 direct
212.944.4750 fax
917.361.3077 mobile
jcohen at murrayhill.com
Murray Hill Properties has access to EVERY commercial building, office and retail store/restaurant in Manhattan Office Space in New York City - Retail Space in Manahttan - New York Office Space High-End New York Office Space, Sellers, Investors - do you know any? Looking for New York Office Space or Manhattan Retail Space?
Happy 4th of July
Posted by Salem Global on Jul 4, 2007
SalemGlobal Internet Website Marketing would just like to say Happy 4th of July to all its friends and family.
 See you on the 5th!
Summer Is Heating Up At SalemGlobal
Posted by Salem Global on Jun 19, 2007
Work, life, life work, same thing right? Here at SalemGlobal Internet Website Marketing the summer work schedule is heating up. You can see the boys (CEO Raphi Salem and President Dov Weinstock) looking over the latest campaign for BigString.com.Â
And then the real fun began. Dov Weinstock’s daughter Tamar came into to say hello, turns out, Tamar is a great writer. Starting next week Tamar is going to be helping SalemGlobal with building SalemGlobal.com. I’m excited, Dov and Raphi are excited, now, are you excited? If so, then I hope to see you on Thursday at our Great Networking Breakfast Event on Thursday June 21st.
Welcome to Bryant Park
Posted by Salem Global on Apr 30, 2007
Today SalemGlobal Website Internet Marketing (www.salemglobal.com) moved into their new office at 70 West 40th Street, right in front of Bryant Park in New York City.
 
Elem Group, Fridays and 1000 Domains - oh my!
Posted by Salem Global on Apr 13, 2007
Salem Global Internet Website Marketing, otherwise known as SalemGlobal, is approaching the 1000 mark in the number of domanis we own and manage. We found out yesterday at the Search Engine Strategies, http://searchenginestrategies, that this an amazing asset to have. From automotive, health care, real estate and publishing we are growing, we are REALLY growing and that is a great feeling to have.Friday is fun time in the SalemGlobal office, because it’s usually empty.Â
It is usually the one day we have to reflect on how much work we didn’t get done in the office the other 4 days. But Raphi Salem, Dov Weinstock and I all had a great confrence call today. It started at 2:45, and as always we said “JUST 15 minutes NO more, NO less” - I hung up the phone at 3:20, ah well, but we were productive! Lastly, I want to thank Oren Heiman of Shiboleth, www.shiboleth.com, for having myself and Raphi last night for an amazing event to raise money for a great cause, Elem, www.elem.org. I was actually the photographer, you can see the pictures here: http://foto.michaelfindling.com/thumbnails.php?album=54.Â
There were some great people there, including Benjamin Krasner from the Israeli Consulate, see below for a great shot of some great lookin guys!
