What Would A Microsoft Yahoo Merger Mean To You?
Posted by Salem Global on May 9, 2008
What was the first action you took after hearing that Microsoft made an unsolicited bid for Yahoo? If you’re a Web analyst, it was probably off to cavort with other analysts about how this would change “everything” for everyone. Or maybe you joined in on the seemingly never-ending and often innocuous stream of remarks in the blogosphere. It’s been dramatic (or melodramatic, depending on your perspective) to say the least, with every capable suitor being called out and called on to help fend off the takeover. Speculation is running rampant and every professional is offering up their opinion on what it means to the future of their industry.
Does it really matter?
It’s hard to deny that this is a big deal. In fact, just look at the numbers. comScore’s Top 50 Properties (which analyzes unique visitors from home, work and university locations) reveals that a combined Microsoft and Yahoo would garner enough unique visitors to make Google look like a Silicon Valley startup. The same holds true for a Yahoo and AOL merger. But don’t start digging a grave for Google just yet — a combined Microsoft/Yahoo would not even come close to matching Google’s impressive 60-plus percent search market share. But what does all this mean for Web professionals?
To those working day in and day out within the digital trenches of the Web creating content, building applications, leveraging relationships and utilizing their own
insights to move towards profitability, the proposed takeover elicits little more than a shrug. For Web professionals it’s not about where you obtain visitors (Yahoo, Google, MSN, Ask or even Sneaky Pete’s Discount Web Traffic Depot) or how (display advertising, email advertising, PPC advertising, affiliate programs) but what you do with visitors when they arrive.
In the end, the company which acquires or merges with Yahoo (if it happens at all) matters little in comparison to how Web professionals will leverage the opportunity in that new environment. As it has always been, it comes down to users and how to reach them. Yahoo and Microsoft have secured massive email databases, so display advertising might play a much larger part in our minds and budgets. And because of the huge amounts of data they have acquired from their users, behavioral marketing might become a much more valuable and realistic marketing opportunity.
We don’t regularly cover industry news or mergers and acquisitions in Website Magazine, which explains why, as regular visitors to our daily blog, you haven’t read much about the proposed buyout. The reason is simple — while it’s important where we invest our promotional dollars, it’s more important to learn how to gain traffic using SEO, email marketing campaigns, establishing a viable e-commerce presence, leveraging affiliate marketing, deploying the principles of exceptional website design, exploring the depths of analytics solutions and of course building, buying and learning to support the software that makes everything come together. Should a merger happen, you can bet the farm that these companies won’t throw away the billions they’ve invested in offerings that force users to rethink their business models. You are more important to them than you might think. In the end, users always pay the bills.
So while mergers and acquisitions are exciting and entertaining, until something actually happens and these companies (who are vital to the Web economy) announce a shake-up in their Web operations, Web professionals should stay the course. This means not shifting your pay-per-click advertising budgets, not abandoning engine-specific optimization, and not avoiding the social communities managed or supported by these organizations. In the end, what is important is your success; continue focusing on the proven tactics and techniques that have made companies successful since the inception of the commercial Web and you will secure your long-term success.
From Website Magazine.
Memo Pen for Digital Audio Recording
Posted by Salem Global on Dec 28, 2007
Call SpyTec at 877-212-740… (more)
Added: December 26, 2007
Call SpyTec at 877-212-7400 to order the Memo Pen for Digital Audio Recording.
A real writing pen, with one great feature, 7-hours of digital audio recording. The Memo Pen is great for taking notes, dictations,notes from important meetings, or important lectures. The Memo Pen travels with you whenever you need an instant memo. Easy to use just slide the pocket clip down to record, and up to stop, it’s that easy no more confusing set up procedures just write, click and record.
Specifications
Recording time: 7 hours
Rechargeable batteries, charges through USB port
Battery Life: when recording 10 hours, Playback 8 hours
Playback: from the included earphone and wired remote control
You can record files to any cassette recorder or other audio media using the audio cable
Size 5 ½ in length
Includes
Memo Pen
Remote Controller
Ear phone
USB Charger
Audio Cable
Facebook Is A Web Marketing Tool
Posted by Salem Global on Nov 9, 2007
Facebook: A Web Marketing Tool
Facebook is becoming one of the most important social networks on the web. The company stated that it has now chosen Microsoft over Google to give a $240 million minority stake in a deal to expand advertising services on the network. This will ideally boost revenue for Facebook and increase Microsoft’s online advertising position. The Facebook-Microsoft deal will even further expand the business, which will help online businesses to reach more people and promote themselves through new forms of media.
It was founded in 2004 as a college student network and has grown into an international network for all people. Although it began as a college network, Facebook’s fastest growth demographic is in the 35+ age range. The network has near 49 million users 59% outside the
Facebook has proven in recent times to be a viable marketing tool, providing a free and easy way to promote products and services. Facebook users can add tools such as Stumble Upon and Digg to vote and bookmark favorite sites. Posted Items allows users to post company or client blogs and links to drive traffic to your homepage. On the Events page, businesses can promote teleseminars, webinars, workshops and a variety of other events to friends and networkers.
By joining Facebook and other social networking websites, a business can increase their viewers and potential customers all over the world. Because Facebook is an Identity Platform and a closed network, it limits many of the search engines (Yahoo, MSN, Google). Therefore, joining this social network permits a business to access new information on potential clients. This should be used to benefit online marketing since the company has stats on what the users are doing. You can also post a poll to find more about your target demographic on the adverting page on the site. Facebook also has classified ad space on the left hand side and other areas of the site for online business to promote products and services.
In this modern age, people tend to stray away from business homepages. So businesses need to find new and innovative ways to drive traffic to their sites. Social networks are one of many direct response marketing techniques that can help your business flourish.
TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web†and how to convert visitors into buyers at a high rate of return.
Made possible via Bob Speyer at websuccessteam.com.
Allure Magazine’s Product Picks - Remergent Skin
Posted by Salem Global on Oct 16, 2007
Congratulations to our friends at Remergent Skin for their feature on the Today Show’s broadcast in Association with Allure Best of Beauty award (and parent company AGI Dermatics)! Remergent Skin is a bio-pharmaceutical company that develops and markets topical prescription and over-the-counter drugs, prestige skincare ingredients as well as skin repair and dna repair products. Stay put when the opening commercial runs …it’s only about 30-seconds…
‘Allure’ magazine’s product picks - MSNBC Video
Ezines Are Powerful for Content and Links
Posted by Salem Global on Sep 5, 2007
An online magazine, or ezine, is a magazine that is delivered in an electronic form. An online magazine may be online-only, or may be the online version of an otherwise print-published magazine.  These online magazines cater to a niche or special interest subject matter. What makes them so powerful is that there are 1000’s of sites in which almost anyone can be an author. There are usually submission guidelines, but if you are looking to write about a given topic, product or company, most likely, this is a great forum to do so.
In addition, if you publish an ezine this is one of the best business builders available. Find other ezines of similar content and email the publisher asking if they would be interested in doing an ad swap. Tell them a little about your ezine and why you think an ad swap would benefit both of you. Â Ezine publishing is not as hard as it seems.
For more information on how SalemGlobal can help submit you into nearly 700 news and online magazine resources contact us today.
Mobile Social Networks Growing Worldwide
Posted by Salem Global on Aug 14, 2007
A report from M:Metrics indicates that mobile social networks are growing worldwide, with MySpace taking the biggest chunk of mobile users in the US and the UK.
In the US and Western Europe, M:Metrics is reporting 12.3 million consumers accessing a social network via their mobile phones for the month of June. The US had the largest number of users, topping off at 7.5 million mobile subscribers. Italy is next, with 1.3 million, then the UK with 1.1 million, and then Spain, Germany and France. The most visited mobile networks for the US and the UK were MySpace and Facebook, with Bebo also garnering significant users in the UK, and YouTube coming in third for the US. MSN was the most popular network for the mobile users in all the other countries considered.
If you’re wondering about the wireless service providers, M:Metrics notes that Amp’d, AT&T, Helio and Nextel users were the biggest group to sign onto MySpace, and Sprint, AT&T, Virgin and Amp’d were the providers most used for Facebook access. YouTube was most used on Verizon. These additional stats are interesting and useful to have, considering the many initiatives wireless providers are pushing in order to provide access to social networks, as well as trying to hone in on the influence of a particular cell phone (iPhone) or wireless service.
There are also cell phone makers that are creating networks themselves, like Nokia, and the social networks are also looking to push mobile access as well. Looking back at these numbers and comparing them with additional stats over time will offer insight to the growth of the mobile network sector.
Social Media Directories Have Been Published
Posted by Salem Global on Aug 1, 2007
Social media is what the new world calls Web 2.0. It is made up of online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media itself.
SalemGlobal wants our clients, and ourselves, to be on the edge of the latest and greatest. So we put together a directory for you to find what it is you maybe looking for:
- Blog tools (WordPress is our tool of choice)
- Online Video Tools
- Social Network Profile Tools
- Website Traffic Marketing Tools
- And of course social networking sites that you should use to promote, network and be productive.
Social media can take many different forms, including text, images, audio, and video. The social media sites