SalemGlobal on Fox News
Posted by Salem Global on Aug 4, 2010
Fox News interview of Raphi Salem, CEO of SalemGlobal Internet Website Marketing and Lead Generation.
The segment on fox news was about temporary employees. Our client, Millennium Personnel, is a temporary agency so the segment was really focused on them but they interviewed us.The interview never actually aired — it was bumped off for some other big news of the day.
Millenium Personnal (http://www.mpc-nyc.com/)
This video is provided by Salem Global Internet Website Marketing (http://www.SalemGlobal.com) 212-993-5828
SalemGlobal Staff at Stand Up New York Comedy Club
Posted by Salem Global on Jul 29, 2010
SalemGlobal Staff on the stage of Stand Up NY Comedy Club in the Upper West Side on Broadway at 78th street.
From left to right : Wandrille Lefebvre, Raphi Salem, Nicholas Ngac, Edan Shertzer, Zaffer Savas and Aryeh Landowne.
Raphi on stage with Stand Up NY staff. From left to right : Raphi Salem, Gabe Waldman and Dani Zoldan
Eva’s Village, Paterson, NJ Anti-Poverty Charity Announces Second Annual 5K Walk/Run
Posted by Christopher.Skyi on Jul 23, 2010
Eva’s Village, (http://www.EvasVillage.org) a Paterson, NJ Anti-Poverty Charity provides a new way for the community to help beat poverty in New Jersey with their second annual 5K fun walk/run, titled “Journey of Hope”
Paterson, NJ (PRWEB) July 23, 2010
Eva’s Village, Paterson, NJ, provides a new way for the community to help beat poverty in New Jersey with their second annual 5K fun walk/run, titled “Journey of Hope”.
On Saturday, September 25, 2010, Eva’s Village will provide a way for many small donors to get involved in helping the poor of New Jersey by holding their second annual “Journey of Hope”, a community 5K Walk/Run. Registration is just $20 for adults and $10 for children. Eva’s Village is hoping participants will ask family and friends to add more small donations of $20, $50 or more to support their effort.
Sister Gloria Perez, Executive Director of Eva’s Village, says, “$20 will go farther than you can possibly imagine to help the poor!” Consider that at Eva’s Village:
- $20.00 will provide a hot lunch for FOUR hungry people
- $20.00 will provide a winter hat and gloves for TWO very cold homeless people
- $40.00 will provide fruit and vegetables for TWENTY families living in the Hope Residence at Eva’s Village
- $40.00 will provide a week’s worth of diapers for TEN infants living in the Hope Residence
- $60.00 will provide a cup of coffee for more than TWO THOUSAND homeless men and women
- $100.00 will provide 3 days of complete meals for TWENTY homeless women
Dale Calvert, a board member at Eva’s Village, says, “The first Journey of Hope for Eva’s Village, was held last year at Garret Mountain Reservation in Woodland Park, and it was a wonderful day for the entire family — we had over 350 people, which was a tremendous turnout for our first Walk/Run!” Mr. Calvert hopes this year’s event will provide twice the number of participants and donations.
By participating in the Eva’s Village 5K Walk/Run, participants can personally improve the lives of people in their own communities by giving the poor the resources they need to achieve self-sufficiency.
Sister Gloria says, “Poverty is no longer the face of a stranger, but perhaps the face of your neighbor. The numbers of people in need are climbing. This is not some far off, future reality, the need is right now, and in your own community. That’s why I invite you to join us on the Journey of Hope for Eva’s Village.”
To sign up as an individual, join a team or start a team, simply register today at http://www.evasvillage.org/journeyofhope or call Eva’s Village Journey of Hope at: (973)897-1261. Then challenge others to support your effort with their own contributions.
Eva’s Village is a comprehensive New Jersey anti-poverty organization located in Paterson that covers the complete continuum of care for the poor. Their mission is full circle. They feed the hungry, shelter the homeless, treat the addicted and provide medical care to the poor with respect for the human dignity of each individual. Because of the recent recession Eva’s Village has seen an increase in those seeking their help. In November 2009 the unemployment rate was 10.3% in New Jersey, 12.4% in Passaic County where Paterson is located and 17.8% in Paterson. During 2009, a total of 135,314 hot lunches were served at Eva’s Village to the poor. This is a 20% increase from 2007. On 15-20 days each month last year, they served over 400 meals.
Model anti-poverty charities like Eva’s Village don’t shy away from the challenge. They do more, so they need to ask for more help from their donors. Yet, in today’s troubled economy, who hasn’t thought to themselves, “I’m lucky I can spare $20 let alone a big donation to a charity”. That’s why Eva’s Village is offering new ways for small donors to help the poor. Donna Fico, Chief Marketing Officer at Eva’s Village says, “We hold an annual gala and golf outing, and our donors at these events are incredibly generous, but these are expensive events with limited capacity and we have many volunteers who would like to do more for the poor if we will just give them a way to help.”
Register now to walk or run or simply to support the Journey of Hope 5K Walk/Run for Eva’s Village: http://www.evasvillage.org/journeyofhope
For more information, call Eva’s Village Journey of Hope at: (973)897-1261.
Eva’s Village feeds the hungry, shelters the homeless, treats the addicted and provides free medical and dental care for the poor with respect for the human dignity of each individual. Founded in 1982, Eva’s Village is now one of the most comprehensive and respected anti-poverty programs in the state of New Jersey and has helped hundreds of men, women and families find new purpose in life.
This press release has been distributed by SalemGlobal Internet Interactive Public Relations. Based in New York City, SalemGlobal, optimizes websites to increase donations for non profit organizations, increase traffic from search engines, provides lead generation, and improves conversion of site visitors to buyers. Other services include general website marketing, search engine optimization (SEO), ecommerce solutions, content management systems, website hosting, web design and maintenance. For more information, please contact CEO Raphi Salem at 646-217-4733.
Internet Marketing NY, Privacy & Seven Foot Basketball Giants: What your organization can learn from growing quickly
Posted by Salem Global on May 25, 2010
So Mark Zuckerberg, the founder of Facebook, “sort-of” apologizes this week for the “lack of” privacy controls that basically “missed the mark.” You can read it for yourself here: http://news.yahoo.com/s/ytech_gadg/20100524/tc_ytech_gadg/ytech_gadg_tc2204 …but the truth is that I agree with the camp that says that if the website is free and you choose to use it, you BETTER read the fine print… When we started commercializing the Internet back in the 90′s, it was a great marketing ploy to give stuff away for free… and then sell advertising based on traffic etc. etc. So sometimes the model worked, sometimes it didn’t. And along the way, some businesses modified their business models and some went out of business and some made money. Millions in fact.
But years ago I wrote an open letter to Zuckerberg and told him he was an idiot for not taking the 1 BILLION (that’s Billion with a “B” my friends). I said that anyone in their 20′s that can get an offer for a billion should take the money and run. Invest it and live off of it for generations and generations. But Mark wrote back and said that he thinks Facebook (and he) are worth much more than a measly ONE billion. And he has proven himself CORRECT. So much for my advice….
Do you, dear reader, have any concept of what 400 MILLION users on Facebook represents? Do you know the old saying “if I had a nickel for every time I _________?” Well basically Facebook says that 400 million multiplied by a nickel equals BILLIONS. True there are naysayers out there who don’t think there is any money behind the traffic but what they don’t realize is customization, personalization and keyword targeting. Let’s compare Facebook with 400 million users to a television event/ program that only 100 million people watch every year usually at the end of January. Yes – it’s an American Football game otherwise known as the Super Bowl. Super Bowl commercials go for around 1 million to 5 million dollars per :30 seconds. So if you add up the 90 or so commercials that get aired for the 3 hours of the game, we are talking about $500 million dollars in revenue generated from advertising alone. Now, let’s take that number and multiply it by EVERY DAY OF THE YEAR!!! (That’s 365) And what do you get? Yes. A GAZILLION dollars.
So who would like to ask me if I think social media is a worthwhile investment? I can also break down this number for you and show you how each and every one of us, whether you are in B2B or B2C can benefit from Facebook and LinkedIn and the scores of other social media websites and opportunities out there.
And speaking worthwhile investments – here are two more stories for you this week…
I was having lunch with a friend of a friend this past Sunday who owns some real estate properties as well as a building and lumber supply company. Smart guy. Anything he needs for his commercial and residential business he buys from his other business. Gotta love making money on both ends of the deal. Anyway, his son graduates from college with an accounting degree and starts interviewing around. His father then makes him an offer and says he will double his salary if he comes to work for him under two conditions. First is he lives at home and doesn’t move into the city and second is he wakes up at 5 AM and commutes with him. Son says he will do it under one more condition, that his father joins him at the gym. Long story short, father loses 30 pounds and is in the best shape of his most recent life due to his son’s motivation. Did it work out for the father professionally? Well after the son comes into the company he tells his father that they should buy all of the domain names associated with his business and industry for real estate and building supply. Within one month he rents out 60 residential and commercial units that his senior salesperson wasn’t able to do in this economy. Using Internet marketing skills, social media and domain name strategies, the green college grad turned the biggest profit his father has seen in years. Was it worth it to offer his son double anything he could find?
Last story – Growing up in India can be hard. Read or watch Slumdog Millionaire and Water. This story is straight out of fantasyland. http://highschool.rivals.com/content.asp?CID=1087336 Basically, two brothers who are each seven feet tall emigrate to Canada where the family has a better life opportunity. But then the kids get into basketball and become superstars. Headed to high school in the USA and then if they don’t hurt themselves will have stellar careers in the NBA. Check out this video of them playing: http://www.youtube.com/watch?v=g1Y04AMkvdg
Final message of the week – use social media, the skills given to you and while you are growing, be smart, take it easy and don’t listen to anyone who tells you that you have limits. Oh – and read the fine print… If you want to know more about Facebook and how to market your company on the Internet and in social media, call me at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information. Free website consultation to the first 5 people who read this whole post 
Internet Marketing NYC, Times Square Car Bomb Scare and April Showers: What businesses can learn from panic, news and the changing seasons
Posted by Salem Global on May 4, 2010
Usually I write about sports since that gives me an ear from the most relevant demographic I want to reach for my own marketing. I actually wonder how many women out there are on this email list and read my blog. Usually I only hear from the men. But maybe more women search for NYC website marketing companies than their male counterparts. So maybe I am going about this all wrong. Maybe I need to re-think my own marketing plan. On the panel that I was on two weeks ago we discussed how businesses need to have a 1-year, 3-year and 5-year marketing plan. And in addition, you always need to be modifying and tweaking and testing to see what works. But the truth is that I haven’t been hit with anything interesting regarding sports or the New York Yankees or NY Mets even though baseball season is well under way. March Madness is over (for two months now), I don’t know anyone that follows hockey. I think Football is on hiatus until September… so that leaves me with the news and a joke.
If April showers bring May flowers then what do May Flowers bring? Pilgrims! (My son taught me that one lol!)
Not a joke though is something that I call “seed planting.” In business, we all need to do our own marketing. Marketing should lead directly to sales but there is a time delay in that some marketing programs take longer than others and certainly some sales cycles are longer than others. For instance, if you need milk or bread to feed your family, you go out to the market and pick it up. No marketing necessary. Food and essentials have different cycles than other consumer goods like electronics and cars. Services have different sales cycles completely. No one NEEDS website or Internet marketing, but it CAN help your business expand and grow. Everyone NEEDS food. And even for food and consumer items, there is a major battle between brands that goes on right in front of our eyes that 99.9% of the population does not realize. Coupons in your weekly printed circular and shelf placement are all part of the game. And with the changing seasons, so too, does the marketing change. When you walk into your supermarket, bottled water and watermelon are going to be front and center. More people are outside, going to barbeques and traveling. Grills will now go on sale at your local retailer and watch out for those fans and air conditioning unit sales.
If you want to be a part of the game and /or if you want to go so far as to win it, you have to plant your seeds early. You have to get together with your partners earlier than your competitors. The early bird does indeed catch the worm. The classic case in marketing is Coke vs. Pepsi. Whoever can get more coupons into your hand and get placed on the shelf at eye level or have a whole entire display in your face as you check out is going to win. This relates to each and every business out there. In the service sector, the more your network, the more people you know, the more reach you are going to have. Expert salespeople are able to target their audience and don’t waste as much time as the rest of us talking to the wrong people. In my professional life I network with hundreds of people. On the one hand, business can come from anyone at anytime any where in the US or the online world (and it has, from New York to California to London, India and Tel Aviv.) We all have to find that balance between marketing at the right time to the right people. It’s not easy but when you have an expert on your side it isn’t as challenging.
Ok – back to the news. I find it hard to believe that nine years after 9/11 something like a car bomb can find its way into Times Square in New York City. But my point of bringing it up here today in my writing is that the Internet frenzy that followed the whole story is just incredible. Hopefully you will glean from this that sensational media will always get the spotlight – whether good or bad – positive or negative… Just some quick statistics on the story as it unfolded, I didn’t start counting until now how many stories there are about the “times square bomb scare,” but if you Google these words, you will get a whopping 21,600,000 results. And the search engines now direct us towards those keywords as well. When you start typing into Google and Yahoo the word “times” then “times square” then “bomb,” you will get different suggested potential matches that come up. Before “bomb” you will get:
time square map
times square restaurants
times square shopping
times square address
times square hotels
times square bomb scare
times square bomber
times square church
And in addition to the search engine search, you can do the same thing on YouTube and see what videos come up. What we can learn from this exercise is how to word and prioritize your own website, content, blogs and writings.
Oh – and for you conspiracy theorists out there, I just read on one of these searches how this is all a government trick to take our thoughts off of the oil spill that happened last week – because terrorism trumps environmentalism and global warming…
If you want to know more about conspiracy theories, keyword prioritization and increasing your business in 2010 please call me at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information. Lot’s of exciting things are happening this month in terms of networking, lead generation and business development. Let’s talk about it!
Internet Marketing New York, NFL Draft Picks, Archie, Veronica, Jughead and the New Guy: What businesses can learn from old companies adapting to new times
Posted by Salem Global on Apr 27, 2010
Last week the NFL held its annual draft. In the past when the NFL held their draft most American men would spend those three days in front of their TV sets, calling in sick from work, lying to their wives, etc. But now football fans can get all that information (who their team drafted, who got picked first, etc) online, through social media and even Tweeted straight to your cellphone. So if you are a business that is targeting the American male ages 18-65 this is one place online where you can reach that demographic. On football related sites, where football fans are active and commenting on their team’s selections and even on Fantasy Football sites where the picks are being talked about by not only the fans of the team that drafted them but by all Fantasy Football fans who might selected these new NFL players on their fantasy teams next season.
On a very unrelated note, Riverdale, USA is no longer a straight town. Archie Comics has introduced a new gay character named Kevin and it has only helped their presence on the web, increasing sales and readership throughout the world. Last week I was on a panel of experts along with my associates Lena West of Xyno Media and Kevin Daum, Author of “Roar! Get Heard in The Sales and Marketing Jungle” where we discussed marketing strategies for the new generation. Coordinated by the Ad Club of Westchester and Sponsored by Archie Comics, a local Westchester based concern, the evening was off with a bang when the CEO of Archie Comics proceeded to tell the audience that they were very late in coming to the Internet game.
As a matter of fact when the new CEO of Archie Comics was talking, he himself who has only been in the business for under two years, completely recognized that the company had started their internet strategy very late. But with that knowledge it didn’t put them into a state of paralysis; it put them into a state of adapter. So recently Archie Comics went beyond what most companies are doing and developed an app for the iPhone, which even early adapters have not started doing and I think they reported that I was in the top 5 of app downloads in Apple’s iTunes App Store for iPads and iPhones in the past few weeks. So as we can learn from this lesson, never be paralyzed by the lack of work you’ve done in the past, just get on the bandwagon now.
A relevant event that happened last week was Earth Day/Week and it’s kind of funny/ironic that Archie Comics, who obviously is a hard paper publisher, will probably make more money in the long run by being online and cutting down their publishing on paper due to trends and reading on iPads, Kindles and Nooks and websites. And if you want to see the online clip of the discussion (http://www.youtube.com/watch?v=roU5AQ42Hkg), which only goes to prove further that having a gay character not only keeps them relevant to today’s world, we can also see that the social media millage is also being taken advantage of because it is being talked about online as well as through traditional media.
If you want to know more about the NFL Draft online, Archie Comics and old companies adopting new internet marketing strategies give us a call at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information.
Internet Marketing NY, Viral Video and Contests: What your business can learn from YouTube, Facebook, LinkedIn and Social Media
Posted by Salem Global on Apr 20, 2010
This weeks shout outs go to Josef Katz, Jeremy Epstein and Amy Klein. They all affected me (positively) this week literally through word of mouth marketing through their Facebook and social media accounts.
Over the past 20 years Josef Katz (http://josefkatz.com/about) has become one of the top educational marketers in the US. Josef was previously at Trump University and Kaplan Test Prep and now he is with a company called www.StraighterLine.com where you can get the best deal for online college courses. We were discussing various ways to build traffic to the website when I had mentioned that it seems like Facebook is the best way to reach high school and college students and LinkedIn for post college professionals. While we agreed on the mediums considering the millions of people who use these sites, the question was: “ok – what’s the next step?” I was relaying to Josef that there is a well known YouTube celebrity called “meekakitty.” She entered a contest for $100,000 and won! Here is the entry video: http://www.youtube.com/watch?v=6xm2u7qRA2w And here she is accepting the prize: http://www.youtube.com/watch?v=TlFhr1H2nMs. Now the real “beauty” (pun intended) of internet marketing is that there is more than one winner. Huh? What are you talking about Raphi? Well you see, if you went to the videos above, you will see that meekakitty got 2 million views. So not only did she win $100,000 but Lash Allure obviously got incredible press and viral marketing out of it. But wait – there’s more because not only does meekakitty win $100,000, she also lands a modeling career. It sort of helps for her to be tall, thin, red headed, beautiful and funny. The combination of which can make you a superstar. And for all of you who really want to go back to way back when, 10 years ago the woman who started it all and probably should be credited for starting reality TV is Jennifer Ringley aka JenniCam and the Jenni Show. Her website no longer works but here is: http://en.wikipedia.org/wiki/Jennifer_Ringley
But wait – there’s more… because now that that video was watched over 2 million times, there are two more companies that benefit. Let’s revisit the fact that Google owns YouTube. The question was when they were purchased for $1.6 billion, people thought that was too much. But considering the fact that millions and millions are watching videos and there are advertisements all of the time available on the bottom of the most watched videos, not only does Google benefit, but also advertisers. And who better to advertise on a modeling contest video? That’s right: CoverGirl. Question is, is CoverGirl benefitting more than Lash Allure considering CoverGirl didn’t put out the $100k. Hard to know. I would think they both benefit and CoverGirl just paid less. Lastly, of course Google has a rev-share program. So every time someone clicks on that CoverGirl/ YouTube/ Google ad, Tessa Violet aka meekakitty gets paid too. Ya gotta love it! I guess I should mention here that my company made $25.00 from AdSense yesterday. That actually might be a record for us. Check out all my sites at www.MarketingDirectories.com.
Getting back to contests, yes of course sex sells. But so does comedy!!! Now that you have the medium and the company and the sponsor and the prize, what about the people? Jeremy Epstein (neverstopmarketing.com) formerly at Microsoft and his own start up, points out why the Internet will always trump TV (and I of course agree): http://jer979.blogspot.com/2010/04/why-internet-trumps-tv.html. Just goes to show that a guy or a gal with computer and internet skills can make money while being stranded on an island aka Tom Hanks in castaway – or Australian Christiaan Van Vuuren via his hospital room quarantine.
Lastly – thanks to Amy Klein (http://datingaddict.blogspot.com) for pointing out why we all love and hate Facebook. Thanks to South Park for really driving home the meaning of word of mouth marketing, why it’s so important to your brand to have your friends and family promote the hell out of you: http://www.youtube.com/watch?v=JXN8zlNkUgI. And remember – Stan! Poke your grandmother!
Ok – one final video: http://www.youtube.com/watch?v=idZOVqdcqno.
Want to know more about viral video, contests, branding and Internet marketing New York: check out my own YouTube channel: http://www.youtube.com/user/salemglobalcom. Or just call me at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information.
Internet Marketing NYC, March Madness and Healthcare in the USA: What businesses can learn from basketball and domestic policies
Posted by Salem Global on Mar 23, 2010
I don’t know too much about Basketball and even less about College Basketball except for the fact that my nephew goes to the University of Maryland and I believe that the name of his team is the twerps or something like that. (As a matter of fact, I think he actually chose Maryland for its basketball team). But as a smart marketer (IMHO), I do know my audience and that more of my readers are more interested in basketball than they are Internet Marketing in New York. So let’s talk about “audience” and apply it to your organizations marketing strategy…
We have a new Spring intern here at SalemGlobal (Eli), and it just so happens that he is leading the Stage 2 Networks (where we sublet our office) tournament office pool for the NCAA College Basketball Championship. (If you want to know more about Stage 2, business phone systems and Joe Gillette, check out their website at www.Stage2Networks.com and Joe’s blog at www.JoeGillette.biz). So I asked Eli what’s going on and he said that we have had a couple of big upsets, a couple of big surprises and Kansas, who many thought were the overall favorite to win, was knocked out by a very tenacious Northern Iowa team (The Panthers). The Michigan State team (MSU) also outlasted Maryland to make it to the Sweet 16 and Purdue won a highly contested matchup in overtime to beat Texas A and M. In addition, Cornell outshot 61% from the field while scoring 87 points to defeat the Wisconsin Badgers who are known to have a very good defense. So, as a Cornell alum, he is very excited to see his alma mater shine and FINALLY, the Ivy league, usually known more for brains than brawn, finally gets onto the proverbial court. As a matter of fact, with the way that Cornell is playing, it wouldn’t surprise him if they went all the way. And of course, because Eli picked the long shot (Cornell) over the favored Kentucky, in addition to correctly choosing all first and second round picks, Eli is ahead of the game.
So I might not know too much about basketball, but I do know about my audience and my subject matter. No matter what I write about week after week, I can always tie it into Internet and website marketing. I am not just a creative guy, I love what I do. Writing is fun. Making the connection between current events, sports, games and anything else that comes my way might be a challenge but it stimulates me intellectually and professionally. And of course, it gets my audience reading and my brand is ingrained on their radar.
In addition to sports and basketball, the other topic on people’s minds this week (besides Tiger Woods) is the famed Democratic Party Healthcare bill. Interestingly enough and related, this week I saw the movie “Milk” with Sean Penn. Harvey Milk was the first openly gay man to be elected to public office in California. He fought tirelessly, until his assassination, for his and his communities rights. He succeeded in breaking down barriers and moved the US closer to freedom for all, fighting against hatred and bigotry.
Barack Obama is of course the first African-American President of the United States. It’s very possible that Harvey Milk’s short stint in politics during the 70′s broke down those very same barriers that lead us to elect Obama in the new millennium. Obama ran on a campaign that stated there would be “change” during his presidency and of course, healthcare was one of his major platforms. In other countries, healthcare is socialized. What that means is that the Government takes care of you whether you need a band-aid or cancer treatment. Doctors get paid from national insurance instead of out of your pocket. You can still seek private healthcare but you don’t have to worry about how to pay your medical bills.
While there are Medicare, Medicaid and welfare programs in America, healthcare is still largely out of pocket. Obama proposed a $940 billion plan that will start over the next five years, with provisions, taxes and fees gradually phased in, most starting in 2014. Many states and republicans are fighting this bill. The plan will expand health coverage in the US since the last Medicare in 1965, but it will come at a cost primarily to higher-wage earners, insurers, employers and the medical industry.
So whether you like it or not, I am here to write about who is taking advantage of the searches for “healthcare” and healthcare related keywords.
In my Google dropdown I see: “new healthcare bill” and then descriptor keywords are “summary,” “facts,” “explained,” “2010,” “details,” etc. etc. And who is advertising on the keywords: Smart entrepreneurs who are putting up marketing sites and running MORE advertising, Empire Health insurance, non-profits, and Ask.com
So this weeks lesson is to “know thine audience” for your own business as well as know how you can take advantage of current events to make a quick buck. If you want to know more about basketball, speak to my interns. If you want to know more about the healthcare bill, read it online. If you want to know more about making some money on the internet, driving more traffic to your website and marketing strategy, give me a call at 212-993-5828, email me at raphis@salemglobal.com or check out www.SalemGlobal.com for more information. And you should also consider coming to my Internet marketing seminar (www.TheSeminarSeries.com) (this Thursday!) where I teach this stuff to you in my conference room. It’s a no-brainer. And if you can’t make it, send your staff, your salespeople, or better yet, invite me into your organization.
Getting Smart About Wisdom Teeth
Posted by Christopher.Skyi on Mar 10, 2010
If you were waiting for some extra brainpower to kick in with the arrival of your wisdom teeth, don’t hold your breath. Wisdom teeth are intelligent only in name, and are actually correlated with an advance in age, not an increase in smarts.
Most people develop three sets of permanent molars throughout youth and early adulthood. The molars appear in each of the four quadrants of the mouth (right, left, top, and bottom).
The first set grows in, or erupts, around age six, and the second around age twelve. The third and final set of molars generally appears during the late teens or early twenties. Because this age has traditionally been considered one of increased knowledge, third molars are fondly (if inaccurately) referred to as “wisdom teeth.”
While in many mouths, wisdom teeth arrive in perfect formation – aligned properly with respect to the jaw and the second molars – frequently they are instead impacted, which means they either do not fully come in, or they come in misaligned.
Impacted wisdom teeth can cause a number of problems, the most common being:
• Infection: When a wisdom tooth only partially erupts, it leaves an opening that bacteria can enter, leading to infection.
• Tooth damage: If a wisdom tooth erupts at an odd angle, it can cause damage to nearby teeth. Some wisdom teeth erupt at angles toward or away from second molars, or toward the inside or the outside of the mouth.
• Cyst formation: In some cases, a cyst, or fluid-filled sac, forms, and can cause pain as well as damage to the jawbone and tooth roots.
• Tooth decay and gum disease: Due to impaction, as well as location in the rear of the mouth, wisdom teeth can be difficult to brush and floss. Uncared-for teeth are more likely to decay, which can lead to gum disease.
Symptoms of impacted molars include pain, jaw stiffness, swelling of the face, swelling of the gums, and oral infection. If you experience any of these symptoms, give us a call immediately. We can assess the situation and recommend a specialist if necessary.
In many cases, an impacted wisdom tooth must be removed. And depending on the information gleaned from x-rays of your mouth, we may recommend that wisdom teeth be extracted before they even begin to erupt. An early removal can avoid painful problems and complicated extractions in the future. Extraction is a simpler procedure at an earlier age, because the tooth roots are smaller and the jawbone is less dense. The American Association of Oral and Maxillofacial Surgeons estimates that about 85% of third molars will eventually need to be removed.
You may wonder why we develop third molars, if they are so commonly problematic. Anthropologists believe that the course of human evolution has involved a shrinking of the lower jaw, which leaves less room for these formerly useful teeth. As the last teeth to arrive, third molars are often faced with a game of musical chairs. In many cases there is no chair (space on the jaw) for these teeth to sit upon.
A complimentary theory finds that as the human diet has progressed from an abundance of meat, uncooked greens, nuts, and other foraged food to a “softer” diet, our third set of molars has been rendered unnecessary. A molar that has found a way to avoid working – now that sounds like one smart tooth!
To Learn More, Contact Dr. Jacqueline I Fulop-Goodling DMD, Invisalign Invisible Braces
30 East 40th Street
New York, New York
10016, USA
E-mail: nyc AT drjackiesmiles DOT com
Telephone: (212) 972-3522
Alan Samuels of People Capital Interviewed by Transcapitalist Blog
Posted by Salem Global on Feb 16, 2010
Last week a blogger from Transcapitalis.com sat down with Alan Samuels, Chief Product Officer at People Capital (www.People2Capital.com) to discuss People Capital’s Human Capital Score and how it is revolutionizing the way student loans are given. They wrote:
The HCS [Human Capital Score] innovation shows potential to greatly improve the current approach to education financing in two major ways: 1) More fairly and accurately evaluating the risk of young people seeking loans for educational purposes; and 2) More robustly challenging future students to think critically about what the education they seek will realistically help them achieve post-graduation before making such an investment in time and debt.
Check out the rest of the post here and check out People Capital at www.People2Capital.com and learn more about the Human Capital Score and how it can help you get a great student loan at www.HumanCapitalScore.com.