Facebook IPO, 28 Billion, NY Giants Win Super Bowl XLVI, Clint Eastwood Wins America, Madonna Loses, Youtube Helps Advertisers, Susan G. Komen vs. Planned Parenthood

Posted by DD on Feb 8, 2012

So while trying to get to work today, I forgot to take into account that there would be about 2 million people (maybe even more) celebrating the NY Giants’ Super Bowl win. If you want to read about the complaints, just head over to Facebook. Oh – you haven’t heard about Facebook? Well, sit right back and you’ll hear a tale. A tale of a young kid with an attitude who was really smart (he got into Harvard. Then again, he also dropped out. Then again, so did Bill Gates. Then again, they are both billionaires now, so what’s the point?) and also had (and still has) a HUGE ego. While there is nothing wrong with those traits, put them together with a great idea and then you’ve got something worth $100 billion or so.

But is Facebook really worth $100B? Well, let’s do the math shall we? 800 million people. Maybe there are some duplicates. Let’s be generous and say 100 million of them are duplicates. Even 200 million. Let’s say only 500 million are active and real users. Now multiply each of them by 1 (representing $1 US dollar). My friend, that is $500 million dollars. But that’s only 1 day, 1 week, even 1 year. So if each of the users are worth 1 dollar a year then you have a business that makes $500 million a year for the next 10 – 20 years. Well, that’s only $10 billion. Why do you value at $100 billion? Because I am being super conservative, you knucklehead! The real valuation is 500 million people multiplied by 10, 20, or 100 and that’s each year! So seriously, this 1 website is worth $100 billion.

Mark Zuckerberg, you deserve every penny of that $28 billion. It’s too bad some people had to be stepped on and stabbed in the back along the way, but what can you do. This is business. Oh – and congrats to the painter who took his payment in shares. At the time he might have charged about $10,000 for his services. But now he is worth $200 million according to the buzz. Read more about Facebook’s IPO here: http://www.thestreet.com/story/11406435/1/facebook-ipo-reality-check.html Here they explain more of the financials. Apparently not many companies are worth this much. But then again, not many companies are information companies. Most are products and services with a lot of overhead. Zuckerberg sells air and technology and the flick of the wrist and push of a button. You can’t beat that…unless someone turns off your electricity….hmmmm…

Ok – enough with that Facebook internet stuff. Let’s talk football. Did you see the game? The halftime show with Madonna, Niki Minaj and M.I.A. who stupidly showed the wrong finger. Really!?!) Chances are you did. With 330 million people in this country and 1/3 of them in front of a TV set or at a friend’s house or bar or event where the TV is on, possibly even more than 100 million people see the game. So the NY Giants won. Yippee! I am from New York so I am happy. I am happier for my staff who are HUGE sports and Giants fans though. They got a parade and fun out of it. But now it’s back to work. And what do we do at SalemGlobal? We promote our clients so that they can sell more product and get more leads for their services. So basically what I am telling you is that there is no difference between the Super Bowl and SalemGlobal! That’s right, kids. We do the same thing the Super Bowl does. Now who is more effective for your ad dollars? I still have to go with Internet. Internet allows you to interact with your customers and COLLECT DATA. (Um – this is the main reason why Facebook is worth $100B).

 
The other thing about the Internet is that is takes television to another level. So while 100 million people are watching the game, another 50 million see it online. And then through social media – we pass the funny and meaningful moments along to our friends. Like, what did you think about Clint Eastwood/Dirty Harry/Gran Torino telling America to wake up and smell the coffee and get off your asses and fight back? The only thing missing from the “Halftime in America” commercial was the Academy Award winner getting into a Gran Torino and driving off. Once again – Why doesn’t anyone call me for my advice? Here is Mr. Good Bad and Ugly for Chrysler: http://www.youtube.com/watch?feature=player_embedded&v=_PE5V4Uzobc (As for the auto industry, was Detroit really saved? Are more American cars made outside of the US and more foreign cars built here? Does it matter as long as Americans can work and put food on the table. I guess we can discuss that one some other time.)

So you will notice that I gave you the link for Youtube. And who owns Youtube? Google. And how much did they buy it for? $500 million. And with each good commercial during the Super Bowl do they make back that $500 million? ABSOLUTELY! As for rating the commercials, check out: http://www.youtube.com/user/adblitz

Let’s see. Tax software. Cars, auto, tires. Life Insurance. Beer, Budweiser. Media. Flowers for Valentine’s Day. Coke. Pepsi. Finance. Jerry Seinfeld. Mathew Broderick in a Ferris Bueller’s day Off (that probably went over 50 million people’s heads… but at least reached the other 50 million) Underwear. Technology. Phones. Internet. GoDaddy domain names. Hulu. (They also showed some commercials themselves) Movies – GI Joe with Bruce Willis looks cool. TV shows. M&Ms. Doritos…. So maybe I missed a few but you get the point. Millions of dollars for milliseconds. As I repeat every year, make a meaningful or funny commercial and people will see it on TV AND then share it with their friends online through social media. Did I mention why Youtube, Google and Facebook are worth so much money?

Lastly I need to end on a serious note. While the Super Bowl is all fun and games, I also want to share that the Internet also brings important issues to light through the power of social networking and sharing media. A high-ranking official resigned Tuesday from the Susan G. Komen for the Cure breast-cancer charity after a dispute over whether the group should give funding to Planned Parenthood, according to a letter obtained by The Associated Press. As soon as people found out about Komen not funding PP, the Internet lit up with cancelled donations, letters of anger and resignations. In the end, Komen reneged and now is giving to Planned Parenthood. Seems like the voice of America was heard. Good for you Netizens! I am proud to be part of this community. Now of course the Susan G. Komen Foundation should be calling me for some reputation management .

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So now that the Super Bowl is over and Clint Eastwood told us all to get back on our feet, what are you going to do? Where will you be NEXT Sunday? Does your company want as much exposure as the advertisers I mentioned above? Perhaps on a smaller budget than $30 million dollars? Does your non-profit need some reputation management? Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. I look forward to working with you, and making your company as big as it can get to maybe someday having its own Super Bowl commercial!

Illegal To Promote Superbowl? TV Commercials Launch Online, NY Giants vs. New England Patriots, Google REALLY Wants You To Know, Romney vs. Gingrich

Posted by DD on Feb 1, 2012

Well. I guess there are TWO “big games” going on in the media these days….The first one involves a pigskin and the other involves our politicians…Ok – maybe that didn’t come out right, but I tried…

Ok. Let’s first talk about football. Apparently, even though I have been working in the advertising industry for over 2 decades, NO ONE told me until yesterday that the word “SUPER BOWL” may NOT be used. Ever. I mean, that is unless you are promoting the NFL. (Um, can I use NFL or National Football League?) It came up during a discussion with one of our partners (http://www.Successories.com) when I mentioned that there is going to be a really big sports event coming up this Sunday and that we need to take advantage of it and exploit it as much as possible. Then one of the guys chimed in and said, “Yeah. Except that that would be ILLEGAL!”

So I did a little bit of Internet research and lo and behold, turns out he was right! Who knew?!? Well, apparently he did. And now I know. And now you know.

So then I decided to use my brain and think back to all of the local bars, restaurants and stores that promote the Super Bowl: buy beer here, buy a car there, and do everything you can by purchasing products through this company and that establishment as it relates to the Super Bowl. But let’s be realistic. Though it might be illegal and though it might be infringing upon copyright, your local pub or saloon is going to transgress. You know why? Because the average Joe doesn’t know and the small-town local watering hole is really not attracting the attention of corporate America. But as you watch the dozens of commercials on TV this coming Sunday, notice that NO ONE will be mentioning the Super Bowl. The way they get around it is by calling it the “Big Game” or “National Pastime” (no – that’s baseball), “sporting event”? How about “game on Sunday involving two teams trying to rip each other’s heads off”???

Regardless, the copyright was only the first part of what I wanted to write about today. The other part is the actual advertisements….

So now we enter a new era of advertising. In a world where a person can have a baby in a car, video it on a camera, upload it to the web, and then have millions of people see it in all its glory (http://www.wfaa.com/home/related/Special-delivery-arrives-on-the-highway-137965158.html), OF COURSE the advertising industry is going to realize that ONLINE IS THE WAY TO GO!!!

So a search for “superbowl commercials” yields a PPC (Pay-per-click) ad from Bridgestone tires (www.youtube.com/Bridgestone). SMART! As well as a number of other independent websites. But I must hand it to Bridgestone for realizing that they might not get the organic position, (top spot taken by a site that has been up since 2009 and has over 966 pages! www.superbowl-commercials.org/ – good for you!), but why not pay for the top result?

In Yahoo! Toyota Camry buys the coveted position (www.youtube.com/CamryReinvented).

And what about Bing? Toyota again…

So I guess the other advertisers didn’t realize that they could do this as well. Geez Louise. WHY AREN’T THESE GUYS CALLING ME? Here is my phone # folks. PLEASE let me advise you on how to run an Internet marketing campaign. I guarantee you will be very pleased with my services .

Anyway, you can now get the comedy you have been looking for all year long. It seems like the most popular one up right now is Jerry Seinfeld for Acura. What is interesting to me is that Seinfeld is still a household name. He is so 90′s….Couldn’t they get a different celebrity to do the spot?

And apparently, one of the largest corporations in the world is finally waking up to the fact that Internet marketing is more cost efficient than other forms of marketing and advertising…Proctor and Gamble. That’s right – read all about it! http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1 Too bad 1600 employees are getting the ax. Seems like some people are going to need a re-education or training.

As I mentioned before, the other event going on online is the presidential race. Seems like Romney is beating out Gingrich. But Gingrich claims that he won’t quit till its all over. Good luck Newt! You are going to need it. And if you think Romney has a chance against Obama, I think you are right. And I think it will be close.

But, once again per my blog post last week after the State of the Union address by President Barack Obama, Google seems to be right behind this whole election. Never before has there been so much coverage. Bringing the messages to the masses and all that. I love this article by Fast Company (very much in my own style ) What businesses can learn from Obama’s social media strategy… http://www.fastcompany.com/blog/rich-brooks/social-media-strategies-small-business/what-businesses-can-learn-barack-obamas-soci

By the way, here is Steve Grove’s (head of community partnerships at g+) Google+ page to show you how tight Obama is with the online community: https://plus.google.com/u/0/108770022239813194104/posts

Oh, and have I mention over and over again that Google REALLY wants you to know how they are changing and consolidating their privacy policy into 1 neat little compact polic?. Uh oh. Better get Maaco! Look here: http://www.google.com/policies/. Now read it and tell me it doesn’t say that they are officially adopting a 1984 George Orwell no one is safe conspiracy theory, thank you very much now we are all being spied upon, etc. etc. All I can say is don’t be logged in all of the time. They already know everything, why leave the front door open too?!?

Did I even mention that I am officially a New York Giants fan (this week?)

Last minute food and groceries delivered in the Dallas, TX region. Coming soon to Chicago: http://www.Artizone.com.

Buy Motivational Posters for your company at http://www.Successories.com.

So what are YOU doing this Sunday? I am actually NOT going to be in front of TV. I usually am in front of my laptop, but I think I will be outside….If you are a professional seeking advice on how to promote yourself or a company small or large, you can also take advantage of our 15 years of Internet marketing and advertising experience. Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. I look forward to working with you, watching the game with you, and snacking with you!

Lottery Winners Share Wealth, 30 Rock Tree Lighting, 18 Days Left, From Occupy Dilbert to Wall Street, Tebowmania, Madonna: Increase Sales, Get a Job and Go To The Super Bowl

Posted by DD on Dec 6, 2011

So IF you were planning on getting me any gifts before the holidays, or your family, friends, colleagues etc. etc., there are only 18 days left according to EVERY email I get on this subject.  After all, my job is to help you sell more products and get more leads.

And if you WEREN’T planning on getting any gifts, but WERE planning on sending out holiday cards, gift cards, or Festivus cards, check out my latest deal on cards at my new Deal of the Day website: http://www.dealoftheday.biz/index.html?zxp=1&pid=3419&ch_tmpl&fg=ffffff&wh=960&nver=1&did=11279&dn=successories-motivational–award-products-deal (up to 40% off every day!)

But let’s face it folks, the absolute BEST gift ANYONE can get for the holidays is the gift of CASH!

So 3 rich guys walk into a bar and one says to another, “How much money did we manage today? Oh, about 80 million. Well, what if we won the lottery for $250 million? Well then, we would manage $330 millon!”  Correct. So they win the Powerball. The end. http://www.wtnh.com/dpp/news/fairfield_cty/lottery-winners-award-$1-million-in-grants. Well, $1 million to charity is a good start. I look forward to hearing more inspiring stories from this.

But what if you weren’t rich and you were occupying Wall Street and held up a sign that said “PhD seeking job,” and one guy takes your resume and hires you for over $100k (at least). I would say that was a pretty good day at the protest for 1 woman… http://nymag.com/daily/intel/2011/12/occupy-wall-street-helped-a-protestor-get-a-job.html

And, of course, if you are Scott Adams, you know something about the top 1% since you have been creating excellent art and comedy for how many years? (Over 20 according to the website) You have to be making a good living. And that is cool. I agree that everyone, whether a celebrity or not, is free to share his or her opinion. So here is Scott’s: http://dilbert.com/blog/entry/that_top_1_thing/. And here is yesterday’s Dilbert regarding protests and overthrowing governments to becoming a dictator: http://dilbert.com/2011-12-05/

Today’s is all about subsidizing Warren Buffet’s mansion: http://dilbert.com/2011-12-06/ (Just kidding. Buffet is the most humble billionaire out there and still lives in the same regular size house he always has in Omaha, NE.)

But what I really wanted to talk about today was the “’tis the season” attitude and atmosphere out there. And when I write “out there” I mean in New York City. Check out the Tree Lighting ceremony pictures from 20 Rockefeller Plaza: http://newyork.cbslocal.com/photo-galleries/2011/11/30/rockefeller-center-tree-lighting-ceremony/

Lastly, since the end of the year is coming and a new one is around the corner, it’s really time to talk about football and the Super Bowl. Do you think Tim Tebow can hold on to this amazing streak that everyone is talking about? http://content.usatoday.com/communities/thehuddle/post/2011/12/still-hedging-on-plans-for-tim-tebow-john-elway-says-of-broncos-our-futures-right-now/1

Well, miracles do indeed happen. And that miracle also holds true for Madonna. I have to say that I didn’t think 100 million football fans really cared about Madonna or her songs or music. But if the Super Bowl organizers signed her up, that must mean one of two things: either she is relevant and people want to see her…. or they got her cheap! Just because you sell 300 million records doesn’t mean FOOTBALL fans appreciate you. We will see. And we will also see if there are any wardrobe malfunctions. But let’s not forget, Madonna is over 50 now and she is not as hot as she was 25 years ago when she started her career. http://www.postcrescent.com/article/20111205/APC0502/111205028/Madonna-provide-halftime-entertainment-Super-Bowl-XLVI-February

So what can your business learn from this week’s current events.

1) If you are rich, don’t stop playing the lottery. More money does NOT hurt you. It can only help you do better things. Just like internet marketing. Even if you are doing a great business online, there is always room to grow and do better!

2) If you are protesting one thing and someone offers you money to do something else, feel free to jump ship and change direction. You might be better off in the long run. So if you have a marketing strategy that you like, re-evaluate. It’s the holiday season and a new year is around the corner. Take advantage.

3) So what if you can’t throw a football. You can still win football games! Tim Tebow runs the ball more than he passes. So if you have a website and it’s not the greatest, that’s ok. Stick with your strengths. You might even make it to the Super Bowl!

Want to know more about internet marketing for the holidays, football and charity? Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. Maybe I will escort you backstage to Madonna at the halftime show in February!

Super Bowl XLV, Darth Vader and Valentines Day: What your business can learn from Sports, Villains and Love

Posted by Salem Global on Feb 8, 2011

Well who saw the big game this past Sunday? I didn’t but I did see the commercials on YouTube so don’t worry if you spent three million dollars to try to reach my conscience, inner conscience and spending part of my brain. I only counted 63 commercials though here at http://www.youtube.com/user/adblitz. Did I miss any? Please if you need me to drink your brand of beer or buy your brand of car, you are going to have to get on YouTube right now.

You see. That’s what I have been trying to tell you for the past 14 years. I don’t own a TV but I do pay for Internet access. Soon that won’t matter anyway. I watch super bowl commercials and even the halftime show (which was awesome btw – thanks Black Eyed Peas) on Youtube and if I want to watch Saturday Night Live I go to hulu. Besides that I am not really interested. And if you are an advertiser and want to reach the next generation, of course keep spending millions on the super bowl and everywhere else, but don’t forget about the Internet guys and Google. Remember – Google bought Youtube a few years ago knowing that more people will watch video clips over and over again more than just once on regular TV. Visionary is what I call it.

So most people are saying that they weren’t so impressed with this year’s commercials. I agree. True you had the comedy. The drama. The facts. The sex. (Btw – bad image of an old faced Joan Rivers on someone else’s sexy body. I think that was a mistake mr. godaddy. Stick with Danica Patrick and other young stars and sex symbols. Joan Rivers was a bad move.

As for you Mr. Darth Vader or should I say YOUNG Darth Vader…. funny commercial but I don’t remember what car you are trying to sell to me. When will these advertising executives start calling me. Never? Well then you aren’t going to sell as many cars. I was thinking about the image of Darth Vader and realized it was smart since the demographic of car buyers will get the reference. But in a few years its not going to work.

Timothy Hutton in Tibet. Bad commercial. Bad message. Groupon – you are lucky to sell for billions but your ad agency is fired. Oh and so is your chief marketing officer.

CareerBuilder. Funny commercial with monkeys.

Eminem selling out for brisk iced tea…. The use of celebrity in commercials is usually effective. Especially black eyed peas halftime show coupled with their commercials for chatter or just Will.i.am? – I guess no one told him that no one uses nor will they use chatter.com. On the other hand, salesforce.com is a good company so maybe they will figure it out.

Lastly, this week is Valentine’s Day. Use it to your advantage. That’s right. I am talking about to your Internet Marketing advantage… Send out those emails to your clients that you LOVE and anyone else for that matter. Like – SalemGlobal LOVES its clients. And customers. And people who read this email week after week. It’s just another way of saying thank you. And since I won’t be sending you any flowers or chocolate, buy some yourself. But think about me and SalemGlobal as you are doing it

Want to know more about the superbowl, Darth Vader, bad commercials, how to make the Internet work for you and what to give your loved one for Valentine’s Day? Call Raphi Salem at 212-993-5828 or email info@salemglobal.com and we can talk about it.

Groundhog Day, Super Bowl 45, Hair Transplant Contest, Quit Facebook, Valentines Day: What your business can learn from oversized rodents and football players

Posted by Salem Global on Feb 4, 2011

Well, its that time of the year again. Bill Murray and Andie MacDowell Day. I mean Groundhog Day. I mean one of my all time favorite movies days. The day where if a groundhog leaves its burrow and sees its shadow, it retreats back into its burrow signifying another six weeks of winter. Well guess what folks. Its been raining, snowing, sleeting, freezing, cloudy, overcast and no sign of the sun anywhere except maybe Florida for the snowbirds. So the whole idea of an early spring is just plain insane in the membrane. But according to legend, since it didn’t see its shadow today, expect an early spring. Crazy – right?

Well, the reason why I love that movie and why I write about it year after year (I can’t find my old posts) is because its a movie about hope and perseverance and positive attitude and despair, and love and people and it will make you laugh and cry and feel good and self improvement and 2nd chances and 3rd chances and I could go on but there are lots of other things I want to write about. So my message here is see the movie regardless of your personal or professional life and where you are. You can apply the message to anything, anyone, anywhere, anytime, and anyhow.

Now as I understand it, this Sunday is Super Bowl Sunday. What’s that you ask? Ha ha. Its only the biggest game in the country. American football rocks this coming Sunday February 6, 2011, at Cowboys Stadium located in North Arlington, Texas. The American Football Conference Champion Pittsburgh Steelers will battle the National Football Conference Champion Green Bay Packers in what promises to be one of the most exciting football match ups in recent years. But as you know, I am all about the commercials. Here is a sneak peak of what I could find so far on Youtube:

<disclaimer> I don’t drink soda. I think its terrible for you, your teeth, your heart, your gums, your stomach – shall I go on? I also think that if it has no calories its even worse for you. But as a self-proclaimed advertising maven, I still can spot the good commercial that is worth spending $3 million dollars at the super bowl.

Doritos Pepsi Max is running the same campaign that everyone should be running. User generated content. Duh! Here you can see people making fun of themselves and having fun: http://www.youtube.com/user/2011DoritoCommercial at Walmart and everywhere else in the world. Here are some finalists:
This one made me laugh: http://www.youtube.com/watch?v=1mjRU6b4ecw as did this one http://www.youtube.com/watch?v=GE0KIDZnJ9gBut the funniest of them all: http://www.youtube.com/watch?v=AZRdr1PiyPQ and another one: http://www.youtube.com/watch?v=Q8D3qvQCP0Y . But the smartest guy out there reserved this domain name and put up advertising so I hope he makes some cash from Google AdSense off of it: http://www.superbowlcommercials2011.com/

Lets see what happens this Sunday. I think there are over 110 commercials this year. But the best contest and YouTube, blog, Facebook campaign out there is certainly by former tight end two time Super bowl champion NFL san Francisco 49er Dr. John Frank who actually retired from the NFL and went to medical school to become a plastic surgeon and hair transplant specialist. Dr. Frank is running a contest and sweepstakes to see who comes closest to guessing this Sunday’s final score. Whoever it is will be eligible to receive a free hair transplant. Now with 110 million viewers out there, there have got to be some balding guys that might want to change their appearance a bit. Check it out: http://www.prweb.com/releases/hair-transplant/superbowl/prweb5016224.htm

But wait – Valentines Day is coming up. And what better way for a homeless couple to celebrate by going to the Super Bowl. Huh? Why would people who can’t afford to pay rent go to a game that costs hundreds if not thousands of dollars to see live and in person? And what about getting to the game? If you don’t live in Texas and can’t drive to the game, its going to cost you. Well not if you are this lucky couple who WON their ticket by being in the right place and the right time. Oh – and transportation included! http://sports.yahoo.com/nfl/blog/shutdown_corner/post/Homeless-couples-in-Green-Bay-wins-trip-to-Super?urn=nfl-315407

Hey – did you hear the one about the high school kid that closed his Facebook account because he was being harassed by recruiters and colleges because of his stellar football skills. Read about it here… Basically, every high school and college kid has a Facebook page. But when you get unsolicited advice from the world about what to do with your life and then people comment about your mother, its time to go offline.

http://rivals.yahoo.com/highschool/blog/prep_rally/post/Top-recruit-quits-Facebook-following-living-nig?urn=highschool-313954 This is very similar and related to our reputation management services. Some people get into trouble every now and then. Sometime lawyers and doctors like to go out for a drink and someone takes a not-so-flattering picture and posts it on Flickr or Facebook. Sometimes Charlie Sheen likes to party with drugs and hookers. So if your business hasn’t woken up to the fact that word of mouth media is here to stay and is the best way for bad news to travel fast, you better get online with a positive message and combat the negative. If you are in high school though, play sports and watch TV a little more. There will always be time in the future to get online. Plenty of time for you to do something a little off color and have your friends document it on their blogs and on YouTube.

And on the opposite side of the Facebook track, billionaire Mayor Michael Bloomberg has decided that fellow billionaire Marc Zuckerberg, the founder and CEO of FB might be able to help the city of New York with its own social media. Come on Mike, I am right here on 45th street. Did you really have to hire a billionaire to help with the city’s social media strategy? Tell you what, I know you want to hire an in-house person for $110,000 annual salary but my firm will do it for half. Click on http://www.SalemGlobal.com for my resume. I look forward to your call.

Ok – just one last thing. Did you all see that Jesse Eisenberg the actor that hosted Saturday Night Live last week? The opening was brilliant. Andy Samberg dressed up in the famous Zuckerberg hoodie sweatshirt and matted down his hair. And behind the scenes the real Marc Zuckerberg was talking to Lorne Michaels about the fact that he didn’t love Eisenberg in the movie the Social Network. How they got the Z man on SNL we will probably never know but clearly someone knew someone.

One final final thing. My local bowling alley called itself the super BOWL in an email blast to local fans. Great play on words. Great message. Funny and to the point. Want to know more about social media and how you can take advantage of the super bowl to help your business? Call Raphi Salem at 212-993-5828 or email info@salemglobal.com and we can talk about it. Its February 2011. You need to change your marketing plan to get with the times. Help me help you

Two Time SF 49ers Super Bowl Champion Tight End John Frank, MD & Anapelli Hair Clinic Announce Hair Transplant SuperBowl Sweepstakes

Posted by Daniel.Rothschild on Jan 31, 2011

Two Time SF 49ers Super Bowl Champion Tight End John Frank, MD & Anapelli Hair Clinic Announce Hair Transplant SuperBowl Sweepstakes. Dr. Frank and the Anapelli Hair Clinic will perform a hair transplant procedure on the person who comes closest to predicting the final score of NFL SuperBowl XLV

New York, NY (PRWEB) January 30, 2011

Former two time Super Bowl champion tight end for the San Francisco 49ers, John Frank, MD & Anapelli Hair Clinic announce the first ever hair transplant SuperBowl sweepstakes for football fans everywhere. NFL SuperBowl XLV is scheduled for Sunday February 6, 2011, at Cowboys Stadium located in North Arlington, Texas. The American Football Conference Champion Pittsburgh Steelers will battle the National Football Conference Champion Green Bay Packers in what promises to be one of the most exciting football matchups in recent years.

With SuperBowl 45 just around the corner, Dr. Frank waxed nostalgic about his old glory days in the NFL. “As a doctor, I am always trying to help people. But as a former professional football player that enjoys giving back to the community, I was trying to figure out what unique thing I can do in 2011,” says Dr. Frank. More men and women enjoy and watch the SuperBowl than any other sport in America. SuperBowl parties and gatherings take place in every city in the United States. A record 106 million people tuned in to the broadcast last year in 2010. This year there will probably be even more.

“After last week’s NY Jets devastating loss to Green Bay, it hit me to create a sweepstakes where I would help out someone that is suffering from hair loss and might not be able to afford a hair restoration procedure,” said Dr. Frank. “After many years of school and residency to become a doctor, I went through my own phase of hair thinning. I thought a lot about my own personal appearance, especially as a retired professional athlete. When you are young and on the field, you don’t pay so much attention to other things going on in your life. But as we age, the way we look affects the way we feel.”

Dr. Frank and the Anapelli Hair Clinic will perform a hair transplant procedure on the person, male or female, who comes closest to predicting the final score of NFL SuperBowl XLV.

To Enter:

To enter the sweepstakes, you first must go tohttp://HairClinicUSA.com/contact.html and register to become an entrant. Registration is free but is limited to the first 50 people that fill out an entry. To register, you must provide your name and email address in the fields provided. In the comments section, you must give your phone number, city, state, zip code, compelling reason why you should receive a free hair transplant (valued at $8,000.00) and of course your prediction of what the final score will be. After you are officially registered, there are three ways to enter the contest during the submission period (January 27 – Halftime during the Superbowl):

(1) Record your own video stating why you need a hair transplant. Videos showing your hair loss and the reasons why it is important to you to get a hair transplant will help us evaluate your needs. Post the video on your own or Anapelli’s YouTube channel (http://www.youtube.com/user/AnapelliHairClinic) with the following video tags (Dr. John Frank, John Frank MD, John Frank, JohnFrankMD, JohnFrank, HairTransplant, Hair Transplant, Hair Loss, Anapelli, entry, contest, sweepstakes), include a link to the Anapelli Hair Clinic website (HairClinicUSA.com) in your description of the video; or

(2) Blog about why you need a hair transplant explaining and showing with pictures your hair loss and the reasons why it is important to you to get a hair transplant so we can evaluate your needs. Link within your blog to the Anapelli Hair Clinic website (HairClinicUSA.com) with the following tags (Dr. John Frank, John Frank MD, John Frank, JohnFrankMD, JohnFrank, HairTransplant, Hair Transplant, Hair Loss, Anapelli, entry, contest, sweepstakes)

(3) “Like” us on facebook at (http://www.facebook.com/pages/Dr-John-Frank-Anapelli-Hair-Loss-and-Restoration-Clinic/111202758897723) Write on our wall telling us (and the facebook world) why you need a hair transplant, explaining and showing with pictures your hair loss and the reasons why it is important to you to get a hair transplant so we can evaluate your needs.

Rules:

Entrants with no prior evaluation or contact with Anapelli Hair Clinic will be eligible for this contest and procedure. Results invalid if medical reasons prevent safe procedure. Winner of sweepstakes must provide own transportation to our New York, NY, office location. Please note: Anapelli Hair Clinic reserves the right to cancel this contest if fewer than 50 entries are submitted.

About John Frank, MD and Anapelli Hair Clinic:

John Frank, MD is the medical director of the Anapelli Hair clinic. He is a board certified Otolaryngologist and a dedicated facial plastic surgeon. For the past five years, he has performed over 2,000 hair transplant procedures in Northern California and New York City and has become a leading expert on hair loss and hair restoration.

While many remedies may exist for the treatment of hair loss, Dr. Frank believes that each scalp should be treated individually and that no two scalps are alike. He believes that the future of hair loss treatment is customization and that treatments should be designed specifically for each individual.

Dr. Frank has been actively researching and searching for alternative hair loss prevention methods and discovered a unique treatment and application of products called Biocapillation™. Biocapillation™ is a blend of European trichological techniques and Israeli technology. For over fifteen years Biocapillation™ has serviced thousands of individuals with hair loss world wide. Dr. Frank is the first person to introduce this technology to North America and is excited to find the best solution for you.

Please visit Dr. Frank’s bio page at: http://hairclinicusa.com/doctor-john-frank.html. You can also visit his Wikipedia page at http://en.wikipedia.org/wiki/John_Frank

This press release has been distributed by SalemGlobal Internet Interactive Public Relations. Based in New York City, SalemGlobal optimizes medical, healthcare related and general business websites to increase traffic from search engines, providing lead generation and improving conversion of site visitors to real leads. Other services include general website marketing, pay per click management, search engine optimization (SEO), social media optimization and content writing. For more information, please contact CEO Raphi Salem at 888-578-6732.

Internet Marketing NY, Privacy & Seven Foot Basketball Giants: What your organization can learn from growing quickly

Posted by Salem Global on May 25, 2010

So Mark Zuckerberg, the founder of Facebook, “sort-of” apologizes this week for the “lack of” privacy controls that basically “missed the mark.” You can read it for yourself here: http://news.yahoo.com/s/ytech_gadg/20100524/tc_ytech_gadg/ytech_gadg_tc2204 …but the truth is that I agree with the camp that says that if the website is free and you choose to use it, you BETTER read the fine print… When we started commercializing the Internet back in the 90′s, it was a great marketing ploy to give stuff away for free… and then sell advertising based on traffic etc. etc. So sometimes the model worked, sometimes it didn’t. And along the way, some businesses modified their business models and some went out of business and some made money. Millions in fact.

But years ago I wrote an open letter to Zuckerberg and told him he was an idiot for not taking the 1 BILLION (that’s Billion with a “B” my friends). I said that anyone in their 20′s that can get an offer for a billion should take the money and run. Invest it and live off of it for generations and generations. But Mark wrote back and said that he thinks Facebook (and he) are worth much more than a measly ONE billion. And he has proven himself CORRECT. So much for my advice….

Do you, dear reader, have any concept of what 400 MILLION users on Facebook represents? Do you know the old saying “if I had a nickel for every time I _________?” Well basically Facebook says that 400 million multiplied by a nickel equals BILLIONS. True there are naysayers out there who don’t think there is any money behind the traffic but what they don’t realize is customization, personalization and keyword targeting. Let’s compare Facebook with 400 million users to a television event/ program that only 100 million people watch every year usually at the end of January. Yes – it’s an American Football game otherwise known as the Super Bowl. Super Bowl commercials go for around 1 million to 5 million dollars per :30 seconds. So if you add up the 90 or so commercials that get aired for the 3 hours of the game, we are talking about $500 million dollars in revenue generated from advertising alone. Now, let’s take that number and multiply it by EVERY DAY OF THE YEAR!!! (That’s 365) And what do you get? Yes. A GAZILLION dollars.

So who would like to ask me if I think social media is a worthwhile investment? I can also break down this number for you and show you how each and every one of us, whether you are in B2B or B2C can benefit from Facebook and LinkedIn and the scores of other social media websites and opportunities out there.

And speaking worthwhile investments – here are two more stories for you this week…

I was having lunch with a friend of a friend this past Sunday who owns some real estate properties as well as a building and lumber supply company. Smart guy. Anything he needs for his commercial and residential business he buys from his other business. Gotta love making money on both ends of the deal. Anyway, his son graduates from college with an accounting degree and starts interviewing around. His father then makes him an offer and says he will double his salary if he comes to work for him under two conditions. First is he lives at home and doesn’t move into the city and second is he wakes up at 5 AM and commutes with him. Son says he will do it under one more condition, that his father joins him at the gym. Long story short, father loses 30 pounds and is in the best shape of his most recent life due to his son’s motivation. Did it work out for the father professionally? Well after the son comes into the company he tells his father that they should buy all of the domain names associated with his business and industry for real estate and building supply. Within one month he rents out 60 residential and commercial units that his senior salesperson wasn’t able to do in this economy. Using Internet marketing skills, social media and domain name strategies, the green college grad turned the biggest profit his father has seen in years. Was it worth it to offer his son double anything he could find?

Last story – Growing up in India can be hard. Read or watch Slumdog Millionaire and Water. This story is straight out of fantasyland. http://highschool.rivals.com/content.asp?CID=1087336 Basically, two brothers who are each seven feet tall emigrate to Canada where the family has a better life opportunity. But then the kids get into basketball and become superstars. Headed to high school in the USA and then if they don’t hurt themselves will have stellar careers in the NBA. Check out this video of them playing: http://www.youtube.com/watch?v=g1Y04AMkvdg

Final message of the week – use social media, the skills given to you and while you are growing, be smart, take it easy and don’t listen to anyone who tells you that you have limits. Oh – and read the fine print… If you want to know more about Facebook and how to market your company on the Internet and in social media, call me at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information. Free website consultation to the first 5 people who read this whole post

Internet Marketing in New York, NY, NFL Football’s Super Bowl 44 and TV Commercials: What Businesses Can Learn From 106.5 Million TV Viewers

Posted by Salem Global on Feb 9, 2010

This week there is a lot going on. First, we (as in, the USA) had the Super Bowl. (Congratulations to the New Orleans Saints with their 31-17 win over the Indianapolis Colts.) Then we (as in SalemGlobal) have a breakfast Wednesday morning, a Poker Networking event Wednesday evening, and finally an Internet Marketing Seminar Thursday morning. Oh. And possible snow!

According to NFL.com – the official website of the National Football League, this years Super Bowl was “seen by an average of 106.5 million people, …the most-watched program in U.S. television history.” So immediately my marketing side of my brain starts thinking, “Wow! What if I had a commercial air during Super Bowl XLIV?” So then the analytical side of my brain says “Ok. Here is my $3.1 million dollars… lets see what happens.” And then I do the math. First I take a look at the demographics and say football is usually mostly watched by men ages 18 – 49. But certainly if this is the 44th Super Bowl, older men are going to be watching too. Then I also account for the fact that with the women’s liberation movement and overall change in our egalitarian world, more and more women are going to be watching too. So technically the demographics are going to remain the same and I am only going to advertise my products to that segment of the population. And I can say that as an added bonus, I will get some women and older men to watch my commercials also.

So now lets analyze the types of companies that did indeed pay the $3.1mm for a :30 second spot and see if you can spot the trend. First, click on this link and you will get to nfl.com’s page that lists (mostly) all of the 60 commercials that were aired during the Superbowl. http://www.nfl.com/videos/nfl-super-bowl-commercials?icampaign=SB_HP_SBTVComm#orderBy:allTimeViews. Note however, this is the NFL’s site and not YouTube which might give us a more accurate view of the most popular commercials. Regardless, NFL might show a smaller subset of the true number.

As you can see, here are the top 10 commercials ranked by “most viewed” according to company and industry, with added values:
By the way – just for full disclosure, there must be some politics going on with this since they don’t have my favorite commercial with Betty White and Abe Vigoda for Snickers: http://www.youtube.com/watch?v=6rauK4fBjkI
Doritos – snack food (sex + comedy)
Hyundai – car (celebrity + comedy)
Volkswagon – car (comedy)
Monster.com – job search (comedy)
Bud Light – beer (comedy)
Doritos – snack food (comedy)
TruTV – online TV (celebrity + comedy)
Honda – car (? Creative but not great IMHO)
Teleflora – flowers (sex + comedy. Hey Valentine’s Day is this coming Sunday)
Focus on the Family (pro-life (celebrity + some comedy)
Then comes more Bud Light, more Doritos, Dodge, eTrade (my 2nd favorite btw http://www.nfl.com/videos/nfl-super-bowl-commercials/09000d5d81644636/eTrade-commercial – milkaholic – milkaWHAT?)

A full analysis of all of the commercials would take up too much time for me. I personally fit right into the center of the demographic. I am 40 years old. Male. Two Kids. My interest SHOULD be in sports and football (they aren’t my top but are for many 40 year olds). I also personally like to watch the Super Bowl for the commercials but now with the Internet, I don’t have to waste my time with the actual game. OTOH, I like to get together with my friends, eat and drink and banter. So it’s usually a good party. I also like beer, I drive a car, I don’t need a job, I like to snack, I am online all day, every day and I love comedy – ok – the sex thing works for me as well but as you can see, most companies go for comedy because that is the value that goes viral. So the commercials are pretty much in line with what they should be doing. And now because of the Internet, when a video is good, it gets passed on from computer to computer just like a virus, thus achieving “viral” video.

So you want to learn how to take advantage of the lessons learned at the Super Bowl and you don’t have $3.1 million? Well, easier now than it ever used to be.

Step 1 – buy yourself a flip cam or any competitor (a client of ours found a Kodak that had similar features).
2 – Think of topic to “vlog” about (video log).
3 – Stand camera on tripod or position yourself correctly with an appropriate background
4 – Turn on the camera
5 – Record
6 – Upload
7 – When uploading, make sure you post the correct URLs and descriptions that will brand you and get links back to your main website.
The main thing you want to do is be able to shoot the video and use the software that comes with it, then quickly upload it to YouTube and TubeMogul. In this race, the rabbit always wins when it’s the same video as in the case where people steal commercials and post them. Advertisers though sometimes don’t mind about copyrights because the general public is helping their brand sell more product. This is different from TV shows that don’t get paid because people watch TV for free and broadcasting companies rely on the advertisers to give them cash.

Now that you have successfully written, directed, filmed, starred in and uploaded your own commercial for your own company or practice, repeat the process. Be inspired by Super Bowl commercials and know that someday, if you have a product that warrants it, maybe you too will have a Super Bowl commercial. But if you are just like the rest of us, then you need to implement your video strategy and integrate it into a larger marketing program.

And of course, I might as well plug here that my Internet Marketing New York City Seminar is coming up this Thursday. So if you want to know more about Internet marketing, video marketing and the 21 things you need to know to succeed online, come on down to my office across from Bryant Park (sign up at www.TheSeminarSeries.com) at 8AM and you will be on your way.

Next week we will get back to our regularly scheduled schedule teaching you how to marketing your company, brand, practice and products over the Internet. And of course, if you don’t want to wait until then, give me a call at 212-993-5828, send me an email at raphis@salemglobal.com or visit www.SalemGlobal.com and let’s set up a meeting by phone or in person.

Internet Marketing in NY, SuperBowl XLIV, Poker in Vegas: How Your Business Can Benefit From The Most Watched TV Event In The World

Posted by Salem Global on Feb 2, 2010

Before we get into the whole crazy Super Bowl football mania that will take over the world this Sunday at 6:30PM EST, I just wanted everyone to know that I won a Texas Hold’em poker Tournament in Las Vegas this past weekend. Don’t get sooooo excited… I was not on TV and won’t be entering the World Series of Poker anytime soon. No I didn’t win a million dollars (but I am quite happy with my take If you want to know more details about the 65 year old shark at the table at the Hard Rock Hotel and Casino, the English guy who looked like Sting and how I still won after my opponents 2-3 diamond suited flush beat out my A-K, please email me, I will be more than happy to brag For those of you who don’t know anything about Hold’em or poker or cards, let me give you a free lesson…

Patience and Consistency. As I mentioned last week; business, website marketing and Texas Hold’em poker tournaments have a lot to do with consistency, together with a degree of math skills, memory skills, psychology skills, interpersonal skills and a whole lot of patience. Consistency is the act of being in it and sticking with it. There are lots of people who, whether they are in business or in a card game, don’t have the patience to see things through. They get cocky and ants in their pants and if they don’t strike it rich pretty quickly, they start to get sloppy and lose their cool. They also don’t achieve the balance of how much money they need to “invest” or “spend” in order to get a good ROI, Return on Investment.

In Hold’em, the 2 people to the left of the dealer have to put up a small blind and a big blind. These are equivalent to your businesses operating expenses. You have to pay for your rent, utilities, employees, technology, phone and internet service in order to have a business. You can’t skimp on the basics. Just like paying taxes these are your “antes.”

However, after the “flop,” the first 3 out of 5 cards that are shown and communally shared, which is sort of like your first 1-3 years in business. With 2 cards in your hand after the flop, you can get a good picture of whether or not you have a good thing going, a bad thing, or potential. This is the place in cards and in business where you can set yourself up to win or drop out. This is also the place where you have enough information to say that you are going to “invest” in additional business expenses such as marketing, or “bet” that your cards are better or going to be better than everyone else’s. And the biggest difference is that in poker you can bluff, but in business you can’t. These are 80% of businesses that fail in their first 3 years. Businesses that have the potential but don’t invest in themselves. They think they can ride it out but they don’t put enough effort (not necessarily money) into it and then they fail. I say “effort” instead of money because there are so many things you can do now in the year 2010 yourself online for free (instead of paying a professional like me to do it for you) to help you “after the flop.”

After 1-3 years, you know whether you have potential or not. But it’s the small company that doesn’t invest the time, money OR effort into the CORRECT marketing that usually kills them. Either they don’t make the cold calls, knock on the doors, send out direct mail or spend a few extra hours a day updating their website, blog, creating a YouTube video or sending out a press release or any number of the 21 things you need to do to be successful on the web. They go home after 5PM or maybe 6PM, have dinner, watch some TV, go to bed and hope for a better tomorrow. But tomorrow will only be better if you change it up and do the things you need to do to get your message out there.

I have been listening to a book called “The Little Red Book of Selling” by Jeffrey Gitomer. If you aren’t familiar with it, you should be. I share with the author the activities of writing and marketing while others are watching TV at home after hours. After the kids, wives and girlfriends all go to bed, he says its real quiet after 11PM and he can get a lot done between then and 1AM. Try it once a month, then once every 2 weeks, then once a week and see how you can turn your business around. And if you don’t like to work late, wake up early. Whatever you do, whenever you do it, just keep on doing it. Have patience, positive attitude and be consistent.

Second lesson comes from Super Bowl XLIV. Since 1967 when the Green Bay Packers beat out the Kansas City Chiefs 35-10, teams have battled for the diamond studded NFL ring. (Next week I will have the link for the video from Dr. John Frank http://www.HairClinicUSA.com where he shows off his two Super Bowl rings from when he was a tight end for the San Francisco 49ers.) This coming Sunday, the Indianapolis Colts (AFC) will go up against the National Football Conference (NFC) champion New Orleans Saints. When I was a young advertising agency media research executive (ok I was just an intern), I was actually running the numbers on how much Super Bowl ads should cost. This year according to the research out there, approximately 90 – 100 million people will watch the Super Bowl. This will cost advertisers approximately $3 million US dollars for :30 seconds of airtime. (Check out these commercials from past Super Bowls: http://www.youtube.com/results?search_query=superbowl+commercials&search_type=&aq=1&oq=superbowl+co)

So you take a look at the advertisers and you think a few things: a) who are they? b) can they afford it c) is it worth it? So let’s answer one by one.

a) Blue chip, very large, high ad budget companies advertise during the Super Bowl
b) Yes they can afford it
c) Yes it is worth it because they have a product or are launching a product that is relevant to the male dominated watching of the sport.

Cars, beer, pizza, movies, domain names, business, insurance and much more. What you won’t see are tampons, tea, female weight loss and products that women purchase and/or women supposedly buy like baby food.

So the lesson is that you should be advertising to the audience for you. If you are going after the male demographic and can’t afford the Super Bowl’s three million dollar ad (http://www.youtube.com/watch?v=aRVRTTMwhK8), maybe tone it down a bit and find a different venue for your product or service. During one of my poker tournaments in Vegas I met a woman from California who claims that women are great poker players because they are so unpredictable. In poker she might be right and then again she might THINK she was right. She was good but she wasn’t experienced. The 65 year old shark and I took her down after the other players sloppily lost their stacks to her. We were patient, consistent and played smart.

As a business owner, you HAVE to market yourself; otherwise your competition will take you down. But don’t guess. Go after your audience. Research them. Find out where they are online and then go after them. One by one or 90 million at a time. Stop being so unpredictable and do the obvious. I don’t know who will win the Super Bowl, but I can guarantee that there will be many many men who will drive to their friends houses in their cars, drink beer, eat pizza and snacks during the game, and then will go to work the next day. (Of course with so many people out of work, I also predict that Monster.com or Yahoo Hot Jobs and or some other job search related website will be airing)

So watch out for the unpredictable wardrobe malfunctions, enjoy the game and half-time show, play some cards, and do obvious things that will help you and your business in the short term AND the long term. Do NOT repeat the golden farcical mistake that Pets.com made a decade ago by spending millions of dollars on Super Bowl ads before they went out of business. (http://www.youtube.com/watch?v=sICSyC9u5iI)

And if you want to know more about Internet marketing New York, poker or what demographics are, give me a call at 212-993-5828, send me an email at raphis@salemglobal.com or visit www.SalemGlobal.com. Next week we will talk about the Super Bowl winner and how to take fame and branding further after you make it.