Its Not A Tumor…Its Schwarzenegger’s Child Born Out Of Wedlock, Mississippi River Flooding Continues: What your business can learn from natural disasters and human disasters
Posted by Salem Global on May 18, 2011
Who doesn’t love the former Governor of California? The Governator? The Terminator? And now the “Inseminator?” I guess the answer is now Maria Kennedy Shriver… Really a shame in my humble opinion. I mean, now the joke is complete, what do Elliot Spitzer, Tiger Woods and Arnold Schwarzenegger have in common? I would’ve liked to have put Charlie Sheen into the joke but this is just too perfect…
Anyway, as I read online from the public relations experts, Schwarzenegger’s reputation is only temporarily damaged. Of course he could benefit from our company’s online reputation management program. But just in case he doesn’t call, here is some free advice…
Dear Arnold Schwarzenegger,
Keep it in your pants! Do not take Charlie Sheen’s advice and hook up with prostitutes and porn stars. Sure it might be fun for a little while, but then you will want to do a show in 18 cities showing people how crazy you are. And then Ashton Kutcher will take your job (as actor or governor) and then we will all be sorry. Not Demi Moore or Bruce Willis, but the rest of us.
Call me if you need anything.
Sincerely,
Raphi Salem
Oh – and if you have been out of the loop for the past 25 years, here is something to remind you of how cool Schwarzenegger used to be…
http://www.youtube.com/watch?v=pDxn0Xfqkgw&feature=player_embedded
1:53 – Consider it a divorce
2:04 – Its not a tumor
3:01 – You’re luggage
4:34 – You Should’ve cloned yourself… so you can go f$%^ yourself
8:22 – I’ll be back
and some more quotes if you are REALLY bored
http://www.youtube.com/watch?v=ybJWKZB0Erk&annotation_id=annotation_286484&feature=iv
And now for the serious part of today’s discussion… The Mississippi River is overflowing and that’s bad for everyone… not just people who like movies. Read on:
That’s it for today. Want to know more about cool movies or flooding on the Internet? Want your videos to go viral? Want to protect your reputation? Call Raphi Salem at 212-222-3292 or email him at info@salemglobal.com.
Happy Mother’s Day! Bin Laden Still Dead, Mississippi River Goes To Graceland, Rafael Nadal Between Legs Tennis Winner, Coach Pulls Swimmers Hair: What your business can learn from Terror, Tennis, Rivers and Swim Teams
Posted by Salem Global on May 10, 2011
First – Happy Mother’s Day to all the Mothers out there. I hope your online Mother’s Day was just as gratifying as your in-person Mother’s Day 
There once was a movie about a terrorist. It must have been in the 80′s because that’s when all awesome cool simple people fought terror and won. (Think Bruce Willis vs. evil South African and German and whoever the bad guy of the day was. Drugs. Money Laundering. Gun Running. Schwarzenegger. Mel Gibson in Lethal Weapons 1 2 3 and 4 before he let the world know he was crazy. Anyway. In this movie, they switched the terrorists name around from Bin Laden to Abu Nidal. The problem with that switch was that it wasn’t really a switch. They thought they were so smart when they figured out the bad guy switched his name around and sent the cops around the block one extra time that gave him some more time to plan his getaway blah blah blah. My point is that I think there might be a connection between Bin Laden and Rafael Nadal’s awesome tennis shot winner between his legs. It’s unbelievable after you will see back and forth hard hitting volleying with no winner until he gets his opponent close to the net, then lobs it into a far corner. Check it out… Yes the bin laden story as well as the “tweener” video on Youtube…
http://www.youtube.com/watch?v=ZEzgysQEmyg&feature=player_embedded#at=69
Also in this week’s news, the weather has been crazy. Tornadoes. Tsunamis. Earthquakes. And now the Mississippi River has decided to go berserk! So the river is swelling and threatening Memphis TN. Folks, I think its time to reassess the real estate market close to water. Reminds me of a book I recently listed to titled “This Book Will Save Your Life.” It’s an interesting story about a guy who runs away from his wife and young son from New York to California. In the end, he floats away into the Pacific Ocean on his neighbor’s dining room table that was a movie prop made of Styrofoam. A lot of very creative things happen to this guy throughout the book. Definitely not the best book in the world but followed the formula to keep me interested for the few hours it took for me to listen to it in the car. I have been listening to Jonathan Kellerman a lot lately. Latest book is called Monster. Interesting and engaging but Kellerman goes on and on about the details of the furniture, clothing, weather and every imaginable detail that he turns a 200 page book into a 400 one easily. My latest book is Steig Larson’s Girl with the Dragon Tattoo.. Now THAT is one good book without fluff. No wonder its an international bestseller.
Ok – back to the water… This week we found a coach pulling one of his student team swimmers out of the water by the hair. True it didn’t look good. True its illegal. True he quit his job. True the team might have been protesting and got a disqualification, but I take the positive route. Maybe he was just practicing emergency life saving just in case the Miss River reaches Roseville, California anytime soon? Maybe? We have seen really terrible weather patterns lately. Anything is possible…
http://news.yahoo.com/s/ap/20110510/ap_on_re_us/us_mississippi_river_flooding
So what can your business learn from this week’s news? Well from Bin Laden and Rafael Nadal you have learned that names and keywords and spellings are really important to your online image and brand. As for the MI River and the coach from CA who went over the line, we learn that you can’t stop nature. If your video is going viral there is no way you can stop it. So you have to create the viral video for your organization and then hope that now assistant coach, manager or employee messes it up with negative press.
Want to know more about Internet marketing? Viral Video? Terrorism. Tennis? Flooding? Turning negative news into positive with Reputation Management? Call Raphi Salem at 212-222-3292 or email him at info@salemglobal.com to discuss, send comments or ask him how his Mother’s Day was!
Interns at SalemGlobal, Liz Taylor Dies, Viral Videos, Sore Losers, Watch Out For Those Snakes! What your business can learn from Politics, Celebrities and Zoos
Posted by Salem Global on Apr 12, 2011
Lots of things have been going on in the world over the past few weeks. Fortunately we have been so busy here at SalemGlobal that we are too busy to write about the fun stuff that has been going on on the web. To keep you entertained, please check out these links. (The first is the funniest
http://www.thecomedyawards.com/categories/viewers-choice/best-viral-video – your business can use videos like this!
Gaddafi’s Son Applies For Internship at SalemGlobal
http://www.thedailybeast.com/cheat-sheet/item/khamis-gaddafi-muammar-gaddafis-son-on-us-internship-until-crisis/whoops/#
Liz Taylor Dies, Leaves Fortune to SalemGlobal
http://www.marionstar.com/article/20110323/ENTERTAINMENT/110323004/1006/Dontrelle-Willis-getting-new-shot-Reds/Film-legend-Elizabeth-Taylor-dies-79?odyssey=nav|head
tennis sore loser hit at baby – he needs our reputation management service!
http://sports.yahoo.com/tennis/blog/busted_racquet/post/Video-Ferrer-lobs-ball-into-stands-in-direction?urn=ten-wp257
snake escapes from zoo and twitters – not sure what to tell you about this except that twitter might work – but they still don’t make money!
http://news.yahoo.com/s/yblog_dnainfo/infamous-bronx-zoo-cobra-captured-tweeting-halts
Call Raphi Salem at 212-222-3292 or email him at info@salemglobal.com to discuss, send comments or ask me what I was think?! Hey – that’s what Internet marketing is always about…
Virtual Desktops With Ace IT SOLUTIONS, Japan Tsunami, Rebecca Black Friday, Worst Song Ever, Corey Worthington Delaney House Parties: What your business can learn from viral news and preparedness
Posted by Salem Global on Mar 15, 2011
Our hearts go out to all of the people that are suffering due to the latest world disaster; the Tsunami in Japan. If you search the following “relief for japan tsunami”
http://www.google.com/search?q=relief+for+japan+tsunami you will get sponsored ads by global relief organizations that will donate money, food and anything necessary to helping the victims and everyone and everything related. Just a quick note to non-profits, these organizations don’t pay for their listings. Google has a non profit grant program located at: http://www.google.com/grants/ . It is Google’s way of giving back and I think it’s awesome. Never before in the history of the world has a medium been able to gather people, efforts and donations to help a cause on a global scale. The internet with all of its evils and negatives has to be recognized as this incredible positive tool by which more can be done faster than ever before. The flow of information and funds was simply never possible prior to the commercialization of the Internet. Growing up in the 70′s we would see TV programs, commercials and infomercials, news programs and the like regarding a national or global disaster, but the Internet allows every man, woman and child on the planet with access to be informed, educated and motivated to act. Once again, the Internet has trumped TV, radio and print as the ultimate medium that is interactive, re-active and of course pro-active.
You will notice that organizations are calling for funds for children, earthquake relief, homeless, medical care, clothing, food and the list goes on etc. etc. Please give what you can and aid in any way that you can. The world will be a better place if we all are able to do our part.
And though there is tragedy in the world, life and business move forward…
I wanted to bring to your attention a great webinar that my friend Warren Finkel at http://www.AceITS.net will sponsoring tomorrow regarding Virtual Desktops and how to make desktop virtualization a reality in your company. How desktops and applications can be delivered as a service to any user, on any device — laptop, Mac®, iPhone®, BlackBerry®, iPad® etc. Details here: http://aceits.net/citrix-partners.aspx?svpage=products_desktop&sid=f8f909755de87f9622ac70f57cb335e5#
It’s all about preparing your office and your desktop or your “virtual” office for the ease and demands of the new wired (and wireless) world. I highly recommend it.
And since the news has been so heavy for the past week, I thought I would end on a very light note of what goes viral on the web and what you can do about it…
Corey Worthington Delaney promoted a house party at his parents’ house while they were on vacation in Australia on MySpace. As a result of the 500 people that attended, dozens of police officers, a helicopter and the dog squad had to be called in to restore the peace. Corey became a notorious celebrity but then was fined $20,000 in damages to neighbors property and cars and the like. http://www.heraldsun.com.au/news/victoria/party-pest-starts-to-pocket-riches/story-e6frf7kx-1111115335114
But then when interviewed on live television, the reporter/ anchor asked him to apologize and he wouldn’t. He also wouldn’t remove his sunglasses. Talk about badass! This kid is trouble. Then again, he might make much much more than the $20k he owes doing party and club promotion. Here is the interview: http://www.youtube.com/watch?v=qm61svN4U5g (over 1.5 million views)
But wait, there is ALWAYS more… Innocently, a 16 year old girl also posted her party to facebook and over 200,000 people said they would be attending! But do not go the party… Not only will her father be waiting there for you, so will the police. The party has been canceled. http://www.ndtv.com/article/world/australian-teens-party-draws-180-000-on-facebook-91792
And lastly, when your video on Youtube gets over 5.6 million views, you might not have the best song or video, but you might make some money and get a few laughs… http://www.youtube.com/watch?v=CD2LRROpph0&feature=player_embedded My favorite quote’s are from Yahoo: http://new.music.yahoo.com/blogs/videogaga/71429/is-youtube-sensation-rebecca-blacks-friday-the-worst-song-ever/ like “is this real or is it just an SNL short?” Good luck Rebeca Black wherever you are…. whatever day it is. Maybe Friday?
Want to know more about my own bad viral videos and internet marketing strategies? Call Raphi Salem today at 888-578-6732 or email info@salemglobal.com and we can talk about it.
NY Jets En Route To Super Bowl, Has Your Phone Started To Ring Off The Hook Yet? Is your organization already implementing 2011 planning?
Posted by Salem Global on Jan 11, 2011
First things first. I am a skier and a winter birthday before I am a Jets fan. So that being said, yes I do indeed care about all of the snow days we are getting here in New York. I just got new tires on my car before the snow started six weeks ago so I haven’t gotten caught yet. Last year I couldn’t make it out of my driveway some days. But this year I got much smarter. And to tie it all together, I did some advanced planning so that I could come out ahead.
Of course I am talking about snow and travel but I am also talking about internet marketing and lead generation. All last year I tried to prepare you for 2011. I said over and over again how NEXT year (meaning this year 2011. and by the way did anything exciting happen in your office at 11:11:11 today on 1/11/11? Of course my son pointed out that you get an extra 1 in November… smart kid. I wasn’t even thinking about that.) But back to the conversation at hand. Every year I give you the updated things your business and organization should know and do on the Internet to grow and become more profitable. Of course you already know the 21 things that I have been preaching for the past 2 years (http://websitestrategymarketing.com/exclusive-networking-this-thursday-at-axa-advisors-21-things-you-need-to-know-about-internet-marketing-in-2011-cliff-lee-joins-sg-for-120-million ), but this year my clients are tired of practice makes perfect and preparation. They want leads. They want referrals. They want the phone to ring. They want the business. They want the donations. They want the conversions. They want to make more money. They are fed up with the bad economy and they are doing something about it.
So today lets talk about the New York Jets and compare them to your internet marketing campaign. Lets analyze what the Jets did to get to the playoffs…
Starting in the Spring and continuing into the summer, football and baseball start their training. And thanks to my reading of Michael Lewis’ Money ball, I even understand a little bit more about how teams deal with the draft and scouting and the money involved in hiring, coaxing and ultimately getting a player into your organization. Then of course you train them. And then of course you let them loose in the real world. Friday night lights? Monday night football? Playoffs. Divisionals. All star games. World Series. And of course, the most watched television event in America (not in the world since you all know from my last years blogging that soccer or futbol is the most watched sport globally – http://websitestrategymarketing.com/internet-marketing-new-york-city-golf-masters-tiger-vs-mickelson-what-organizations-can-learn-from-world-sports-winners-and-hype). The Super Bowl. Millions of dollars for a few seconds of someones precious little time in their marketing mind. The Super Bowl is the climax of all advertising and promotion. And of course you know the Internet has only added to that. Used to be you had to actually watch the football game in order to see the commercials. But oh no. Not anymore. Thanks to YouTube and all of the other video sharing resources and websites on the Internet today, you can view all ninety (yes 90!) commercials right now as you read this blog piece. http://www.salemglobal.com/internet-marketing-poker-and-the-super-bowl.php
Well guess what? The same thing goes on in business every single day. You have your own planning to worry about. Your own budget. Your own training. Your own implementation. And of course your own Super Bowls or highlights of the year to promote the heck out of your business. Be it a trade show or a conference or a seasonal thing for your year, maybe a holiday like Christmas or Halloween or Easter. Regardless, its the second week of January in a new year and what do you have to show for yourself? Has the phone started to ring yet? (Mine has – thanks!) Has all of your planning been implemented yet? Are you still securing your budget. Thinking the time isn’t right yet?
Well I am here to tell you that there is no time like the present. Google is relying on two main things right now. Your local address (physical address of your business) and content. We here at SalemGlobal are committed to helping our clients become the authorities in their field on the Internet. Whether they are hair transplant surgeons (http://www.HairClinicUSA.com), commercial cleaning services or office cleaning companies in New York (http://www.4StarCleaning.com), Hyundai Dealerships ( http:/www.GaryRomeHyundai.com ) or Arthur Murray Dance Studios (http://www.LearnToDanceNJ.com), we are writing content for their websites, blogging, writing articles, press releases and much much more. We are also optimizing their Google maps and Google local listings.
If you would like to get on the SalemGlobal Internet Website Marketing and Lead Generation gravy train, call Raphi Salem at 212-993-5828 or just email info@salemglobal.com and we can talk about various ways to get your phone ringing and get more customers. Enjoy the snow!
Desperate Pleas For Last Minute Online Shoppers, Reputation Management & Internet Marketing Discounts: What Your Business Should Be Doing Before Christmas and New Years
Posted by Salem Global on Dec 21, 2010
Last week I gave you the updated 21 things your business should be doing online for 2011. But what about RIGHT NOW you ask? Well, lets take a look at Toys R Us, Staples, Priceline, Party City, Kayak and Spirit Airlines…
Get All You Want for Christmas with Fares from $9* Each Way!
$50 Coupon* for Last Minute Holiday Travel!
Last Minute Hotel Deals from $45/night!
Four coupons inside for holiday procrastinators!
Our Lowest Prices Ever! 50% Off!
20% Off Coupon! Save In Stores & Online
Save up to 50% – Last Minute Gift event!
Buy One Get One 50% Off
For the First Time EVER! Stores Open 24 Hours Now Thru Christmas Eve!
There you have it. Huge multi-million dollar companies and corporations are sending out messages like this. So don’t you think its a good idea? Ok, lets face it. I am 40 years old and have been in the advertising and marketing field for 20 years. Online for 14 of them. Don’t you think that the corporate giants who spend millions and millions of dollars on advertising know what they are doing yet? I do. Learn from the best. They have the biggest budgets around. Spend more money on an ad than you make in a lifetime and you should be doing EXACTLY what they are doing.
People want to hear from you. They want to know there is a sale going on. They want to know they can save 50%. They want to know if they buy one they can get one free. They want to know about the last minute deals. They want to know. And you should be telling them in 6 ways:
1) On your website
2) In your blog
3) In a newsletter email
4) In an article
5) In a press release
6) On all of your social media including twitter, facebook and linked in
And if you haven’t noticed, those are the six places where SalemGlobal Internet would be placing your content for up to half off! Seriously SG is running a discount throughout the holiday season into the new year. NOW is the time to talk to Raphi Salem about promoting your business online. That’s right. You too! Hey – I am talking to you.
Let me give you two examples of conversations I had in the past week:
1st – http://www.AngelaCosmai.com – located in Stamford, CT. Local beauty shop, hair and color salon, wants local customers to travel all the way to Greenwich CT. They need to fix their google places, maps and listings and give a 10% off next visit to those that give them a positive review online. And by the way – positive reviews combat negatives and help with reputation management.
2nd – http://www.WorldHyundaiMatteson.com – located in Matteson, IL. Google “World Hyundai” and you will see that they dominate the first search engine results page with their main site, their blog, their marketing sites, review sites, Facebook etc. So that means that they are almost completely in control of their reputation online. Other companies struggle with this but you don’t have to if you go about it correctly.
So in conclusion this week, let me first wish you a Happy and Healthy New Year! Next year is going to be so much better than 2010. I am money back guaranteeing it. (Oh did I mention that SalemGlobal lead generation strategies come with a money back guarantee?) So get out the Hanukkah Christmas and Kwanzaa messages… the discounts, the incentives, the buy one get one free ads. Get them to sign up for your newsletter and enjoy the holiday season. Yes it’s freezing outside and will continue to get colder. (But that’s ok if you like to ski like me.) And if you want any help setting up a campaign for 2011 and getting your business ready for 1st quarter, give me (Raphi Salem) a call at 212-993-5828 or email info@salemglobal.com.
Internet Marketing, Google Changes, Halloween, Election Day, Thanksgiving, 47 Days Till Christmas: Your Business Needs To Prepare For The Holidays
Posted by Salem Global on Nov 3, 2010
Did you say 47 Days till Christmas? That’s right folks. I said it. That’s less than two months. And that means that 4th Quarter is upon us and you should be preparing for 1st Quarter of next year. Yes. 2011. I know you can’t believe it, but believe it. The weather is getting colder. You just finished Halloween Trick or Treating with your kids. Election Day was yesterday and that all means that we are in the middle of 4th quarter.
As my conversations with my clients gets to be very serious about how this past year went vs. how it’s going to be next year, from my biased perspective, you need to pour more of your budget into advertising and marketing now in order to be on top when the economy turns around January 1, 2011. Thanksgiving is coming up. Black Friday is coming up and people have been hoarding their money so they can afford those great holiday presents for their kids. But that’s not all they will be spending on.
People are going to be buying more cars in 2011, going in for that elective surgery and buying the real estate and vacation packages they were holding off on. 2011 is going to be a boom year. It’s very simple. 2007 was a great year. 2008 and 2009 were busts. The economy was faltering and people lost their shirts. Madoff and all of the other Ponzi schemes came to light and people got really hurt.
But think about it. 2010 wasn’t really that bad. People lost their jobs but not as much as in 08 and 09. 2010 was not a recovery year. It was more of a stopping the hemorrhage year. So by that observation, 2011 is going to be a comeback year.
Thanksgiving marks the deciding factor in people’s spending habits. Will they spend money in the retail sector? Will they go another year without a new car, home or vacation? Not necessarily. Of course this is all in the B2C market. Now let’s talk about B2B.
Business to business has really suffered over the past three years but I know it’s coming back. I can feel it in my own business. The calls and inquiries have started to come in. And though most companies are still gun shy, I have received word that many of my contacts would like to start up something “in the new year.” People have been budgeting and now is the time to let go. There are so many new strategies for Internet marketing now. Of course you need a search engine optimization (SEO) strategy, but now that Google has changed their results page, you also need to incorporate a local and maps strategy, a social media strategy and an email newsletter strategy. Of course, Google, Bing and Yahoo would also like to take this time to let you know that you are going to need to start spending money with them. They really want your “sponsored ad” dollars. And why not? They deserve it. They built the search engines. And you use them every day of your life. So why shouldn’t they get paid?
So the only reason why they shouldn’t get paid is because there is still click fraud going on. Google needs to curb this evil. They are raking in billions and a hefty percentage of that is all fraudulent. Until they fix the problem, we won’t be encouraging PPC campaigns. We will continue to educate and test but there has to be real ROI.
What about your business? In addition to SEO search engine optimization, are you also testing for PPC pay per click? Are you blogging? Using social media? LinkedIn? Facebook? Are you sending out newsletters? Need help with Internet promotion for your business? We have been helping companies and businesses strategize online since 1997. Call Raphi Salem at 212-993-5828, email info@salemglobal.com or check out www.SalemGlobal.com for more information about how to win the election, get the treats instead of tricks and obviously finish 2010 positively.
Internet Marketing NYC, Times Square Car Bomb Scare and April Showers: What businesses can learn from panic, news and the changing seasons
Posted by Salem Global on May 4, 2010
Usually I write about sports since that gives me an ear from the most relevant demographic I want to reach for my own marketing. I actually wonder how many women out there are on this email list and read my blog. Usually I only hear from the men. But maybe more women search for NYC website marketing companies than their male counterparts. So maybe I am going about this all wrong. Maybe I need to re-think my own marketing plan. On the panel that I was on two weeks ago we discussed how businesses need to have a 1-year, 3-year and 5-year marketing plan. And in addition, you always need to be modifying and tweaking and testing to see what works. But the truth is that I haven’t been hit with anything interesting regarding sports or the New York Yankees or NY Mets even though baseball season is well under way. March Madness is over (for two months now), I don’t know anyone that follows hockey. I think Football is on hiatus until September… so that leaves me with the news and a joke.
If April showers bring May flowers then what do May Flowers bring? Pilgrims! (My son taught me that one lol!)
Not a joke though is something that I call “seed planting.” In business, we all need to do our own marketing. Marketing should lead directly to sales but there is a time delay in that some marketing programs take longer than others and certainly some sales cycles are longer than others. For instance, if you need milk or bread to feed your family, you go out to the market and pick it up. No marketing necessary. Food and essentials have different cycles than other consumer goods like electronics and cars. Services have different sales cycles completely. No one NEEDS website or Internet marketing, but it CAN help your business expand and grow. Everyone NEEDS food. And even for food and consumer items, there is a major battle between brands that goes on right in front of our eyes that 99.9% of the population does not realize. Coupons in your weekly printed circular and shelf placement are all part of the game. And with the changing seasons, so too, does the marketing change. When you walk into your supermarket, bottled water and watermelon are going to be front and center. More people are outside, going to barbeques and traveling. Grills will now go on sale at your local retailer and watch out for those fans and air conditioning unit sales.
If you want to be a part of the game and /or if you want to go so far as to win it, you have to plant your seeds early. You have to get together with your partners earlier than your competitors. The early bird does indeed catch the worm. The classic case in marketing is Coke vs. Pepsi. Whoever can get more coupons into your hand and get placed on the shelf at eye level or have a whole entire display in your face as you check out is going to win. This relates to each and every business out there. In the service sector, the more your network, the more people you know, the more reach you are going to have. Expert salespeople are able to target their audience and don’t waste as much time as the rest of us talking to the wrong people. In my professional life I network with hundreds of people. On the one hand, business can come from anyone at anytime any where in the US or the online world (and it has, from New York to California to London, India and Tel Aviv.) We all have to find that balance between marketing at the right time to the right people. It’s not easy but when you have an expert on your side it isn’t as challenging.
Ok – back to the news. I find it hard to believe that nine years after 9/11 something like a car bomb can find its way into Times Square in New York City. But my point of bringing it up here today in my writing is that the Internet frenzy that followed the whole story is just incredible. Hopefully you will glean from this that sensational media will always get the spotlight – whether good or bad – positive or negative… Just some quick statistics on the story as it unfolded, I didn’t start counting until now how many stories there are about the “times square bomb scare,” but if you Google these words, you will get a whopping 21,600,000 results. And the search engines now direct us towards those keywords as well. When you start typing into Google and Yahoo the word “times” then “times square” then “bomb,” you will get different suggested potential matches that come up. Before “bomb” you will get:
time square map
times square restaurants
times square shopping
times square address
times square hotels
times square bomb scare
times square bomber
times square church
And in addition to the search engine search, you can do the same thing on YouTube and see what videos come up. What we can learn from this exercise is how to word and prioritize your own website, content, blogs and writings.
Oh – and for you conspiracy theorists out there, I just read on one of these searches how this is all a government trick to take our thoughts off of the oil spill that happened last week – because terrorism trumps environmentalism and global warming…
If you want to know more about conspiracy theories, keyword prioritization and increasing your business in 2010 please call me at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information. Lot’s of exciting things are happening this month in terms of networking, lead generation and business development. Let’s talk about it!
Internet Marketing New York, NFL Draft Picks, Archie, Veronica, Jughead and the New Guy: What businesses can learn from old companies adapting to new times
Posted by Salem Global on Apr 27, 2010
Last week the NFL held its annual draft. In the past when the NFL held their draft most American men would spend those three days in front of their TV sets, calling in sick from work, lying to their wives, etc. But now football fans can get all that information (who their team drafted, who got picked first, etc) online, through social media and even Tweeted straight to your cellphone. So if you are a business that is targeting the American male ages 18-65 this is one place online where you can reach that demographic. On football related sites, where football fans are active and commenting on their team’s selections and even on Fantasy Football sites where the picks are being talked about by not only the fans of the team that drafted them but by all Fantasy Football fans who might selected these new NFL players on their fantasy teams next season.
On a very unrelated note, Riverdale, USA is no longer a straight town. Archie Comics has introduced a new gay character named Kevin and it has only helped their presence on the web, increasing sales and readership throughout the world. Last week I was on a panel of experts along with my associates Lena West of Xyno Media and Kevin Daum, Author of “Roar! Get Heard in The Sales and Marketing Jungle” where we discussed marketing strategies for the new generation. Coordinated by the Ad Club of Westchester and Sponsored by Archie Comics, a local Westchester based concern, the evening was off with a bang when the CEO of Archie Comics proceeded to tell the audience that they were very late in coming to the Internet game.
As a matter of fact when the new CEO of Archie Comics was talking, he himself who has only been in the business for under two years, completely recognized that the company had started their internet strategy very late. But with that knowledge it didn’t put them into a state of paralysis; it put them into a state of adapter. So recently Archie Comics went beyond what most companies are doing and developed an app for the iPhone, which even early adapters have not started doing and I think they reported that I was in the top 5 of app downloads in Apple’s iTunes App Store for iPads and iPhones in the past few weeks. So as we can learn from this lesson, never be paralyzed by the lack of work you’ve done in the past, just get on the bandwagon now.
A relevant event that happened last week was Earth Day/Week and it’s kind of funny/ironic that Archie Comics, who obviously is a hard paper publisher, will probably make more money in the long run by being online and cutting down their publishing on paper due to trends and reading on iPads, Kindles and Nooks and websites. And if you want to see the online clip of the discussion (http://www.youtube.com/watch?v=roU5AQ42Hkg), which only goes to prove further that having a gay character not only keeps them relevant to today’s world, we can also see that the social media millage is also being taken advantage of because it is being talked about online as well as through traditional media.
If you want to know more about the NFL Draft online, Archie Comics and old companies adopting new internet marketing strategies give us a call at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information.
SalemGlobal #2 for Internet Marketing
Posted by Aryeh.Landowne on Mar 2, 2010
Right after Wikipedia and right before internetmarketing dot com. Here’s the proof:
Don’t believe us check it out for yourself.