Since the 90′s I always wondered why people didn’t have their own in-house marketing person or department. It seemed too natural to me to just “do it myself.” But then I matured and realized that not everyone has the skill set that one needs to drive business and fresh leads into the door. And on top of that, while some people might have those skills, they might not necessarily have the time. And a final perspective is that maybe they have the time but they are investing in product and service and not necessarily marketing.

Regardless of the above, all businesses and organizations should have a “corporate” website as well as a “marketing” website. I like to call it the webs answer to franchising. In other words, every retail store and operation started out with 1 store. Nathan’s. McDonalds. Burger King. Dunkin Donuts. And yes, even Starbucks and Duane Reade. My point is that you need to have more than one location on the web as well. And just as each Kentucky Fried Chicken and Subway has to prepare its own food, serve it and clean up after themselves in the evening, the same principle applies to websites. Yes the old “location, location, location” absolutely is important, but on the web its also about Branding branding branding!

So if you are in the healthcare industry, you will want the corporate name of http://www.DrJackieSmiles.com. But at the same time, you will also want http://www.OrthodontistNYC.com. Because people will find you and hear about you and will go to your main website. But then there will be people who will search the Internet in many different ways via different popular keyword searches and you will want to be found as well. So the lesson for today is that it’s not only about relevant content, it’s also about strategic domain name with strategic keywords, as well as marketing yourself in as many places as possible. And the link juice from these marketing sites is going to be very potent as well if you build them up.

Next week we will discuss linking strategies and interactive PR. If you would like to know more, please contact me for a free, no obligation website marketing evaluation, consult and assessment. Call 212-993-5828, email raphis@salemglobal.com or visit our site, www.SalemGlobal.com.

The same holds true for the doctor in front of the camera. Doctors, just like anyone else, need to smile and show their friendly and warm regard through the lens.

Now you might say that some doctors are very skilled in their profession, but they are simply shy and a bit introverted. It’s not that they aren’t friendly, it’s just they don’t love to promote themselves. So today’s tip of the week is for that doctor who needs a bit of a push onto the camera in front of the audience.

In this economy believe it or not, people are actually scaling back on their health. I know it’s crazy, but some people are passing up on their annual checkups. Some insurance companies are charging higher premiums and people basically forget about their health. Recently I spoke with a Dentists office who said that fewer patients were calling up and scheduling appointments so they need to step up their marketing.

There are a few ways to get in front of the camera. First is the monologue. The camera focuses on the doctor and the doctor introduces him/herself to the audience. She/he then introduces his/her practice, office and staff. Then the doctor speaks about the services his/her office offers. Then there is preparation before procedures, and care after the procedures. In addition, to the monologue, there is also the “interview” as well as the “procedure.” With these three types of videos, you can certainly push out 52 videos in a year. Then next year – repeat the process. I guarantee it is all worth it!

There is a logical step to producing videos for anyone in any profession. If you need help thinking about, creating, directing and / or producing a video for your practice or profession, please email me at raphis@salemglobal.com, give me a call at 212-993-5828 or check out our site, www.SalemGlobal.com. Though SalemGlobal will work with any particular practice, we know that we can help dentists, orthodontists, lasik eye doctors, dermatologists, podiatrists and plastic surgeons. Next week we will talk about videos for the legal profession.

http://www.youtube.com/watch?v=8Ado9Ae8X-o