Website Marketing New York City, World Cup Soccer, The Millionaire Mind and Successful Intelligence: What your business can learn from sports and attitude
Posted by Salem Global on Jun 15, 2010
As close to 4 million people have viewed this video (http://www.youtube.com/watch?v=koVHN6eO4Xg – T.I. – Live Your Life (Featuring Rihanna) due to music, pop culture and the whole popular YouTube Internet and viral video sensation, I am curious why this video http://www.youtube.com/watch?v=mcAGTYVYV48 has only been viewed 75,000 times and the book “The Millionaire Mind” by Thomas J. Stanley (http://www.thomasjstanley.com) has ONLY sold 1 million copies. Dr. Thomas J. Stanley is an author, lecturer, and researcher who has studied the affluent since 1973. He’s also the author of the best-selling books The Millionaire Next Door and Marketing to the Affluent, which was selected one of then outstanding business books by the editors of Best of Business Quarterly. In his books he tells you specifically how the millionaires that he has studied have made their money. The latest part of the book that I was just listening to on CD (I usually take out the CD to listen to in my car since I do a lot of driving as well as take out the book from the library so that if I am taking public transportation I can review what I have listened to and obviously read and learn more), was all about a millionaire who grew up on a farm. His grandmother was a huge influence on him and made him an offer. She said if you milk the cow, I will give you a percentage of the profits that come from your efforts. He did his chores so well that he then took a percentage of the calves that he tended to as well. He then entered school and didn’t do so well. I might be mixing up stories but the basic gist of the book is when one of the interviewed millionaires said that he would’ve done much better in school had their been commissioned attached to each A that he received.
Most of the millionaires that Dr. Stanley interviewed for his books are self made business owners. The book’s theme generally speaks about opportunity and influence. Whether people got A’s B’s C’s or failed out of school, all millionaires have had a mentor or a life experience that gave them the “millionaire mind.” There is the real estate mogul who was stationed down south while in the army. While everyone complained about their location, he invested the little he had in the real estate market in the area and made a killing. Then there was the refuse and recycle guy who thought that the garbage business was a no brainer. Take other people’s trash and turn it into cash. And the carpet cushion guy who never finished college but was a fantastic home furnishings salesperson. He had a great job until he was fired. Then all of his bad grades and failing in school came back to haunt him and he thought no one would ever hire him since he was uneducated and got paid too much. Becoming his own boss was the only way to succeed. And finally there is the used truck parts millionaire who set up a niche so defined that he profited from 500 to 7 times the amount. One used truck dealer sold a truck for $500 to another dealer who then sold the engine alone for $500. He then realized the other parts of the truck would be worth a lot more than $500 as well. Sometimes turning a profit 7 times the amount of what he would pay for it. Money is a big motivating factor in all of these millionaires’ lives.
Another theme of the book is “vocation vocation vocation” as the old saying, “location location location” still rings true, it is the combination of location plus vocation that creates the millions. Finding your niche does not come easily; most people go to college and get an education but have no idea what they are going to do with their professional lives. These millionaires went through the same process and they were able to profit greatly.
We learn the same exact thing with internet marketing. The more you focus on your specialty and on your vocation, the more of an authority you become, and the more popular that you become makes you the winner in the search engines. Search engine optimization is all about your authority plus your popularity. But you need to also keep your eye on your leads and sales. Therefore in addition to just SEO, you need to do everything else (for example the 21 SalemGlobal things that everyone needs to do succeed online – http://websitestrategymarketing.com/its-2010-wake-up-and-smell-the-internet-21-things-you-should-be-doing-online).
Which leads me to share with you how ridiculous I think this whole global world cup soccer match thing is. Did anyone see the US vs. England game? If you didn’t let me tell you that it ended in a tie, 1-1. The cover of the New York Post actually had the headline “USA Wins 1-1”. Funny thing is I was talking to a security guard, a red blooded American through and through, who commented to me, “what kind of a crazy sport gives you a tie? No American football game can give you a tie. In baseball we have extra innings, in tennis we have tiebreakers, in American football there is overtime and in hockey there are shootouts and that’s why soccer (futbol) is not the number 1 sport in the USA” Or even the number 2, 3 or 4 sport in the US.
If you want to know more about website marketing, how you can become a millionaire on the internet or just discuss American vs. universal sports give me a call at 212-993-5828, email raphis@salemglobal.com or check out www.SalemGlobal.com for more information.
