Internet Marketing, NY Yankees Lose, Bengie Molina Wins The World Series, Power Naps, Yahoo Links, Croc Kills 19: What your business can learn from covering all your bases and being prepared

Posted by Salem Global on Oct 26, 2010

Talk about covering your bases! Texas Rangers Bengie Molina doesn’t really care if the Texas Rangers or the SF Giants win the MLB World Series because he will be a winner either way. During the regular season Molina played 61 games for San Francisco before being traded to Texas, where he played 57 games for the Rangers. http://sports.yahoo.com/mlb/news?slug=sh-molina102410.

Of course, most people are observers of baseball. How many of us really play the game. Just like soccer, football, basketball or any other major league team sport, there are many more people in the bleachers than there are on the field. But now Spain has figured out how to get EVERYONE involved in a national sport. Forget about the power nap, take a whole Siesta. Spain held its first ever nap-a-thon and an unemployed security guard named Pedro Soria Lopez won the championship and managed to bag the top prize of 1000 Euros as well: http://www.thaindian.com/newsportal/world/first-ever-spanish-national-siesta-championship-held-in-spain_100449716.html.

In tragic news this past week though, I am sad to announce that most websites will be losing some of their “link-juice” due to an error in their technology or algorithm or who knows why? Some people and company websites will benefit and some will lose. If your ranking in the search engine drops, don’t panic. Keep doing what you are doing and hope that the algorithm gets corrected sooner rather than later. And if you show up higher in Google, tell all of your potential clients and buyers that Yahoo and Bing are broken… Massive Link Drops in Yahoo Site Explorer: Yahoo Working With Microsoft To Fix.

And in the most tragic bizarre news of the week, 19 people died due to some idiot bringing a live crocodile on a flight in Africa. The croc got loose, wreaked havoc, caused the plane to get off balance causing the pilot to lose control and the plane went down. There was one survivor who was able to tell all. Sort of reminds me of Bruce Willis vs. Samuel L. Jackson in “Unbreakable.” http://www.news.com.au/travel/news/crocodile-on-a-plane-kills-19/story-e6frfq80-1225942045322.

This story is very similar to the above… Mega Shark Takes Down a Plane: http://www.youtube.com/watch?v=I16_8l0yS-g.

and

http://www.youtube.com/watch?v=XcxKIJTb3Hg – Monty Python and The Holy Grail and The Killer Rabbit

…where the ONLY solution to such tragic horror is the Holy Hand Grenade: http://www.youtube.com/watch?v=xOrgLj9lOwk

“…And Saint Attila raised the hand grenade up on high, saying, “O Lord, bless this Thy hand grenade that with it Thou mayest blow Thine enemies to tiny bits, in Thy mercy.” And the Lord did grin and the people did feast upon the lambs and sloths and carp and anchovies and orangutans and breakfast cereals, and fruit bats and large chu… [At this point, the friar is urged by Brother Maynard to "skip a bit, brother"]… And the Lord spoke, saying, “First shalt thou take out the Holy Pin, then shalt thou count to three, no more, no less. Three shall be the number thou shalt count, and the number of the counting shall be three. Four shalt thou not count, neither count thou two, excepting that thou then proceed to three. Five is right out. Once the number three, being the third number, be reached, then lobbest thou thy Holy Hand Grenade of Antioch towards thy foe, who being naughty in My sight, shall snuff it.” Amen.”

What about your business? Are all of your bases covered? In addition to SEO search engine optimization, are you also budgeting for PPC pay per click? Are you blogging? Using social media? LinkedIn? Facebook? Are you sending out newsletters? Avoid disaster by having a holistic approach to Internet Marketing. Need help with Internet promotion for your business? We have been helping companies and businesses strategize online since 1997. Call Raphi Salem at 212-993-5828, email info@salemglobal.com, or check out www.SalemGlobal.com for more information about how to win either way and avoid tragic disasters.