SalemGlobal Internet Continues Free Internet Marketing Seminar In New York City
Posted by shifkay on Feb 28, 2012
“After witnessing such a great turnout for our January seminar, I knew we were on to something” said internationally renowned marketing expert Raphi Salem in announcing the continuation of his free NYC based website marketing seminar.
“January’s seminar showed us that there is a demand for this sort of service and education,” Salem said. “With the IPO of Facebook during the last month, more and more people want to know about how to get online, how to market themselves and how to jump on the social media train.”
To give local businesses, organizations and professionals the power they need to jump start their online knowledge, SalemGlobal Internet is continuing to offer free marketing seminars in midtown Manhattan. The next seminar will be hosted by AXA Advisors at 1290 Avenue of the Americas on Thursday March 1, 2012. 8:30-10am. To RSVP please contact info@salemglobal.com. For a complete list of dates, locations and times, please visit http://www.TheSeminarSeries.com
These seminars will teach anyone the fundamentals of website marketing with the goal of motivating businesses to start promoting themselves online and professionals how to do it themselves. The SalemGlobal Internet Website Marketing Seminar Series will focus on how to buy strategic domain names, where to host a website, how to write and upload content to a website, develop a linking strategy, conduct keyword research, implement meta data, write articles, construct and distribute interactive press releases, produce online videos (Youtube), use social media (Facebook, Twitter, LinkedIn), generate leads from Google, Bing and Yahoo local listings and pay per click advertising (PPC).
“My seminars have really helped a large number of small businesses and professionals by giving them an edge over their competition and other job candidates.” Salem said. “In a matter of an hour, any professional can learn the fundamentals of getting online and marketing their organization on the world wide web.”
Salem is reaching out to local businesses and professionals in the healthcare, real estate, auto, insurance and financial sectors, but of course all are welcome. In the past even other marketing and advertising agencies and firms have taken advantage of these free seminars. Salem will also make house calls and teach his formula for success to mostly any group that invites him, shares his positive attitude and believes they can really make a difference by using technology and the internet to get ahead.
A 20-year old-school advertising veteran, Salem has appeared before hundreds of audiences both in the United States and abroad. Salem has spoken to and shared his online money-making strategies with countless students and professionals, at universities and organizations throughout the world.
Raphi Salem is the President of SalemGlobal Internet Website Marketing and Lead Generation. To find out more about his organization, please visit http://www.SalemGlobal.com
To find out more about The Seminar Series, please visit http://www.TheSeminarSeries.com
Facebook IPO, 28 Billion, NY Giants Win Super Bowl XLVI, Clint Eastwood Wins America, Madonna Loses, Youtube Helps Advertisers, Susan G. Komen vs. Planned Parenthood
Posted by DD on Feb 8, 2012
So while trying to get to work today, I forgot to take into account that there would be about 2 million people (maybe even more) celebrating the NY Giants’ Super Bowl win. If you want to read about the complaints, just head over to Facebook. Oh – you haven’t heard about Facebook? Well, sit right back and you’ll hear a tale. A tale of a young kid with an attitude who was really smart (he got into Harvard. Then again, he also dropped out. Then again, so did Bill Gates. Then again, they are both billionaires now, so what’s the point?) and also had (and still has) a HUGE ego. While there is nothing wrong with those traits, put them together with a great idea and then you’ve got something worth $100 billion or so.
But is Facebook really worth $100B? Well, let’s do the math shall we? 800 million people. Maybe there are some duplicates. Let’s be generous and say 100 million of them are duplicates. Even 200 million. Let’s say only 500 million are active and real users. Now multiply each of them by 1 (representing $1 US dollar). My friend, that is $500 million dollars. But that’s only 1 day, 1 week, even 1 year. So if each of the users are worth 1 dollar a year then you have a business that makes $500 million a year for the next 10 – 20 years. Well, that’s only $10 billion. Why do you value at $100 billion? Because I am being super conservative, you knucklehead! The real valuation is 500 million people multiplied by 10, 20, or 100 and that’s each year! So seriously, this 1 website is worth $100 billion.
Mark Zuckerberg, you deserve every penny of that $28 billion. It’s too bad some people had to be stepped on and stabbed in the back along the way, but what can you do. This is business. Oh – and congrats to the painter who took his payment in shares. At the time he might have charged about $10,000 for his services. But now he is worth $200 million according to the buzz. Read more about Facebook’s IPO here: http://www.thestreet.com/story/11406435/1/facebook-ipo-reality-check.html Here they explain more of the financials. Apparently not many companies are worth this much. But then again, not many companies are information companies. Most are products and services with a lot of overhead. Zuckerberg sells air and technology and the flick of the wrist and push of a button. You can’t beat that…unless someone turns off your electricity….hmmmm…
Ok – enough with that Facebook internet stuff. Let’s talk football. Did you see the game? The halftime show with Madonna, Niki Minaj and M.I.A. who stupidly showed the wrong finger. Really!?!) Chances are you did. With 330 million people in this country and 1/3 of them in front of a TV set or at a friend’s house or bar or event where the TV is on, possibly even more than 100 million people see the game. So the NY Giants won. Yippee! I am from New York so I am happy. I am happier for my staff who are HUGE sports and Giants fans though. They got a parade and fun out of it. But now it’s back to work. And what do we do at SalemGlobal? We promote our clients so that they can sell more product and get more leads for their services. So basically what I am telling you is that there is no difference between the Super Bowl and SalemGlobal! That’s right, kids. We do the same thing the Super Bowl does. Now who is more effective for your ad dollars? I still have to go with Internet. Internet allows you to interact with your customers and COLLECT DATA. (Um – this is the main reason why Facebook is worth $100B).
The other thing about the Internet is that is takes television to another level. So while 100 million people are watching the game, another 50 million see it online. And then through social media – we pass the funny and meaningful moments along to our friends. Like, what did you think about Clint Eastwood/Dirty Harry/Gran Torino telling America to wake up and smell the coffee and get off your asses and fight back? The only thing missing from the “Halftime in America” commercial was the Academy Award winner getting into a Gran Torino and driving off. Once again – Why doesn’t anyone call me for my advice? Here is Mr. Good Bad and Ugly for Chrysler: http://www.youtube.com/watch?feature=player_embedded&v=_PE5V4Uzobc (As for the auto industry, was Detroit really saved? Are more American cars made outside of the US and more foreign cars built here? Does it matter as long as Americans can work and put food on the table. I guess we can discuss that one some other time.)
So you will notice that I gave you the link for Youtube. And who owns Youtube? Google. And how much did they buy it for? $500 million. And with each good commercial during the Super Bowl do they make back that $500 million? ABSOLUTELY! As for rating the commercials, check out: http://www.youtube.com/user/adblitz
Let’s see. Tax software. Cars, auto, tires. Life Insurance. Beer, Budweiser. Media. Flowers for Valentine’s Day. Coke. Pepsi. Finance. Jerry Seinfeld. Mathew Broderick in a Ferris Bueller’s day Off (that probably went over 50 million people’s heads… but at least reached the other 50 million) Underwear. Technology. Phones. Internet. GoDaddy domain names. Hulu. (They also showed some commercials themselves) Movies – GI Joe with Bruce Willis looks cool. TV shows. M&Ms. Doritos…. So maybe I missed a few but you get the point. Millions of dollars for milliseconds. As I repeat every year, make a meaningful or funny commercial and people will see it on TV AND then share it with their friends online through social media. Did I mention why Youtube, Google and Facebook are worth so much money?
Lastly I need to end on a serious note. While the Super Bowl is all fun and games, I also want to share that the Internet also brings important issues to light through the power of social networking and sharing media. A high-ranking official resigned Tuesday from the Susan G. Komen for the Cure breast-cancer charity after a dispute over whether the group should give funding to Planned Parenthood, according to a letter obtained by The Associated Press. As soon as people found out about Komen not funding PP, the Internet lit up with cancelled donations, letters of anger and resignations. In the end, Komen reneged and now is giving to Planned Parenthood. Seems like the voice of America was heard. Good for you Netizens! I am proud to be part of this community. Now of course the Susan G. Komen Foundation should be calling me for some reputation management 
.
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So now that the Super Bowl is over and Clint Eastwood told us all to get back on our feet, what are you going to do? Where will you be NEXT Sunday? Does your company want as much exposure as the advertisers I mentioned above? Perhaps on a smaller budget than $30 million dollars? Does your non-profit need some reputation management? Call Raphi Salem at SalemGlobal Internet Website Marketing and Lead Generation today at 212-222-3292 or email him at info@salemglobal.com. I look forward to working with you, and making your company as big as it can get to maybe someday having its own Super Bowl commercial!
Virtual Desktops With Ace IT SOLUTIONS, Japan Tsunami, Rebecca Black Friday, Worst Song Ever, Corey Worthington Delaney House Parties: What your business can learn from viral news and preparedness
Posted by Salem Global on Mar 15, 2011
Our hearts go out to all of the people that are suffering due to the latest world disaster; the Tsunami in Japan. If you search the following “relief for japan tsunami”
http://www.google.com/search?q=relief+for+japan+tsunami you will get sponsored ads by global relief organizations that will donate money, food and anything necessary to helping the victims and everyone and everything related. Just a quick note to non-profits, these organizations don’t pay for their listings. Google has a non profit grant program located at: http://www.google.com/grants/ . It is Google’s way of giving back and I think it’s awesome. Never before in the history of the world has a medium been able to gather people, efforts and donations to help a cause on a global scale. The internet with all of its evils and negatives has to be recognized as this incredible positive tool by which more can be done faster than ever before. The flow of information and funds was simply never possible prior to the commercialization of the Internet. Growing up in the 70′s we would see TV programs, commercials and infomercials, news programs and the like regarding a national or global disaster, but the Internet allows every man, woman and child on the planet with access to be informed, educated and motivated to act. Once again, the Internet has trumped TV, radio and print as the ultimate medium that is interactive, re-active and of course pro-active.
You will notice that organizations are calling for funds for children, earthquake relief, homeless, medical care, clothing, food and the list goes on etc. etc. Please give what you can and aid in any way that you can. The world will be a better place if we all are able to do our part.
And though there is tragedy in the world, life and business move forward…
I wanted to bring to your attention a great webinar that my friend Warren Finkel at http://www.AceITS.net will sponsoring tomorrow regarding Virtual Desktops and how to make desktop virtualization a reality in your company. How desktops and applications can be delivered as a service to any user, on any device — laptop, Mac®, iPhone®, BlackBerry®, iPad® etc. Details here: http://aceits.net/citrix-partners.aspx?svpage=products_desktop&sid=f8f909755de87f9622ac70f57cb335e5#
It’s all about preparing your office and your desktop or your “virtual” office for the ease and demands of the new wired (and wireless) world. I highly recommend it.
And since the news has been so heavy for the past week, I thought I would end on a very light note of what goes viral on the web and what you can do about it…
Corey Worthington Delaney promoted a house party at his parents’ house while they were on vacation in Australia on MySpace. As a result of the 500 people that attended, dozens of police officers, a helicopter and the dog squad had to be called in to restore the peace. Corey became a notorious celebrity but then was fined $20,000 in damages to neighbors property and cars and the like. http://www.heraldsun.com.au/news/victoria/party-pest-starts-to-pocket-riches/story-e6frf7kx-1111115335114
But then when interviewed on live television, the reporter/ anchor asked him to apologize and he wouldn’t. He also wouldn’t remove his sunglasses. Talk about badass! This kid is trouble. Then again, he might make much much more than the $20k he owes doing party and club promotion. Here is the interview: http://www.youtube.com/watch?v=qm61svN4U5g (over 1.5 million views)
But wait, there is ALWAYS more… Innocently, a 16 year old girl also posted her party to facebook and over 200,000 people said they would be attending! But do not go the party… Not only will her father be waiting there for you, so will the police. The party has been canceled. http://www.ndtv.com/article/world/australian-teens-party-draws-180-000-on-facebook-91792
And lastly, when your video on Youtube gets over 5.6 million views, you might not have the best song or video, but you might make some money and get a few laughs… http://www.youtube.com/watch?v=CD2LRROpph0&feature=player_embedded My favorite quote’s are from Yahoo: http://new.music.yahoo.com/blogs/videogaga/71429/is-youtube-sensation-rebecca-blacks-friday-the-worst-song-ever/ like “is this real or is it just an SNL short?” Good luck Rebeca Black wherever you are…. whatever day it is. Maybe Friday?
Want to know more about my own bad viral videos and internet marketing strategies? Call Raphi Salem today at 888-578-6732 or email info@salemglobal.com and we can talk about it.
Internet Marketing, China Traffic, Mexico’s Miss Universe and Making $100,000 on YouTube: What your business can learn from traffic trends, viral videos and beauty contests
Posted by Aryeh.Landowne on Aug 24, 2010
Internet marketing is all about driving traffic to your website. At SalemGlobal we excel at driving traffic to our website as well as our client’s sites. Unfortunately we can not help the poor drivers in China who have had traffic for over a week. But the wrong kind of traffic. The drivers outside of Beijing have been stuck in a traffic jam that has lasted nine days and is over 100 kilometers long. (http://news.yahoo.com/s/afp/20100823/sc_afp/chinaroadtraffic) Now we can’t promise to drive that much traffic to your site overnight but if you follow the advice of this blog then you will no doubt see your traffic increase over time.
One way to do this is through YouTube. If you read this blog regularly then you know that we fully support the use of YouTube to drive traffic to your site but if you still don’t believe us ask the people who make over $100,000 annually just by creating YouTube videos and putting ads on them. http://finance.yahoo.com/tech-ticker/meet-the-youtube-stars-making-100000-plus-per-year-535349.html.
Another way to drive traffic to your site is to purchase domain names related to your business’ keywords and build blogs and marketing sites on them. They don’t have to be complete sites that have all your information on them. It’s not a beauty contest (like the Miss Universe contest won by Mexico’s Jimena Navarrete http://news.yahoo.com/s/nm/20100824 /people_nm/us_missuniverse), the site doesn’t have to be beautiful it just needs to exist and be found by the search engines.
For example Millennium Personnel Corp (www.MPC-NYC.com) is a New York based staffing agency and resume writers. They’re main keywords are resume, personnel staffing and office support. So they purchased these domain names: nycpersonnel.com, newyorkcityresume.com, staffingny.net and officesupportnewyorkcity.com and put a blog on each one. These blogs are not only helpful to their applicants and clients but also help to drive traffic to their main site since every blog post ends with “for more information check out our main site…” and if this sounds familiar…
To find out how to use YouTube, blogs and domain names to drive more traffic to your site check out www.SalemGlobal.com, send Raphi an email at raphis@salemglobal.com or give us a call at 212-993-5828.
Website Marketing NY, Quit Your Day Job (At JetBlue Airlines) But Don’t Forget The Beer, A-Rod Hits 600: What your business can learn from newsworthy bridge burning
Posted by Salem Global on Aug 10, 2010
As the Grateful Dead said: “I’m going to Hell in a bucket baby, but at least I’m enjoying the ride…” (http://www.youtube.com/watch?v=tIwSaOBHinQ) Thus said the JetBlue Employee of the century, flight attendant Steven Slater, after getting hit in the head by a piece of luggage that an impatient passenger on flight 1052 arriving from Pittsburgh to New York’s JFK Airport couldn’t wait to get down. But the way that it all went down was so classic that it is already being called “pulling a JetBlue.” So awesome that after arguing with the specific passenger, Slater then got on the PA system, said some profanities, cursed out everyone in the plane and just like James Bond, activated the emergency exit chute, and ran away down the tarmac, through the terminal, onto the bus, into his car and headed for home. But wait – it gets better. I am not exactly sure how this was reported and what Slater was thinking, but the climax of this whole story was that right before he made his dramatic departure, he actually grabbed a couple of beers on the way out. Now tell me folks, is there ANY better way to quit your job?
And tell me folks, don’t you think that as of this writing there are no fewer than 782 related articles when you search for “JetBlue” in Google news? And more blogs and articles are definitely coming. This is almost as good as when Kevin Smith of Clerks/ Silent Bob fame Twittered about being called fat on a Southwest Airlines flight. Social media and the web have done wonders for businesses large and small. And remember it doesn’t all have to be good news. Just news. As the old PR saying goes, any PR is good PR. Just realize how viral this story has gone in the last 24 hours and how much more it will go in the next 24 hours…
So your business should be creative and try to figure out what is going to really shock the world. What do you think that is? I am talking about Ripley’s Believe It Or Not material. This is your homework for the week. What can your company do or stage to get news coverage so vast that everyone is talking about it. That will get more hits to your website than you can imagine. JetBlue is a good company. This guy just got fed up. That’s all. No real harm done. I am sure flight attendants get hit every day in the head. Even more get cursed out. But today’s story takes the cake. There is a debate in my office whether this video is real or not: What do YOU think? http://www.youtube.com/watch?v=Wvxodp-GpFA.
Book of the week: “All In: The (Almost) Entirely True Story of the World Series of Poker” by Jonathan Grotenstein and Storms Reback – http://www.amazon.com/All-Almost-Entirely-Story-World/dp/0312360371/ref=sr_1_8?s=books&ie=UTF8&qid=1281458326&sr=1-8 – Making me think a little more about how I play my own poker hands. Your business can learn a lot about marketing and business development from this book. Taking risks and chances. Leveraging what you have…
Finally, yes. Alex Rodriguez has indeed joined the 600 club, but I have never NEVER seen a ballgirl (or boy) do this: http://www.youtube.com/watch?v=c1liNz3QsAc – Did I mention that this was a ball girl? Oh yeah – the way that I got to this video was because Masato Akamatsu of the Hiroshima Toyo Carp also made an impressive catch: http://www.youtube.com/watch?v=cYdpBNonxA4. (But NOT AS IMPRESSIVE AS A BALL GIRL!!!) Ok – last one: http://www.youtube.com/watch?v=RW0bb2wxH5Y, Brian Kownacki Leaps The Catcher for safe at home plate. Btw – check out CORRECT use of YouTube description with the url: http://www.sportingnews.com
So if you want to know more about writing true or false stories about your company, having them go viral, how to promote these stories to the benefit of your company and using social media to get the message out, email me at raphis@salemglobal.com, call my office at 212-993-5828 or check out www.SalemGlobal.com for more information. The call and consultation are free, the benefits could be priceless. (Thanks to Alan in my Tuesday morning Westchester networking group for that tagline – I like it).