Last week we spoke about the importance of using online video to promote your business. “But Raphi,” you say. “YOU are a natural. How can I become an Internet celebrity? I am too shy.”

Ok. Ok. I hear you. True, I am not shy. True I have a high self-esteem. True, I own a flip cam. But also true is that I know my business cold and inside-out. I can talk website marketing and strategy with the best of them. So I believe I am a true expert and authority in my field. In conclusion, I have the confidence to not only say what I know, but also to present myself.

YOU TOO should be an expert in your field. I don’t care whether you are a doctor or lawyer or business owner. If you AREN’T an expert in your field, no one is going to hire you anyway. So there is no assumption in our working together. Now that we have established that you are a knowledgeable and expert competent professional in your field, all we need is a script.

Ready? Ok. Here we go…

Introduction
Bio
Staff
Office
History of Industry/Field
Our services (how many services do you perform? We have 20 in the field of website marketing. But each service has many different components. So just as an example, today we are talking about online video. Scripting an online video is different from talking about online video. So now I have 2 blog posts within 1 category. Of course there are going to be MANY different examples of services and sub-services. Each one of those components gets a video.)
Tips for… Keeping a clean office…. Staying compliant with the IRS…. Keeping your teeth and gums healthy…

The above is a great strategy for you and your business. There are 52 weeks in a year. After the 52 videos and blog posts you should repeat what you did last year.

Next week we will revisit PPC (pay-per-click) for your business. The holidays are coming. That means you need to act now. Not only for the long term. But right now. If you want to know more about website marketing, video or anything related to making money on the web, give us a call at 212-993-5828, email at raphis@salemglobal.com or check out www.SalemGlobal.com. You’ll be glad you did…