One of the main strategies in Search Engine Marketing is getting to the top of the Search Engine results for your chosen keywords. There are two cornerstones of improving Search Engine results position: Content and Links. When it comes to links, we try to get as many Inbound Links as possible - other websites that hyperlink to ours. These can be (for example) Online Directories or Blogs.

The best type of directories to get links from are those with high Page Rank in Google, and those that allow us to specify the anchor text - the text that will be highlighted as the hyperlink. Generally speaking we stay away from paid inclusion, as well as from link exchange offers - as these can be flagged negatively by the Search Engines. We maintain a list of ‘SEO-Friendly’ directories, which are very general in nature. These are good places to list our clients from a SEO perspective, as a link from such a directory will help in rising in the Search Engine results ranks. For this strategy, it’s a numbers game – we measure our initial progress by the number of links created.

However in order to drive actual potential customers directly from a directory site, it is also necessary to get listed in directories relevant to the specific industry or vertical market of the target site. It does takes more effort to find these. The criterion for selection and success is also different - here, volume of traffic to the directory site will obviously be a factor in how much of that traffic it can pass on to our site.