Short Term Website Marketing Strategies Continued… Thanks! – Thank your customers and clients with coupons, incentives and contests.
Posted by Salem Global on Nov 23, 2009
Over the past few weeks we have been talking about short term website marketing strategies using PPC or pay per click. But if you don’t want to give your money to Google, Yahoo or Microsoft, why not try a contest? It’s holiday season. 4th Quarter. The time of year that people don’t mind spending money like they do all year long. Ok lets face it… no one reeaaally likes to part with their hard-earned money, but during this time of the year, “giving” is in the air. After all, ’tis the season… Oh and by the way – its THANKSGIVING! So you SHOULD be giving “thanks.” But HOW you do it is another story…
As you can see from this newsletter, SalemGlobal is “thanking” our newsletter readers with the opportunity to win $100 in the form of a gift certificate or equivalent. Now I have to be honest with you. We are pretty good at what we do. We have thousands of people that read our newsletter. Thousands of people visit our website each month… after all, we are at the top of Google for keyword “website marketing.” We promote ourselves and our clients over Facebook, Linkedin and YouTube. And to top it all off, we have our own networking organization that you can sign up for at www.BreakfastNetworking.com. So every week I am really already reaching thousands and thousands of people.
So why incent to get even MORE traffic? The answer is simple. Just because we have thousands of fans, readers and visitors, it does not mean that we can’t use MORE business. The goal of every business should be to try to improve upon what they have going on already. If you have thousands, you need to go after TENS of thousands. 10s… MILLIONS! (Think Mike Myers in Austin Powers) So contests get people who are on the fence to act. Your call-to-action should never be for people to just read your newsletter – it should be to get them to call you to hire you.
Contests are fun, exciting, exhilarating and motivating. And you don’t have to give away $100, you could give away a Wii. An iPod. A Flip. A Starbucks giftcard, Barnes and Noble. Amazon.com. You get the picture… Post this on your newsletter, your blog, your website, your Facebook profile and linked in status, and maybe even in a press release. You will be happy you did 
