A useful excerpt from this week’s SalemGlobal Newsletter:

“Everyone could use a few easy pointers when it comes to website marketing, SEO, and online promotion. SalemGlobal now introduces the SEO Tip of the Week, some words of advice on how to gain higher search results rankings in Google and other search engines. Today’s tip concerns researching keywords. Of course, when it comes to choosing good keywords, your industry knowledge is invaluable. No one knows your company’s services and capabilities better than you. After you’ve done some thinking, the next step is to research your competition. Simply search for those keywords and keyword phrases you’re interested in in Google and click on the first organic result. View the page source of that website; pay attention to page titles and descriptions. Repeat this process for the first two to three ranked results and you should gradually develop a complete list of keywords for your own website. Of course, organic research has its limitations, and there are fancy softwares that can help you isolate especially appropriate and relevant keywords (SalemGlobal uses one of the best, WebCEO), but nothing beats the old-fashioned organic effort, at least for starters. Questions? You can call Raphi Salem at 212-993-5828 or email him at raphis@salemglobal.com.”

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